Mistakes That Need To Be Avoided For A Brilliant A/B Testing Result
To ensure the success of your business endeavor, it is important that you are heading in the right direction and is not committing any major blunders. It is often seen that business organizations have to pay a big price for committing certain mistakes and can lose their customers as well as sales revenue. Web testing is one such area where a small mistake can be detrimental to your company reputation and social image. Most often, A/B testing results have been affected by these small mistakes and it has led to unfulfillment of the desired goals. Here are certain mistakes that needs to be avoided while performing split testing on your website. 1) Non calculation of the sample size- For the success of your A/B testing, it is important that sample size considered for the test is adequate in nature. Don't start performing your test with insufficient amount of customer traffic as it will affect your test results. Further, without a considerable amount of traffic, you can't decide the fluctuations in your test results that is bound to occur. 2) You are paying more attention to the boss rather than the statistical data- Most of the time, business organizations are in a dilemma to implement changes based on the opinion of boss or HIPPO (Highest Paid Person's opinion) rather than the real time statistical data itself. It not only eliminates the importance of the test results but makes it difficult to implement required changes. 3) Expecting big results from minor changes- The biggest notion about web testing is to go for small changes rather than planning some massive big actions. Although, it avoids you from suffering major losses but you can't unlock the true potential of your test results due to this limited interference. To achieve bigger financial gains, it is important to aim for long term results that can provide higher conversion rates rather than going for the small minor changes. 4) Non implementation of the test results and going by the intuition onlySometimes, inspite of the favorable test results, changes are not being implemented as the higher authorities still trust their intuition and are not ready to accept the new changes. So, organization have to go with the old changes only and thus they miss the
golden opportunity to increase their conversion rates as well as sales revenue. So, if you really want to score big in your business segment, you need to turn your attention towards A/B testing. By utilizing the web testing results, you can easily increase the conversion rates and sales revenue for your business organization. Further, avoid following these mistakes if you are seriously interested in changing the business scenario of your organization.