Reasons that can Kill Conversions for your Store During Festive Season - Part 1
Festive season may be around the corner but is it really worth anything to cheer about. This is because your eCommerce store is unable to make the maximum out of the festive season and you are not witnessing any significant change in your conversions and sales. You might have scratched your head but are unable to figure out what are the possible roadblocks in your conversions. In order to make the journey of your eCommerce store seamless towards conversions, let us throw some light on the factors that are limiting the chances of your growth potential. Here are some of them that are explained below. Presence of sliders and auto- run carousels- Website design has seen tremendous breakthrough changes in a short span of time. Due to this fast transition, things which were earlier considered a hit are now becoming obsolete or an eye sore for site visitors. Same is the case with image sliders and auto- run carousels which are becoming a matter of grave concern for store owners as they limit the user experience on a site. These auto- run carousels and sliders work according to a specified time frame and keeps on changing from time- to- time. This is specially problematic in scenarios where user wants to spend a particular time on a product but his/her engagement is affected by these automated sliders which affects the customer attention to a great extent. Make detailed analysis regarding the use of these web elements for grabbing maximum customer attention, conversion rates and sales. Implementation of auto- play feature- There are instances when your targeted customer may be in office, public transport or any other public places while surfing your online store. In situations like this, a sudden play of any audio sound or video clipping can make them
little embarrassed and they can ultimately leave your site straight away. If it happens, it will be a severe blow for the growth chances of your online store. In order to take the right decision whether to use or not use the auto- play feature, you can perform split testing through tools like Mocking Fish that can provide you insight about which version of your site is getting maximum customer engagement and sales. Don't flood your customers with multiple product recommendation requestsRecommending products is an amazing way to promote upsell and cross- sell for improving your business fortunes but sometimes it can go the other way. Stay away from recommending multiple products to your customers through emails, notifications or any other medium as this can ultimately create frustration among users. You need to restrain yourself from flooding away the inbox of your consumers with your daily product recommendations for maintaining the loyalty of your customers. A selected approach in this matter can improve your chances of conversion rate optimization and product sales to a great extent. It is the need of the hour to pay adequate attention and focus on these reasons that can act as a spoilsport for your particular eCommerce store. A consistent delay in this regard will spell doom on your future business prospects and will mar your chances of making sales and conversion rates in the long run.