Reasons to choose ab testing over multivariate testing

Reasons to Choose A/B Testing Over Multivariate Testing A/B Testing or Multivariate Testing? Which one fits your need better? These are the questions which are being asked from the time both of them were born. Debates occur, but the answer is not as direct as it seems from the questions. As a matter of fact, both the web testing tools have already secured a separate place for themselves that their importance cannot be overlapped with each other.

An A/B Testing is, however, the most used and is easiest of the two. It is carried by creating an alternative page and directing each of them to a certain percentage of website traffic. For example, if you want to create two versions of your homepage, you have to divide the website traffic 50-50 between the two variants. To avoid the direction of different versions to the same user, cookies are used. They ensure that users see the same version of the web page each time they visit your page.

To carry forward with this test, you can utilize the MockingFish A/B Testing tool, or you can choose from any of the available A/B Testing tools in the market. However, Mocking Fish is a free A/B Testing tool available on its official site, and also very simple to use.

You can also opt for Google Website Optimizer, which is also a free web testing tool by Google.

Advantages of A/B Testing using Mocking Fish ToolFreedom from manual designing of the variants: Mocking Fish Provides a very simple yet powerful user interface that allows a tester to create the variants of the pages with a very easy to use graphical editor. You can simply modify your web pages by using drag and drop feature of this tool.

Freedom from javascript coding: If you manually create a version for A/B Testing then you have to do the design coding as well as the JavaScript coding for each of the variants.

Using Mocking Fish A/B Testing tool you will get an auto-generated JavaScript code for each variant which you have to copy and paste into your web page code. Thus, eliminating the hassle of coding, and facilitating an easy user experience for the persons with less or no coding knowledge.

Obtain faster Test Reports: A/B Testing employs only single variant to be tested at a time, that is why it provides the test reports in a comparatively less period. In addition to this, it provides a very unambiguous report for each of the test cases deployed. A confidence report is also generated which shows the effectiveness of each of the variations in the test.

Thus, A/B Testing is some times better to use over the Multivariate Testing. However, there are several occasions when Multivariate Testing proves to be a better option then the A/B Testing . It depends on the kind of situation and availability of time when you are going test your web elements.