Simple Practices to Boost Your eCommerce Conversion Rates E-Commerce market is said to be the most dynamic in terms of sales and conversions. The sales of any eCommerce store depends on how efficiently the conversions are being accomplished. For any eCommerce business, it is of prime importance that it is converting its visitors into final buyers. Conversion rates are the most important aspect of growth and revenue generation for numerous eCommerce stores around the world. The increasing shopping cart abandonments are the results of a poor CRO practices that could hamper your chances of growth and expansion. So, it is of prime focus that you start concentrating upon the status of your online business in terms of conversions it is getting. Here, I am discussing some very basic yet important eCommerce Conversion rate optimization practices. 1. Check main and alternative images of the productsIt is imperative that you check if your main product image is the best one from all its alternatives. Any product image is backed up with several alternative images. The main product image is the center of attention as it is the one which gets the limelight. The product image selected for a category must be the best image we could choose from the various available alternatives. For example, this trendy boot is backed with several images, but the best image has been utilized to bring the customer focus towards this product.
Caption: Always put the best image in the front for getting maximum customer attention and engagement.
Description: Images utilized in product showcase gives a quick idea about the features and specifications of a product. 2. If “shipping is free”, then provide the same information next to product or CTA buttonsIf you are offering a free shipping service, or if you have a condition for it then provide this crucial information to the areas that are in limelight such as CTA button, product image, and product price. This encourages a customer to make a product purchase on your site Which further results into diminished chances of shopping cart abandonments.
Caption: Free shipping text should be displayed along with the CTA buttons for getting maximum sales and conversions. Description: Putting free shipping text besides CTA buttons provide a better chance for customer attention 3. Display Payment modes accepted icons on each product pagePeople searching for desired products directly browse the product pages, they don’t go on your information pages or terms and conditions pages. It’s better to show the accepted payment methods on each page where products are displayed for boosting your chances of sales. This will also decrease the further chances of cart abandonments that are resulted due to non-availability of desired payment modes.
Caption: Showcase accepted payment modes with their icons on each product display page. Description: Inclusion of payment modes icons ensures that shopping cart does not get abandoned due to non- availability of desired payment methods. 4. Display the status of stock with each productDisplaying the number of stocks left for a product creates a sense of urgency among customers. This encourages them to buy the product instantly if they are planning to do it after some days. You can add messages like "Hurry stocks about to finish" , " Only two left in the stock" etc for driving customers towards your eCommerce site. 5. Include “Add to cart” buttons in search resultsYou need to include CTA like “add to cart” in the products that are filtered through search results. As, most of the customers do not navigate across particular product page instead they search for desired products through search results. So, providing “Add to cart” button in search results can improve the chances of conversions and sales for your eCommerce business. These are the few tips which could help in improving the conversion rates of an eCommerce store. Even the smallest changes can bring about a large difference in conversion rates that could have a drastic effect on your online business. Caring about these small yet important factors could ensure you a converting eCommerce website.