Site Elements That Needs To Be Tracked For The Success Of A Business Organization Tracking and analysis play an important role in the success and growth of every business organization. In order to get the better insight about the mindset and behavior of the targeted customers, business organizations need to track the onsite activity of their visitors. By analyzing the behavior of your visitors, business organizations can make necessary changes in their marketing strategies, site usability and user experience so as to emerge victorious among its business rivals. There are various user behavior tracking tools like Crazy Egg, Mocking Fish, Lucky Orange and such others that can help in keeping a close eye on the each and every activity of your site visitors. If you are not sure about the importance of web analytics tools on your eCommerce site, you need to pay attention to the following elements on your eCommerce site. 1) Product categories- It is important to use tracking and analyzing tools on the product categories so as to understand the products that are constantly flying off your shelves and the products that are not making any movements in your inventory control since their stock arrival. Once, you are familiar about the products that are loved by your user and the products that are eventually ignored by them, you can easily build proper marketing strategies to increase the product sales of each and every product on your eCommerce store. 2) Product comparison- Business organizations should also use web tracking and analysis tools so as to determine the response and purchasing behavior of your site visitors. It is important to understand about how visitors compare the two products from different manufacturers and make their final decision about the purchase of a particular product. Business organizations need to realize what factors like price, quality, brand value, features and other such factors are giving shape to the maximum product sales on your eCommerce site. With a clear understanding about these metrics, business organizations can easily take corrective steps in their business strategies so as to make their products more saleable. 3) Live chat interaction and communication with your customers- In order to provide excellent customer services to your targeted customers, business organizations should keep a track record of every chat interaction so as to analyze what are the concerns of the customers, what were the solutions provided by the chat agent, previous chat history of the complaining customers and other such information. This crucial customer centric data will help in providing a speedy and timely resolution to the grievances of the customers. Further, this effective tracking of the customer redressal will help in promoting increased trust and confidence about your eCommerce organization. 4) Product removals from the shopping cart- Business organizations that are making efforts to increase their product sales and conversion rates should pay adequate attention towards the product removals from the shopping carts by targeted customers. It is important to control the product removal from the carts and business organizations need to analyze the proper reasons that led the customers to remove earlier added product from their shopping carts. They need to work towards encouraging customers to buy those returned products by providing exciting
shopping offers, flexible payment options, free delivery options and other such features so as to minimize the scenario of product removal. 5) Have a proper understanding about your customers- In a tough competitive business environment, eCommerce organizations should take significant efforts to understand the mindset and behavior of their targeted customers. They can take the help of various heat map tools like Click Tale, Mocking Fish, Lucky Orange and such others so as to have a clear insight about the mindset and onsite activity of their potential customers. This customer- centric knowledge will help in making effective business policies for improving the conversion rates and product sales of an eCommerce organization. So, it is important to understand the true potential and might of the web analytics tools so as to use its expertise for the growth and progress of your business organization. If you are able to make proper use of this tool, you can easily make stupendous success among your other business rivals.