Some A/B testing results that will curb your wild assumptions
A/B testing is known to be the best technique for conversion optimization of your website. With 8 out of 10 experts opting for A/B testing, it is evident that the testing tools live up to the needs and demands of the eCommerce market. However, the point of concern are the assumptions which most of us have developed by hearing to the conventional testing results. Here, we will try to rest those wild assumptions and will highlight the results of the elemental tests conducted as a part of A/B testing to make things clear. Results of some A/B tests Let’s take a look at the findings from some A/B testing experiments. 1. Clean design is not the case: In a test conducted (shown in the picture below) with regards to the effect of headline and font on the conversions, it was found that a clean and neat design is not the key to your conversion. It doesn’t need to be pretty for conversions. All you need to do is to keep those headings small and crisp and highlight those keywords so as to provide a complete snap up in precise.