Some A/B testing results that will curb your wild assumptions
A/B testing is known to be the best technique for conversion optimization of your website. With 8 out of 10 experts opting for A/B testing, it is evident that the testing tools live up to the needs and demands of the eCommerce market. However, the point of concern are the assumptions which most of us have developed by hearing to the conventional testing results. Here, we will try to rest those wild assumptions and will highlight the results of the elemental tests conducted as a part of A/B testing to make things clear. Results of some A/B tests Let’s take a look at the findings from some A/B testing experiments. 1. Clean design is not the case: In a test conducted (shown in the picture below) with regards to the effect of headline and font on the conversions, it was found that a clean and neat design is not the key to your conversion. It doesn’t need to be pretty for conversions. All you need to do is to keep those headings small and crisp and highlight those keywords so as to provide a complete snap up in precise.
2. Images are not useful every time: Images are a good way to develop a customer connect. However, they are effective as long as they do not interfere with the desired actions on your website. In an experiment to test the effect of the image, it was found that the conversions increased in the version with no image. The reason being the images were acting as a distraction and were dragging the vital information page a little downwards. Thus, the use of an image is effective as long as it fulfills the needs of your website. It confirms the hypothesis that images are good until they do not distract the user from your main conversion goal. 3. Testimonials really work: The display of testimonials play a vital role in conversion optimization. It is often assumed that the display of testimonials below the fold doesn’t have much effect. The assumption is laid to rest with the test results. It was found that the version with testimonials below the fold showed a whopping 34% increase in the conversion as compared to the one without testimonials. The reason being the trust factor that these testimonials develop. They highlight the genuineness and quality of your service that too from those who have availed it. 4. Simple changes do matter: The assumption that small intra-elemental changes are not effective is illogical. The test result showed that a simple change of color for the CTAs lead to a 14.5% enhancement in conversions. The percentage is effective enough to highlight the fact that it’s not all the big that matters; small changes do have their respective share. Final say You can opt for various testing tools like MockingFish to take on your testing endeavor. Also, you can utilize the specifically designed module for testing your website. Magento A/B testing extension is one such tool you can opt for your Magento based website. However, irrespective of the testing tool it is important to analyze the results rather than making before hand assumptions.