Some Brilliant Tips To Improve Your E-Commerce Site Navigation Every visitor visiting any eCommerce site may have complained about the regular interruptions and technical glitches during the site navigation. It is important to allow your visitors to move freely on your site so as to grab their instant attention towards your site and to improve your conversion rates. There should not be any hiccups during the entire process of making initial product order to the final checkout option. Customers should feel comfortable while doing online shopping through your eCommerce store and there should be a safe and secure online payment system so as to avoid the risk of online fraudulent transactions. Some of the factors that can help in improving the navigation of your site are as follows: 1) Use interesting and captivating labels on your site- In order to keep your visitors engaged to your site, it is important to use labels that are interesting as well as meaningful to your customers. Visitors should get a clear idea about the products and services that your eCommerce organization is dealing with through the labels on your site. Further, business organizations can take the help of various website heat map tools like Click Tale, Mocking Fish, Lucky Orange and such others so as to understand the products that they are looking for on your site and make addition in their product category labels accordingly. 2) Make proper organization of your categories and sub categories- For facilitating the increased product sales on your eCommerce site, it is important to have proper classification of categories and sub categories of your products. Interested visitors should be able to find their desired products easily on your site so as to boost your product sales. There should be a proper arrangement of the products that fall into a particular product category through the help of sub categories. All this will help in keeping your store inventory organized and will help you to keep a regular update about the status of your available product. 3) Pay attention to various design conventions regarding landing page and other such elements- An appealing website needs to have an eye catchy landing page design that can easily draw customers towards your eCommerce site. The design should be selected in such a way that it does not affect the overall performance and loading time of your website. Further, business organizations can make necessary changes in their website design, site features and other required additions or omissions based on the preferences and tastes of the site visitors through the use of various heat map based tools like Crazy Egg, Mocking Fish, Click Tale and such others. A brilliant website design should support an effective onsite search facility so that site visitors can easily find the product of their choice. 4) Increase your website appeal by taking various proactive measures- If you want people to spend considerable amount of time on your eCommerce site and to make online purchase through your site, you need to keep your customers hooked to your business organization. To increase their interest on your site, you need to provide attractive shopping discounts, sales offers, special schemes for selected loyal customers and other such methods. In order to influence the mind and purchasing behavior of your customers, it is important to have an interesting and appealing website content that can drive visitors towards your eCommerce store. Further, efforts should be taken to increase the awareness and curiosity about your advertised product among your targeted customers through blog posts, social
media marketing, PPC ads and other such mediums. Thus, by following these tips, business organizations can increase the accessibility and usability of their site among their potential customers. With the improvement in your site navigation and appeal, customer engagement with your business organization will increase and your product sales are definitely going to improve a lot.