Some common, but deadly mistakes committed while A/B testing websites
A/B testing your website is an essential component of the conversion optimization strategy for your business. You might also have conducted a test for your website at some point of time. However, most of those who take a test on their website are not able to utilize it effectively to deduce some effective results. The reason behind this being the common mistakes that most of the test takers make during the testing process. We will here discuss some of those common, yet deadly mistakes that can spoil the party. Common yet deadly A/B testing mistakes
Let’s take a look at those mistakes. 1. Which test to opt for: This is the first question that gets surfaced in your mind when you decide to take an A/B test. More often than not people get confused among a multi-variable Multivariate testing, or single variable split testing and A/B testing. This confusion often lets to a distorted beginning for your testing experience. The decision should depend upon the traffic overload and other such constraints of your website. However, a single variable testing is generally advised as its results are easy to track. MockingFish is an effective tool which allows you to take both types of testing that to with a free trial of one year.
2. Duration of the test: This is one thing which causes distortion in test results. More often it is found that duration of the test was not optimum so as to device some results out of it. It is advised that your testing duration shall neither be too long nor too short. An ideal test duration is about 4 to 6 weeks. Meanwhile, you should keep a track of the data that is generated and update it timely as the process goes on. 3. Lack of follow-up and back-up: Another common mistake that most of the test takers commit is the lack of proper follow-up or back-up for the test to be taken. It is generally advised to combine your testing with heatmap tracking to get an overall holistic view. The heatmapping analysis helps in guiding you towards variations that are really effective from a conversion point of view. Also, it is advised to follow-up the testing procedure after certain time irrespective of the result so as to unleash the real potential that seems hidden. MockingFish equips you with all those testing and mapping tools to embark on the path of success. 4. Improper analysis: This is one mistake which you shouldn’t commit. A well driven and effectively managed test is often seen to scum at this stage. If you are not able to analyze the results of your endeavor, then, the whole process turns void. You should take the help of tools like Google aAnalytics so as to not fall on the analysis front. Final say Testing is the most common technique for efficiency analysis. However, it is fruitful as far as it is conducted properly and effectively. The above-mentioned mistakes are the common ones which most of the test taker make. You should look at them and avoid them at all cost.