Success Mantras For Conversion Rate Optimization Every business organization is concerned about the falling conversion rates and sales revenue in their business segment. They are implementing various promotional steps and marketing strategies to make their business venture successful among their rivals. But, inspite of several efforts, no substantial improvement has been seen in the conversion rates and the results are still disappointing. Key performance indicators like conversion rates, customer traffic, product sales and other such metrics are still appearing as a distant dream to numerous eCommerce organizations. However, this grim situation can be changed by the business organization with the expertise of A/B testing tool. Here are some of the crucial tips that can help in improving the conversion rates for your eCommerce organization. 1. Select a suitable tool for your business organization- Right selection of the web testing tool is very important to provide desired business results to your eCommerce company. Although, there are various web testing tools like Optimizely, Mocking Fish, Maxymiser and such others but selecting the right tool is the key to your website success. The tool should have a simple dashboard design so that it can be easily operated by the individual with the minimum technical knowledge. Further, there should be a minimum coding part so as to facilitate its easy implementation on your eCommerce site. 2. Test only the relevant site elements- In order to save your time and money from getting wasted, it is important to test only the relevant site elements that has the potential to change your conversion rates. Testing irrelevant site elements will not help you in improving your product sales at all and will only increase your testing budgets. It is important to focus on crucial testing elements like landing page, headlines, checkout form, call- to- action (CTA) button, product images and other such features that has the potential to influence your conversion rates. 3. Effective implementation of the tests- Once, you have decided to start A/B testing for your eCommerce site, it is important to build effective strategy for its successful implementation. Proper planning, knowledge about the possible roadblocks, testing accuracy, time duration and other such factors can greatly affect the outcome of your test results. You need to have a clear answer to the above mentioned factors before taking any decision regarding implementation of your web testing. 4. Make permanent changes in your website design- If business organizations are interested in maintaining the conversion leads achieved during the testing results, they need to make permanent changes in their website design which caused that increase in their conversion rates. Non implementation of the proposed changes will lead to a loss of customer traffic and sales revenue for your eCommerce store. So, it is important to implement these changes so as to achieve permanent increase in the conversion rates in the long term business scenario. 5. Create a knowledge bank for your testing results- Keeping a written record of your testing results can act as a crucial tool for future case study by your business organization. Further, it will help other people that were not the part of testing results to understand the outcomes of web testing results. This will help in preventing the wastage of
efforts and money by avoiding the repetition of the earlier A/B test results again. So, take a note of all these tips so as to increase conversion rates for your eCommerce organization. By ensuring the successful implementation of your A/B testing results, you can easily outscore your business rivals in terms of conversion rates and sales revenue.