The Ultimate Guide to Quick A/B Testing for Beginners
A/B testing or split testing is not some “Rocket science” but it is definitely an “uphill task” for beginners or people with limited amount of information regarding web testing. If you are new to this field, you can't go without any preparation for the crucial battle of conversions and sales. “Going in a war without body armour can lead you bruised, bleeding or can even take a toll on your life” that is exactly the case with your website if you are not prepared for A/B testing experiments. You can't simply ignore this crucial fact for the successful implementation of your A/B testing experiments. Want to try split testing on your website? Here are the few simple A/B testing tips that can keep you “get going” in the right direction. Keep all your pre-conceived assumptions aside- It is better to start your A/B testing experiments with a fresh mind that is devoid of any pre-conceived notions for achieving accurate testing results. Don't assume any hypothesis or assumptions to work for you without having a proper background research about the same. Without having any concrete evidence to support your claims, it would be foolish to initiate your testing results based on an assumption.
Choose the right element for testing-
People who are doing the split testing for the first time often arrives at a critical question about “what to test for their website?� This is certainly a big question that can decide the success or failure of a website. Site owners can take the help of A/B testing tool like MockingFish to implement testing on a wide range of site elements. To emerge victorious among your rivals, you can A/B test a wide range of elements as mentioned below: 1. Headlines- Perform A/B testing on the significance of your headlines to grab the instant attention of your targeted customers. You can apply testing on the words of your headlines, its location on the home page, font size/type and other such parameters to achieve a short, crisp and engaging headline. 2. Subject line of emails- Emails can only drive their point if they are having an engaging subject lines for their recipients. To increase the email open rates and readability, you need to perform A/B testing on the email subject lines. Apart from this, you can implement A/B testing on the time of sending your emails, number of times for reminder emails and opening paragraph of your emails. 3. Call to action button- For encouraging visitors to perform a particular action on a site, it is important to have an engaging call to action button that can help in getting instant customer attention. To optimize the usability of your CTA buttons, you need to perform split testing on the color, CTA statement, size, shape, style, location and other such parameters one by one to grab maximum conversions. 4. Layout- In case your website is not getting required number of customer attention, it is important to make improvements in your site design, navigation and layout. You can A/B test the different variations of your website layout to achieve higher conversions and sales among your business rivals. 5. Images- Images play a key role in the case of eCommerce sites as they help in increasing the sales and conversions of an online store. You need to have an optimized high
quality product images on your site for grabbing immediate conversions and sales for your online store. Perform A/B testing on the location, image quality and size of your images for making the maximum business impact. Don't skip the critical statistical significance- If you are looking to make the optimum use of your testing results, it is recommended to pay adequate attention on the statistical significance. A statistical significance or confidence level of 95% is considered appropriate for the implementation of testing results. However, don't expect a statistical significance of 100% as it is hypothetical and can't be achieved in the real time business scenario. Complete your testing time duration-
Don't let your A/B testing experiments to continue on and on for years as it can cause you heavy business losses. Set a realistic time duration of your testing experiments that is only of few weeks or months in order to implement the testing results in a time constrained business environment. Go for multiple elements testing once you are proficient onlyIt is a common scenario that site owners that are running split testing experiments often fall prey to “multi variate testing” without even having the adequate information. Being a beginner in the field of testing, you need to resist your temptation of “testing multiple elements at a time” for having a better insight about your online business. In case, you are proficient enough, site owners can happily implement multi variate testing on your site with the help of our MockingFish A/B testing and multi variate testing tool. Conclusion With these important A/B testing tips, it will be pretty easy for the beginners to make way into the unknown territory of split testing without any hesitation. Keep these crucial elements in mind and you can seamlessly be a “champion in the field of A/B testing” with expected business results. So, for now keep on testing, testing and testing till you get your share of conversions.