Things You Can Test Using A/B Testing When it comes to A/B testing it is often confusing to decide which the elements you should test on your site. The most often asked question is "what should I test?". It is easier to generate a website, but it is much difficult to test a website. You can have hundreds of elements on your site that require a testing for better performance. There are large numbers of free A/B testing software available to help you test your site, but the question is which element should you test so that you get an optimized conversion rate ? Here are some ideas you can utilize to employ an A/B testing in your case. Calls- to- ActionYour website expect the visitors to take action: downloading, purchasing, sign ups, sharing, liking etc. Every calls-to-action on your site is expected to make some conversions that will also boost the overall growth of your store. You need to test the performance of your CTA buttons for testing if they are providing the conversions that you expect from them. Testing will reveal if you are going in right direction with your CTA buttons. If they are not performing in the way you have expected, you can modify them to fit your needs. Landing pagesLanding pages are the pages where a visitors land after clicking a particular link or CTA that has been deployed by you. These landing pages are solely responsible for most of the conversions occurring on your store. The performances of these landing pages are needed to be tracked and tested properly. The pages we utilize for landing our visitors are expected to be the best possible way to get new customers for our site. We do not want landing pages to be inefficient or lagging behind in any aspect of conversion rate optimization. So, testing your landing pages will guide you to find out the most possible and best way to lure the customers to your site. Content of the pages/siteContents are considered as the best way to guide maximum website traffic to your store. Contents are everywhere, from landing pages, Ads, to blogs. The performance of your contents depend on vital considerations that you take while developing a content for your site, page, landing pages, blogs etc. The blogs alone help to drive a large quantity of website traffic. It is the success of these contents which determines the success of your search engines optimization through content marketing. So, testing the performances of your contents will help you determine the direction of your strategy for SEO of your site.
Visual or digital media used on the site/pagesDigital media is the best way to make people understand the abstract of your idea behind any page or content on your site. Utilization of videos, images and other such digital media tools help you to guide a more interested and curious traffic to your site. They digital media contents that you use on your site, landing pages etc help you to put forward your point in a more convenient and understandable way. The performances of digital contents have a direct effect on the conversion rates. So testing your digital contents is, in fact, a better way to make sure if they are really providing the conversions you expect from them. Organization of site navigation Navigation within or out of the site is done on the sites to provide a link between different pages and elements within and out of the sites. The use of inbound and outbound links also helps in the SEO. For facilitating a better site experience proper utilization of site links and navigation make sure that the visitors are able to have a full browsing experience of the site elements and other resources on a site. So, you need to test the navigation pattern of your site so that they do not result into any faulty direct or re-direct. You can test if any navigation pattern is acting as a clutter on your site. Thus, presenting an user friendly site experience for the visitors. Thus, now you have a comprehensive idea about which elements on your site need to be A/B tested to gain a better conversion rate. Each element on your site has its own significance and its own ways to direct traffic on your site. So, it is better if we test these elements and find out if they are actually fitting the needs of our business. Utilize this free A/B testing software to test all these site elements and also there is much more you can explore about your site utilizing this wonderful tool.