Tips For Getting Product Reviews From Your Customers

Page 1

Tips For Getting Product Reviews From Your Customers Customers have today become more educated and tech savvy when it comes to online shopping. They are now putting their money behind only the best possible product and are making their purchase based on various parameters like product quality, international image of the product, environment friendliness of the product and other such factors. Apart from these basic parameters, customers are also reading product reviews about the products that they are planning to purchase. They are going for the final purchase only after there are significant positive product reviews about the product that they are planning to purchase. Considering the present situation, it can be easily interpreted that product reviews are shaping the purchasing decision of the potential buyers. Here are the certain tips that can help your business organization in encouraging your targeted customers for writing reviews about your products. 1. Include product reviews in your product page- Business organizations should show product reviews of the people on their product page itself so that interested buyers can read these product reviews and can take their purchasing decision accordingly. Genuine product reviews can prompt visitors to make purchase through your eCommerce site. Further, by showcasing the product reviews of your buyers, you can encourage other potential buyers to write their feedbacks and opinions about your advertised product. You can further select an appropriate product design through A/B testing that can show your product reviews more effectively to your targeted customers. 2. Pay attention to your reviewers and provide them necessary recognitionBusiness organizations need to appreciate the efforts of their reviewers by expressing their gratitude towards them or by acknowledging their efforts on their site in terms of highlighting their reviews in special section. Your customers should feel that their voices are actually head by your organizations and their views and opinions are appreciated by your business organization. You can also show the most inspiring and appealing product reviews of your customers in your social media campaigns, marketing practices and other such efforts so as to make them feel more connected to your business organization. 3. Encourage people to write reviews for your products by simplifying your review posting process- In order to encourage people to write reviews for your products, you need to provide a facilitating environment to your site visitors so that they can post their feedbacks without any hiccups. You can make fields like Email and name optional so as to encourage people to share their views about your products. Further, A/B testing results regarding product reviews have shown that easy sign up process for product reviewing shows active participation from targeted customers and encourages them to post their views. So, encourage your site visitors to express their views about your products effectively so as to boost your product sales and increase your conversion rates. Incorporate necessary changes in your website design so as to make adequate space to feature product reviews about your product. This whole exercise is certainly worth producing magical results for your business organization and can easily change your business fortunes.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.