Tips on How to Use A/B Testing for an Astonishing Site Design A/B Testing has emerged as an amazing website testing tool that can help in optimizing the performance of your online business entity. Wouldn't it be incredible if you can make the maximum utilization of your site elements for desired business results? A/B testing also known as Split Testing is a website testing tool that is used to test each and every component in your site in order to assess if they are indeed filling their need or not. In A/B testing, you make certain changes on a web page and compare that variant or treatment page with the original or control web page of your site for analyzing the performance of those web pages in terms of conversion rates. Like this, you can enhance the usability of your components and their functionalities in a legitimate way.
Out of the two adaptations, one of the variations which is kept unchanged is called as Control page, while the other one where we implement the desired changes is known as Variation Page. The traffic of the site is then equally distributed among the two web page versions for getting a fair idea about the customer engagement in terms of conversion rates.
Winner Page: Out of the two variants, the page which turns out having maximum conversions is said to be the Winner Page. Salient A/B testing features for an appealing website 1.
It helps in enhancing the usability of different components in a site by testing their ease of use on the basis of the conversion rates they give.
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It figures out which elements are advantageous to be held and which needs an immediate correction.
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It helps in building effective customer engagement which will further result in enhanced site activity and higher conversion rates.
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It decreases the risks taken into a B2B domain where even a minor change may bring about a major disappointment and can lead to severe loss of conversion rates and sales.
Point to remember while performing A/B Testing or Split Testing 1. Make utilization of 302 (temporary) redirects rather than 301 (permanent) redirects while guiding web crawlers through the A/B testing URLs. 2. Always show the same version of the web page to your targeted users and Web Spiders. Otherwise, it will degrade your search engine rankings as it is against the guidelines of search engines like Google and is counted as cloaking which comes under the black hat SEO techniques. 3. Try not to perform A/B testing for a long time. You need to select the appropriate time interval for your A/B tests that are feasible within a scheduled time frame for getting maximum conversion rates and business results. 4. Although, you can split test the site traffic of the web pages in any ratio, but it is recommended to keep the ratio on a 50:50 basis as it will give an unbiased result. 5. Check every site component independently in various time spaces for effective utilization of your site elements. By doing so, you can get an unambiguous thought regarding the usability of every site component independently for obtaining higher conversion rates and sales. Therefore, the above rules give a brief thought regarding how you can enhance your site's performance by utilizing A/B testing or Split Testing technique. Rehearsing the specified rules will help you get a converting site by applying A/B testing strategies for getting higher conversion rates and sales.