Tips on How to Use A/B Testing for an Astonishing Site Design A/B Testing has emerged as an amazing website testing tool that can help in optimizing the performance of your online business entity. Wouldn't it be incredible if you can make the maximum utilization of your site elements for desired business results? A/B testing also known as Split Testing is a website testing tool that is used to test each and every component in your site in order to assess if they are indeed filling their need or not. In A/B testing, you make certain changes on a web page and compare that variant or treatment page with the original or control web page of your site for analyzing the performance of those web pages in terms of conversion rates. Like this, you can enhance the usability of your components and their functionalities in a legitimate way.
Out of the two adaptations, one of the variations which is kept unchanged is called as Control page, while the other one where we implement the desired changes is known as Variation Page. The traffic of the site is then equally distributed among the two web page versions for getting a fair idea about the customer engagement in terms of conversion rates.
Winner Page: Out of the two variants, the page which turns out having maximum conversions is said to be the Winner Page. Salient A/B testing features for an appealing website 1.
It helps in enhancing the usability of different components in a site by testing their ease of use on the basis of the conversion rates they give.