Tips That Can Help In Performing A/B Testing
It is rightly said that “If you want to succeed, always open your arms for innovation and technology�. In this technology focused world, any business organization neglecting the rapid changes in the functioning of the business organization is actually commiting suicide. Being non receptive towards latest technologies and changes can kill your business prospects and can limit your chances of growth and expansion. A/B testing is one such positive change that has shook the entire business community and has completely changed the advertising and promotional activities of the various business organizations. However, for the people who are naive in this field, it would be wise to pay attention towards these tips that can ensure them effective A/B testing based results on their respective business organizations. 1. Make use of substantive qualitative and quantitative data- For getting accurate real time results, it is important to use data that is significant in terms of both quality and quantity. It refers to the fact that the selected component for the test should contain adequate amount of customer traffic and the elements that can play a key role in determining the next strategy for the business organization. Don't just include any random data for the sake of A/B testing as it will only cause wastage of your efforts and money. 2. Analyze the behavior of your visitors on your site- You can only implement the testing results in the right direction if you are fully informed about the mindset and behavior of your visitors on your particular site. Analyze clearly what they are looking for on your site and where are they spending maximum time on your site so as to increase the conversion rates and sales on your eCommerce site. It will also help you in improving your services and user experience for your onsite visitors. 3. Precede your A/B test with an A/A test- It is one of the crucial factor that can help you in reducing error in your web testing. You need to perform an A/A test that is, test control page with the control page itself. Based on these results, you can analyze the
accuracy of your testing software and can prevent your split testing from failing. Moreover, it will also help you in understanding the nuances of the A/B testing and will ensure that your future test results are more accurate in nature. 4. Collect significant level of testing results before implementing changes- Most often, people start implementing test results without collecting significant data traffic involving test results. Due to this, they are not aware about the fluctuating nature of the results and often don't get the expected results after implementing changes that were earlier seen during the test phase. This is because, only a short data sample was considered for implementing changes which does not clearly reveal whether the changes in the conversion rates were due to the changing preferences of the customer or they were just a matter of chance. So, to ensure that you only get the accurate A/B test results, it is utmost important to pay attention to all these factors. Neglecting any of these factors can result in the failure of your split testing and can cause you losses in terms of revenue as well as efforts. Remember these golden safety standards to ensure that your efforts and money spent are not simply wasted.