Tips to Engage Your eCommerce Customers With an Amazing Online Contest
Maintaining a steady momentum of sales is a challenging task for every eCommerce store given the tough business competition and changing dynamics of consumer purchasing behavior. Due to the increasing number of online stores, product sales are going to fluctuate on a daily, monthly and yearly basis. Although, we don't have authority to restrict the entry of new players but we can certainly improve the conversion rates and sales of our store by employing exciting online contest. No doubt, you are not the only one who is offering online contests to its customers, so you need to make your online contest as an out- of- thebox shopping experience. Here are the few tips that can help you out in this crucial situation. 1. Decide an appropriate goal, aim or reason for your contest- You need to have a clear idea about the goal, aim or purpose of your online contest to achieve the desired results. Are you introducing online contest for improving your product sales, clearing away your old items from your inventory stock, getting the personal information of you customers or any other such reason. With the right intention behind your contest, you can effortlessly improve your eCommerce conversion rate optimization efforts. 2. Plan your contest in a detailed manner- Before introducing an online contest for your eCommerce store, you need to provide answers for a set of questions like - What is the theme of the contest for your customers? - What purpose do you want to serve with your online contest? - What is the time duration of your online contest? - Who are your targeted customers? - What consumer details do you wish to access through your online store? If you are having satisfactory answers to the above mentioned questions, there are increased chances of achieving success with your online contest and your eCommerce conversion rate optimization efforts will improve drastically. 3. Formulate the necessary rules and regulations for your contest- If you want to make your online contest a huge roaring success, you need to have a clear cut guidelines, rules
and regulations or terms and conditions. Provide all the necessary information to your customers at before hand so as to avoid the disqualification of a winner after the conclusion of your online contest. Make them aware about who all are eligible to participate in the contest and what are the participatory guidelines for your eligible candidates. It is often seen that business entities often cancel the winner on the spot due to the fake fulfillment of the criteria. So, it is very important to showcase the guidelines regarding your contest clearly to your customers for deriving the required business results. 4. Create awareness about your contest- No matter how appealing your contest may sound to you but it may prove to be a futile exercise if people are not aware about it. You need to promote your online contest in an appealing manner in order to grab maximum customer attention. It would be a sane idea to advertise about your online contest on multiple platforms like social media, search ads, site related content and other such medium for achieving maximum eCommerce conversion rate optimization efforts and customer attention. 5. Convey the information about your winner to all your participants- Online customers should get the feel that the contest organizers are impartial towards its customers and are not favoring anyone. You need to select your winner based on your public opinion and should inform about the winner to all participants through bulk email messages or an announcement on the home page. This will convey a feeling of fulfillment among your participants if they are well aware about the winner of your online contest. 6. Analyze the effectiveness of your content-
If you want to determine the effectiveness of your online contest, you need to determine its rate of success or failure through the help of a productive web testing tool like Mocking Fish that is pocket friendly in price, user friendly dashboard design, reliable test results and other such features. With the information about the outcome of your online contest, you can seamlessly take the required steps to improve your customer engagement, eCommerce conversion rate optimization and product sales for your online store.
Start providing an engaging online contest on your store to achieve a significant business lead among your rivals. It is definitely one of the right medium that can grab the maximum customer attention and engagement within a short span of time. Apart from this, it will help in improving your eCommerce conversion rate optimization efforts and sales to a great extent. So, plan out an appealing online contest for your store and calculate the difference in business outcomes clearly.