Tips To Get a Converting Website
What are conversion rates?
Conversion rates are the percentage of visitors who visit your site and take specific actions you want them to. For example: Percentage of website visitors who fill out the forms you ask them to fill on your site. Percentage of visitors who make a call to the number that you have specified on your website as a contact. Percentage of visitors who excepts your offers and discounts that you give on your site. Acquire an improved conversion rate1. Get your site A/B tested: A/B testing, also known as split testing, is the website testing technique applied to create two versions of a web page or website and then testing them against each other by comparing the conversions they produce. The site traffic is divided, and directed into two versions where the original version of the site is called as the "control page." Another version of the site or page is created with the changes we expect to be useful and is named as the "Variation Page." The variations may be made in any element of
the page, for example, CTA button, banner, font size, font color, page layout, images, etc. The two pages are then directed to the different audience in equal proportion for a certain period. The proportion may vary, but it is better if you keep the proportion by 50:50 as it will produce an unbiased result. After a period, both the variants are studied to find out which of them gains the maximum conversion and is marked as the "Winner page." 2.
Get your site, heat map analyzed
Heat map analytics is a website tracking tool where a heat map of the site and its element are created on a basis of clicks and scroll activities of the visitors on the site. The percentage of clicks and scrolls are analyzed to find out which element is desirous to keep and which element needs further improvement. The Heat map Tracking is very useful when it comes to making some changes in a website. It gives a detailed report about the site usability. 3. Avoid any stumbling block on your site Some sites demand the visitors to fill a huge form in order to browse the contents on their site. Do not ask the visitors to do a necessary sign up before they can browse about any service from you. It will make your visitors irritated and acts a stumbling block. 4. Adding a live chat option will make your visitors feel supported. It will also reduce the burden of telephonic conversation for visitors and also helps the visitors to get in contact with you instantly. 5. Write contents which attract the attention of your target audience. For example, if your target audience is IT students, you can publish blog contents on various sites and your site itself related to IT or different related topics and issues. 6. Add banners on your site highlighting different discounts and bonus you are providing. Get you banners analyzed and tested so that the usability of the banner can be known. 7. Put any important information on the top of your site with attractive and eye-catching fonts and colors. 8. Optimize your site to load faster, the CTA buttons must respond quickly when clicked. Adopt the proper measures for loading time optimization of your site. You
can also consult the experts who can do it for you. 9. Participate in discussions and conversations with your target audience. Respond to the comments and complaints, this will increase trust and credibility for you among the visitors. 10. Keep the forms compact, do not ask for unnecessary information that you do not need. You cannot obtain a converting site overnight; one has to carry a series of tests and analysis to finally improve the conversion rates of a site. I have mentioned some of the paramount methods using which you make your website a converting one.