Top Visual Elements That Can Increase The Performance Of Your Content Marketing Campaigns Visuals are more appealing to our eyes and tend to make a long lasting impact on our mind when compared to simple plain texts. It is a well known fact that customers do remember a particular scene, imagery or visual presentations more than a simple ordinary text message. Moreover, a picture can convey the thousand words easily without taking too much space and has a higher psychological shelf life. Business organizations who are trying to influence their targeted customers should include interesting visual elements in their content so as to make it more compelling and appealing for their potential customers. Here are some of the visual elements that have the potential to increase the reach and usability of your content. 1) Images- Images play an important role in increasing the appeal and acceptability of a content. For any eCommerce organization, product images do have a profound impact on the conversion rates and product sales of a business organization. As, customers on an eCommerce site don't have the facility to check the product physically so product images need to be sharp and clear so that the site visitors can get the fair idea about the products available on your eCommerce site. Moreover, it has been shown in the various free scroll heat map tools studies that a detailed product images helps in keeping your visitors hooked to your site for a long time. Further, business organizations can use the 360 degree view product images so as to provide a clear view of the advertised product to its targeted customers from different viewing angles. 2) Videos- An informative 2-3 minutes video can provide a better insight about a product or services than a full page written text. Also, these videos can be customized by adding short customer stories so as to attract the immediate attention of the site visitors. Further, these free videos can promote your advertised product well and can increase the interest of the site visitors on your eCommerce site. But, make sure that these videos are not taking unnecessary buffering time which can kill the interest of your customers and can adversely affect the chances of your conversion rates and product sales. 3) Infographics- They are one of the brilliant example of using text with images and visuals so as to facilitate better understanding among targeted customers. These infographics make wonderful use of statistical elements like pie chart, bar graph, case study or other such material so as to present their reasoning in a stronger manner. Further, these informative and appealing infographics compel visitors to scroll down on your eCommerce site so as to improve the usability of your site. 4) Use of memes and presentations- With continuous evolving business environment, content marketing forms are also undergoing a huge transition. Memes are one of the element of that evolving content marketing techniques and is quite popular among the online world. It is about using images with a quirky and out- of- the- box statements to drive customers towards your business organization. Further, memes attract the attention of the site visitors easily and can spread the message about your business organization among your targeted customers. Presentations are also changing at a fast pace and are not just limited to the board room meetings. You can build an appealing and informative presentation about your business organization and its advertised product and can easily share with numerous
people through the help of sites like SlideShare. A well created presentation has the potential to drive customers towards your eCommerce organization and can improve your conversion rates to a great extent. You can also take the help of various heat map tools like Click Tale, Mocking Fish, Lucky Orange and such others to understand the mindset and behavior of your customers towards your presentations so as to make necessary changes accordingly. It is well said that “Spice is the flavor of life and monotony causes boredom and frustration�. So, business organizations should take active interest towards including visual elements in their content so as to make them more appealing and interesting to their targeted customers. If you can arouse the interest of your customers towards your site, you can effortlessly persuade your visitors to make purchase through your eCommerce store.