Two steps to make your non performing ecommerce site elements perform better

Two steps to make your non-performing eCommerce site elements perform better?

After eCommerce witnessed a boom in its popularity, a boom of business opportunities was also seen as a parallel event. Out of all the successful business setups, most of them could be found indulged with eCommerce in one or the other way. The successful business examples and easily accessible eCommerce solutions have reduced the barrier of entry to its minimal. However, entry to an eCommerce business is not as difficult as its on-the-way issues. By on-the-way issue, we mean the process of making your eCommerce business successful is more problematic than its barrier to entry.

Conversion rates are the most crucial factor in any eCommerce business and are one of the most problematic on-the-way issues. Once you enter the eCommerce market, there is no going back. Either you make your business competent enough to tackle the competition or you dismantle it and suffer losses. Conversion rates decide the fate of your business. If your eCommerce website is capable of securing the desired conversions, you are going in the right direction for sure. Failed to drive the conversions? Your website needs an immediate attention by you for an accurate eCommerce conversion rate optimization strategy.

Both the general and eCommerce conversion rate optimization strategies have a thing in common- the conversion rates. The motive of conversion might be different, but the strategy always remains the same. Here is some useful information that might help you to prepare a better strategy for your website's eCommerce conversion rate optimization.

1. Before doing anything with your site, analyze it thoroughlyYou should analyze the current status of your site. It will help you to decide a starting point for your race. Once you know where do you stand in the race, you can plan your ways the way better. How to know your current status?

A heat map tool is all you need here. Heat map tools provide you with an unlimited access to track the behavior of your visitors on your site. What does a heat map tool do?

Heat maps are the graphical representation of the different kinds of user behavior on your site which is displayed to you as a map composed of various color combinations.

Heat maps are presented in different ways depending on its type. For example, a click heat map is used to track the places on your site which gets the maximum or the minimum clicks by the visitors. The places which get maximum clicks are marked as red color while those with the minimum clicks are marked with several other colors like blue, green, yellow etc depending on a number of clicks. Similarly, a scroll heat map is used to find out that how far a visitor scrolls down on your site. Similar color variation is produced as in a click heat map.

So, in order to know the current status of your site, heat map tools can help you a lot.

You can analyze and find out the performing and non-performing elements from your site. Thus it will help you to plan your strategies better to make the non-performing elements perform better.

2. Make hypotheses and test themWhen you find out the non-performing elements on your site, the next step is to make some hypotheses that can make them perform better. Remember, these hypotheses are not the final considerations for implementation on your site. You need to test your hypotheses thoroughly using an effective A/B testing tool. An A/B testing will tell you which elements on your site are good to be kept so that you get the maximum conversion rate. You have to just make hypotheses of changes on your site, create versions, test them, find the better one out of them, implement it and you are good to go.

FYI, A/B testing is not as simple as it is mentioned here. Each and every step mentioned here requires some certain kind of expertise and understanding. You should read about it thoroughly before going for it or if it is not your cup of tea, you should better consult an expert to help you. My recommendation sticks to the Mocking fish tool as it's easy to use , free, and provides a both the heat map tracking and A/B testing tools. However, Google Analytics is also a great option if you can handle its technicalities.