Using attention heat maps for smarter ui design

Using Attention Heat Maps For Smarter Ui Design Advertisement and marketing campaigns have arrived at a conclusion for years that how a visitor’s attention travel across the visualization of different media on your web pages for grabbing optimum customer engagement. The success of any campaign depends on how well you can understand the eye tracking behavior of visitors regarding various site elements.

Many modern tools for eye tracking and heatmap analysis present the analytical data for customer behavior in different forms. The heatmap is nothing but a blueprint of a visitor’s trail of attention on your site/page. Some of the web analytics tools display this trail on the basis of click patterns also called as click heatmaps, scroll extent/scroll heatmap or a mouse movement tracking which is also an important mode of heatmap analysis.

Mocking Fish Attention heatmap is one of the methods of tracking the visitor movement on a website/web page. It is also a kind of web analytics tool which is used to find out the most attended parts on your web page by enabling you to determine which information on your web pages attract the maximum visitors. Thus, data obtained through this attention heatmap tool could be used by the website owners/designers for their own advantage.

Mocking Fish Attention heatmap caters a colored image of a web page according to a visitor’s behavior with different elements on a page. It tracks the amount of time a visitor stays focused on a particular area of a page. This measurement is done to measure the impact of contents that may be used to draw the attention of a visitor, or that portion of a web page which may or may not be able to encourage the visitors to browse other elements/pages on the site.

For instance, the image given below is a colorful representation of a web page where the areas marked in different colors reflect the weak and strong areas of your website depending upon the color intensity.

Attention heatmap presents a colorful representation of a web page based on the visitor’s behavior on the actual web page.

These kind of heatmaps are used to optimize the performance of the areas that do not get much attention and also optimize them so that they can have a rich quality of content for attracting more and more visitors on your site. The Mocking Fish tool allows you to track the weak elements on your web page and helps to modify them precisely without any need of guess work. Thus, in this way, it enables you to measure the effectiveness of your web page design for getting higher conversions and sales.

Mocking Fish is a right option for you when it comes towards getting a perfect web page design without any complexity and installation related trouble. It is a premium web tracking and testing tool which is providing a free one year subscription to its users. It is definitely worth a try due to its numerous features and functionalities. Visit our official site to get yourself registered and start tracking your web pages with an aim to improve your conversion rates by providing a better customer engagement on your site.