Utilize The Services Of This Free A/B Testing Tool For A Brighter E- Commerce Fortune

Page 1

Utilize The Services Of This Free A/B Testing Tool For A Brighter E-Commerce Fortune

In a competitive business environment, business organizations can't take decision in a haste without thinking about the pros and cons of their decisions. They need the proper statistical data to ensure that their implemented decisions are not going to hurt their conversion rates, product sales and site traffic. A slight changes in your website without proper research and approval of your targeted customers can be catastrophic for the long term business growth of your e- commerce organization. To save you from the severe consequences of taking ill prepared business decisions, you can take the help of our free A/B testing tool, Mocking Fish that has been applauded and utilized by numerous business organizations of the world. Here are some of the points that will help you understand what all can be done by this web analytics tool for your e- commerce site. Helps in managing the usability and performance of the various elements of your site- With the help of A/B testing of various elements of your site, you can easily have a clear idea about which elements on your website are getting maximum customer attention and which elements are just left out in the process. In order to utilize your site elements to the fullest, you can perform web testing on call- to- action buttons, web forms, images, text and other such components. The tool will help you in understanding if your site elements are actually making any impact on your conversion rates or are they just utilizing the space on your website for free without having any significant contribution. (1)

Make contribution in your site traffic and conversion rates- By improving the appeal and usability of your website, you can effortlessly drive customers towards your (2)


business organization. In order to keep your visitors more engaged to your site, you can perform A/B testing on your website elements and can provide two different versions to your targeted customers so as to understand their response towards your web page variations. Based on the statistical reports generated by each of these variation page, you can decide which is the winner page for your website that can provide you maximum site traffic and conversion rates. Improve your website appearance and user experience on different devicesMocking Fish is an effective web testing tool that is ideal for every type of devices like desktop, laptop, smartphones or tablets. You can use its brilliant features and A/B testing services for any website based on any computing devices like mobiles and tablets for improving its user experience and website appeal. The tool can be used on any device without any hiccups and you don't require any additional updates or extensions to avail the services of our A/B testing tool for multiple devices. (3)

(4) Swift implementation of the website changes- A small website change has the potential to make or break your future business prospects as it directly affects your conversion rates, site traffic and product sales. Implementing changes in your website without the involvement of your customers can be the biggest blunder of your business strategy as it can completely drive away your targeted customers from your e- commerce website. To check this crucial situation, it is important to perform web testing on your site elements by providing two different variations namely control page (original web page) and the variation/treatment or the challenger page (web page with intended changes) to your site traffic by distributing your traffic on these two pages on an equal basis. By understanding the response of your customers, you can decide the winner page for your website and can implement the final changes if the web testing results are in your favor. But, remember to make only one changes at a time and the division of site traffic on a 50:50 basis so as to get a clear picture out of your A/B testing results. You can also implement the multi- variate testing by our Mocking Fish tool and can apply more than one changes in your challenger page if you are too sure about your hypothesis (statements that describe the purpose of web testing like increase in site traffic, more sign ups, improvement in product sales and such others). Further, you can divide the site traffic on an uneven basis like 60:40, 70:30 or any other ratio if you are confident enough about the impact of your A/B testing results. Otherwise, if you are a novice, just stick to the simple rule of “One test at a time with even traffic distribution� so as to get a simple clean idea about your test results. So, there are enough reasons for your business organization to avail the fantastic services of our A/B testing tool, Mocking Fish that is available for free with start up plans. If you want to get the more business specific services with extra features, you can purchase our business plans with a modest cost of $10 per month only. If you have any other doubts about our tool, you can check out our FAQ section by clicking on this link https://www.mockingfish.com/resources/faq. Moreover, you can also avail free demo of our A/B testing tool on our website, www.mockingfish.com to understand the impact of this tool on your e- commerce organization.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.