Web Designs That Can Increase The Sales Of Your E-Commerce Store Website designs play an important role in the success of an eCommerce company. This is because numerous site visitors are influenced by the functionality, usability and appeal of an eCommerce site before finally going for a purchase. However, if you don’t have an appealing website design, your conversion rates as well as your sales revenue could suffer a major blow. If you want to save your organization from the catastrophic effects of unappealing website designs, you need to pay attention towards these designs that can transform your entire eCommerce company.
1. Include Parallax scrolling and background effects- Parallax can play an important role in increasing the appeal and charm of your website but at the same time, they can also divert your customers from your main content. So, you need to be a little cautious while implementing it in your website. Just, remember that your actual content, product or message is properly highlighted in your parallax design. Further, selecting the designs based on the A/B testing results would be a much smarter choice and would prevent you from facing the severe repercussions if things don’t turn your expected way.
2. Minimalistic button design- In today’s modern world, these designs have appeared as a fresher breath for numerous business organizations. They reflect your website call- to action message strongly and elegantly without creating unnecessary distractions for the customers. Due to their ultra modern look and simple functionality, they became much popular in 2014 and will continue to rule the roost in 2015 also. If you are not convinced about their significance, you can perform A/B testing on your present design and this minimalistic button design to determine which is the real winner for your business organization.
3. Mobile optimized design- As, more and more people are using mobile devices like smartphones and tablets for browsing, so it becomes necessary to optimize your website for various mobile platforms. You can achieve this mission by going for the mobile responsive design for your eCommerce website or by creating a specific app for mobile
platforms. Selecting any of the two methods don’t matter much until and unless you are getting favorable results for your eCommerce store in terms of sales revenue and conversion rates. So, take a look on these designs and adopt any of them for giving a complete makeover to your existing eCommerce store. But, do remember that you are not implementing design changes at the expense of your conversion rates and sales. Move ahead and grab these designs to provide something unique and different to your visiting customers.