What Do You Need To A/B Test In Your Ecommerce Store?
The scope and use of A/B testing or split testing are growing day by day. It has emerged as an “elixir of life� for numerous websites that were earlier on the verge of extinction. This web testing has been a boon in more than one way and has provided concrete results in terms of conversions. There is no doubt about the effectiveness of A/B testing technique but its performance has been limited due to one or more reasons. The prime reason which has emerged in the light is that site owners are just testing anything on their website without even taking the help of any hypothesis or research work. It is good to test multiple elements on your site one by one but the downside is A/B testing involves money, time and efforts which together forms the base for any website. The bottom line is how to make the best possible use of the A/B testing for a site. The question may be tough but the answer is actually simple- Test selectively and objectively. Take a look at some of the high conversion potential areas of a website that can improve the sales and conversions of an eCommerce site.