What eye tracking heatmap teaches you for your usability enhancement?
Heatmap is one of the findings that have revolutionized the CRO optimization strategy for a while. The tracking and analysis provided by these maps have not only bought some effect on conversion front, but has also provided some useful lessons for enhancing the outlook and usability of the website. The revelations from the studies of eye tracking heatmaps show us some results that can be really useful in enhancing the usability of your website. Here we will be discussing on those findings that these eye tracking heatmaps reveal with regards to the usability enhancement of your website. Lessons on usability enhancement
Let’s take a look at those crucial lessons which heatmaps bring along for your usability. 1. Predictability of visitors: The one thing which has been substantiated by the findings is the predictable nature of visitors browsing pattern. Most of the visitors on your website will follow a F-shaped pattern of browsing. That is, they will first go from left to right and then come back to the left side and will continue browsing in a downward direction. This piece of information is vital for structuring the position of various critical elements on your website like the CTAs. 2. The visual effect is a key: One important thing which the eye tracking heatmap analysis reveal is the importance of visuals for your website. It was found that most of the visitors are interested in some image, video, or gif. That is, a visual element is what that clings the visitor on your website. 3. Adds are no more attractive: This is the biggest truth that this analysis has revealed. People have now become smart enough to avoid those unnecessary popping adds and like to see some real content when they land on your web page. This clearly highlights the fact that content marketing is what you shall focus on. That is, it improves the quality and standards of your web page content so as to attract the audience. 4. Keep up with some standards: The experiments on your website should take care that they don’t step beyond those establish standards to test. That is certain standard things like blue color for URLs and red for some error shall not be put to test more often. The reason being that people are accustomed to those standard features and they look for the same reference when they land on your web page. Thus, you should not try to be different on those matters as it can cost you some depreciation on conversion fronts. Final say The revealings which these heatmap tools are bringing in for us is something which can be determinant in the long run. Adopting with the patterns mentioned in the analysis will have certain positive reparations for usability as well as on the conversion front. MockingFish free heatmap tool is what you should give a look in this regard. The free heatmap tool comes with a trial period of one year.