Why should you go for A/B testing?: Some prominent reasons to convince you

Why should you go for A/B testing?: Some prominent reasons to convince you

A/B testing is one thing which is talked more often then not as a part of an effective CRO strategy. However, many a times we fail to describe those convincing reasons which should promote the taking up of A/B testing for your website. To make you think again and to provide you with some convincing reasons for taking the A/B testing adventure for your website, we will put forward some points that will highlight the advantages of the A/B testing that can have significance on your conversion front.

Benefits of A/B testing

Let’s take a look at those advantages that A/B testing brings in.

1. Update on your landing page’s status: A/B testing provides you a clear idea about the performance of your web pages and opens up those loopholes which are hindering the conversion optimization process of your website. This way you will be able to rectify those errors right from the very outset so as to avoid conversion losses.

2. Tells you the importance of small changes: Small variations like color change for CTAs, insertion of some new text, or addition of video description are often thought as changes that are not worthwhile. However, various A/B testing results have revealed that these changes do matter. A slight color variation of CTA from blue to yellow and black leads to a 12.6% increase in the conversions.

3. Compliment heatmaps: We have often seen that heatmap analysis result is not utilized effectively. A/B testing provides you that channel from where you can utilize those results and analysis to yield some positive results for your conversions.

4. Tells you the efficacy of each variation: The variations you make have to be analyzed on the back of their efficiency of conversion. A/B testing allows you to test those elemental variations for their efficacy, so that, only the best of them all shall be included on your web page whereas those dead rubbers are eliminated.

Final say Now, since you seem to be convinced by the above discussion, you might be looking for a tool to take the test for your website. MockingFish is one such tool that you can rely upon. It provides the freedom to A/B test your website along with the heatmapping tool that too for a free trial period of one year. There are other tools too in the market but they don’t provide the combo of A/B testing and heatmap effectively.