Why should you go for A/B Testing?: Some prominent reasons to convince you
A/B testing is one thing which is talked more often than not as a part of an effective CRO strategy. However, many a times we fail to describe those convincing reasons which should promote the taking up of A/B testing for your website. To make you think again and to provide you with some convincing reasons for taking the A/B testing adventure for your website, we will put forward some points that will highlight the advantages of the A/B testing that can have significance on your conversion front. Benefits of A/B testing Let's take a look at those advantages that A/B testing brings in. Update on your landing page's status: A/B testing provides you a clear idea about the performance of your web pages and opens up those loopholes which are hindering the conversion optimization process of your website. This way you will be able to rectify those errors right from the very outset so as to avoid conversion losses. Tells you the importance of small changes: Small variations like color change for CTAs, insertion of some new text, or addition of video description are often thought as changes that are not worthwhile. However, various A/B testing results have revealed that these changes do matter. For example, a study revealed that a slight color variation of CTA from blue to yellow and black lead to a 12.6% increase in the conversions. Compliment heatmaps: We have often seen that heatmap analysis result is not