Modern Barber Storefront Guide - Jan-March 2016

Brands to buy • Services to shop • Stuff to see Jan-March 2016

Go on GREEN ENVIRO-FRIENDLY BUSINESS CHOICES PAGE 8

A BRUSH WITH HISTORY KENT REIMAGINES THE BEARD BRUSH PAGE 6

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H E L LO & CO N T E N TS

Welcome to your Storefront Shopping Guide.

Our digital buddy guide gives you a ‘one stop’ look at the this issue’s supporting brands and businesses.

So if you are looking for tools, products or equipment for your barbershop or men’s grooming salon then have a browse and click on the links to follow online for info.

The men’s market is booming and that means more choice and more opportunities to grow and improve your business. The brands listed are investing in you with research, product development and customer service because just like Modern Barber magazine, they think it’s ALL about you!

ROLL OF HONOUR! Your industry title wouldn’t happen without the advertising support of the brands and companies below – they know just how valuable you are!

ANDIS BARBER BOX BARBERCONNECT BARBERUK BRITISH BARBERS’ ASSOCIATION CRONUS BARBER SHOP FURNITURE DENMAN PROFESSIONAL FINE FETTLE GROOMING FUDGE HAIR PRODUCTS

Rachel Gould – Editor

HIGH ENERGY HAIR PRODUCTS IQUEUE BARBERS

Contents 6

A brush with history: Kent Brushes brings the beard brush up-to-date.

8 Go on green: easy eco choices.

12 Shop Insider: The Alternative Barbering Co, Harpenden.

16 Storefront: Stuff you need and gear you want.

18 Bottoms up: cheers to barbershop beer and more.

KENT BRUSHES 22 The Shaw Thing: home of Simon 24 Barber King: Sid Sottung on the Russian (barber) revolution.

26 How to style the ‘Fighter Pilot’ Moustache:

by Frank Rimer.

28 How to… be WIFI compliant, grow a healthy business, and make a cold busting smoothie.

MALETTI LOCK STOCK AND BARREL MODA NATIONAL HAIRDRESSERS’ FEDERATION NEO CAPE REM-MEN RETAIL SECURE SALON EQUIPMENT CENTRE SCARAMOUCHE AND FANDANGO TAKARA BELMONT THE BLUEBEARDS REVENGE

Editor and Publisher: Rachel Gould rachel@modernbarber.co.uk Design and Production: Matt Dettmar freelancemagazinedesign.co.uk Advertising: Kelly Hindley kelly@modernbarber.co.uk Find us online: modernbarber.co.uk twitter: @modernbarbermag Call on: 01295 533755

UPPERCUT DELUXE WAHL PROFESSIONAL

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KENT BRUSHES

A Brush with History Sometimes you’ve got to look back to look forward, like Ben Cosby of Kent Brushes – he’s revived a 19th century beard brush for today’s beardy buyers.

Creative connection

A great product deserves great packaging and when Ben Cosby of Kent Brushes wanted just the right designer for his new Beard Brush packaging, he searched the web and found him… in Iceland. André Visage is actually a South African and trained in Architecture and Multimedia Design before settling in Reykjavik. He’s Brand Manager and Co-Owner of a ‘bean-to-bar’ chocolate company (omnomchocolate.com) and it’s his packaging that caught Ben’s eye. André says “I was contacted by Ben Cosby in 2014. The brief was very open and the project developed over time… from the shape, size and functionality of the brush to favourable illustrations and graphic identity. I found it to be a fun and unusual project, so I was naturally on board. I am a self-taught illustrator, deeply influenced by nature and my surrounding environment. I love line work and tend to work in 2D with grids, proportion and symmetry.”

The Kent Beard Brush is available for £20 inc VAT. For trade enquiries please contact beard@kentbrushes.co.uk or call 01442 232623

W

hen you’ve traded for over 230 years like Kent Brushes (@kentbrushes/ kentbrushes.com) staying current is never a problem.

There’s nearly a quarter millennium of back story to mine for inspiration.

Kent Creative Director Ben is passionate about provenance and artisan design and Kent is well known for handmade

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brushes, so when he and his customers started using the current brush range to groom their beards, Ben took to the archives. Ben explains “I found an old catalogue from the mid 1800’s and it had these dainty beard brushes. I had one remade and I found it hard to hold.

I ended up brushing half my beard with my fist. I wanted something ergonomic and manly that fit in the hand.” The ‘flintlock’ handle shape was the best

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Hairy heritage Longevity and quality typically march together so, no surprise that Kent Brushes has held the Royal Warrant through nine continuous reigns. Their handmade brushes are still being made at their ‘new’ factory (just over 30 years old) in Hertfordshire.

You might have spotted their ‘live’ demos at Salon International last October.

Here’s some Kent historical facts: • Kent Brushes made hundreds of thousands of brushes for the War Office during WWI. A soldier’s kit included brushes for hair, teeth, shaving, clothes, shoe blacking, shoe polishing and buttons.

• Special toothbrushes were made for the Indian troops with wooden handles filled with vegetable fibre as the use of either bullock bone or pig bristle was prohibited by their religions.

• In WWII the Kent factory was hit seventeen times by German air raids. However the workers showed amazing courage and endurance amidst the falling bombs and carried on work using tarpaulins to cover the gaping holes in the roof.

• In a top secret operation during the Second World War, Kent made shaving brushes in which maps and compasses could be concealed for forwarding to overseas British prisoners of war, to enable them to find their way home in the event of escape. The work was carried out in a special locked and windowless room at the Kent factory with access allowed only to a chosen few.

answer for a great grip. Ben then turned to the bristles. Natural boar bristle was the obvious choice but the ‘cut’ was also important. “I settled on a cut that was closer to the root so that each bristle is stiffer. Stiff enough to penetrate and

groom the beard but soft enough on the skin. Also typically a brush is flat, like a nailbrush. I tested the brush over time and realised that actually a ‘wedge’ shape was much more effective and that’s how we’ve created this unique profile,” adds Ben. The two years in research and development to bring the Beard Brush to market was mainly due to Ben’s perfectionist approach to every detail. Even the packaging got

the Ben treatment, after he tracked down a designer based in Iceland through a packaging blog. The raw card presentation box, distinctive line drawings and even the cotton bag is all carefully thought through. “The bag was important. Brushes tend to gather fluff and beard brushes tend to hold beard oil in the bristles. I wanted every buyer to have a great looking way to store theirs,” concludes Ben. • 7

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F E AT U R E

GO ON

Green

Natural resources, climate change, ethical manufacturing, global waste management… All BIG subjects that we should take personally…

T

he Paris Climate Summit hit the headlines late last year, mostly because it was the largest gathering of global leadership ever seen… on any subject. You might not be the Head of State for a nation but we’ve all got a personal choice as consumers and business people. Here MB takes a look at some of the easy stuff you CAN do.

The Bluebeards Revenge

Read the small print Some brands lead with their eco credentials but many don’t, so study the small print and ask the questions when it comes to environmental packaging, social responsibility, ethical and green manufacturing policies and animal testing. There are lots of great choices out there that won’t turn you into a hemp sock wearing hippie. Here’s some: Paul Mitchell (paul-mitchell.co.uk) – they go the whole nine yards. The brand supports Reforest’Action (reforestaction.com), an environmental organisation that plants trees worldwide.

Their Tea Tree brand is planting Maya nut trees in South America that will not only reforest but provide sustainable revenue for the indigenous communities in the area. They plan to plant half a million by the end of 2016. The company has a cruelty-free production policy and supports the Water Keeper Alliance.

Paul Mitchell’s Tea Tree brand

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The Bluebeards Revenge (bluebeards-revenge.co.uk) – their consumables are UK made, vegetarian, vegan, cruelty-free and their packaging is entirely recyclable.

They’re big on charity too!

GO24.7 (go247men.co.uk) – this company is part of the PETA Caring Consumer Program and all of their products are cruelty-free.

Think differently Traditional isn’t the only choice and new processes are proving to be greener and more efficient. Take towel use…

Easydry (easydry.com) – offers disposable eco towels and were first in the market. The towels are super-absorbent, hygienic, recyclable and biodegradable (within 12 weeks).

Manufacturing is sustainable and chemical free. Their eco credentials are faultless and the awards list is long.

You can skip the effort, cost and consumption of laundering your towels.

Scrummi (scrummi.com) – also offers single use towels in black and white with ethical and eco manufacturing.

The website has a nifty cost savings calculator too so you can check the benefits on your pocket.

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Scrummi

Get wasted Waste management can stink! A local council recently claimed that one barbershops’ hair cuttings was ‘Hazardous Waste’! The Council should have checked the .GOV.uk website for guidelines on business and commercial waste. Here’s a few pointers…

WEE Directive – nothing to do with the ‘Gents’… WEE stands for Waste Electrical and Electronic Equipment. Every year two million tonnes of small electricals are thrown away.

Manufacturers and stores are obliged to offer a ‘take back’ service or an alternative for recycling old or broken equipment but you could take it to your local recycling facility too.

Hair cuttings – it’s biodegradable (duh!) but if the council won’t play ball here are some other ideas.

• Scatter round plants and pots to stop slugs (thanks FB Liam Hamilton Srsb).

• Just put it in the compost, add to your normal compost and toss in a few worms, takes about four weeks to break down.

• Use it to soak up oil spills when you’re changing your motorcycle oil (thanks FB Jim Delios) or donate it for ‘hair booms’ that are made to soak up large scale environmental disasters, matteroftrust.org (thanks FB Francesca Maria Webb). •

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F E AT U R E

Shop Insider Barbershops are hang outs, hubs and of course the best hair destinations… so take a peek inside this one.

Barbershop

Details Shop Owners Social media

Opened Size Chairs Team Location Timeframe

Budget

Brief

What’s unique

Added extras

The Alternative Barbering Co, 8 Station Road, Harpenden AL5 4SE Sam Campagna and Danny Martino alternativebarberingco.co.uk/@altbarberingco/ FB Alternative Barber Co November 2014 (Harpenden is the 2nd shop after St Albans in 2010).

1900 sq feet for barbershop, waiting area and tattoo studio.

Five chairs.

Five barbers inc. key team member and Manager Colin Cooper.

Wealthy commuter town on street near train station.

Build-out took 11 DAYS! (Ran late by 1 day over plan).

Sam has good tradespeople on speed dial. £18k and everything was pre-planned, pre-prepared.

Lots of vintage finds. Chairs are refurbished.

A 1930’s Art Deco feel with a blend of later iconic design features.

The tile, the bespoke cabinetry, the vintage refurbished chairs and the Anglepoise lights as pendants plus jewel colours and Danish designer furniture nailed the brief.

The iPad in reception shows the shops playlist on Spotify. The playlist is live on the shops website and customers follow it too.

Nope but customers get a great service and haircut plus a fantastic environment for the all in price of £20.

Photography by Tom Fallon

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COMPETITION

Win! a selection of Oster Professional Products (worth over £220)

Oster… tomorrow’s tools for today’s professional Since 1924, Oster has been producing high quality, value-for-money hairdressing clippers and trimmers manufactured in the United States. The Oster range includes models which cater for all professional needs from the trainee to the most discerning stylist who demands the very best. A worldwide reputation for clippers of exceptional quality has been founded on the success of the Oster motors and the precision-ground Oster blades. The cryogen-x blades (97-60 blades only) are manufactured with a revolutionary tempering process technology, which means that they not only start out sharp but they stay sharper for longer.

Oster has teamed up with Modern Barber to give you the chance to win a selection of Oster Professional Products worth over £220! This includes the famous Oster 97-60 Heavy Duty Clipper which is the ultimate rotary motor barbering tool for powerful clippercutting all day long. An Oster 3500 Pro Hairdryer and Igloo Blade Storage Case are also included with this fantastic prize.

Just email your answer to marketing@denmanbrush.com by 5pm on 31st March 2016 including your full name, shop name and postal address. Correct answers will be entered into the prize draw.

The winner will be chosen at random.

Which year was the Oster company founded?

2004 • 1984 • 1924 For more information on Oster, please visit www.denmanpro.com or call 0800 262509.

T&C’s: Open to UK barbers only. Prize cannot be exchanged.

Judges decision is final. Subject to availability.

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SHOPPING

Store FRONT 6

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1. Eddy Cannon Easy Blend Comb Designed by Cornish barber Eddy, this comb is created to help hairdressers and barbers blend grades with ease. Price £12.99. eddycannoneasyblend.com 2. Pietranera ‘Europa’ Barber Chair Originally made in 1984 and still popular after 30 years. The chair can be upholstered in one or two tones in a selection of colours and finishes. There is a choice of bases.

Price from £1575 ex VAT lsehair.com (sole UK agent) 3. AND MEN Style Guide Book Handsome style guide in high quality print with soft cover. 98 pages to inspire you and your clients with a variety of traditional and contemporary styles. Price £20.00. barberblades.co.uk 16

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4. The Bluebeards Revenge ‘Classic Blend’ Beard Oil From untamed beast to a manly masterpiece with a unique blend of fresh and masculine-smelling oils and fragrances designed to smooth, moisturise and protect your beard.

Price £9.99/50ml bluebeards-revenge.co.uk 5. The Burleigh Moustache Mug Heritage pottery Burleigh takes on the Edwardian Classic with this ‘mo guard’ mug to protect every man’s whiskers from the daily tea drenching. RRP £25. burleigh.co.uk

6. Jack Black Wax Pomade Adds natural shine and flexible hold and even works on beard and moustache control. RRP £17.50 mankind.co.uk, stockists 0208 398 9744 7. MR.SE LOVESLICK Pomade Provides excellent hold for all hair types, with a medium shine.

Price £10.95 mrsehair.co.uk 8. Barber Pro Towel Warmer Warmer can hold 12 towels and comes with 8 free shave towels and a set of tongs.

Price £99 ex VAT. Mini Towel Warmer also available at £59 ex VAT. Visit salonequipmentcentre.co.uk or call 01455 553558.

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9. Fudge Skyscraper Extra An extra firm, fine and dry mist hairspray for total control.

RRP £9.95/400g Visit fudgeprofessional.com or call 020 7845 6333 for your nearest distributor.

10. Wahl Guide Comb Set NEW 10 combs for guides 1-8, ½ and 1 ½.

Durable cutting guides with securefit metal tabs which ensures the comb has a strong hold to the blade.

Price £24.99 ex VAT Available in all good distributors 11. Andis ProFoil Lithium Titanium Foil Shaver NEW Lightweight, compact, cordless with up to 80 minutes of use per charge.

Hypoallergenic foils, easy controls and rotary motor. Price £59.99 groomers-online.com

12. Osmo Fibre Sculpt Lightweight definition and flexible hold with irresistible fragrance.

RRP £8.45 osmouk.com 13. Uppercut Deluxe Pomade Strong hold pomade that washes out with no fuss, perfect for slick-back style. RRP £16.00 Visit uppercutdeluxe.com, trade enquiries 023 8086 5906

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15. Takara Belmont Legacy 95 Barber Chair NEW Reclining back rest, stylish new grille design, iconic steel footplate, retro-styling and the quality build you would expect from a Belmont.

Price from £2995 takarahairdressing.co.uk or call 0207 515 0333

14. Scaramouche & Fandango Extra Matt Styling Clay This conditioning clay made with pumice powder texturises and provides a flexible hold. RRP £12.00 scaramoucheandfandango.com Trade enquiries 0207 112 5168.

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SOCIAL

Bottoms UP! Surely a grown man (or woman) can imbibe a brew without permission? Er…no. Barbershops and alcohol is a hotly debated subject. Here’s three approaches…

Wayne Anthony, founder of Barber Beers

The licensee Wayne Anthony of Wayne Anthony Executive Barbers (wayneanthonys. co.uk) in Halifax isn’t planning on selling a brand of beer, he’s creating one. “I’ve been a barber for 30 years and worked as a marketing consultant.

I have clients that are brewers at the Halifax Steam Brewing Company and about six months ago I started really focusing on creating a beer for barbers.

One that shops would be happy to stock. When you go for a curry, you automatically think Tiger beer and when you go for a cut, customers will think of this. I ran a competition with customers to name it! I’ve created three blends. Barberlite a crispy pale ale. Dirty Blonde a malty pale ale and Beardy Brew a dark stout with 18

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The Barber Beers range

chocolate flavours. The neck collar will be available for barbershops to brand for themselves. There will be trade deals and the customers’ RRP

will be £2.50 to £3.00. Barbershops can start with a case but don’t forget to make sure that you have your licensing in order.” ➤

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SOCIAL

Short shot on licensing law

Robin Langley and the Ego Team

The licensor

Klara Vanova and Mark

Marmont

Robin Langley of Ego X for Men in Wrexham and Chester (ego-x.co.uk) was the very first barbers in the area to offer beer, Xbox and footie on the TV. He wanted to support his local brewery, Wrexham Lager (wrexhamlager.co.uk) and initially gave away the beer in his shops. He says “It was a great way to stand out in the area. It’s not so uncommon now but it’s important for us to continue

• You will need to consult your local council but you can find the broad strokes at gov.uk/guidance/ alcohol-licensing.

• Personal license – if you want to supply or authorise the sale of alcohol you need this. You need to go on a course and then apply for a licence.

It’s for you, not the shop.

• Premises license – your shop needs a license for the permanent sale or provision of alcohol. A personal license holder must be present.

• Club premises certificate – if you supply or sell alcohol to private members.

• Temporary Event Notice – if you are running an event at which you intend to supply or sell alcohol on a specific date (maximum 12 per year).

• Fees apply – both for any courses, for the initial license and for the annual renewal.

• Talk to your local licencing officer! supporting our local brewery and the customers like it. The beer now sells for £1.50. I have a personal licence and a two premises licences. There is quite a lot to consider and it took an appeal to the Wrexham Magistrates court to get the permitted hours that we needed.

It costs approximately £180 a year to maintain the licenses.”

The creative collab

n Just foverngfe u sells their

Re The Bluebeards Men’ le Ale for Real Pa e at m ‘The Ulti r’s Brewery. through Hunte e. d an flavoursom Blonde, hoppy / m ersmaltings.co £2.70 RRP tuck s-revenge the-bluebeard The Bluebeards Revenge Beer

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Klara Vanova owns Barberette (barberette.co.uk) at Warwick Works Studios in Hackney. Her gender neutral shop is a safe hair haven for her diverse clientele. She says “The shop is in a really creative space and I started chatting with 58 Gin and the owner and master distiller, Mark Marmont. We chatted and decided to create a ‘community spirit’. It’s called ‘Cutthroat Gin’ and it’s 47% and includes pepper, with a name like that you needed to feel it. I don’t have a license so it’s just for fun and I give some out for presents and parties.

I’m now talking to an off licence so that they can stock it.” (58-gin.com)!” •

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SOCIAL

A

Shaw

What I’ve been up to and where I’ve been

Wow! What an end to 2015. I spent New Year’s Eve celebrating in Spain – AMAZING! Happy New Year to all you MB readers.

Social Media Style File

We have been requesting Cut of the Week on our Facebook page and seen some great stuff. I think it’s really important for you guys to support each other and encourage this.

Hair by Tony Cairney

Hair by Ian Dodds

A lot of the time everyone feels a bit down at this time of the year what with all the diets starting now all the festive fun is over; some crazy people even decide to give up the booze!

Product of the Issue

Hair by Bobby Freedman

I kind of feel the same, I love my job, it’s awesome travelling everywhere but, if I’m honest, when people ask me what the worst part of my job is, I will always reply simply ‘being away from home’.

I never show it or get my head down but over the years it has cracked me up a bit!

But let’s not dwell on the January blues, 2016 is going to be another jam packed year with some long awaited product launches and our new ‘Wahl British Barber of the Year’ Comp. This year we have added some categories, so as well as the Barber of the Year, we will be looking for ‘Salon of the Year’ and one that I feel really passionate about – ‘Wahl Course Delegate of the Year’. Entry details are on the Wahl website so come on guys get creative, it’s the one to win!

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The Royal Razor

If I’m honest, when people ask me what the worst part of my job is, I will always reply simply ‘being away from home’.

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THING Simon’s Shout Out There’s a lot this last few months but Bobby Freedman from Bobby Dazzlers gets my shout out.

Hair

by Bobby Freedman

Top NON-Skill Tip Preparation! As you know, to keep the cuts looking good you need to look after your equipment. It’s your tool, so make sure at the end of the day your blades are clean and oiled and if it is cordless that it’s on charge. It’s just a nice feeling when you come in in the morning with everything ready to go, rather than having to clean up from the day before. No matter how much your feet or back ache at the end of the day it’s worth the effort, trust me.

The TOP Skill Tip Use the 1/2 guard and 1 1/2 guards when blending and fading, it works a treat.

The Buzz I remember when I was about 20-ish doing my first hair show at Barnsley College with Dimensions for about 200 people. The hair styling was good but presenter I was not! Nervous, not

prepared, didn’t know my stuff! I went away from that and really got my head around presenting, doing lots of talking on staff training, setting these sessions up like proper seminars and going into schools for career talks etc. When I did the next big performance, it was better, faster, cleaner; so I did more practice.

HARD WORK, DEDICATION, HARD WORK, DEDICATION!

Dates for your Diary 7 FEBRUARY Super Bowl

19-23 FEBRUARY London Fashion Week

28 & 29 FEBRUARY Pro Hair Live

17-20 MARCH

The Last Word To sum up 2015 I would say that it’s been a year where British barbering hit the top globally! Well done to most off you. It’s where we go from here, it’s how we keep moving forward.

The one thing we do at Wahl after great shows, seminars and demos is, we move on to the next game and get better and faster and that’s what you all need to do because the hair salons have now started to raise their game on men’s and they are good!!

One thing that could help is to be a lot nicer and more respectful to each other on some social media sites!

Etiquette is the word that I reckon should be on everyone’s New Year’s Resolution List. As always if you’ve got something to say then just email me on ashawthing@wahl.co.uk. •

Cosmoprof Follow me on Twitter @WahlAcademy 23

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SOCIAL

Barber King

Moscow

Educator, creative and barber businessman Sid Sottung (sidsottungacademy.com/@sidsottung) teamed up with his brand of choice Lock, Stock and Barrel (lockstockandbarrel.com) to help make Russia’s very first barber battle a huge success.

T

he Barber King barber battle took place last November in one of Moscow’s newest event venues and hosted approximately 500 barber attendees and six key competitors pre-selected for the event. Sid Sottung is a regular to Russia and frequently visits both as an independent educator and as Ambassador for the Lock Stock and Barrel brand. Sid judged the event and presented the Barber King with his winner’s belt and a tidy pile of cash worth approximately £1000. The winner also received a week long course at Sid’s own academy in Nottingham.

Sid selected six models for the competitors and at the beginning of the event they rolled a dice to select their model. Each competitor had 60 minutes to complete their look live on stage, cheered on by a high energy crowd. Sid says “This was the first Barber King and next year will be a lot bigger. There was a lot of press interest and I personally did three TV interviews and seven magazine interviews. Just like here, there has been a huge explosion in the Russian barbering industry but they need a lot of education. Rather than copying cuts from Instagram they need to learn skills that will help develop their own creative style and originality.”

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Sid Sottung

Sid’s role as ambassador for Lock Stock and Barrel was a natural evolvement after Sid selected them seven years ago for their fashion credentials and formulas and went on to establish

a relationship with the brands founder. Sid helps the familyowned company develop new blends and bring their products to life through creative hair work and education. “It’s essential to love the products that you sell, recommend and represent.

Being an ambassador gives me a role to represent a brand I would use anyway. We share an ethos and that’s so important,” explains Sid. Barber King will be back next year, but for Sid… it’s on to Singapore… •

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TIPS

How to do the

Fighter Pilot tache!

Frank Rimer of Thy Barber London is legendary for his magnificent mo and so MB asked him to share his styling secret.

Thanks Frank! @frank_glorified/thybarber.com

Frank says “If you are like me and are unfortunate enough to have straight facial hair, then you’ll know it’s quite difficult to curl the ends of your moustache. I’ve found that the old techniques tend to work the best.”

The fights gone out of this one, so it’s time for a fresh style from Frank.

To start, Frank uses a small amount of his favourite, Mr Kings Marvellous Moustache Wax @mrkingswax.

He runs it evenly through the hairs, after warming it up between fingers and thumbs.

He then uses a small brush and a hairdryer to heat the product and to help prevent any clumps of wax being visible in the hair, this process will help soften the hairs and set direction and shape once it cools. If you don’t have a small brush then a toothbrush will work too.

Frank then uses his antique moustache tongues to help curl that straight facial hair. Frank heats them using the hairdryer and then simply clamps the ends and lets them cool to set a tight curl. It might all sound a bit much but this is what men used to do to create the perfectly even moustache curl.

Frank then puts a touch more moustache wax on to add hold and with a light brush to finish he’s all set for the day…

And that is how you style the Fighter Pilot moustache. What-ho!

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TIPS

TOPtips How to build a business…

Kevin Vorley of KBarbers Emporium has developed ‘the K Way’, his integrated approach to building business. Here’s the short version. Kevin says…

Quality – a professional attitude and a confident level of skill performed consistently makes quality a sure thing. Being committed to delivering that quality is what makes a barber and his business stand out. Standards and professionalism are key.

Consistency – training is the bedrock of consistency, so be self-critical and work at your weaknesses. The K Team improves and refines their work continuously through model nights.

Continuity – is the really tough one on growing business, but having common goals in quality and consistency will build continuity. It’s not just doing the same thing every time, it’s about doing the right thing, at the best quality, all of the time.

Adapt – keep looking at your business with fresh eyes as a barber, consumer and businessman. If you can, get in a business coach for a day. Business is an elastic thing and it needs to adapt and change to improve.

Kevin Vorley

Develop – Look to your business community for inspiration. Talk to clients. Talk to your team members.

Keep pushing boundaries on how you can develop as a barber and as a business.

Progress – Make sure you have clear, measurable and achievable goals to work to. Plot your own progression, be conscious and honest about it. Find likeminded and ambitious people and understand how they have succeeded. Progress is a lifestyle and don’t waste time on worrying about other people’s judgements of your journey. If your journey ends tomorrow, would you be satisfied with what you have achieved?

Find out more about Kevin and his ‘K Way’ at kbarbers.com/ @kbarbersemp

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How to #getregistered…

Becoming a card carrying registered member of the Barber Council is one way to show off your credentials to clients and potential employees. Here, Registrar Sally Styles tells you how…

What you need – copies of your barbering qualification certificates with an equivalent of NVQ Level 2 and above OR you can claim ‘Grandfather Rights’ if you can demonstrate a track record of over six years of successful barbering with an official letter from someone such as your accountant or boss.

How to do it online – visit www.haircouncil.org.uk and click the ‘Register here’ button.

Choose the Barber button that is relevant to your qualification or time of service. Complete the form. You can then upload your paperwork or send copies by email or post. Pay the fee of £42 pa or £3.50 per month. Once the paperwork has been checked your membership will begin.

How to do it by post – contact the Hair Council on 020 8760 7010 and request a form. Complete the form making sure you say which type of registration you require. Either complete the credit card or direct debit details or write a cheque for the fee. Pop it in the post!

What you get – a window cling for your shop or mirror telling customers you are a registered barber. The right to use your professional status on business stationary with ‘SRB’ after your name. A membership card with your photo (additional fee may apply).

A monthly magazine full of advice and info, access to the business help line, membership of a growing community of state registered barbers.

Visit haircouncil.org.uk.

Follow @barbercouncil.

MODERN BARBER

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TIPS

How to be WIFI compliant…

Offering guest Wi-Fi can leave you vulnerable because the responsibility falls on you to ensure that you and your users are operating within the law. Ryan Stephenson-Brown of Retail Secure offers a compliance system that will help you. Read on to discover his top tips.

It’s the law! Be aware that the Data Protection Acts and the Digital Economy Act say the Wi-Fi provider is responsible for how the web is being used every time you allow others access to your router.

Be secure. You probably have lots of devices connected to your Wi-Fi, from your own phone to your shop POS system. Your first port of call for compliance is security, protecting you

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and your customers from cyberattacks. Password protection on your router is the least you can do, but an entirely outsourced platform by a secure provider is better.

Make sure they sign up. Signing up for guest Wi-Fi might initially be a pain but it’s the law and it allows you as the Wi-Fi provider to track and capture your users’ behaviour, so you can ensure no suspicious surfing or illegal downloads.

Put the data to work. As the business owner you must fiercely protect the data your customers share with you but as long as they’ve given you permission, you can use it to help your business.

Share info about new services, business hours, or new barbers – even send out recruitment alerts.

Mine your data. With the right compliance platform you can interrogate the way your customers are using the Web. What percentage is on Instagram? YouTube? It will help you shape your future marketing.

Avoid fines and follow the law with a legally compliant WIFI system. For more info visit barbers.retailsecure.co.uk

MODERN BARBER

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C O MNPEEW T IST I O N

Win! Creativity, passion and hard work are the building blocks of a great brand and thankfully Uppercut founders Luke Newman and Steve Purcell have got ‘em all. The Australian childhood friends with a love for barbering, surf and skate have won the high regard of a healthy slice of the British barber market. The brand launched with Uppercut Deluxe Pomade in 2009 after a year of uncompromising R&D with their long suffering chemists because both Luke and Steve were committed to creating a high quality timeless grooming product that their clients could use for a lifetime. The look of the brand is inspired by traditional 1950’s barbershops and the name? That credit goes to Willy ‘Uppercut’ O’Shea, Steve’s grandfather. Willy O’Shea was a member of a boxing troupe that toured rural Australia during the Great Depression. His motto was ‘a hard beginning, maketh a good end’ which sounded fitting! So his nickname, ‘Uppercut’ and his image have been immortalised on every tin and product.

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an Uppercut Deluxe Gift Crate (worth £100) To win an Uppercut Deluxe Gift Crate (pictured) filled with Uppercut Deluxe products worth £100 then just email up to RRP £100, your answer to the below question to hmoore@uppercutdeluxe.com by 5pm on 31st March 2016. Please include your full name, shop name and postal address. Correct answers will be entered into the prize draw.

The winner will be chosen at random.

Which was the first product launched by Uppercut Deluxe?

Monster Hold • Deluxe Pomade • Featherweight For more information please visit www.uppercutdeluxe.com T&C’s: Open to UK barbers only. Prize cannot be exchanged.

Judges decision is final. Subject to availability.

MODERN BARBER

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