Modern Texas Living Issue 26

to Watch MEN + WOMEN

SMALL TOWN DRIVES, BIG TEXAS VIBES

74

For those folks who are short on time, but longing for a relaxing getaway, there are a surprising number of Central Texas spots that can provide the perfect escape! This issue showcases the top places to explore in what is described as the prettiest part of Texas—Dripping Springs and Driftwood.

MEN + WOMEN

to Watch

on the cover

JP, Julie, Cade, and Alexis are among the incredible individuals selected as this year’s Men & Women to Watch. Their leadership and commitment are making a real impact on Waco. Learn more about the stories driving their success and the difference they’re making in our community.

Photography by Rick Cortez

Models: Alexis Wampler, Jonathan Pokluda, Julie Hays, Cade Kegerreis

MEET THE BEARDS

24

Ty and Meagan Beard are a Baylor basketball-loving family rooted in Waco’s charm. From coaching milestones to raising two sons, they embrace the joys of community, family, and faith. Discover how their journey, passion for Baylor sports, and love for Waco make life in Twin Rivers truly special.

MEN & WOMEN TO WATCH

40

They’re changemakers in our community with one shared goal—to bring joy to the Waco region. These are the top men and women to watch for 2025! We explore their unique stories and how they found success in their very niche career fields.

52 WEEKENDS IN WACO

96

Explore all that Waco has to offer with this article packed with ideas for every season. From local festivals to hidden gems, find inspiration for family outings, date nights, and weekend adventures that make Waco an exciting destination throughout the year.

publisher’s note

A new year brings fresh opportunities—a time to grow, change, and take bold steps toward our dreams. With each January, we set out with new goals, hoping to find our version of success. Too often, though, we get caught up in comparing ourselves to others. This year, let’s flip the script: celebrate our unique paths, our individual wins, and focus on the dreams that matter most to us.

In this special issue, we’re thrilled to spotlight the Men & Women to Watch in Waco—an extraordinary group nominated by our community. These individuals embody what it means to strive, persevere, and make a lasting impact here at home. Their stories of dedication remind us that success is a journey shaped by both triumphs and challenges.

Take me, for example. As a mom of two energetic tweens, I’m at a point where success means embracing family time and being present as my kids begin to chase their own dreams. Whether it’s a spontaneous trip to Schlitterbahn, weekends at Camp Fimfo, or cheering at their games, I’m discovering that these

GET IN TOUCH!

moments with my family are the ones that truly define success. Like our nominees, I know that success looks different for everyone, and it shifts with each season of life.

In this issue, we’re not just celebrating accomplishments—we’re uncovering the resilience and grit that helped these honorees rise to the top. We hope their stories inspire you to go after your own goals, and maybe, give yourself a little more grace along the way.

And if you’re looking to add a little adventure to your own story, our “52 Weekends in Waco” article has endless ideas for enjoying all that our city and surrounding areas have to offer. Let’s make 2025 the year we live intentionally, celebrate our community, and explore new paths to joy. Here’s to embracing each moment and finding inspiration in the incredible people who make Waco a place to watch!

#LETSGOWACO

We love hearing from our readers here in Waco! If you have a question, correction, or simply want to share your thoughts or ideas, contact me at contact@moderntexasliving.com. You can also find us on Facebook, Instagram, Pinterest, and TikTok (@moderntexaslivingwaco).

OWNER/PUBLISHER

Ashley Munn

ART DIRECTOR

Stefanie Kienstra

GRAPHIC DESIGNERS

James Jarnot

Chelsea Pennington

ACCOUNT EXECUTIVES

Julie Romig

Christy Scott

PHOTOGRAPHY

Ashley Munn

Cecy Holubec

Rick Cortez

Jerry Larson

OFFICE MANAGER

Kylie Hipp

COPY EDITOR

Heidi Butler

EDITORIAL COORDINATOR

Meagan Beard

EDITORIAL ASSISTANTS

Sarah Jung

Caroline Staniford

ADVERTISING INFORMATION

Ashley Munn (254) 749-1670

contact@moderntexasliving.com

Julie Romig (254) 722-1848

julie@moderntexasliving.com

Christy Scott (254) 644-8127

christy@moderntexasliving.com

MODERNTEXASLIVING.COM

Single copy free. Multiple copies may be available for purchase by contacting contact@moderntexasliving.com Modern Texas Living is published by Lifestylemag CentralTX, LLC. The cover and contents are protected by copyright and cannot be reproduced without prior written permission.

@Lifestylemag CentralTX, LLC.

STYLE HOUSE HOME FURNISHINGS

Style House Home Furnishings offers a curated interior design experience, where you will work with awardwinning designers who bring exceptional quality and enduring style. Their goal is to help you craft spaces that reflect your personal taste, with expert advice at every turn. stylehousewaco.com

RESIDENCY AT RIDGEWOOD

Located in the heart of Waco, Texas, The Residency at Ridgewood offers a welcoming environment for seniors who need assistance with daily living or memory care. Their community focuses on enriching the lives of their residents by providing attentive care, meaningful activities, and opportunities for social engagement. residencyatridgewood.com

OPAL’S OYSTERS

Visit Opal’s Oysters in Waco, Texas, where they bring the spirit of coastal family gatherings to you. Inspired by the Hendershot family’s decades of joyful beach traditions, their restaurant offers fresh seafood, good vibes, and a beachy atmosphere. opalsoysters.com

REPOSE WACO

Discover the art of slowing down at Repose, a lifestyle boutique located in the retail shops at Hotel Herringbone. Repose offers a collection of goods that foster mindful living and meaningful connection. reposewaco.com

CASA DO BRASIL

Come to Casa do Brasil and satisfy your appetite with the authentic tastes of Brazil. From perfectly grilled meats to fresh, savory sides, their dishes are crafted to transport you straight to the heart of Brazilian cuisine. Whether you’re enjoying a casual meal or celebrating with friends, their fine dining atmosphere makes every experience unforgettable. casadobrasil.com

®

BARS, BITES, & BEVERAGES

The BLVD Steakhouse at Cambria Hotel is East Waco’s premier dining destination, featuring expertly prepared Wagyu and Tomahawk steaks alongside innovative dishes. The elegant yet modern ambiance offers an ideal setting for a fine dining experience. Guests can also enjoy a full breakfast menu with refreshing mimosas. The BLVD combines culinary excellence with a connection to the community’s rich heritage, making it a standout choice for any occasion.

AHI TUNA & STEAK

Experience the vibrant energy of live music at The Will, in a stunning outdoor backdrop with natural acoustics. Featuring local bands, the atmosphere is perfect for a sophisticated crowd seeking relaxation. Comfortable seating and ample space create an inviting vibe, making it an ideal escape from the typical bar scene.

Waco Waffle Co is a boutique family-owned and operated restaurant near Waco, TX. They have brought the waffle experience to a completely new level with their vast selection of sweet and savory waffles, hot sandwiches, salads, milkshakes, handcrafted kombucha, and much more. For anyone visiting central Texas, a day trip to dine here is well worth the experience.

224 Halbert Ln, Waco, TX, 76705 wacowaffle.com

254.301.6183

At The Will, indulge in premium liquor options and a wide variety of beers. Our friendly bartenders craft exceptional cocktails tailored to your taste. Whether you’re unwinding with a drink or enjoying a selection of fine cigars, The Will promises an elevated experience in a welcoming atmosphere. Cheers.

5984 N. St. Hwy 6, Speegleville, TX thewillofwaco.com 254.435.0005

SHOPPE

Exciting news! Blaine’s Restaurant & Wine Shoppe opens in February. Chef/owner and certified wine expert, Blaine Fischer, will be showcasing a seasonal menu highlighting local and international flavor combinations, paired with an attractive wine and beer list. The surroundings are easygoing and casual, creating an inviting atmosphere for guests to enjoy.

1101 Richland Dr. Ste. 1 Waco, TX 76710 blaineswaco.com

THE WEBSTER

CRAFT COCKTAILS

WINTER SALAD

5Top EVENTS

to not miss this season!

Go Red for Women

FEBRUARY 7, 2025

Join and empower your fellow Waco women at the Go Red for Women luncheon, hosted at the Ridgewood Country Club with Waco Cardiology. Go Red for Women’s mission is to ensure that no woman feels alone in their journey. Feel the sense of community and connection as cardiovascular disease survivors share their stories.

Mardi Gras Ball

FEBRUARY 22, 2025

Celebrate Mardi Gras at the 13th Annual Mardi Gras Ball. Experience the festive spirit of this holiday by dancing, dining, and participating in auctions. All proceeds directly support the Advocacy Center for Crime Victims and Children. Dress to impress in formal or black tie optional attire and enjoy complimentary valet service during an unforgettable night of community and philanthropy.

Freedom Ball

MARCH 1, 2025

You are invited to the Inaugural Freedom Ball, a patriotic gala honoring active-duty military, veterans, and Gold Star Spouses for their service to our nation. This unique event in the Heart of Texas area not only celebrates our heroes but also supports the Greater Waco Aerospace Alliance Scholarship Fund. Come together to express gratitude and invest in the future.

Spring at the Silos

MARCH 8-9 AND 15-16

Kick-off Spring at the Magnolia Silos. Enjoy two weekends of creativity and celebration at the annual Spring at the Silos event. Experience blooming gardens, live music, talented artisans, and seasonal delights in a vibrant atmosphere, all free of charge. For an enhanced experience, opt for the Weekend Bundle, which includes exclusive tours, a rooftop pass, a reservation at Magnolia Table, and a signed book by Jo.

Bearathon

MARCH 29, 2025

Get active while supporting Baylor students at the Bearathon. The Bearathon half marathon and the Sic ‘Em 6K are scheduled for March 29. Both races will start and finish at McLane Stadium. A portion of each registration fee will support the Baylor Student Foundation Scholarship Fund, aiding students in their pursuit of a degree at Baylor University.

A Baylor Beginning

Meagan and Ty Beard are the parents of Truett, age eight, and Turner, age four. They also have big ties to Baylor sports—Ty is a member of the Baylor Bears basketball coaching staff and Meagan is the daughter of John Morris, the signature “Voice of the Bears!” This basketball-loving brood’s story began here in Waco, and after briefly leaving Texas to build Ty’s career, they happily returned in 2017 making Twin Rivers their home.

As you might expect, the Beards met while working for Baylor Men’s basketball—Meagan working in the office and Ty serving as a graduate assistant with the team. After a few years of simply functioning as colleagues, they started dating and the rest is history!

Meagan and Ty tied the knot in Waco just before moving to Oklahoma, where Ty got his first coaching gig. Then, the couple moved on to Arkansas, where they had their oldest son. Following three seasons at John Brown University, Ty got the call to join the Baylor Men’s Basketball coaching staff once again, and needless to say, the couple was thrilled!

“Waco is such a nostalgic place for me. I’ve had so many different seasons of my life here from being a kid to going to college to now raising a family. This city has the best of everything and there’s so many good and friendly people here,” Meagan shared.

Building a Life in Waco

Fast forward eight seasons and Ty is now the Director of Basketball Operations, having helped the Baylor men’s basketball team achieve two Big 12 titles and the 2021 National Championship. During

this time, he and Meagan also had their second son, and unsurprisingly, you can now find this foursome at Baylor’s many athletic events.

“We’re big Baylor people and we love going to Baylor sporting events. It’s so nice being in a town, like Baylor, that really caters to families and kids, which is just amazing for us,” the Waco native stated.

And when they’re not busy cheering on the Bears, you can find the Beards at Highland Baptist Church. “We’re involved in a Sunday school that meets on Sunday mornings and it’s where we’ve met a lot of our close friends who are in similar stages of life.” Meagan also spends her free time during the week instructing a weekly kid’s foundation class at Highland, allowing her to continue using her teaching education and experience.

She also works as an Editorial Coordinator for Modern Texas Living Magazine, which means that many of the home tours, seasonal style pieces, and delicious recipes that are featured in this magazine are curated by her!

Looking to the Future

And looking towards the future, the Beards hope to continue living in Waco and enjoying this fun season of life with their boys! “Waco is a really good city and area for raising kids and there’s a lot of fun things to do for families. We love living near family and in Twin Rivers. There’s a neighborhood pool, a pond, several friends live nearby, and we feel very safe. We’re just very thankful for each year we are here in Waco.”

Hot Spots to Taste the Madness

The most anticipated time in college basketball is quickly approaching. Thus, we’ve laid out our top seed picks for soaking in the 2025 NCAA men’s basketball tournament so that you can enjoy all the excitement, upsets, and Cinderella moments in the final games of the season.

1The Backyard Bar Stage & Grill

With the biggest TV in town, The Backyard Bar Stage and Grill doesn’t mess around when it comes to March Madness! The 40-foot LED TV in their family-friendly courtyard, along with their 15 other indoor televisions, allow sports fans to see every epic play on the court.

Their menu features a wide selection of food including barbecue, fried catfish, chicken fried steak, and fan favorite—the Clucker.

2 Shorty’s Pizza Shack (Woodway)

With sensational pizzas, wings, and chili dogs, a full bar, and 18 televisions, Shorty’s Pizza Shack is another must stop spot for young adults to take in the madness of March.

3 George’s

George’s is a spot designed with game days in mind. Fans can witness all the action-packed moments of the big game on the 30+ televisions at each of their locations. Their decks also have impressive 200-inch big screens and they boast about having the coldest beer in town.

While watching the wins and the bracket buster moments, patrons can indulge in their chicken fried steak or their ever popular crazy wings with homemade ranch. Pair these dishes with a Big O, and you’ll be amped up throughout the last three weeks of the basketball season.

4 Slow Rise Slice House

This family-friendly pizza joint not only has a slam dunk food and drink selection, but it also has big indoor/outdoor tvs to watch the highly anticipated games.

Patrons of this locally-owned restaurant can enjoy an array of handmade options on game days, including pizzas made with their signature slow rise dough, cheese sticks, loaded tater tots and fries, fresh never frozen burgers, pastas, and giant pretzels with queso.

5 Jorge’s

The owners of George’s created Jorge’s to bring an upscale setting for sports fans to get flavorful fare, exceptional spirits, and an outstanding space to take in all seven rounds of the tournament.

While cheering on your top picks, try their tender and juicy pork chops, the sizzling fajitas, the delicious Del Mar enchiladas, and their queso.

Guests can cheer on their favorite teams on one of their 20 TVs found throughout many sections of their restaurant, with the cantina and the tequila lounge being the premier places to gather around the screens and take in the many epic endings that every tournament tends to bring.

Alexis Wampler

OWNER & OPERATOR

WACO BALLOON CO.

Alexis Wampler is an entrepreneur, designer, and architect of breathtaking balloon art. After starting a promising nursing degree, she quickly realized that healthcare was not her path and decided to lift people’s spirits in a very different way. This led to the creation of Waco Balloon

Co.—a party business that focuses on crafting custom balloon centerpieces and arrangements for birthday parties, baby showers, parades, and community, college, and corporate events.

“Waco is such a wonderful place. I was born and raised here and I’ve seen so many small businesses evolve and so many people not only pursuing, but achieving

their goals. It was my inspiration. I put all my eggs in one basket and bet on myself.” Once she determined Waco’s need for this type of niche artistic endeavor, she hit the ground running, spending two years researching, learning, and cultivating her business. She has since found soaring success, opening her own storefront and becoming the go-to balloon lady of Waco.

“I love that our business brings comfort, joy, excitement, and celebration all in one. Seeing what I have created gets me going everyday.” Alexis attributes a lot of her success to her dad, who is always willing to promote her business and help at her events. She aspires to soon have a full team of balloon artists to expand her services even more throughout the region. I love that our business brings comfort, joy, excitement and celebration all in one.”

Photography by Rick Cortez

While you may not recognize his name, if you’ve driven around town you’ve likely seen his incredible work. Cade Kegerreis is the mind and artist behind the magnificent murals that can be found all across the city. From the larger than life player portraits that wrap around the Texas Sports Hall of Fame to the iconic Frida Kahlo painting on the side of Lalo’s Coffee and Pastries, his remarkably realistic masterpieces are sure to stop you in your tracks.

Cade has always had a talent for drawing and painting, receiving his first major accolade in his sophomore year of high school. He entered Waco’s Top Young Artist competition and ended up winning the top spot along with the People’s Choice Award. This lit a fire in his belly to pursue a Studio Art degree. “I attribute a lot of my success in portraiture to my education at Baylor. Being forced to start from scratch and build those foundations really helped to challenge me and allowed me to grow as an artist.”

“I attribute a lot of my success in portraiture to my education at Baylor. Being forced to start from scratch and build those foundations really helped to challenge me and allowed me to grow as an artist.

In total, you can find around 25 of Cade’s vibrant murals throughout McLennan County and even more across other parts of the state and the nation, including major metroplexes like Austin, Dallas, Nashville, and even Maui. Cade has no plans to stop painting these large-scale projects, but when looking towards the future, he hopes to commission more small-scale art pieces to allow people to enjoy his work in their homes and businesses.

JP is living proof that people can better their lives and find happiness in the most unsuspecting of places. Before his spiritual story began, he landed a high paying job in Dallas right out of college and spent his days living a luxurious, but less than purposeful life, focused on climbing the corporate ladder and partying with friends.

One night at a club, someone invited him to church. He showed up the next day hungover, smelling of the night before. It was at this moment that he started to question everything he believed in. This inspired him to study world religions, which drastically altered his bias against christianity.

“God took my mess, made it my message, and turned it into my ministry. When I trusted in the death and the resurrection of Jesus Christ for the forgiveness of my sins, everything in my life changed.” He ended up getting discipled and becoming a pastor at that very same church. Soon after, he married his wife Monica and they welcomed their first daughter.

But the transition to pastor and father was not easy. “It’s not like once you become a pastor, you’re guaranteed this happy marriage. We had a baby who didn’t sleep, I had a new job, we experienced financial strain, and we needed to move. It was the hardest year of our marriage, but God showed up. All of our needs were met. Everything in that season of our life was

building my faith.”

Fast forward almost 20 years later, and Monica and JP are now the proud parents of three kids, Presley (17), Finley (15), and Weston (11), and they’ve made Waco and the Harris Creek Baptist Church their home. JP has also taken his unique story and his personal struggles and turned them into something that can benefit others, writing six books and hosting a successful podcast called “Becoming Something”—and

it certainly has. It’s one of the world’s top 15 podcasts on religion and spirituality on Spotify and iTunes.

But what makes JP such a remarkable man of ministry, is that he lives his life and leads his congregation transparently. “I found something better in Jesus Christ, and because of my story, I believe that I can better connect with others who don’t have it all together. Jesus loves us and God has amazing plans for

everyone. Our success stems from our faithfulness.” JP’s newest project is spreading the word of God on college campuses across the nation with the organization Unite.

“There’s something happening with Gen Z and Gen Alpha where God is capturing their hearts again. Thousands upon thousands of college students are placing their faith in Jesus and it’s amazing. My goal and inspiration is to see more of that happen.”

God took my mess, made it my message, and turned it into my ministry.”

“I was willing to do anything. I knew that if I wanted to land a news job, I just needed to outwork everyone else.

Julie Hays

Julie Hays is a friendly face who’s been sharing local news stories with the residents of the Waco region for over two decades. She’s currently the midday anchor on KWTX News 10 and

the host of the ‘Tell Me Something Good’ segment that airs during the station’s 5 PM newscast. What you may not realize is that to get this coveted time slot, Julie has had to wear many hats and she’s worked every shift imaginable.

This included an overnight role at WFAA in Dallas during the summer of her senior year in college where she worked for free filing tapes to get her foot in the door. During this time, the Paris, Texas native moved in with her aunt and shared a room

with her cousin who was in third grade. “I was willing to do anything. I knew that if I wanted to land a news job, I just needed to outwork everyone else.”

While there, she heard about people’s exceptional experiences at KWTX, which led to an impromptu trip down I-35. She pitched herself as a reporter candidate to the Vice President of News, who quickly turned her away. That is, until a producer quit and he called her with a job offer. “I took a job as an overnight morning news producer that I really didn’t want, in a place that I didn’t know anyone, and I’m so incredibly glad I did it. It’s how I got to where I am today.”

Her career has brought her some amazing opportunities, including a prime time anchor slot and even a oneon-one interview with former President George W. Bush in the White House. But her most notable interaction was when she met her husband Sam, a Waco native who made sure she stayed put in this beautiful region.

They’re currently raising their three kids, Callie (13), John (11), and Natalie (10), and Julie notes that while she has no big plans now, when their kids finally leave the nest, she hopes to become more involved with non-profit organizations in the area while still continuing to anchor the news.

“I love telling people’s stories and I love making their days. KWTX is so much of who I am. It’s a great station built on good values and community service and I work with some great people. I’m very lucky.”

How They Made Their Aspirations Realities

Everyone has a different version of success, but the ways people achieve their goals always seem to align. When speaking with these remarkable men and women, we asked what they attribute to their accomplishments. This is their sage advice.

Cade Kegerreis

Since childhood, Cade has always demonstrated an innate artistic ability, but just because he had natural talents doesn’t mean that he didn’t have to work for his success. He notes that the key to achieving his notoriety as a muralist and honing his impressive portraiture skills was learning the fundamentals of drawing.

“Baylor prides itself on their traditional approach to their art program. I did not enjoy it when I was there, but looking back it was so necessary. Getting back to the basics will immensely grow and challenge any artist. It helped me more than I realized.” By going back to these simple foundations, Cade gained a different perspective and aligned the stepping stones to his success.

Julie Hays

Julie also focused on the basics at the start of her career, but she attributes her accomplishments to her willingness to put her pride aside and say yes to any opportunity.

“I can’t tell you how many times people told me no, and the no’s are going to come, but it only takes one yes. Be willing to take any job and work harder than the person next to you. You’ll learn very quickly that there’s not a lot of people who are willing to put in a ton of hard work.” By putting her all into these seemingly less desirable roles, Julie opened doors for herself and achieved what many only dream of accomplishing.

Alexis Wampler

When starting her business, Alexis also encountered many naysayers, but she never took these comments to heart.

“The first year was really hard. People would tell me ‘Oh, you’re just riding this wave as long as you can until it dies out and then you’ll have to find something new.’ I decided to prove these people wrong. I knew that I could absolutely grow this into something that no one ever expected.”

And that’s what she did. She asked questions, got creative, and networked herself. For those looking to start their own enterprise, she says the most important step is giving yourself the time to grow. “If you have the time to learn and you love what you’re doing, don’t ever stop. You can make it happen.”

Jonathan Pokluda

This tip seems to be a common theme among all the men and women to watch. Success comes to those who put their faith in dreams. JP notes that to accomplish his goals, he had to fully commit to the projects he saw promising. This includes his popular podcast. “You can’t grow a platform by just starting something. If you want to find success, you need to be committed to being excellent and working hard to make it great. Colossians 3:23 and 24, ‘Whatever you do, work at it with all your heart, as though you’re working for the Lord. From the Lord Jesus Christ, you’ll receive a reward. Work for the Lord, not for man.’” In other words, if you choose to do something, do it fully and faithfully.

Men and Women to Watch 2025

In this year’s annual issue of Men & Women to Watch, we proudly present the exceptional men and women who are shaping the narrative of success in Waco, TX.

Narrowing down this distinguished group proved to be a challenging task, given Waco’s abundance of outstanding men and women across diverse fields. From visionary entrepreneurs to dedicated educators and community leaders, the profiles featured in this issue collectively shape the city’s narrative of success.

Modern Texas Living takes great pride in honoring these trailblazers, recognizing that success is a manifestation of their dedication and excellence. This elite group of individuals, showcased within these pages, exemplifies the spirit of resilience and achievement. As we navigate through the kaleidoscope of their professions and passions, it becomes evident that each story is a testament to unwavering dedication and unparalleled excellence.

We invite you to join us in commending these exceptional men and women, whose inspiring journeys and contributions rightfully earn them the title “Men & Women to Watch.”

Here Is Your 2025 Men & Women to Watch

Rhonda Schaeper

Expert Injector | Waco Medical Laser

Rhonda’s extensive experience in medical aesthetics has solidified her as a trusted expert in the field. Her career, spanning over 16 years, has been marked by a dedication to helping individuals feel confident and beautiful in their own skin. Her work is not just about the technical skill of enhancing appearances; it’s about creating meaningful transformations that inspire selfassurance and positivity.

Her approach is grounded in an understanding that each client’s needs are unique. From addressing fine lines with Botox to restoring volume with dermal fillers or performing non-surgical lifts using PDO threads, she focuses on treatments that align with her clients’ goals while maintaining their natural features. She believes aesthetic procedures should enhance, not overshadow, a person’s individual beauty.

Rhonda’s practice is shaped by her attention to detail and commitment to personalized care. Every consultation begins with a conversation—listening carefully to her clients’ concerns, understanding their vision, and creating a plan that feels right for them. Her philosophy emphasizes subtle changes that highlight natural beauty rather than dramatic alterations, ensuring her clients leave feeling refreshed and true to themselves.

Her passion for learning ensures that she remains at the forefront of her industry. She continually hones her skills, adopting the latest techniques and innovations to provide the best outcomes. This dedication not only benefits her clients but also fosters trust, as she takes the time to explain each step, empowering them to make informed decisions about their care.

Rhonda’s success is rooted in the strong relationships she builds. Her clients trust her because she values their input and prioritizes their comfort. Even after treatments, she stays engaged, offering follow-up care to ensure satisfaction and lasting results.

In an industry that blends science and artistry, Rhonda stands out for her ability to combine expertise with a genuine connection to the people she serves. Her work goes beyond enhancing appearances; it uplifts lives, making her a leader and inspiration in the field of medical aesthetics.

photo by Charla Holmes

Jessica Burch, MBA, CFP ®

Co-Owner | Winnow Wealth LLC

A Certified Financial Planner® professional and co-founder of Winnow Wealth LLC, Jessica Burch has built a reputation as a trusted financial advisor who is dedicated to empowering individuals—especially women—by helping them navigate their financial futures with confidence. With a background in tax accounting, she specializes in providing holistic financial planning services that encompass retirement, investment management, tax strategies, and estate planning.

Her journey into financial planning began with her experience as a tax preparer, where she realized many people struggled to understand the intricacies of the tax system. This sparked a passion for tax analysis and planning, ultimately leading to a focus on financial planning. Her mission became clear: to help people, particularly women, achieve financial independence and peace of mind. Recognizing that many women find themselves in challenging financial situations due to life changes such as divorce or the sudden loss of a spouse, she created the Just Her Financial Planning curriculum. This initiative aims to equip women with the knowledge and tools needed to take control of their finances.

In addition to retirement and financial planning, the services offered include investment management, charitable giving strategies, insurance planning, and more. The focus is on understanding clients’ goals and designing tailored solutions that reflect their values and aspirations. This approach makes financial planning more accessible and less intimidating, enabling clients to make informed decisions about their financial futures with clarity.

Jessica’s commitment to her community extends beyond her professional work. Having lived in Waco since 2004, she is an active member, serving on the Waco chapter board of Young Men’s Service League and volunteering with Festival on the Brazos. As a member of Harris Creek Baptist Church, she contributes in a variety of roles, further exemplifying her dedication to serving others.

Outside of her professional and community endeavors, Jessica enjoys spending time with her husband, Bryan, and their three sons. She is a dedicated sports mom, frequently attending the boys’ football and baseball games in Waco, Arkansas, and Oklahoma. In her spare time, she also enjoys Pilates, fitness, and live music, often accompanied by her family.

Currently, she is working on a book as part of the Just Her Financial Planning curriculum, aimed at women in singlehood, and plans to pursue becoming an Enrolled Agent in 2025. With a passion for helping others achieve financial success, Jessica continues to make an impact, both in her profession and community.

Winnow Wealth, LLC (“Winnow Wealth”) is a Registered Investment Adviser. This content is intended to provide general information about Winnow Wealth. It is not intended to offer or deliver investment advice in any way. Information regarding our services is provided solely to gain an understanding of our philosophy, our strategies, and to be able to contact us for further information.

Sally Rodriguez

Owner | Sally’s Maid Service

Sally Rodriguez, owner of Sally’s Maid Service, is a standout business leader making a significant impact in the Waco community. Since founding her locally owned cleaning service in 2017, Sally has transformed homes and lives with her dedication to providing personalized, compassionate, and high-quality cleaning services.

What sets Sally’s business apart is not just the reliability of a larger company, but the genuine care and attention you’d expect from a trusted friend. Specializing in cleaning for busy families and college students, Sally’s team offers tailored services that ensure homes sparkle and clients’ lives run more smoothly. Whether it’s a fresh home for a growing family or a spotless apartment for a college student, Sally’s team delivers every time.

Beyond her business, Sally is committed to giving back to the community. As a proud partner of Cleaning For a Reason, she donates her services to families undergoing chemotherapy treatment, providing a much-needed relief during a challenging time.

With a focus on building lasting relationships and ensuring client satisfaction, Sally’s Maid Service has earned the trust of the Waco community. Sally’s work ethic, compassion, and commitment to excellence make her a true women to watch in Waco.

Courtney Gilmore

Portfolio Manager | Glazer’s Beer & Beverage

Courtney Gilmore, a proud Waco native, is making waves in the beverage industry as Portfolio Manager at Glazer’s Beer & Beverage. Growing up in Waco, she has always cherished the opportunity to work within the community she calls home. Her deep-rooted connection to Waco fuels her passion for enhancing the local beverage scene and fostering a sense of community through her work.

She started with the Glazer’s Family of Companies 12 years ago as a graduate from Tarleton State University. Her journey in the beverage industry is driven by her commitment to making it an inclusive space for all. She has been instrumental in spearheading initiatives that promote diversity and inclusion within the industry. Her efforts have not gone unnoticed, as she has been a key contributor to several awardwinning programs and initiatives. One of Courtney’s notable contributions is her involvement in the AWARD (Ambitious Women & Refreshing Dreams) program. She has played a pivotal role in organizing and leading discussions on these important topics, helping to create a more inclusive and supportive environment for all employees.

Glazer’s Beer & Beverage (GBB) was honored with the prestigious 2024 Frieda G Maisel Trailblazer Award from the National Beer Wholesalers Association (NBWA). This award recognizes GBB’s efforts in breaking barriers and setting new standards in the beer industry, particularly in hiring and retaining women in a traditionally male-dominated field. Courtney has played a significant role in implementing various strategies to attract and retain female talent, ensuring that the workplace is welcoming and supportive for all.

Courtney’s journey is a testament to her hard work, determination, and never-quit attitude. As one of the few women in the industry, she is dedicated to paving the way for more. Additionally, she is a single mom to a 6-year-old son and still manages to accomplish all of the above. Her ability to balance her professional achievements with her personal responsibilities is truly inspiring. Reflecting on her journey, Courtney says, “There’s never a bad day in the beer business.”

Courtney’s passion for the beverage industry and her unwavering commitment to inclusivity make her a standout figure in the field. Her contributions have not only earned her recognition but have also paved the way for future generations of women in the industry. As she continues to make strides in her career, Courtney remains dedicated to creating a more inclusive and lively community in Waco and beyond.

254.420.2525

2525 Texas Central Pkwy Waco, TX glazersbeerbeverage glazersbeer.com

Amy Lynn

Owner | Hair Artist

Amy Lynn has become a sought-after hair artist in Waco, Texas, with over 20 years of experience in the beauty industry. Known for her expertise in livedin color and weft extensions, she has built a stellar reputation not only for her technical skill, but also for her unwavering commitment to the health and vitality of her clients’ hair. Amy believes that beautiful hair starts with proper care and nourishment, ensuring her clients leave with more than just a new look—they leave with healthier, fuller hair.

Her work stands out for its ability to address the specific needs of those experiencing hair thinning due to postpartum changes, medical treatments, or major life events. Amy is trusted for restoring both volume and confidence, offering customized extension solutions that are tailored to complement each client’s natural hair and style. This ability to create personalized transformations has made Amy a go-to expert for those looking to boost both their appearance and their self-esteem.

What truly sets Amy apart is her dedication to staying ahead of industry trends and technology. As a Donna Bella Hair Extensions and Olivia Garden Ambassador, she is at the forefront of the beauty industry, making certain that her clients always have access to the latest innovations in hair care. Amy’s passion for mentoring fellow stylists is evident through her work with Blonding and Beyond, an education company she founded. Through Blonding and Beyond, she has traveled across the country, sharing her expertise and inspiring the next generation of hairstylists.

Outside of the salon, Amy’s dedication to family is a cornerstone of her success. Time spent with her children, Camryn and Dallas, and her Aussiedoodle, Peanut, is her cherished priority. Her family motivates her in both her personal and professional life, fueling her passion for her craft and her drive to make a difference in the beauty industry.

Amy’s impact is felt not only by her clients, but also by the Waco community she has helped build. Working at Cortny+Co Salon, she offers transformative hair care services that enhance both beauty and confidence.

Amy’s commitment to excellence and her focus on client well-being make her a true woman to watch in Waco. She is an inspiring example of how talent, passion, and a heart for others can create lasting change and success in the beauty world and beyond.

Susan Fisher

Owner | 202 Beauty Lounge

202 Beauty Lounge opened its doors in November 2020 with a mission to create a welcoming, full-service salon experience for the Waco community and beyond. Founded by Susan Fisher, the vision for the salon stemmed from her extensive experience in the beauty industry. After years of working in various salon settings, Susan envisioned a place where guests could both look and feel their best. Her goal was to offer not just a service, but an experience, where guests would leave feeling better than when they arrived.

Driven by this vision, 202 Beauty Lounge has grown into a thriving business that offers a wide range of luxury beauty services. From haircuts and color to hair extensions, make-up, body waxing, facials, skin brightening, and eyelash extensions, the salon is dedicated to enhancing each guest’s personal beauty experience. The team at 202 Beauty Lounge, with over 85 years of combined industry experience, prioritizes creating a fun, friendly, and informative atmosphere for every client. They are committed to making guests feel both beautiful and empowered when they leave the salon.

One of the standout features of 202 Beauty Lounge is its Associate Program, designed to nurture and develop new talent in the industry. Freshly graduated stylists can join the program to receive hands-on training from 202’s top educators. This program reflects Susan’s dedication to fostering an educational and motivating environment for her team. She enjoys guiding stylists at all stages of their careers, whether they are just starting out or are seasoned professionals, helping them to build successful careers in the beauty industry.

Susan’s approach to leadership is rooted in a deep sense of community, viewing her team not just as employees, but as a group of professionals who share the same vision and values. She believes in creating a positive, collaborative atmosphere where everyone works together toward the common goal of making the salon a place where clients feel valued, and team members feel inspired and supported.

254.300.4757

215 South 2nd Street, #103

202beautylounge.com

202beautylounge

202 Beauty Lounge

Kathy McCarver

Owner | Aquanauts

Aquanauts Custom Pools and Spas, founded in 2011, is a premier pool design and construction company serving Central Texas. Under Kathy McCarver’s hands-on leadership, Aquanauts has built a strong reputation for transforming outdoor spaces into custom, functional, and beautiful pools. As the Director of Operations, Kathy is directly involved in every stage of the process, from design to completion, ensuring that each project meets the highest standards of quality and customer satisfaction.

Kathy’s deep industry knowledge and passion for creating exceptional outdoor spaces are the driving forces behind the company’s success. She works closely with homeowners to understand their vision, preferences, and lifestyle, tailoring each pool design to reflect their unique style. Whether it’s a sleek, modern design or a large family-friendly pool, Kathy’s meticulous attention to detail ensures that every project is completed to perfection, on time and within budget.

Beyond her expertise in design, Kathy’s leadership extends to managing daily operations and overseeing quality control. She coordinates with contractors and designers to make sure that each pool is not only visually stunning but also built for durability and functionality. Kathy’s hands-on approach allows her to stay closely connected to each project, addressing any concerns and guaranteeing that every detail is executed as planned.

Sustainability is a key priority for Kathy and Aquanauts. She is committed to incorporating energy-efficient systems and eco-friendly features in every pool, helping homeowners reduce environmental impact and long-term operating costs. From energy-efficient pumps and LED lighting to smart pool technology, Kathy makes certain that every pool is not only beautiful but also cost-effective and environmentally responsible.

Kathy’s leadership style is characterized by clear communication and a focus on customer relationships. She makes it a priority to keep homeowners informed throughout the entire process, facilitating a smooth experience from start to finish. This dedication to client satisfaction, combined with her hands-on involvement, has earned Aquanauts a reputation for reliability and excellence in the Central Texas pool construction market. With Kathy at the helm, Aquanauts Custom Pools and Spas continues to deliver high-quality, custom-built pools that enhance homeowners’ outdoor living spaces. Her commitment to craftsmanship, sustainability, and customer service has solidified Aquanauts as a trusted leader in the industry, making it the top choice for homeowners seeking to transform their outdoor environments into stunning, functional retreats.

Melissa King

Owner | Formela

Melissa King, the Licensed Esthetician and owner of Formela, is not only transforming the skincare and wellness scene in Waco, she’s also making a significant impact on the community. With a focus on health, beauty, and confidence, Melissa has built a business that prioritizes the well-being of every individual who walks through the door. Her dedication to excellence and personalized care makes her a standout in the wellness industry.

As the owner of Formela, Melissa has created a space where clients can embrace their unique beauty through high-quality spa services. Whether it’s a relaxing facial, advanced medical treatments, or a customized wellness plan, Melissa’s approach is simple: great skincare is essential to feeling and looking your best. Her commitment to ensuring that all of her clients have access to the best skincare, regardless of their budget or schedule, makes her a role model for women in the Waco area.

What sets Melissa apart as one of our “Women to Watch” is not just her technical expertise, but her entrepreneurial spirit. Under her leadership, Formela offers a wide range of services, from medical aesthetics to massage, skincare, and makeup, all tailored to meet the needs of each individual. With top-tier skincare lines like Skinmedica, Glo Skin Beauty, Tuel, and Colorscience, Melissa makes sure that her clients have access to the latest, most effective products and treatments. Her signature services, including Collagen Induction Therapy with SkinPen, are helping people achieve healthier, more radiant skin.

In addition to her expertise in skincare, Melissa’s commitment to continuous growth and innovation is evident in her partnership with Dr. Shawn Skeen, expanding Formela’s offerings to include advanced medical treatments like Neurotoxin injections and fillers. This dedication to staying at the forefront of the wellness industry has earned her a reputation as a leader and an advocate for proactive skincare and wellness in the Waco community.

Melissa’s new location on Wooded Acres, which opened last year, offers a serene and welcoming environment for clients to relax and rejuvenate. Through her passion and vision, she’s not just building a business; she’s fostering a sense of community and empowerment in Waco.

Cortny Farmer

Cortny + Co Salon, led by Cortny Farmer, has quickly become one of Waco’s premier beauty destinations. With a lifelong dream of creating a salon experience that goes beyond the ordinary, Cortny envisioned a luxurious space where clients could feel at home, relax, and leave feeling like royalty. This vision came to life with the creation of Cortny + Co, and at the heart of its success is the incredible team of 12 stylists, recognized as “Women to Watch” in Waco this year.

What sets the team of stylists at Cortny + Co apart is their shared commitment to excellence, empowerment, and creating a welcoming environment for all. These 12 women bring their own unique talents, skills, and passions to the table, whether it’s delivering precision cuts, vibrant color, or stunning extensions. But it’s not just about their technical expertise—it’s about the culture they’ve built together: a space where women truly support one another and work together to create an exceptional experience for every client.

Cortny’s vision was to build more than just a salon; she wanted to create a sanctuary where both clients and stylists could thrive. The team embodies this ethos, making the salon not only a place for beauty transformations but also a space of positivity and empowerment. Their dedication to uplifting each other and their clients has earned them a reputation as the most talented and influential women in Waco’s beauty industry.

It’s this spirit of collaboration, passion, and commitment that has made Cortny + Co and its 12 stylists stand out in the community. These women are leaders in their field, setting trends and making a lasting impact in Waco.

254.300.4215 6612 Woodway Dr, Bldg A, Ste 3 cortnyandco.com

Owner & Stylist | Cortny + Co Salon

Jody Paschal & Amy Peper

Expert Injector/Owner | NuGenesis Medical Spa

Jody and Amy of NuGenesis Medical Spa have been a trusted team in Waco for many years. Their shared vision and dedication to patient care have turned their medical spa into a destination for those seeking confidence and quality care. Drawing patients from Waco and beyond, including Dallas, Austin, and Houston, they’ve built NuGenesis into something truly special.

Jody, a longtime Wacoan, has spent 26 years raising her family here. She’s a mom of four, grandmother of three, and proud dog mom to two Frenchies. Her days are busy with family activities, including cheering on her youngest son and grandkids at sports events. As an expert injector and laser technician, she helps patients feel confident and beautiful. “It’s rewarding to see people leave with a smile, feeling their best,” she says.

Amy moved to Waco 30 years ago and built her life around family and entrepreneurship. A wife, mom of four, and grandmother with another on the way, she juggles her love of reading, gardening, and outdoor activities with running the operations and marketing at NuGenesis. Her favorite part of the job? Connecting with patients. “It’s about helping people feel good about themselves. Their trust means everything to us,” she shared.

Together, Jody and Amy have worked for many years, building a business that thrives on collaboration and shared values. Their loyal team and returning patients speak volumes about their commitment to excellence.

Waco has played a key role in their journey, providing a supportive community that values small businesses. They credit the city’s “big small town” feel for creating the perfect environment to grow both professionally and personally.

At NuGenesis, the goal is simple: to help patients feel their best. With a focus on continuous learning and industry leadership, they plan to keep building on their success while making time for family and travel. If you’re considering aesthetic treatments, they invite you to visit NuGenesis and experience the difference firsthand.

254.776.7546

1000 W Hwy 6 #430 Waco, TX

wacomedicalspa.com

Camie Cross

Owner | Logan Capital Real Estate

The owner and broker of Logan Capital Real Estate, Camie Cross, never planned on going into real estate, but now she can’t imagine doing anything else. She and her family moved to Waco in 2017 when her husband’s career as a college football coach brought them here, and they quickly fell in love with the city. Whether it’s exploring local spots or spending Sundays at home, Waco has become home in every way.

“When we were buying our home in Waco, I didn’t have any experience in real estate. A local agent who helped us during the process suggested I consider getting my license, and I took that leap of faith. It turned out to be one of the best decisions I’ve ever made. Real estate combines my love for helping people with the excitement of finding the perfect home,” she says.

Now, she oversees everything from transactions to guiding clients through buying and selling, as well as mentoring the agents on her team. What she loves most though, is being able to empower people and make sure they feel supported while making one of the biggest financial decisions of their lives.

For her, the best part of the job is the relationships she builds with clients. Real estate is such a personal journey, and she’s there for every step, whether it’s helping first-time buyers find their dream home or seeing a seller close an important chapter. There’s nothing quite like seeing the happiness on their faces when it all comes together.

Outside of work, she stays busy giving back to the community. One of her favorite traditions is sponsoring the “Pictures with Santa” event during Lorena Christmas in the Country, which raises funds for the Lorena Volunteer Fire Department. It’s a small way for her to show appreciation for the community that has welcomed her and her family.

Looking ahead, she hopes to keep growing Logan Capital Real Estate while creating a supportive environment where both clients and agents feel empowered. She’s passionate about sharing what she’s learned and helping others reach their potential, whether it’s finding the perfect home or building a career in real estate. For her, it’s all about making a positive impact through genuine connections. Her commitment to community and helping others thrive makes her a standout leader in Waco real estate—and a true “Woman to watch.”

Denise Roper, DC

Owner | Chiropractor

Denise Roper, owner of WellHaus Chiropractic, is a dynamic and passionate figure in the Waco community, known for her holistic approach to healthcare and her deep-rooted connection to the area. A Waco native and a Baylor University graduate, Denise’s journey to becoming a chiropractor was inspired by her desire to help others, particularly mothers and children.

Her story began with a childhood dream to work with kids and families, which evolved into a calling for chiropractic care. After shadowing a prenatal and pediatric chiropractor in Dallas in 2016, Denise discovered how chiropractic treatments could positively impact the lives of families. She quickly followed her passion by enrolling at Parker University in Dallas, earning her Doctorate of Chiropractic, and further specializing in perinatal and pediatric populations to ensure the highest quality care for her practice members.

At WellHaus Chiropractic, Denise’s approach focuses on the nervous system, offering gentle, proactive care that helps families stay healthy, move well, and reach life’s milestones with ease. Her work is centered on healing from within, emphasizing the body’s innate ability to heal through chiropractic adjustments. Denise’s practice is not just about alleviating pain, but about empowering individuals to live their healthiest, most fulfilling lives.

Denise’s vision for WellHaus goes beyond her chiropractic treatments practice—it’s a ministry. As an active member of Highland Baptist Church and a strong believer in giving back, she views her role in Waco as a facilitator of healing, reminding people of their purpose. With a focus on family, faith, and community, Denise is dedicated to creating a ripple effect of positive change in Waco, particularly among young families.

The name “WellHaus” itself reflects Denise’s love for intentional living. Inspired by her family’s time in Wiesbaden, Germany, where life slowed down to a more thoughtful pace, she wanted to bring that sense of community and healing to Waco. WellHaus has become a sanctuary for families, a place where they can come as they are, slow down, and find relief in a welcoming environment.

Denise’s work is transforming the lives of many in Waco, and her impact continues to grow. As she watches the community evolve, Denise remains committed to helping families thrive through chiropractic care, all while fostering deeper connections within her hometown. With a flourishing practice, a beautiful family, and a heart full of gratitude, Denise Roper is undoubtedly a woman to watch in Waco, Texas.

DIANE ARD

Diane Ard, a proud Waco native, has over 30 years of experience in real estate. She is passionate about helping families achieve their dream of homeownership, whether it’s guiding them through financing options or selling their homes for the highest return. Diane’s approach is centered on building lasting relationships with her clients, viewing her work not as a job, but as a ministry. She takes pride in providing a roadmap to homeownership, making the buying and selling process as easy and stress-free as possible. She works closely with

families with special needs and prides herself on delivering personalized customer service. Diane is committed to integrity and communication, ensuring clients understand their goals and expectations from the very first meeting. Active in her community, she’s contributed to local chambers of commerce, government, and her church, Gholson Baptist. Diane plans to continue serving the Waco community, confident that the people she meets and helps are the true blessings of her career. There is NO place like HOME!

254.715.6166

1107 N Valley Mills Dr. dianewacorealtor@gmail.com

CHARIS ECHTERLING

Charis Echterling, owner of Magnolia Soap and Bath Co. in Waco, is a woman driven by heart and purpose. After dedicating years to raising her four children and supporting her husband Bert in his career, Charis found herself at a crossroads when her youngest left for college. With Bert’s encouragement, she discovered Magnolia Soap and Bath Co., a brand whose commitment to high-quality, natural products and community values deeply resonated with her.

Charis has transformed this venture into more than just a business. She sees it as a way to connect with the Waco community, support local causes, and inspire others. Through initiatives like Hope in Soap, Magnolia contributes to local charities and organizations, reflecting Charis’s belief in giving back.

As a leader, Charis fosters a creative and dynamic team while ensuring every customer feels valued. Her journey is a testament to embracing new seasons with purpose and grace.

254.300.5190

193 Archway Drive Suite 400 Woodway, TX wacomagnoliasoapandbath Magnolia Soap and Bath Co Waco

OWNER | MAGNOLIA SOAP AND BATH CO.

LAURIE KRIEGEL

Laurie Kriegel has earned a reputation as a trusted realtor in Waco, where she has brought her wealth of real estate experience to the Central Texas market. A native of Waco and raised in Austin, Laurie’s deep connection to the area and her extensive knowledge of the regional market make her a standout in the real estate community. After earning her degree from Baylor University, Laurie’s career led her across the state, giving her valuable insights into real estate markets from Austin to Waco. Her personal and professional experiences have shaped her into a realtor who can meet the needs of a

diverse range of clients.

Laurie’s client-focused approach ensures that each transaction is handled with care, whether her clients are relocating, upsizing, downsizing, or investing in property. Known for her concierge-level service, she works closely with clients to make their real estate dreams a reality.

Looking ahead, Laurie plans to continue growing her business, providing her clients with the best possible service, and staying ahead of market trends. With her deep roots in Central Texas and her dedication to helping others, Laurie Kriegel remains a woman to watch in the Waco market.

512.630.3648 lauriekriegelrealtor.com LaurieKriegelWacoAustinRealtor Laurie Kriegel Realtor

BRENNAN CAULDER, PA-C, LORI JONES, NP-C, & KATELYN DVORSKY, PA-C

Brennan Caulder, PAC, Lori Jones, NP-C, and Katelyn Dvorsky, PA-C and bring exceptional dermatology services to Waco and are dedicated to outstanding, compassionate patient care. They provide individualized care plans for the detection and management of skin cancers, the treatment of skin diseases, and therapeutic options for cosmetic care. Established in 10 locations,

Waco’s only private dermatology practice honors these fantastic women and distinguished providers. RealSkin Dermatology specializes in all skin related issues and offers Mohs micrographic surgery as well as Image-Guided Superficial Radiation Therapy. Now conveniently located in their new independent clinic in Woodway, designed specifically for exceptional dermatologic care.

254.265.7100

6612 Woodway Drive Building A, Suite 1 RealSkinDerm.com

SARAH CAMPBELL, PA-C

PHYSICIAN ASSISTANT | WACO CENTER FOR FUNCTIONAL MEDICINE

Sarah Campbell, PA-C, is making waves in integrative healthcare as a Physician Assistant and co-owner of Natural Primary Care and Waco Center for Functional Medicine. Known for her compassionate approach, she focuses on finding the root cause of her patients’ health concerns, blending natural and conventional treatments to create lasting results.

A Baylor alum from Allen, Texas, she and her husband, Raynor, are proud to raise their three children

in Waco. Whether she’s managing her clinics, seeing patients, or recording episodes of her podcast, Functional Medicine in Real Life, she’s driven by a desire to educate and empower others. She loves mentoring her team, sharing insights from her faith, and building relationships with her patients. “Helping people feel heard and find hope is why I do this,” she shared. As her clinics expand, she looks forward to bringing innovative care to even more communities.

254.229.6815

7005 Woodway Dr St. 203 Woodway, TX wacofunctionalmed.com

LORYN HIGGINBOTHAM, PA-C

PHYSICIAN ASSISTANT | NATURAL PRIMARY CARE

Loryn Higginbotham, PA-C, is a Physician Assistant at Natural Primary Care in Waco, Texas, where she helps patients of all ages meet their health goals and find answers to their symptoms. Growing up in Magnolia, TX, she was inspired to pursue medicine after witnessing health disparities around the world and wanted to educate people on how to prevent health problems for themselves and their families.

After graduating from Baylor University in 2020, she and her husband felt called to settle in

Waco, a community they had always imagined retiring in. Now, they’re putting down roots to raise their family. In her work, she blends natural treatment options with evidence-based medicine, building trust with her patients through open communication and personalized care. A member of Highland Baptist Church, she treasures being part of a community that values faith and family. For Loryn, helping others live healthier lives isn’t just a job— it’s a calling.

254.379.9299

7005 Woodway Dr St. 203 Woodway, TX naturalprimarycarewaco.com

PAULA SNOKHOUS

OWNER | THE ALTERNATIVE TOUCH

Paula Snokhous, PA-C, is a standout leader in the Central Texas wellness community, known for her expertise and dedication to personalized care. With over 15 years of experience in bioidentical hormone replacement therapy as a certified BioTe provider, Paula has transformed the lives of many seeking hormonal balance and overall wellness.

Her team of medical professionals offers a comprehensive range of services designed to address the unique needs of each individual. At their state-of-the-art facility, patients can experience a variety of treatments, including nutritional IV therapy to combat fatigue, boost immunity, enhance athletic performance, and assist with weight management.

Each session is tailored to ensure optimal results in a calming, relaxing environment where every patient’s needs are meticulously attended to.

In addition to wellness services, Paula’s spa offers an array of aesthetic treatments such as chemical peels, facials, micro-needling, fillers, Dysport, and advanced laser services, all aimed at enhancing both beauty and health. Her holistic approach and commitment to the well-being of her patients have made her a trusted name in the Central Texas area. Paula and her team continue to set the standard for excellence in wellness and aesthetic care, making her a true “woman to watch“ as she shapes the future of healthcare in our community.

254.339.1310

2066 N. Valley Mills Drive Waco, TX

MORGAN WILLIAMS

Morgan Williams, owner of Class 101 Waco, is dedicated to transforming college readiness for local students and families. With 16 years in public education—12 as a teacher and four working with school districts through a Federal College Readiness grant—Morgan brings extensive experience and a passion for student success to her work.

Her connection with Class 101 aligns perfectly with her mission to help students meet the increasing demands of the college

admissions process. By utilizing the proven methods of Class 101, Morgan is confident she can make a lasting impact on Waco-area students, empowering them to achieve their goals.

Morgan earned her bachelor’s degree from the University of Mary-Hardin Baylor and a Master of Science in Counseling Psychology from Tarleton State University. She and her husband, Jacob, are proud parents to three children: Wren, Willow, and Witten.

254.294.3327

115 Topeka Drive Woodway, TX

class101wacotexas

Class 101 Waco, Texas

NIKKI OATES

Nikki Oates is a dynamic president at the helm of Job Link, a prominent staffing agency in Waco. With a passion for connecting talent with opportunity, Nikki leverages her extensive experience in human resources to bridge the gap between employers and qualified candidates. Her strategic vision and commitment to excellence have propelled Job

Link to the forefront of the local job market. Nikki’s personalized approach ensures that each placement is a perfect fit, fostering long-term success for both employers and employees. Under her leadership, the Job Link team continues to be a trusted partner for businesses and job seekers alike, making a meaningful impact on the Waco community.

Alejandro Najar & Alyssa Osinga

Alejandro Najar and Alyssa Osinga have both emerged as key figures in Waco’s growing culinary scene, with their passion, dedication, and vision shaping not only their careers but the dining culture in the city. Alejandro’s journey into the kitchen began in his hometown of Northeast Ohio, where the traditions of family cooking ignited his love for food. With early influences from his mother and grandmother, who taught him to appreciate home-cooked meals, Alejandro quickly found that cooking wasn’t just a job, but a creative outlet that allowed him to challenge himself.

After refining his craft, he made his way to Waco to take on the role of Executive Chef at The Butcher’s Cellar, supported by owners Matt and Tiffany Fatheree. Here, he embraced the opportunity to create a restaurant experience that goes beyond just the food. For Alejandro, dining should be an immersive experience, where every detail from the atmosphere to the service contributes to the guest’s enjoyment. His drive is not only to push Waco’s culinary standards forward, but to foster a collaborative community of chefs and hospitality professionals who can collectively raise the bar.

Alyssa Osinga, also part of The Butcher’s Cellar team as Chef de Cuisine, shares Alejandro’s commitment to creating memorable experiences, but with a focus on building a positive and supportive environment for her team. Growing up in Winter Springs, Florida, Alyssa was introduced to the kitchen at an early age, learning from her grandmothers. After high school, she pursued her passion for food through culinary programs and a degree from the Culinary Institute of America. She worked in renowned kitchens in Chicago and New York before coming to Waco, where she could slow down and make a more direct impact on a community.

Alyssa’s role involves everything from menu development to overseeing daily operations, but she takes the most pride in setting a culture where her staff feels valued and inspired. Her leadership and dedication to creating an environment that staff loves to work in mirror her commitment to the guest experience at The Butcher’s Cellar.

Together, Alejandro and Alyssa represent the future of Waco’s dining scene. They are both committed to elevating not just the quality of food, but the standards of hospitality and community engagement. As they work to grow The Butcher’s Cellar and open a second concept in 2025, their shared vision is to continue making Waco a culinary destination where creativity thrives, and everyone—from guests to staff—feels the warmth of a true dining experience.

254.224.6176

13701 Woodway Dr. Bldg 5, Woodway, TX Butcherscellar.com

EXECUTIVE CHEF & CHEF DE CUISINE | BUTCHER’S CELLAR

MAKENZIE & TEVITA ASISI

Tevita and Makenzie Asisi are a dynamic husband-and-wife duo making waves in Waco. Tevita, owner of Pure Solar Energy, brings his expertise and passion for renewable energy to the community, helping clients reduce their environmental footprint and save on energy costs. His drive for innovation and sustainability reflects his commitment to providing Waco with reliable, clean energy solutions. Makenzie, on the other hand, is the heart behind Milk Bottle Cookies. A mother of three, she’s known for her delicious, family-

254.315.5518

oriented cookies that brighten the lives of Wacoans. What started as a passion project grew into a thriving business, fueled by her love of baking and her desire to make a difference. Makenzie’s vision for Milk Bottle Cookies goes beyond baking; she’s focused on building it into a brand, with aspirations to expand and inspire other women to pursue their entrepreneurial dreams.

Together, Tevita and Makenzie’s drive and dedication are leaving a lasting impact on the future of Waco’s business community.

LUKE & RACHEL WHYTE

OWNERS | WHYTE OAK HOMES

Luke and Rachel Whyte, cofounders of Whyte Oak Homes, have quickly become well-known in the Waco community. Since starting their business in 2020, they’ve been dedicated to helping families create homes that truly fit their needs and dreams. Luke’s passion for construction began years ago when he was working in real estate, while Rachel’s love for interior design has allowed her to transform houses into beautiful, functional spaces. Together, they bring a personal touch to every project - Luke runs operations to make sure everything goes smoothly, while Rachel works with the design team to guide the

design process with clients. Their focus on clear communication, attention to detail, and building lasting relationships has earned them a solid reputation for quality and trust.

As parents of five, they understand the importance of designing homes that grow with families. Recognized on Waco’s “Men and Women to Watch” list, they’ve earned this distinction for their commitment to the community, hands-on approach to business, and genuine care for the families they serve. For them, Whyte Oak Homes is more than a business-it’s their way of making Waco a better place to call home.

254.401.1453 hello@whyteoakhomes.com whyteoakhomes.com

Craig Cherry, Ryan Johnson, Mark Siegmund, & Scott James

ATTORNEYS AT LAW | CHERRY JOHNSON SIEGMUND JAMES

In Waco, four legal professionals have established themselves as key figures in the legal community – Craig Cherry, Ryan Johnson, Mark Siegmund, and Scott James. Together, they bring more than 100 years of combined experience and a proven track record of securing multi-million-dollar jury verdicts, helping families bring lasting financial legacies, and guiding business owners through mergers and acquisitions worth over $100 million. Their accomplishments speak for themselves, with each attorney bringing a unique depth of experience to the firm.

What distinguishes this team is their ability to handle complex legal matters with precision and skill. They’ve earned the trust of clients, other law firms, and professionals across industries, consistently delivering successful outcomes in areas ranging from personal injury to business and intellectual property law. The team’s approach is focused on results, always with an eye on achieving the best possible outcome for every client.

Leadership and excellence are at the core of this firm’s reputation. Several of the attorneys have achieved recognition as Board Certified and have consistently earned spots on prestigious lists like Thompson Reuters Super Lawyers and U.S. News & World Report’s Best Lawyers. Beyond their accolades, the firm’s attorneys are involved in local and state bar associations and serve in leadership roles in a variety of nonprofit and professional boards, further strengthening their connection to the Waco community. Their involvement reflects a deep commitment to the area, not just professionally, but as dedicated members of the local community.

This team is unrivaled in trial expertise and experience – and the results show. In 2023, CJSJ secured one of the largest verdicts in Waco history – a $279 million verdict in a patent infringement case. In 2024, CJSJ secured a preliminary injunction against U.S. Department of Energy, secured a $67.5 million verdict in a patent infringement case, and closed multiple million-dollar business deals. In total, the firm has over $2 billion in verdicts and settlements and over $300 million in mergers and acquisitions.

Rather than sticking to the traditional model of billing by the hour only, the firm offers flexible pricing options, including contingency-based and flat-fee arrangements. This shift allows clients to better manage legal costs while ensuring the focus remains on delivering results. By embracing the latest technology, they keep clients informed and streamlined processes, reducing unnecessary costs and delays.

This team also understands that the best legal outcomes often require collaboration with other professionals, from engineers to financial planners. By working with a network of experts across various fields, they ensure that their clients receive the highest level of expertise for each case. This comprehensive approach results in a more thorough and effective representation, always tailored to the client’s needs.

For those needing legal representation, Craig Cherry, Ryan Johnson, Mark Siegmund, and Scott James are the ones to watch this year. With their unmatched experience and client-centered approach, they continue to set the standard for legal excellence in the region. Whether you are seeking justice for your family, your business, or your ideas, CJSJ fiercely protects what matters most.

READY FOR COURT. READY FOR ANYTHING.

254.732.2242 cjsjlaw.com

Dr. Alex Piedra, Dr. Todd Bushman, & Dr. Tjel Olson

DENTISTS | WACO, HEWITT, & BRAZOS KIDS DENTAL

As leaders in pediatric dentistry, Dr. Alex Piedra, Dr. Tjel Olson, and Dr. Todd Bushman are making a profound impact on the smiles and lives of Waco’s youngest residents. As owners of Waco Kids Dental, Hewitt Kids Dental, and Brazos Kids Dental, these dentists are dedicated to providing expert, compassionate care while fostering a fun, stress-free experience for children. Their shared mission is simple yet powerful: keeping kids’ smiles healthy while building lifelong habits for dental health.

For these three professionals, dentistry is more than a career—it’s a calling to serve. All three are active members of The Church of Jesus Christ of Latter-day Saints and draw inspiration from their faith to serve others and make meaningful contributions to their community. Dr. Piedra is a transformative force in Waco, shaping the future of dentistry as an adjunct faculty member at Baylor University and performing complex dental surgeries for children with special needs at McLane Children’s Hospital. Dr. Olson plays a vital role in local schools, sponsoring teams and athletics, particularly in the Midway area. Dr. Bushman is deeply involved in organized dentistry, mentoring new doctors and helping the next generation of dentists succeed.

These dentists continue to build on the legacy of Dr. Aaron Blackwelder, whose expertise established the foundation of their practices. They take pride in the relationships they’ve developed with Waco families, offering care that extends far beyond dental health. From sponsoring school functions and community events to teaching and mentoring, their impact is felt throughout the region.

Guided by gratitude for their families, mentors, and the opportunities they’ve been given, Dr. Piedra, Dr. Olson, and Dr. Bushman remain dedicated to serving Waco’s population with skill and kindness. Whether it’s a routine cleaning or a complex surgery, these “Men to Watch” are shaping not just smiles, but a brighter future for the community they love.

254.772.8330

1121 Lake Air Dr, Waco wacokidsdental.com

254.224.6008

113 Burnett Ct, Woodway hewittkidsdental.com

254.433.8977

1605 Lake Success Dr, Waco brazoskidsdental.com

Chris Martin

Chris Martin, the owner of Ideal Self Storage, has built a reputation as a hardworking and communityfocused business leader in Waco. His journey into the self-storage industry wasn’t about chasing trends, but about meeting a practical need in a growing city. Over the years, his commitment to providing clean, secure, and reliable spaces has turned his business into a trusted resource for families, individuals, and businesses alike.

He’s the kind of leader who doesn’t just sit behind a desk. Whether it’s brainstorming ways to improve customer service or connecting with his team, he’s hands-on and approachable. His employees often say that working for him feels like being part of a family, and that sense of care and trust filters through to his customers. He takes pride in building relationships with the people he serves, understanding that success isn’t just about numbers—it’s about people and their stories.

His focus on community goes beyond the walls of his business. He’s known for quietly supporting local events, donating to causes, and showing up where he’s needed most. For him, giving back isn’t a box to check—it’s a way of life. Whether it’s partnering with organizations to enhance local initiatives or offering his resources to community projects, his actions reflect his deep care for the place he calls home.

As Waco continues to grow, so does his vision for Ideal Self Storage. He recognizes that storage is about more than just space—it’s about solving problems during life’s transitions. His facilities are a trusted solution during moves, business expansions, and moments of change, offering peace of mind when it’s needed most.

It’s his mix of vision, humility, and genuine care for others that makes him stand out. He believes in doing things the right way and creating a lasting, positive impact in everything he does. Whether it’s through the success of his business or his quiet acts of generosity, he’s making a meaningful difference in Waco. That’s why he’s someone worth keeping an eye on—a leader whose dedication to growth and service continues to inspire those around him.

225 N Industrial Dr. Waco, TX 76710

chris@idealstorage.com idealstorage.com

OWNER | IDEAL SELF STORAGE

Forrest Beau Swann, MD, MS

Waco’s own Dr. Forrest Beau Swann, M.D., is making waves in the medical community as one of the Men to Watch for 2025. A fellowship-trained surgeon and member of the World College of Refractive Surgeons, Dr. Swann brings world-class eye care to Central Texas through Brazos Eye Surgery of Texas (BEST). His innovative approach to eye health and commitment to advancing surgical precision has positioned him as a leader in his field and a trusted provider for patients in Waco and beyond.

Dr. Swann’s mastery in advanced lens technologies and his adoption of state-of-the-art tools like the LENSAR laser and ORA technology are revolutionizing eye care. By integrating these cutting-edge advancements with his expertise in micro-incisional techniques, Dr. Swann delivers results that exceed expectations. His work minimizes complications such as astigmatism and corneal cell loss while promoting faster recovery and clearer vision—benefits that his patients deeply value.

Beyond his practice in Waco, Dr. Swann is an educator and global ambassador for advanced surgical techniques. He shares his knowledge with surgeons worldwide, ensuring that the standard of eye care continues to improve on a global scale. His dedication to educating others reflects his belief in creating a lasting impact that extends far beyond the operating room.

What sets Dr. Swann apart is his holistic, patient-first approach. At BEST, every treatment plan is tailored to the individual, taking into account each patient’s health, lifestyle, and visual needs. This personal touch, coupled with his worldclass skills, has helped tens of thousands of people achieve clearer vision, often with reduced or eliminated dependence on glasses. From advanced laser cataract surgery and premium lens implants to LASIK vision correction, glaucoma treatment, and dry eye care, Dr. Swann and his team deliver compassionate, top-tier service with a touch of Texas hospitality.

For Dr. Swann, Waco isn’t just where he practices; it’s home. His commitment to bringing advanced medical care to the area ensures that residents don’t have to travel far to receive the best in eye health. Through his vision—both literal and figurative—Dr. Beau Swann is helping Waco see a brighter future.

254.772.4499

201 Londonderry Dr. Waco, TX lasikwaco.com brazoseye.com

OPHTHALMOLOGIST | BRAZOS EYE SURGERY OF TEXAS

Jason Bryant, MD

Dr. Bryant’s remarkable journey and deep commitment to Waco make him a standout in this year’s Men to Watch. A lifelong Texan from Fort Worth, Dr. Bryant followed his passion for problem-solving from a degree in mechanical engineering at Texas A&M University to a career in medicine. After completing medical school in Houston and residency in Emergency Medicine at Baylor Scott & White in Temple, he and his wife, Ashley, moved to Waco. For the past 22 years, he has been a trusted presence in the local Emergency Medicine community, serving at Premier ER and Urgent Care and providing care during critical moments.

Dr. Bryant and Ashley have built a life rooted in education, faith, and connection. Married for 28 years, they raised four daughters, all graduates of Midway High School. Their family is now spread across Texas, Oklahoma, and Kansas, but they treasure every moment spent together, whether at home or on vacation. Ashley, a teacher at Woodway Christian School, and their daughters reflect the same drive and dedication that have guided Dr. Bryant throughout his career.

Emergency medicine offers Dr. Bryant the challenge and opportunity he sought—a chance to help others during life’s most vulnerable moments. His approach combines logic, empathy, and quick thinking to provide care and reassurance to patients of all ages. He values the trust patients place in him, working to create clarity and calm in what can be overwhelming situations. For him, it’s about more than medical care—it’s about being a reliable presence when it matters most.

Waco became home for Dr. Bryant and his family after his residency, and he has grown alongside the community over the past two decades. He’s seen Waco evolve into a vibrant, thriving city and takes pride in being part of that story. Beyond his work in medicine, Dr. Bryant has served on school boards, taken leadership roles in residency education, and is a long-standing member of Fellowship Bible Church, where he serves as an elder. These roles reflect his investment in making Waco a better place.

Known for his optimism and enthusiasm for new opportunities, Dr. Bryant embraces each day with purpose. Whether helping a patient, mentoring others, or enjoying time with his family, his life in Waco reflects a sense of dedication and impact that inspires those around him.

Steve Murray

OWNER | OUTDOOR LIVING IN TEXAS

Steve Murray has built a career out of creating stunning outdoor environments that transform how people experience their spaces. As the owner of Outdoor Living in Texas and its sister company, LightRite, LLC, Murray has spent nearly 40 years shaping outdoor living into an art form. His projects—whether residential or commercial—go far beyond simple landscaping, delivering fully realized spaces that are as functional as they are beautiful.

Outdoor Living in Texas offers a comprehensive range of services that make it stand out in the industry. From custom outdoor kitchens and cabinetry to fire and water features, Murray and his team craft spaces that are designed to be enjoyed. Protective architectural structures, patio features, and expertly executed landscape and architectural lighting further demonstrate the company’s ability to create outdoor spaces that rival the comfort and design of interiors.

Murray’s approach is anything but one-size-fits-all. “I’ve always aimed to deliver unique, high-quality projects,” he explained. “Each outdoor space should evoke the same sense of comfort and personality as an exceptional interior design. I’ve never implemented the same project twice, and that’s not easy to achieve after so many years in this industry.”

This commitment to originality is why clients trust him to take their visions and turn them into reality. His expertise ensures that every project is tailored to reflect the client’s lifestyle and needs, whether it’s a cozy outdoor retreat, a space for entertaining, or a large-scale commercial installation. The result? Spaces that feel warm, inviting, and uniquely suited to their purpose.

Murray’s leadership has also shaped his sister company, LightRite, LLC, which specializes in architectural and outdoor lighting. By integrating lighting with his outdoor designs, Murray adds depth and dimension to each project, elevating them from practical installations to immersive experiences.

For those seeking more than just a contractor—someone who can craft outdoor spaces that feel as thoughtfully designed as their interiors—Steve Murray is the name to know. His expertise to excellence continues to make him a leader in his field and a valued member of the Waco community.

MARK BENNING

Mark Benning’s entry into commercial and real estate lending was unintentional, but it evolved quickly into a successful career. During his senior year at Baylor University, a finance professor recommended he apply for a credit analyst position at Central National Bank (CNB). Mark took the opportunity, working parttime while finishing his degree and transitioning to a full-time position after graduation. His first five years in the credit department allowed him to learn the banking business from the ground up, gaining hands-on experience by shadowing lenders and participating in loan underwriting. In 2017, he became a full-time

lender at CNB, where he continues to apply his knowledge while learning from those around him. A passionate mentor, he believes in the power of real-world experience and takes the time to involve younger professionals in every aspect of the lending process. Outside of work, he mentors two high school students through the LEAD program, helping them explore career options and navigate life’s transitions. He attributes much of his success to the supportive, community-focused culture at CNB. The relationships he has built with colleagues and clients have been instrumental in his growth and continue to motivate his dedication to the banking profession.

254.399.7252 mbenning@cnbwaco.com NMLS# 1626626

KEITH MAYNARD, CPA

Keith Maynard, founder of Maynard CPA, PLLC, is a name to know in the Waco business community. Originally from a cattle ranch in Bartlesville, Oklahoma, Keith discovered his talent for accounting during his studies at Baylor University. Shifting from neuroscience to business, he earned a Bachelor of Business Administration and a Master of Taxation and is now a licensed CPA in Texas and California.

After a decade in larger accounting firms, Keith founded Maynard CPA, PLLC in 2020 to support growthminded businesses with outsourced

accounting and tax solutions. His passion is helping clients make informed decisions through accurate, timely financial data. Keith is also committed to the community, volunteering with local nonprofits, participating in the Greater Waco Chamber, and mentoring young professionals. Keith has enjoyed being a part of Leadership Waco through the Greater Waco Chamber and is currently a participant in the Leadership Plenty Institute. A dedicated father of three, Keith values family, mentorship, and fostering success in Waco’s vibrant community.

254.709.0417

Keith_Maynard@Maynard-cpa.com maynard.cpa

MANAGING MEMBER I MAYNARD CPA, PLLC

austin@theroofcowaco.com theroofcowaco.com theroofcowaco

Catherine and Laramie Adams

Braden and Lucy Appel

Norm and Nancy Archibald

Aleigh Ascherl

Mackenzie Asisi

Drs. Jacob and Soo Battle

**Shauna and Kam Bauer

Dr and Mrs John Bawduniak

Abigail and Cory Boney

Melissa Wray Bostwick

Jesus and Elaine Botello

Jessica and Bryan Burch

**Katherine and Will Carpenter

**Noelle and J T Carpenter

Trey Chamness

**Jaja Chen

Kyle and Kayla Citrano

Andrea and Rick Cofer

Dr. and Mrs. Michael and

Stephanie Cooney

Betsy and Hunter Daniels

David and Jeannie Dickson

Mike and Brittney Duffy

Cory and Kate Duncan

Meredith and Chad Dupree

**Mr and Mrs Riley DuPuy

Dr. and Mrs. Lance Ellis

Daniel and Kelly Ezell

Mallory and Ryan Fagan

Kerri Fisher

Bryan Fonville

**LaKeena Fowler

Jamie and Jay Goble

Felicia and Somers Goodman

Brynn and Ashton Gustafson

Tammy and Steve Harralson

Breana and Cody Harris

Coleen Gantt Heaton

Christina Helmick

Matt and Lindsey Helton

Julie and Dan Ingham

Todd and Erin Ivy

Dr Jered and Holly Johnston

Kate and Russell Jones

*Julia and Josh Jurgensen

Katie Kaga

Alleigh and Jon Kazanas

Natalie and Mike Kelinske

Berkley and Kyle Knas

Toby Kurosky

Mr and Mrs Shea Lalani

**Kary and Laura Lalani

Rebecca Larsen

The Limbers Family

**Stephanie and John Mabry

Marlayna and Tyler Massey

Dustin and Becca Matus

**Mark and Jenny McCunniff

Kate and Bill McCunniff

Theodore and Claire McDonald

Nancy Payne McEachern

Matthew McLeod

Doug and Lacy McNamee

Blaine and Stewart McSwain

Chris and Andy McSwain

Justin and Jordan Mechell

**Brett and Emily Mills

Carrie Muehlenbein

Nick and Virginia Mumejian

Brock and Cassie Murphy

Amanda and Joe Nesbitt

Evan and Kylie O’Donnell

Jovan and Billy Overshown

Grayson Palmer

Jon and Jenny Passavant

Jenny Howe Peel and Mark Hobbs

Young Wacoans committed to improving

Learn more at wacofoundation.org/foreverfund.

Members

John and Genevieve Peel

Zachery Pettis

Dr. and Mrs. David Pinkstaff

Lesley and Justin Reed

Josh and Lexy Reil

Mark and Lauren Reitmeier

Matt and Nicole Reynolds

Jessica and Andrew Schrader

Erin Shank

J Reid and Amanda Simpson

Sam and Erin Simpson

April D Smith

Bryce and Kristina Smith

*Veronicka and Derek Smith

Kelsie Smith and Brandon

Johnson

Michael and Rebecca Smith

**Megan Snipes

Scott and Morgan Snyder

Joi and Clay Springer

Michael and Candis Spruill

*Mark and Amanda Stewart

The Stewman Family

Sean and Katy Svoboda

Evan and Wendy Taddia

Kendra Thompson

Terra Tipton

Cy Vaughn

Jessie and Jennifer Villalpando

Mike and Katy Vogelaar

JoAn and Joe Wade

Eric and Isabel Weeden

Drs Jeff and Misti White

Camille Wilder

Kendra and Brad Wilson

Tracey and Erica Wright

The Yocham Family

Aaron and Andrea Zimmerman

*Denotes Steering Committee

**Denotes Grantmaking Committe

Photography by Jack Matson

DRIPPING SPRINGS & DRIFTWOOD

It’s home to enchanting emerald green swimming holes, breathtaking Texas skyline views, grand expanses of vibrant wildflowers, and some of the friendliest people that you’ll ever hope to meet. There’s something truly special about Texas Hill Country, and for those who plan to explore this spectacular part of the state, Dripping Springs and Driftwood are some of the premier places to visit thanks to the incredible experiences they offer and the wonderfully warm welcome you’ll receive at every spot you stop.

what to try

TEXAS HILL COUNTRY OLIVE CO.

texashillcountryoliveco.com

When you think of Central Texas, wine always seems to come to mind, but the Gambini family decided to take a leap and honor their Italian heritage in a different way. This led to the creation of Texas Hill Country Olive Co., an olive oasis where visitors can explore the many flavors and abilities of this common cooking ingredient.

“We’re really a one of a kind experience here in Texas and we’re the most awarded olive oil company in the state. That means we harvest at peak ripeness and aim to give you the full extra virgin olive oil experience,” owner Cara Gambini shared. “On site you’ll find our olive orchard, the mill, the bottling line, a gift shop, and our bistro. You can come and see where our products are made and enjoy a friendly and fun destination experience.”

In their tasting room, guests have the chance to try a total of six of their olive oils and four of their balsamic vinegars. “Fats and acids are just an amazing combination and when you take our award-winning olive oils and pair them with our really tasty balsamics, it’s just an explosion of flavor in your mouth.”

Cara recommends booking your tastings in advance to ensure a spot, but if space allows, walk-ins are always welcome. Don’t forget to stop at their bistro to get a sampling of their olive oil in action and try some of their popular farm to table dishes. This extraordinary excursion is sure to delight your taste buds.

what to savor

THE SALT LICK

saltlickbbq.com

While you’re in the region, consider making a short drive to The Salt Lick in Driftwood. You’ll get so much more than just a meal—this restaurant is a place rooted in tradition and good ole Texas hospitality, giving you a true taste of the Lone Star State.

Owner Scott Roberts describes their philosophy as ‘Hill Country friendly,’ and when you arrive, you’ll certainly see what he means. “My father didn’t like people to have to wait in line too long, so every time the wait got longer, we would add on a bigger section.”

With this mantra in mind, they’ve expanded four times over the past sixty years, and can now seat up to 800 people. It’s this warm and welcoming spirit along with their flavorful fare that has turned what began as a simple barbeque spot, started by Scott’s father, into a Central Texas staple that you won’t want to miss.

Their menu features what Robert’s father called the original trifecta—beef brisket, pork ribs, and sausage, along with beef and bison back ribs, prime rib, and baby backs. And of course, their signature sides and delectable desserts are all made using wagon train recipes that have been passed down for generations.

But this isn’t what makes their food special—it’s how they prepare it. All of their meats are slow cooked over an open fire, allowing the food to take on the essence of the earth and the sweetness of the pecan hulls that they toss in the blaze. These flavors only intensify when they add on their savory southeastern barbeque sauce, which caramelizes on the outside of the meat.

It’s the perfect place to slow down, indulge in spectacular food, enjoy live music, and soak in the serenity of this Driftwood property.

what to sip DEEP EDDY DISTILLERY & TASTING ROOM

deepeddyvodka.com

Back in Dripping Springs, another establishment with an amazing atmosphere is the Deep Eddy Vodka Tasting Room. This iconic brand is a big part of the spirit of this city and their drinks are known nationwide for a very particular reason.

“We definitely pride ourselves on our revolutionary approach to vodka. We put a lot of work into our distillation and filtration process to take out as much of that bite that alcohol tends to have so all you’re going to taste is our awardwinning flavors,” Sales and Marketing Manager Eustacio Lara shared.

Visitors to the tasting room will have ample opportunities to try their quintessential Texas spirits with the option of choosing between self-guided and expert-led tastings as well as mini cocktail classes led by their spirit specialist. You can also just enjoy some craft cocktails made by their skilled bar staff. And with eight different types of vodka to choose from, your drink options are endless.

“We just want people to make memories here. Bring your families out and have a few cocktails while watching the sunset or listen to some great acoustic music on the weekends.”

They also have a gift shop where visitors can stock up on anything and everything they need to hit one of the many watering holes in the area. “We’re named after the Deep Eddy Pool in Austin, so we have pool floats, swimsuits, and swim trunks, along with a wide range of shirts, caps, and products from local vendors.” If you hope to enjoy one of their many experiences, it’s better to book online in advance. Tastings and classes are open to anyone of drinking age.

what to explore

DREAMLAND

dreamland.us

Last, but certainly not least, if you’re hoping that this Dripping Springs escape will allow you to rewind time and enjoy some of life’s simple pleasures, know that “dreams come true out in Dreamland.” Andrew Maxwell, Chief Operating Officer of Dreamland, notes that their Dripping Springs property is a magical place where everyone can be a kid, no matter what their age may be.

“We’re pretty unique with what we offer— with a wide range of activities for people, and specifically for families, it makes for a great spot to stop on a trip to Dripping Springs,” Maxwell shared. On their expansive grounds, visitors can find 16 pickleball courts, two 18-hole miniature golf courses, an 18-hole disc golf course, a splash pad, an entertainment stage, sculpture gardens, and even a pour your own beer wall.

Better yet, you can visit 364 days a year and they’re open late every day of the week. Did we also mention that they now have short-term rentals on the property to allow you to stay and play for your whole visit? Talk about a high scoring stop!

So go explore this amazing Hill Country play space and take a moment to be a kid once again!

NON-PROFIT SPOTLIGHTS

In this special feature, we are proud to showcase the local organizations whose missions touch lives and create lasting change. These nonprofits are more than service providers; they are the heartbeat of Waco, addressing needs, bridging gaps, and fostering hope. From advocating for the vulnerable to empowering future generations, the organizations highlighted here represent the best of what it means to serve.

The work they do is not always easy, but it is always impactful. Each nonprofit profiled in this section tells a story of dedication, resilience, and the belief that even small acts of kindness can lead to extraordinary change.

Modern Texas Living is honored to spotlight these incredible organizations, inviting our readers to learn, engage, and perhaps even join in their missions. As you read their stories, we hope you feel inspired to support the causes that resonate with you and to celebrate the difference-makers who make Waco a better place for us all.

Talitha Koum Institute

Jesus spoke the words “Talitha koum” meaning, “My child, rise up.” For over 20 years, their mission has never wavered — to provide the brain development young children need to thrive. TKI’s therapeutic approach addresses cognitive development, sensory integration, and social-emotional health within the context of nurturing relationships.

The weekday, year-round program builds neural pathways that can last a lifetime. Therapeutic care is also offered to foster children who have either been adopted or are in the process of being adopted, ensuring a forever home is more confidently achieved.

Their Family Partner Program brings an added layer of support to the families of TKI children by encouraging parents as they develop and fulfilling action plans to achieve their goals. When a child leaves TKI for public school, a carefully selected mentor or mentoring family walks alongside “from kindergarten to college or career.” View volunteer opportunities at talithakoum.org.

254.753.1144

1311 Clay, Waco, TX TalithaKoum.org talithakouminstitute talithakouminstitute

Mission Waco

Creekside Community Village is a transformative community, combining permanent supportive housing with lifegiving community engagement. This Community exists to empower our friends coming out of homelessness who long for a permanent place to call home.

At full capacity, Mission Waco hopes to provide homes for over 300 individuals exiting homelessness. Creekside Community Village will provide wrap-around services with existing Mission Waco programs and partnerships, giving individuals a permanent place to call home.. Mission Waco’s Executive Director, John Calaway, says “Creekside Community Village is the first step for our neighbors not just getting off the streets, but in staying off the streets permanently and becoming a thriving member of our community.”

Mission Waco’s Creekside Community Village held its groundbreaking ceremony on October 8, 2024. “I’m not going to ask you to take your shoes off, but we are on holy ground. … This is sacred space,” said Pastor John Durham of Highland Baptist Church before he prayed over the groundbreaking. Since the groundbreaking ceremony, Mission Waco has begun development of phase one, which will include 35 homes for individuals exiting homelessness.

Housing alone will not end homelessness for an individual, but community will. You can partner with Mission Waco today to help provide low-cost, permanent, supportive housing for individuals experiencing homelessness in McLennan County.

254.753.4900

1315 N. 15th Street Waco, TX chinojosa@missionwaco.org Missionwaco.org mission_waco missionwaco

Grassroots Community Development

Grassroots Community Development is dedicated to creating a brighter future for children, families, and neighborhoods. We believe that cultivating healthy communities goes beyond just building attractive and affordable homes; it requires collaboration among community members to drive sustainable change. At the heart of our mission is the development of intentional and authentic relationships among neighbors. Our team brings people together to pursue community-driven initiatives. We support children academically through family engagement and schoolcommunity partnerships. For neighbors, we offer leadership development training and resources to empower families on their journey to homeownership. Our community services include roof and home repair programs for the disabled and elderly, along with new home construction and enhancement projects. Together, we can make a lasting impact. Contact us to learn how we can assist you in fostering a thriving community.

254.235.7358 1624 Colcord grassrootswaco.org

The McLennan Community College Foundation

The McLennan Community College (MCC) Foundation is dedicated to promoting quality higher education that enriches the academic, economic, and cultural life of our diverse community. Since 1990, the Foundation has worked to secure financial resources to support scholarships, professional development, and capital improvements for MCC students, faculty, and staff. Its mission aims to enhance the quality of life, foster student success, and create lasting positive change for students and their families.

To date, the Foundation has awarded over 8,200 scholarships, totaling more than $8.45 million. Many of the scholarship recipients remain in McLennan County, becoming leaders in our community. Please consider making a tax-deductible gift to the MCC Foundation for scholarships, capital needs such as our Cameron Hall project, or student support services. Make your tax-deductible gift today by visiting https:// bit.ly/MCCFND21 or by mailing a check to the MCC Foundation at 1400 College Drive Waco, TX 76708.

254.299.8604 1400 College Drive Waco, Tx

100 Club Heart of Texas

Since 2012, the 100 Club Heart of Texas has served as a vital lifeline for first responders and their families in McLennan County. This non-profit, volunteer-driven organization, supported by community funding, provides essential financial assistance to those who risk their lives to protect the public—at no cost to them or their agencies.

Through the generosity of its members and donors, the 100 Club Heart of Texas has provided over $130,000 in aid, including:

• $70,000 to support the families of West Volunteer Firefighters who perished in the fertilizer plant explosion

• $50,000 for the families of fallen deputies, officers, and firefighters

For an annual contribution of $100, individuals can become members and make a significant impact. To learn more or to support first responders, visit 100clubhot.org. Stand with those who protect the community by joining the 100 Club Heart of Texas.

254.457.1681

P. O. Box 21990 Waco, TX director@100clubhot.org

Lutheran Sunset Ministries

For 70 years, Lutheran Sunset Ministries has been the premier retirement community in Central Texas. Located in Clifton (35 miles west of Waco), the beautiful 32-acre campus is home to the only retirement community in Bosque County that offers a full continuum of personcentered care.

Programs designed to support aging well include retirement living, assisted living, long-term care, inpatient and outpatient rehabilitation and therapy services, memory support, companion services, and hospice. Whether you need a hassle-free home that allows you to be independent without worry, short-term rehabilitation to recover from an injury, or long-term care, Lutheran Sunset Ministries offers inspired retirement living options for every stage of life. They provide top-notch care with small-town charm and services that allow people to live full and enriched lives. Learn more about LSM by visiting their website or schedule a tour today!

254.675.8637

413 Sunset Avenue Clifton, Tx lutheransunset.org

Habitat for Humanity

Waco Habitat for Humanity brings people together to build homes, communities, and hope. Habitat homeowners help build their own homes alongside volunteers from the community, and then purchase their homes at cost through a zero-interest mortgage.

Habitat’s partnership housing program allows low-income families that are unable to afford decent housing through conventional means to realize the dream of homeownership. Homes are funded through donations and the mortgage payments of Habitat homeowners.

You can learn more about Waco Habitat, including the Habitat ReStore, which accepts donations of new and used building materials and sells them to the public at bargain prices, on their website. Follow the ReStore on Facebook to learn about great deals on building materials.

ROASTED VEGGIE BOWL WITH SHREDDED BEEF & CHIMICHURRI SAUCE

BY PLUM STREET COLLECTIVE

INGREDIENTS

Slow Cooker Shredded Beef

1 cup shredded beef (to plan accordingly, this takes 6-8 hours in the slow cooker – you can make it the day of or the day before, and then quickly reheat it before making this bowl)

Chimichurri Sauce

1½ cups flat leaf parsley, fresh

2 cups fresh cilantro, stems removed (about 2 handfuls)

1/3 cup extra virgin olive oil

1/2 medium onion, rough chopped (white or yellow)

3 cloves garlic (or 3 tablespoons minced garlic)

2 tablespoons white vinegar

1 lime, juiced

1½ tablespoons brown sugar

1 teaspoon salt

1/4 teaspoon black pepper

1/4 teaspoon red pepper flakes (optional)

Roasted Brussels Sprouts

1/2 pound Brussels sprouts, halved

2 tablespoons extra virgin olive oil

1/2 teaspoon salt

Roasted Sweet Potatoes

1 large sweet potato, washed and diced

2 tablespoons extra virgin olive oil

1/4 teaspoon salt

Cilantro-Lime Cauliflower Rice

3 cups riced cauliflower (I buy the frozen, but you can get fresh or frozen)

1 tablespoon extra virgin olive oil

1 teaspoon garlic salt

1/2 teaspoon onion powder

1 lime, juiced

1/4 cup cilantro, finely chopped

Additional toppings

queso fresco, crumbled (I love queso fresco so much! It’s creamy and salty and much better than cotija in my opinion)

chopped cilantro

fresh lime juice

INSTRUCTIONS

Slow Cooker Shredded Beef

Start by making the slow cooked shredded beef. Once it’s cooked for 6-8 hours on high, and so tender that it falls

apart, shred it, cover, and set aside (or store overnight in the fridge in an airtight container).

Chimichurri Sauce

Next make the chimichurri sauce. This should be done at least several hours before eating it, but can also be made 1-2 days ahead of time. It really takes a couple hours in the fridge for all the flavors to come together. To make the sauce, blend all ingredients in a high-speed blender until well combined. If you like it a little less smooth, blend for less time. I like a little texture to it. Put it in an airtight container in the fridge for 3 hours or up to 2 days.

Roasted Veggies

Roast the veggies at the same time, but in separate pans, as they may need different cooking times depending on how thick they are cut.

Preheat oven to 425°F. Line a large rimmed baking sheet with parchment paper and set aside.

Cut Brussel sprouts, by first cutting off the bottom edge, then slicing in half lengthwise, from the flat edge to the top. Cut sweet potatoes into 1/2 inch pieces.

Arrange cut Brussels sprouts on one parchment-lined baking sheet, in a single layer. Arrange the sweet potatoes on another parchment-lined baking sheet, in a single layer.

Drizzle with olive oil then toss with your hands (or 2 large spoons) to coat evenly. Once evenly coated, sprinkle the salt generously over the top. I love flaked sea salt for this recipe.

Bake in the preheated oven for 20-30 minutes, until the Brussels sprouts are lightly charred, and a fork goes through them easily, and until the sweet potatoes are crispy on the edges and soft on the inside. Watch them closely at the end to ensure they don’t burn.

Cilantro-Lime Cauliflower Rice

Heat a nonstick skillet pan to medium-high heat.

Add riced cauliflower and olive oil. Heat for 5-6 minutes, stirring frequently, until cooked through.

Add fresh lime juice, garlic salt, and onion powder and mix well, cooking for 2-3 more minutes until some spots are lightly browning.

Once lightly browned, remove from heat and add in diced cilantro. Mix well.

Assembling Bowls

Begin by adding the cauliflower rice, then the roasted veggies, and then the shredded beef.

Top with a generous amount of chimichurri sauce, crumbled queso fresco, and more fresh cilantro. Enjoy!

At Brazos Braces Orthodontics, we believe that everyone deserves to have straight teeth, a comfortable bite, and a fantastic smile. As an orthodontic specialist, Dr. Danielle Geshay recognizes that every patient is unique and deserves to receive care that reflects their individual needs. We offer traditional metal braces, esthetic clear braces, and Invisalign clear aligners, as well as a variety of customized appliances for every situation. Discover the reasons why we’re the smartest choice for your best smile by reserving your COMPLIMENTARY smile consultation today.

Locations in Woodway, China Spring, and Gatesville 254.776.4818 | brazosbraces.com

Save the Date for our annual Recital - June 11 & 12 at the Midway Performing Arts Center

Summer Classes and Camps Classes for Ages 1 - 6 - 5 weeks from July 5 - Aug. 8

Princess Camps - July 11 - 15, July 18 - 22, July 25 - 29

Diva Dance Camp - July 18 - 22 (Jazz/Hip Hop)

Broadway Bound Camp - July 2529 (Musical Theater)

Assisted Living & Memory Care

Call today to schedule a tour! “We give new meaning to

Summer Classes & Camps

July 5 - Aug. 8 | 5 Week Classes | Ages 1 - 6 Princess Camps

Come experience the “Joy” of dance and join our dance family today!

July 11 - 15, July 18 - 22, July 25 - 29

Award Winning Dance Studio offering Ballet, Tap, Jazz,Hip Hop, Musical Theater, Contemporary, Modern,Dance Team Prep, and Parent and Me Classes

Diva Dance Camp (Jazz/Hip Hop)

Save the Date: “Golden Joybilee Recital” celebrating 50 years June 6-8, 2025 at Midway Performing Arts Center

July 18 - 22

Broadway Bound Camp (Musical Theater) July 25 - 29

Now serving 3 convenient locations: 7560 Bosque Blvd. • 6714 Woodway Dr. • 6710 Woodway Dr.

ulie HAYES A Year-Round Approach to Thankfulness

The end of the year is always a time to focus on gratitude. It’s Thanksgiving, after all, and then, before we can catch our breath, it’s Christmas. It’s not hard to feel thankful when the season revolves around it. Then comes a new year, the season of setting goals.

I think goals are great—I always set them for myself—but if not approached in the right way, those New Year’s goals can lead to disappointment, comparison, and failure. I didn’t get that job I wanted. I didn’t lose the weight I desired. I’m not as productive at work or as successful at home.

There was a period in my life when I started every morning by writing down four things I was grateful for, and it changed me. Instead of focusing on what I didn’t achieve, I was suddenly thankful for things I often took for granted. It’s that glass-half-full idea, I suppose.

Instead of worrying I didn’t hit the mark as a perfect parent, I was thankful I had three healthy kids in my home and great relationships with them. Instead of stressing over the number on the scale, I enjoyed the small victories of the day as I moved an inch closer to where I wanted to be. Instead of believing the lies that everyone else’s marriages are as idyllic and exciting as they appear on social media, I was thankful for an evening run with my husband or a nice dinner date at our favorite restaurant.

This year, I want to live like it’s Thanksgiving year-round and feel the joy of Christmas in February, May, and August. Gratitude every day—now that’s a healthy goal I have in 2025.

PHOTOGRAPHY

BY RICK

CORTEZ

Young McMahan, MD Briana Davenport, LA

Unveil a world of rejuvenation and refinement at The Skin and Body Refinery MedSpa, where cutting-edge technology meets luxurious pampering on Austin Avenue in the heart of Waco, TX. Owned by the dynamic duo, Dr. Daniel Smith and renowned medical aesthetician Kim Green, their medspa is your gateway to a transformative experience tailored to meet your health and wellness goals.

Why Choose Skin and Body Refinery?

Step into a realm of excellence as they seamlessly blend the latest in non-surgical aesthetic enhancements, medical spa, and day spa services. From tackling medical weight loss to correcting severe acne and sculpting the face or body, they bring you a world-class experience like no other.

Award-Winning Excellence.

They're an internationally acclaimed Advanced Skinceuticals Clinical Spa, holding the prestigious rising star status for Vi Aesthetics and diamond level status for Hydrafacial. Recognized among the top 100 injectors in the nation by Galderma and in the top 1% for Bellafill, their commitment to excellence sets them apart.

Innovation Hub.

Skin and Body Refinery is more than a medspa — it's a teaching, demo, and research site for three leading laser companies. Their dedication to innovation ensures you receive the latest advancements in beauty and wellness treatments.

Services Tailored to You.

Experience a range of services, including IV nutritional therapy, vitamin shots, weight loss programs, hormone therapy, EMSCULPT, EMTONE, injectables, PRP, PRE, stem cell treatment, medical-grade chemical peels, and advanced laser skin resurfacing. Their day spa offers specialized SkinCeuticals facials, sugaring, waxing, laser hair removal, and more!

Ready to refine your natural beauty?

Visit their luxurious medspa on Austin Avenue and schedule your personalized consultation today. Your radiant future awaits at Skin and Body Refinery MedSpawhere refinement meets rejuvenation.

52 WEEKends

Waco, Texas offers a variety of activities for locals and visitors alike. Whether you’re seeking outdoor adventures, family-friendly fun, unique cultural experiences, or seasonal events, there’s something for everyone in this lively city. Explore the natural beauty of Cameron Park, sip wine at a vineyard, or learn new skills at a local workshop. Waco truly has a little bit of everything. Here are 52 things to do in and around Waco, ensuring that no matter the season, you’ll never run out of exciting things to see and do!

january

1. CREATE CANDLES AT KAPTIVE KANDLES

Come to Kaptive Kandles to participate in this unique, creative experience where you can craft your own candle, customize fragrances, and choose colors that fit your home aesthetic. kaptivekandle.wixsite.com/home19

2. CLIMB AT THE BASIN

Need to spice up your workout routine? Reach new fitness heights by coming to The Basin for a climbing lesson or a yoga class. basinclimbing.com

3. TAKE A TRAIN RIDE TO FORT WORTH

Take a train ride to Fort Worth and visit the historic Stockyards. Walk through a true country town, keeping an eye out for the twice-daily cattle drive. amtrak.com/home

february

5. BAYLOR BEARS BASKETBALL GAME

Get your spirit gear on, and come to the Foster Pavillion to cheer on the Baylor Bears basketball team! See if you can spot Linda or Brad Livingstone sitting courtside. baylorbears.evenue.net/list/MB

6. DIY WORKSHOP AT HAMMER & STAIN WACO

Hammer & Stain provides a revolving door of DIY workshops perfect for even the most novice of crafters. Their super-talented instructors will help every person to find their creative side. hammerandstainwaco.com

7. CHOCOLATE FACTORY TOUR

Learn how the most decadent chocolates are made during this Chocolate Factory Tour at Heritage Food Crafters. This tour is perfect for those who are always craving something rich and sweet. heritagefoodcrafters.com

8. VISIT WACO AXE COMPANY

Aim. Throw. Hit. Repeat! The Waco Axe company provides a one of a kind experience for people who want to put their axe throwing skills to the test. Can you get a bullseye? wacoaxeco.com

march

9. PLAY FOR ALL PARK IN ROUND ROCK

Do you want to teach your kids how the world works in a fun, stimulating way? Come to Play for All Park in Round Rock. This park provides a kidsized replica of a real life town fully equipped with street signs, traffic lights, bike paths, and shops. play4all.org

10. TEXAS TULIP FEST ROBINSON FAMILY FARM

Come smell the tulips this spring at Robinson Family Farm. With a wide variety of colors and species, you will surely leave with a beautiful bouquet customized by your choices. therobinsonfamilyfarm.com/texastulip-fest

11. WACO SYMPHONY PRESENTS JURASSIC PARK IN CONCERT (MAR 22, 2025)

The talented Waco Symphony Orchestra is performing the iconic film score from Juassic Park to celebrate the film’s 31st Anniversary. wacosymphony.com/performances/ jurassic-park-in-concert

12. THE BEARATHON (MAR 29, 2025)

Run with the Baylor Bears during the Bearathon half marathon or the Sic ’ Em 6K. By registering to participate in this run, you will be contributing to the Baylor Student Foundation Scholarship Fund, benefitting deserving students who are pursuing their degree at Baylor University. studentfoundation.web.baylor.edu/ bearathon

13. WACO ALE COMPANY

Put on your green outfits and come to Waco Ale Company to indulge in a three-day Irish weekend celebration. Drink their well-known green beers and dance along to some live music like any silly leprachuan would. wacoaleco.com

14. VISIT THE BLUEBONNET CAPITAL OF TEXAS - BURNET (PEAK IN EARLY TO MID-APRIL)

The long awaited Bluebonnet season is finally here! Come see Texas’ state flower in full bloom in the Bluebonnet Capital of Texas, Burnet. bluebonnetfestival.org

15. ANTIQUE SHOPPING IN CALVERT, TX

Looking for a timeless piece to adorn the walls of your home? Visit one of Calvert’s many antique shops! This sustainable way of shopping, guarantees that you will find some one of a kind pieces. calverttx.gov

16. SIP WINE AT BEEMAROSA VINEYARD

Come visit Beemarosa Vineyard and Winery in Belton, TX to taste delicious wine made from four varieties of grapes. Sip on your favorite Central Texas flavors while taking a walk through the fragrant vines. beemarosa.com

Top Golf

Test your golf swing at Waco Top Golf. Enjoy this high-tech driving range with your friends over beers and mouthwatering food. Be sure to try one of their signature injectable donuts. These cinnamon-sugar dusted donut holes can be filled with chocolate, cream, or rasberry jelly. topgolf.com/us/waco

18. SHOP AT THE WACO FARMERS MARKET

Find the freshest produce for your next home cooked meal at the Waco Farmers Market. Meet the growers in your community and taste some of the sweetest gifts of the Earth. wacodowntownfarmersmarket.org

20. MAMAKA BOWLS

Craving a healthy, sweet treat? Head over to Mamaka Bowls and beat the heat with a refreshing smoothie bowl. mamakabowls.com

21. GIRLS NIGHT AT PAINTING WITH A TWIST

Grab a couple girlfriends and make your way over to Painting with a Twist! Here you can sip wine and participate in a painting workshop, all while exchanging giggles with the girls. paintingwithatwist.com/studio/waco

22. SPLENDID OAKS

Come to Splendid Oaks and sample a variety of ice creams and chocolates to find your signature flavor for the summer. splendidoakschocolates.com

23. GO BOATING ON LAKE WACO

Feel the breeze as it rushes through your hair as you relax on a boat at Lake Waco. Bring your friends and family to enjoy a boat day under the beautiful blue sky as you float under the sun.

waco-texas.com/Departments/ Parks-Recreation/River-Activities

june

24. XTERRA CAMERON PARK TRAIL HALF MARATHON (JUNE 8, 2025)

Get ready to run through the trails of Cameron Park. Challenge yourself with the rocky terrain, limestone ledges, tight, twisty turns, short power climbs, and narrow bridges. How far can you go? xterraplanet.com/event/xterracameron-park

Drive-Through Safari in Franklin

Get in touch with nature, and drive through a unique safari adventure! Feed giraffes, spend time with lemurs, face your fears at our reptile house, and more! You won’t want to miss this animal journey. franklinsafari.com

25. THE WACO HIPPODROME & BRAZOS NIGHTS CONCERT SERIES

Come enjoy live music at two great Waco locations: The Historic Waco Hippodrome or the Brazos Nights Concert Series, featuring local eats and family fun. wacohippodrometheatre.com brazosnightswaco.com

26. TRIWACO TRIATHALON

Run, bike, and swim as you test your limits during the TriWaco Triathalon held in Indian Spring Park. triwaco.org

july

27. PICNIC IN CAMERON PARK

Grab a picnic basket and your loved ones and enjoy a picnic in Cameron Park. Set up a blanket and soak in some fun while people watching and eating refreshing sandwiches. destinationwaco.org/places/ cameron-park

28. NIGHT PADDLEBOARDING ON THE BRAZOS RIVER

Ready for a fun night out? Light up the night by night paddleboarding on the Brazos River. sunshinepaddleadventures.com

29. GET A DR PEPPER FLOAT AT THE DR PEPPER MUSEUM

Come visit the Dr. Pepper Museum to immerse yourself in the history of the iconic soda while enjoying a classic Dr. Pepper float. drpeppermuseum.com

august

31. WESTFEST (END OF AUGUST / EARLY SEPTEMBER)

Attend the annual Westfest this Labor Day Weekend. Learn more about the area’s Czech heritage, enjoy authentic Czech music and food, and have fun participating in various familyoriented activities. westfest.com

32. KAYAK ON THE BRAZOS RIVER

Explore your adventurous side and kayak through the Brazos. Splashing through the waters, enjoying the sounds of nature, and soaking in the sun sounds like the perfect summer day. wacopaddlecompany.com

Hamilton Pool Dripping Springs, TX

Escape to the crystal-clear waters of Hamilton Pool in Dripping Springs, TX. Here you can float around for hours, surrounded by large slabs of limestone that rest by the water’s edge. You don’t want to miss the opportunity to see a 50-foot waterfall, setting the scene for a serene environment to spend time swimming with your friends or family. parks.traviscountytx.gov/parks/hamilton-pool-preserve

Create a Custom Hat at Rancher Hat Bar

Looking for the perfect hat? At Rancher Hat Bar, you can customize the hat of your dreams. Choose from a variety of base colors, add some stunning accessories, and watch the Rancher Hat Bar team assemble your vision with care. rancherhatbar.com

34. WATCH A MOVIE AT THE LAST DRIVE-IN PICTURE SHOW GATESVILLE, TX

Get that popcorn popping and take a trip to the past! The Last Drive-In Picture Show is the perfect date night or family movie night spot. You are sure to enjoy a new film while watching with your loved ones in your own vehicle. visitgatesvilletx.com/see-and-do

35. STAY AT THE STARLITE GLAMPGROUNDS

Enjoy all the joys of camping in an elevated fashion. Watch the stars as they sparkle in the night sky under the comfort of a beautiful glamping tent. Each accomodation comes with a tank pool, air conditioning, heaters, and full showers/baths. starlitetx.com

september

36. BAYLOR BEARS FOOTBALL GAME

Don’t forget to wear your green and gold as you start to prepare for football season! You won’t want to miss a Baylor Bears football game. baylorbears.com/sports/football

37. VISIT THE BEARS AT BAYLOR UNIVERSITY

Get in the spirit for football season by visiting Indy and Belle, Baylor’s very own live bears, at the Baylor Bear Habitat found on campus. Raise your hand and “Sic ‘Em” and they may wave back.

bearhabitat.web.baylor.edu/ plan-your-visit

38. WESTERN BELLE FARMS PUMPKIN FESTIVAL

Looking for the perfect pumpkin for the fall season? Come visit Western Belle Farms for a fun-filled, family friendly day of pumpkin hunting, barn sliding, pony hop races, photo ops, and more! westernbellefarm.com/farm-festivals/

39. SHADOW CREEK PUMPKIN FARM MIDLOTHIAN, TX

Under the canopy of shade trees, the Shadow Creek Pumpkin Farm, provides visitors with 25 acres of farm adventures, animal encounters, games, and activities. shadowcreekpumpkinfarm.com

october

40. HEART O’ TEXAS FAIR & RODEO

Giddy up cowboys! Get excited about the Heart O’ Texas Fair & Rodeo. Enjoy live music, watch a highly anticipated livestock show and rodeo, and ride exhilirating rides at the carnival. hotfair.com

41. SILOBRATION

Silobration provides the opportunity to spend an evening with Chip and Joanna Gaines, listen to some dance worthy live music, and fall in love with new fall food flavors. silobration.com

42. BAYLOR HOMECOMING PARADE

Get into the Baylor Bear spirit and welcome alumni back home during the Baylor Homecoming Parade. Student organizations spend months creating floats for the parade, so don’t miss out on seeing all their hard work. homecoming.web.baylor.edu/

43. WACO BREW AT THE ZOO

Enjoy brews from regional breweries and purchase food from local food trucks each night. cameronparkzoo.com/calendarof-events

november

45. WACO GOAT YOGA

Unwind, restore, and renew your zen during this unique yoga experience. The goats will surely bring a smile to your face and motivate you to let go, laugh, and relax. wacogoatyoga.com

46. BLACKBIRD BOOKS & SPIRITS

Blackbird Books & Spirits hosts a Pre-Holiday Therapy Cocktail Class. Come make three curated cocktails and tasters to get your mind off of the looming holiday craziness. blackbirdbooksandspirits.com

Jacob ’s Ladder in Cameron Park

Take advantage of the crisp, fall air and climb up Jacob’s Ladder at Cameron Park. With nearly 100 steps, you will be left feeling strong and accomplished once you reach the top. destinationwaco.org/ places/cameron-park

48. CAMERON PARK ZOO WILD LIGHTS

The Cameron Park Zoo comes alive with sparkling lights during their Wild Lights event. During this event, you can walk through the zoo, eat delicious food, sip on hot cocoa, and get into the holiday spirit. cameronparkzoo.com/calendar-ofevents

december

49. HOMESTEAD FAIR (LATE NOVEMBER/EARLY

DECEMBER)

At the Homestead Fair, you will have the opportunity to participate in nearly two dozen hands-on projects, enjoy the sounds of children and adult choirs, and shop for handmade gifts for the holiday season. homesteadfair.com

50. WACO WONDERLAND

Come walk in a Waco Wonderland! There will be many photo ops, including an opportunity for your kids to meet Santa and tell him their Christmas wish. The evening includes a spectacular fireworks show, a holiday parade, a hill to slide down in snow tubes, and more. wacowonderland.com

51. MAGNOLIA’S CHRISTMAS AT THE SILOS

Santa is here, and he’s ready to make all your Christmas wishes come true. Try some limited time items on their holiday menu, and take in the beauty of the silos, lit up with shimmering lights. magnolia.com/visit/events/christmasat-the-silos

52. WACO TROLLEY TOUR

Take a ride on the Waco Trolley to tour Waco in a fun, unique, and stress-free way. Their guides will show you all the historical spots that make Waco so special. thewacotrolley.com

TASTE with

JORGE’S CANTINA

Mexican Sweet Corn

6 oz. Cup

Ingredients

½ cup Roasted Corn (grilled, oven-roasted, or frozen fire-roasted corn, kept at a rolling boil)

2 tbsp Lime Crema (mix together: 10 oz sour cream, 1 oz lime juice, 2.5 oz water, and ½ tsp kosher salt)

1 oz White Extra Melt Cheese, grated (Block Queso Melting Cheese)

¼ tsp Tajin

1 tsp Favorite Hot Sauce (Cholula, Valentina, Melinda’s)

1 tbsp Queso Fresco Cheese, crumbled

1 dash Tajin, for garnish

½ tsp Cilantro, chiffonade, for garnish

Instructions

Using a slotted spoon, remove the corn from the boiling water and transfer it to a medium stainless steel mixing bowl.

Add the lime crema, grated extra melt cheese, and Tajin to the bowl. Toss gently to combine with a cooking spoon.

Using the cooking spoon, carefully transfer the mixture to a 6 oz. cup, ensuring that all the corn stays inside the cup.

Drizzle your favorite hot sauce over the top of the corn.

Sprinkle the crumbled queso fresco cheese on top, add a dash of Tajin, and finish with the chiffonade of cilantro.

Enjoy immediately while warm for the best flavor!

Meet Maritza Phillips, Managing Partner

With nearly 30 years of experience in the restaurant industry, Maritza Phillips is a local staple and a dynamic leader at Jorge’s Cantina. Her journey began at just 16 years old when she started as a waitress at Shoney’s and Jim’s, where she famously donned the costumes of Buffy the Vampire Slayer and Pocahontas at the renowned Magic Time Machine. After briefly working in insurance, Maritza returned to her passion, working her way up from bartender to kitchen manager at Cheddar’s in Waco. Her dedication and skill led her to help open Bubba’s 33 in the same role before returning to Cheddar’s as the Managing Partner. Following a successful tenure there, Maritza joined Hawaiian Bros, where she opened the Waco location and went on to help launch over 30 locations nationwide as their New Store Training Manager. After extensive travel, Maritza was eager to return to her roots in a locally owned establishment. At Jorge’s Cantina, she brings a wealth of knowledge, experience, and infectious personality, ensuring she will remain a beloved fixture in the community for years to come.