Starboard - Issue 7

Page 74

MAIDEN VOYAGE ON LAND

Driven By Design Bentley Motors is set to bring its brand DNA to real estate with its first branded residences.

074

The evolution of the typical car into a living

cream leather and walnut panelling – features

space is well documented in these pages. There’s

throughout, complemented by petrol blue and

a Rolls-Royce with a built-in champagne bar,

charcoal accents. In the apartments, motor-

and a Renault 4L that transforms into a suite.

inspired artworks hang above the bed while

Last issue we revealed that Porsche Design –

highly polished veneer tables are reminiscent of

an offshoot of the automobile company – is

the car’s crafted dashboards.

bringing its signature aesthetic to the hotel

Communal amenities include a restaurant and

sector, and now, Bentley Motors has announced

whisky bar as well as a cinema and gaming room,

the expansion of its business too, with branded

each featuring subtle nods to the Bentley brand

residences set to land in Miami.

through its design and accessories. Bentley has

Developed in partnership with Dezer

made sure to cater to luxury car owners too,

Development – whose real estate portfolio

providing all residents with their own multi-car

includes ventures with Porsche and Armani

garage accessed via a patented vehicle elevator.

Casa – Bentley Residences will house more than

“The modern and progressive brand identity

200 luxury apartments, each featuring a private

of Bentley Residences is at work in both the

balcony, pool and sauna. Designed by Sieger

tower’s interior and exterior spaces, rooted in

Suarez Architects, the 60-storey cylindrical

authenticity, sustainability and innovation,”

tower will debut on Sunny Isles Beach in 2026.

explains Adrian Hallmark, Chairman and CEO of

Inside, the aesthetic is characterised by the

Bentley Motors. “We’ve partnered with Dezer to

high-quality craftsmanship that has defined

create a living experience that expresses the very

the Bentley marque for over a century. A

philosophy of the Bentley brand and stays true to

palette of signature hues and textures – think

our vision of inspiring extraordinary journeys.”


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