MAIDEN VOYAGE ON LAND
Into the Metaverse Hyundai Motor shares its vision of a new metamobility concept that aims to affect change in the real world.
The metaverse has piqued the interest of retail,
entertainment space or meeting room. The robots
entertainment and hospitality companies in
act as a medium between virtual spaces and the
recent months and now the automobile sector is
real world, enabling users to make changes in the
making a move into the digital realm too, looking
metaverse to be reflected in reality.
to augmented and virtual reality to explore the future of mobility.
“The idea behind metamobility is that space, time and distance will all become irrelevant.
Under the theme Expanding Human Reach,
By connecting robots to the metaverse, we will
Hyundai Motor has shared its vision for a
be able to move freely between the real world
pioneering metamobility concept, going beyond
and virtual reality,” explains Chang Song,
physical movements through robotics and the
Hyundai Motor Group President and Head of
metaverse to affect change in the real world.
Transportation-as-a-Service. “Going one step
The venture forms part of the Seoul-based car
further from the immersive ‘be there’ proxy
maker’s ambition to become a smart mobility
experience that the metaverse provides, robots
solution provider, having sharpened its focus
will become an extension of our own physical
on advanced robotics with the aim of enhancing
senses, allowing us to reshape and enrich our
people’s lives. Hyundai sees robotics and
daily lives with metamobility.”
mobility as complementary, and as such has
Other applications for the technology include
developed a Mobility of Things (MoT) ecosystem
automated logistics, reconfigurable interior
wherein traditionally inanimate things – from
space and public transportation with individual
small objects to community spaces – will gain
compartments for social distancing and last mile
mobility using robotics technologies. This could
mobility, which align with Hyundai’s belief that
result in a hotel’s service trolley making its
robots are more than just machines, andwill
own way from the guestroom to the lobby for
soon become useful, trusted companions in our
example, or a vehicle being transformed into an
everyday lives.
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