MAIDEN VOYAGE IN THE AIR
Elevating the Passenger Experience Teague leverages Nordam technology to create a ‘floating bed’ in the sky.
With single-aisle aircrafts increasingly being
“At a time when passenger wellbeing and
used for long-haul flights, Teague – a design
sustainability are industry priorities, Elevate
and innovation agency for the transport sector
heralds a new generation of beautiful, simplified
– has created Elevate, a new cabin concept
cabin products that will enable airlines to deliver
that uses ‘floating’ furniture to reimagine the
exceptional experiences for their passengers
in-flight experience. Making use of Nordam’s
with the economic efficiency that these smaller
patent-pending Nbrace technology, the proposal
aircraft were designed to deliver,” explains
offers more personal space, privacy and comfort,
Anthony Harcup, Senior Director of Airline
without compromising the aircraft’s existing
Experience at Teague.
passenger numbers.
Nordam, a global leader in advanced
The concept is designed specifically for the
aerospace engineering, intends to supply Nbrace
constrained architecture of a narrowbody cabin,
to airlines and aviation companies worldwide to
and sees furniture installed via sidewall
spur further innovation within the cabin. “This
attachment points rather than the traditional
is a next-generation innovation that enables
floor-mounted tracks, so that it appears to float.
more creative freedom for the aircraft interior
The result is a lighter and more efficient suite
design community,” comments Nordam CEO
environment, which increases the bed size, living
Meredith Siegfried Madden. “By revolutionising
space and stowage capacity for every passenger.
how seats and other monuments attach to an
For business-class passengers, Teague has added
aircraft, Nbrace recruits previously wasted space,
customised lighting and full-height slatted
transforming it into new aesthetic possibilities
screens with a reverse herringbone layout to
and dramatically improved passenger comfort,
create a premium level of privacy.
space and privacy.”
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