Hotel Beverage Study 2020 In the last issue, Supper presented the findings of a Nielsen CGA research report examining the hotel guest and how the pandemic has impacted their dining and imbibing behaviour. In this second instalment, we take a closer look at the drinks brands and categories consumers are likely to opt for when visiting hotels over the next 12 months.
As the hospitality sector continues to grapple with the effects of the pandemic, opportunities for the alcohol industry are increasingly likely to be found in hotel’s contactless drinking environments including grab-and-go, mini-bars and room service – in line with consumer expectations around adherence to social distancing and health and safety measures. At the same time, traditional hotel earners such as restaurants, bars and conferencing will still play an important role. In light of Covid-19 and as many major hotel chains begin to adapt to the ‘new normal’, Nielsen CGA has conducted a survey with a nationally representative sample of 5,000 consumers, gleaning insight into
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the impact of the pandemic on the hotel sector and its supply chain. Revealing when visitors are likely to begin travelling again, and what and where they are drinking within hotels, the report touches upon several key areas including shifting guest expectations with regards to hygiene protocols, the services being utilised, consumption behaviour and the brands and categories guests are choosing to drink. Armed with this information, the report empowers retailers, distributors, suppliers and hoteliers to make strategic, data-driven decisions as they navigate the post-pandemic landscape and expand into a reimagined hospitality space.
THE FUTURE OF HOTEL VISITS
HOTEL F&B OPTIONS
Data indicates that those visiting on business are more engaged with alcohol than leisure guests and are more likely to stay on site for drinking and dining. Factors related to the risk of Covid-19 were found to be more important for those on holiday, while convenience, such as contactless ordering are more important to those on business.
Hotel food and drink options will continue to compete with restaurants and bars found outside the property. Therefore, the drinking and dining strategy needs to ensure quality options capture consumers accordingly.
32%
OF BUSINESS GUESTS TEND TO VISIT THE HOTEL RESTAURANT / BAR RATHER THAN THOSE OUTSIDE THE HOTEL
21%
SAID THEY TEND TO VISIT THE HOTEL RESTAURANTS / BARS RATHER THAN VISIT THOSE OUTSIDE OF THE HOTEL
57%
OF LEISURE CONSUMERS RATED COVID-19 SECURE HYGIENE PRACTICES AS VERY IMPORTANT WHEN VISITING HOTELS
47%
SAID THEY TEND TO VISIT BOTH THE HOTEL RESTAURANTS / BARS AND RESTAURANTS / BARS OUTSIDE OF THE HOTEL
57%
FEEL COMFORTABLE VISITING A HOTEL IN THE NEXT 12 MONTHS FOR A CONFERENCE / CELEBRATION FUNCTION
25%
SAID THEY TEND TO VISIT THE RESTAURANTS / BARS OUTSIDE OF THE HOTEL
7%
SAID THAT THEY DON’T VISIT RESTAURANTS / BARS WHEN STAYING OVERNIGHT AT A HOTEL
