MONICA STAUFFER
CONTENTS THE BREEZEWAY
THRIVE
LOLO’S DOUGH
DOUBLE DECKER
TERRATORY
MIKE’S HARDEST LIQUOR
ARTSEA
LOST
AD M I SS I O NS M AG AZI NE + M I CR OS I TE
R E CL AI M E D WO O D M US E UM
D O UG H NUT S H O P
CAF E AND FO O D TR UCK
S E AS O NAL S UB S CR I P TI O N B OX
NE W B R AND L I NE
CH I L D R E N’S AP P
V I S UAL H I STO RY B O O K
DESIGNER’S STATEMENT It’s about loving everything with your whole heart and wanting other people to also love it with all of their heart. It’s about becoming so passionate and invested in ideas that they become a part of you. It’s about creating something that will inspire and encourage people. It’s about making things that mimic and contain your soul. It’s about living design, and loving it so much that there’s no other option but to completely drown in it.
THE BREEZEWAY ADMISSIONS MAGAZINE + MICROSITE The Breezeway is a magazine created for Flagler College Admissions, with the purpose of gaining the interest of high school sophomores. A unique take on college brochures, The Breezeway reads as a journal or a note to a friend: with handwritten type, small paragraphs tainted with facetiousness, and collages of photos. This magazine highlights the goings-on at Flagler College as well as around St. Augustine, from academics to student life, from food to community events. The microsite serves as a precursor to the entire Flagler College site, simply condensed and organized to allow for easier navigation, and presented in a style that is familiar with the readers of the magazine. The Breezeway makes the transition to college easier and less daunting. Winner of the 2016 Grand Award at the Council for Advancement and Support of Education
Awarded Silver and Judge’s Choice at the 2016 American Advertising Federation Awards
THRIVE RECLAIMED WOOD MUSEUM Located in Maine, Thrive is a museum that takes fallen trees from National Parks and Forests and turns the reclaimed wood into art — generally sculptures and installations. The museum then holds an auction, and the amount of money that the piece is sold for is donated to the park or forest from whence the wood came from. Everything is printed on recycled materials and designed simply, to allow for the pieces of art to stand out and not be overshadowed. Each interactive component is meant to lead people back to nature, to encourage exploring, as well as to inspire them to make something with their hands. Thrive focuses on aligning art with nature, and protecting the greatest and purest form of art. Awarded Silver at the 2015 American Advertising Federation Awards
“The works must be conceived with fire in the soul, but executed with clinical coolness.” — JOAN MIRO
LOLO’S DOUGH DOUGHNUT SHOP Lolo’s Dough is a doughnut shop dreamt up by a friend in honor of his late Aunt Lois. The goal was to design a brand that encapsulated her personality — bright, loving, inviting, giving, and always willing to help, plus a bit witty. All of these traits lead to a design perfect for a doughnut shop that will make people smile, in true Lois fashion.
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DOUBLE DECKER CAFE & FOOD TRUCK Based out of Orlando, Florida, Double Decker is a cafe that seeks to serve everyone, and actively reaches out to accomplish this goal, with the use of a Double Decker bus. At the cafe, whenever a meal is bought, the same meal is also bought for a person in need. These meals are then handed out — along with supply kits — to those in need by way of the Double Decker bus. The cafe also hosts numerous events to bring the community together and to encourage fellowship. Everything is designed to exude the feeling of home: safety and comfort.
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“I feel that there is nothing more truly artistic than to love people.” — VINCENT VAN GOGH
TERRATORY SEASONAL SUBSCRIPTION BOX Terratory was created for those who love plants but don’t know how to start, or for those who don’t have enough space for a full garden. Once every three months, a subscription box is sent out containing a different plant depending on the season. Coming packed with soil, the plant, and an instruction guide, the box itself also doubles as the planter, making the whole package earth-friendly. The website and app serve as information spots, to aid in the care and growth of each plant. The simplicity in the design conveys how simple and easy it is to grow plants, and also focuses more on the plant. Terratory is friendly and optimistic in all plant-growing endeavors.
MIKE’S HARDEST LIQUOR NEW BRAND LINE Currently, Mike’s exists as a hard lemonade, targeting a younger, less sophisticated audience, with a grungy design style. The idea was to create a new line of liquor for a more mature audience, specifically businessmen. This meant stripping the design and classy-ing it up, with gold foil and spot-varnished black on a matte black bottle. Showing elegance and refinement, this new design appeals to the intended audience. An exclusive event would be held at a bar frequented by businessmen, to go out to the target audience and show off the new liquor line. Going above and beyond to spend money on this product would show the seriousness of the brand, and would gain the attention of the people that it wants to attract.
“If I create from the heart, nearly everything works; if from the head, almost nothing.” — MARC CHAGALL
ARTSEA CHILDREN’S APP As the United States tries to keep up with the education level that many other countries are at, art classes are being reduced and done away with altogether, in an effort to focus on science, technology, engineering, and math. This, however, is a move in the wrong direction, as art helps develop creative problem solving, a major component in many careers. Artsea is an app that intends to close this gap. Taking place underwater, Artsea teaches kids about numerous sea creatures: their characteristics, where they live, things they do. Each character has its own game that subtly teaches an art principle, to begin the development of creative problem solving. The games also teach other lessons, such as diversity, helping others, being yourself, and promotes the protection of the ocean.
LEVELS OF FRIENDS Each level introduces a new character, and completing the level unlocks the next level with another character.
what’s up? i’m stacy the sea star!
hey! i’m jenna the jellyfish!
hello! i’m perry the pufferfish!
hi! i’m ollie the octopus!
EMPHASIS
BALANCE
Through the use of color, Stacy shows how she can stand out, even in large groups.
By helping feed Ollie, the user learns about balance: symmetry and asymmetry.
PROPORTION
VARIETY
To help save Perry, the user chooses the correct size, and learns about size relation and proportion.
Jenna helps the user learn about grouping based on differences, and that it’s okay to look or be different.
SUCCESSFUL LEARNING After each game, the art principle is identified and explained, helping the child understand what they learned.
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P R OP OR TI ON ! When ob jects are
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P R OP OR TI ON !
LOST LANDMARKS OF ST. AUGUSTINE LOST is a visual history of St. Augustine, through the use of landmarks around town. Because St. Augustine is the nation’s oldest city, much of the materials put out by the city are designed to fit the history. However, this sort of style does not appeal to 20 to 30 year olds, and the result is that many of the students attending Flagler College do not know the history of the city they live in. The solution was to design a small booklet that would provide information on St. Augustine in a style that young adults would pick up and appreciate. The app is an extension of the book, allowing for onthe-go information during explorations. LOST also includes a timeline and a map of St. Augustine, and is informational without being overwhelming, perfect for college students.
1888
1742
Ponce de Leon Hotel
Fort Matanzas
1565
Juan Ponce Juan Ponce de Leon de Leon Town Plaza Town Plaza
Mission Nombre de Dios
1672
1880
Castillo de San Marco
Henry Flagler
Castillo Castillo de San deMarco San Marco 1 S Castillo 1 S Castillo Drive Drive
1927
Bridge of Lions
HenryHenry Flagler Flagler
74 King 74Street King Street
Alcazar Alcazar Hotel Hotel
75 King 75Street King Street PedroPedro Menendez Menendez de Aviles de Aviles
75 King 75Street King Street
City Gates City Gates
Orange Orange Street Street
PoncePonce de Leon de Hotel Leon Hotel 74 King 74Street King Street
Fort Matanzas Fort Matanzas
Mission Mission Nombre Nombre
1513
Juan Ponce de Leon
Pedro Menendez de Aviles
1570
Aviles Street
27 Ocean 27 Ocean Ave Ave
Alcazar Hotel
City Gates
1565
de Dios de Dios
1887
1704
1874
The Lighthouse
8635 A1A 8635Street A1A Street
Memorial Memorial
Presbyterian Presbyterian Church Church 32 Sevilla 32 Sevilla Street Street
1889
Memorial Presbyterian Church
AvilesAviles StreetStreet
Off of Off King ofStreet King Street
The Lighthouse The Lighthouse
100 Red 100Cox RedDrive Cox Drive
7 & 8 7NOT & 8ON NOT MAP ON MAP
BridgeBridge of Lions of Lions
Off of Off Cathedral of Cathedral Place Place
“Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.” — PAUL RAND