العلاقات العامة كوظيفة من وظائف التبادل الإعلامي الدو

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545

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1 UNESCO

121

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Public Relation News

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1491

‫‪1424‬‬

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‫‪1441‬‬

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‫…‬

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..

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phD 1411 1419 1441 1 1415 4 1411 11 1441 11 www.sis.gov.eg 12 Bettran Canfield, Public Relations Principles, Cases and Problems, 5 th Ed. Honewood ILL., Richard Irwin, Inc.,

13.

Illinois, 1968.

14.

Bertrand R. Canfield, International public Relations, in International Communication.

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Beeley H., The Changing Role of British International Propaganda, The Anna’s of the American Academy of Political and Social Science, Vol. 398, Nov. 1971.

16.

Gordon E. Miracle, Client’s International Advertising Policies and Procedures, International Communication.

17.

Robert p. Kright, UNESCI’S International Communication Activities, in International Communication. Media, Channels, Functions.

18.

Roland L. Kramer, International Advertising Media, International Communication.

19.

Stevan Marganovic and Dimitrije Pandic; Legal Position and Function of United Nations Information Centers, Symposiom Ljublljana 1968.

20.

UNESCO: On the Eve of its Fortieth Anniversary, UNESCO, Paris, 1985.

21.

Wastson S., The International Language of Advertising, International Communication.

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