0222
0222
المحتويات
0
4 20 36 42 46 56 72 75 85
3
المقدمة مفكوم الدولة في رصر "العولمة" "العولمة" Globalization
Nation-State
4
28
Consumer Society
5
6
7
8
9
22
التبادل اإلرالمي الدولي من وجكة نظر األمن القومي تنحصر
22
Welfare State
20
23
24
25
26
27
28
29
02
2996
IRA
M16
02
00
03
04
0 2 78 057
2950
2 50
05
06
07
08
2962
09
New Word Information and Communication Order
2982 2982 2979
Spas Power
29
32
3
2974
32
30
33
34
التبادل اإلرالمي الدولي كوظيفة للدبلومادية الردمية يعد
…
…
35
…
2927
2928
36
…
37
…
38
The process by which foreign policy is carried out. The management of lbtemational relations by negotiation.
The art of negotiation in order to achieve the maximum of group objectives with a minimum of costs within a system of politics in which war is a possibility.
39
المدتذارون والملحقون اإلرالميون بعد
42
…
42
2992
40
U.S. Information Service (USIS) U.S. Information Agency (U.S.I.A.)
Information Centers
International Communication Agency
2978
43
Information Officers The Foreign and Commonwealth Omce
‌ The Plowden
2964
Committee
44
The Central of Information in London
التبادل اإلرالمي الدولي كوظيفة للعالقات الدولية تعتبر
45
2946
2947
4
2946
6 595 2950
46
2960
26 45
2 2945 UNESCO
206
09 32 47
…
48
…
49
2950 622
2972
2955
52
The 2957 International Center for Higher Education in Journalism
Quoit The International Center for Higher 2959 Studies in Journalism for Latin America
The Center for Studies in Mass Communication Sciences and Techniques
52
The International 2957 Association for Mass Communication Research
The International Council for film and 2959 Television
The Education film
2958 Institute for Latin America
The South and East Asia 2962 Association for Journalism Educators
2963 2959
2964 50
53
العالقات العامة الدولية (الدبلومادية الذعبية) كوظيفة للتبادل اإلرالمي الدولي كانت
54
Functional
ď ą
Definition
2947 Public Relation News 55
56
The deliberate planned & sustained effort to establish and maintain mutual understanding between organization and its public.
57
ď ą
Comprehensive Social Behavioral Appsoac
2909
58
Public Relation is the management function which adapts an organization to its social, political and economic environment, and which adapts that environment to the Org., for the benefit of both.
59
62
62
60
2953
63
2948
2955 2954 2953 2992 2995 22 8
64
2996 22 02
65
…
66
اإلرالن كوظيفة للتبادل اإلرالمي الدولي يعتمد
International
Advertising
67
68
69
72
72
التخطيط اإلرالمي ،والحمالت اإلرالمية الدولية أحدث
70
Targets
Flexible Targets
Fixed
73
Choice problem
Implementation problem
Execution problem
plan-frame
74
Annual planning Medium tem
planning
Long
tem
planning
75
االحتياجات الالزمة؛ ومقارنة االحتياجات واإلمكانيات المتاحة؛ وتحديد الهدف؛ وتقدير اإلمكانيات المتاحة؛ وتقييم صالحية الهدف.
Alternatives
76
Initiative
Teamwork
77
78
79
82
المراجع
2 2999
82
0 2999 3 2996 4 2987 5 2976 6 2968 7 32 8
2979 2998
9 32 20 2997 22 207
80
2997
22 32
2996 20
203 2996 23 2967 24 32 5 2996 25 2997 26 2979 27 2992 28 2975
83
29 2960 02 2972 02 207 234
2997 00
2998 03 08 4 2997 04 32 3 2997 05 3
2997 06
2997
84
1) Argenti J., Corporate Planning, A practical Guide Edinburgh, G. Allen and Lenwin Ltd., 1968. 2) Bertrand R. Canfield, International public Relations, in International Communication. 3) Beeley H., The Changing Role of British International Propaganda, The Anna’s of the American Academy of Political and Social Science, Vol. 398, Nov. 1971. 4) Bettran Canfield, Public Relations Principles, Cases and Problems, 5 Th Ed. 5) Edward N. Luttwak, The Global Setting of U.S. Military Power-Washington. 1996. 6) Francis Fukuyama, End of History, National Interest, Summer. 1989. 7) Goetz B.E., Management, Planning and control, Mc Grow-Hill Book Co., 1949. 8) Gordon E. Miracle, Client’s International Advertising Policies and Procedures, International Communication. 9) Hans Morganthue, Political Nations, Calcutta, Scientific Book Agency, 1965. 10) Honewood ILL., Richard Irwin, Inc., Illinois, 1968. 11) Habil Erhart Knauthe, Industrialization, Planning, financing in Developing Countries, Wdition Leipzig, German Democratic Republic, 1970. 85
12) James N. Rosenau, New Dimensions of Security: The Interaction of Globalizing and Localizing Dynamics, Security Dialogue, 1994. 13) Jan AART SCHOLTE, Global Capitalism and the State, International Affairs, Vol. 73, No. 3, July 1997. 14) Paul Kennedy, Globalization and its Discontents, New Perspectives Quarterly, Vol. 13, No. 4. Fall 1996. 15) Peter Drucker, The Second Infuriation Revolution, New Perspectives Quarterly, Vol. 14, No. 2, spring 1997. 16) Robert p. Kright, UNESCI’S International Communication Activities, in International Communication. Media, Channels Functions. 17) Roland L. Kramer, International Advertising Media, International Communication. 18) Stevan Marganovic and Dimitrije Pandic; Legal Position and Function of United Nations Information Centers, Symposiom Ljublljana 1968. 19) UNESCO: On the Eve of its Fortieth Anniversary, UNESCO, Paris, 1985. 20) Wastson S., The International Language of Advertising, International Communication.
86