moochi edition spring 2011

edition SPRING COLLECTION 2011

launching

SEVENTH

enjoy being in 02

delve into a beautiful dark botanical world for spring. inspired by a whimsical children's book, the poison diaries, the 'beautiful poison' collection has four chapters - each telling it's own story. set in an apothecary garden, botanicals run wild. original prints have been individually created to tell the tale of each look and design details appear at every corner. we are excited to share 'beautiful poison' with you! we have worked passionately to bring you a cohesive and exciting new season's collection. enjoy!

kellie taylor - creative director

did you know... moochi is lovingly designed and it is almost all made here in nz!

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mixing with darkness, the shadows, the playing of broken mazes, leaf skeleton seams and masculine french tailoring.

enjoy being in 04

leaf seam dress

liquid kimono, skeleton tank, cap skirt

get the look

hand embroidered

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leaf skeleton seams

friendship chain bracelet

reflect cardi, turn tank, des pant, the great platform

his tee, leaf seam skirt, the cap, lethal court

keyholder tank, des pant, skeleton legging, mandrake boot

thistle shirt dress, skeleton legging, the great platform

sheild dress, the cap skirt, lethal court

shield sweat, skeleton legging, the great platform

moochi print

dangerous jewels

there are many more styles in the collection, to view them all pop in store or visit our new online store moochi.co.nz

thorn thread

thorn stud

leaf seam skirt

shield tank

bold jacket, crop skinnies, cate slip, lethal court

maze scarf, keyholder tank dress, skeleton legging, mandrake boot

exclusive original

enjoy being in

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caterpillar dress, petal skirt, luxe peep toe

dream wrap, petal tutu, the great platform

button bella dress, bud short, the great platform

get the look

sweet shades of innocence, feminine softness, pastel tones & prints layered with floral flocking.

exclusive original moochi print with a velvety feel

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spring essentials

see our blog for more

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1. keyholder tank, petal short, the great platform 2. poison dress, luxe peep toe 3. ladybird top, stem pant, the great platform 4. MAC Fashionflower Collection available now at MAC 5. ladybird top 6. elle macpherson intimates 'spree' 7. marigold slipper 8. pollen dress, the great platform

did you know... moochi is lovingly designed and it is almost all made here in nz!

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enjoy being in

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deadly dress, the great platform

creeper tank dress, the great platform

haze jacket, his tee, plume pant, boy belt, the great platform

liquid tunic, the great platform

get the look

wild weeds creep over surfaces, flowers bloom reaching out to the day, a meandering print of wild vine and great weeds.

summer skin tips

1. exfoliate for clearer, smoother skin 2. keep skin hydrated 3. make friends with H20 4. when in doubt, apply (and reapply!)

5. soothe over-exposed skin 6. repair and treat sun damage

leather tank, lounge crop, the great platform

printed tee

exclusive original moochi print

ivy shirt, ramble skirt, the great platform

see our blog for more

make fresh lemonade or limeade by squeezing the fresh juice of either fruit and add to well chilled sparkling or still water with lots of ice! add sugar to taste and serve with mint, mmmmm... delicious!!!

sleek leather tank canopy leather jacket

gentle shirt, quick draw short, the great platform

home made lemonade

lounging kaftan, the great platform

the great platform

quick draw short

luxe leathers in etch and soot

there are many more styles in the collection, to view them all pop in store or visit our new online store moochi.co.nz 09

slouch bag

deadly dress, luxe peep toe

poison dress, luxe peep toe

layered tonic dress, luxe peep toe

get the look

to die for

mysterious potions that lurk around each corner. A powerful explosion of to die for colour and bold silhouettes that your heart desires. enjoy being in 10

death by c

triple cho brownie.

ocolate

keyholder dress, luxe peep toe

beetle tank, arise short, luxe peep toe

button bella, skeleton crop, crop skinnies, luxe peep toe

dream wrap tee, liquid skirt

our 'liquid styles' can be worn the shiny side or matt side of the fabric to give two strong looks!

Elle Macpherson Intimates Fly Butterfly Fly in Ginger Snap

colour blocked nails

185g butter 185g dark chocolate, chopped 3 eggs 1 ¼ cups castor sugar cup plain flour ½ cup cocoa powder ¾ cup roughly chopped white chocolate ¾ cup roughly chopped milk chocolate 1. preheat the oven to 180 c.

2. melt butter and dark chocolate in a saucepan over a low heat and still until smooth – allow to cool 3. place the eggs and sugar in a bowl and beat with electric mixer until light and creamy 4. sift the flour and cocoa over the mixture and mix to combine.

5. add the white and milk chocolate then pour into a square (approx 25cm) cake tin, lined with nonstick baking paper.

6. bake for 35-40 minutes or until set.

7. allow to cool, then cut into squares.

liquid dress, luxe peep toe

chocolate

liquid silohuettes

makes 20 pieces

1. paint your nails all over with a 'pop' colour 2. when dry, apply french mani tips way down nail bed 3. paint your remaining nail with a contrast colour 4. if all else fails, pop to your local nail bar!

did you know... moochi is lovingly designed and it is almost all made here in nz!

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Luxe Peep Toe also available in chilli

orly prince charming orly truly tangerine

enjoy being in

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marigold dress, the great platform

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01 tangle dress 02 layered tonic dress 03 creeper tank dress 04 poison dress 05 orchid plunge dress 06 pollen dress 07 creeper tank dress 08 gardener shirt dress 09 girly dress 10 pollen dress 11 poison dress 12 caterpillar dress 13 keyholder dress 14 asym tunic 15 thistle dress 16 orchid plunge dress 17 marigold dress 18 layered tonic dress 19 liquid tunic 20 gardener shirt dress 21 shield dress 22 deadly dress 23 shield dress 24 liquid tunic 25 deadly dress 26 leaf seam dress 27 marigold dress 28 button bella dress

there are many more styles in the collection, to view them all pop in store or visit our new online store moochi.co.nz 13

as part of our spring collection we have included the introduction of a new line, 6 and 7. designed for days 6 and 7 of the week, with a more relaxed style.

enjoy being in 14

turn tank dream wrap tee, runway short

his tee, des pant turn tank, des pant

asym tunic printed turn tank, quick draw short

see our blog for more

made in nz, these styles are going to be your new best friends and are sure to make days 6 and 7 that much sweeter! we suggest teaming them with a relaxed fit 'des pant', cut-off denim or our new fav 'quick draw shorts'. available in store and online late august, be sure to keep an eye out for 6 and 7!

the inside line behind the scenes we were so excited by the story behind 'beautiful poison' that we couldn't resist the temptation to interpret the ideas through film. working with the creative and talented film team from 'clair obscur' we spent

moochi in motion!!!

a freezing winters day on the side of mt eden, at an old quarry that is now 'eden garden'. the setting was insanely beautiful and our models, india (blonde) and timena (dark) braved the cold to star in their first film! it's an amazing experience to see your fashion dream unfold. keep an eye out for the film on our website very soon!

...'i keep meaning to send an email to say thank you for the wonderful way in which the clothing from your online store is sent out - the packaging is fantastic! ... i have been spoiling myself with new moochi clothing and the way the clothing is packaged when it arrives is immaculate. you guys do a wonderful job creating a whole moochi experience!' (email from a happy moochi customer)

she's alive!!!

if this copy of 'edition' has found it's way to your lap and you are thinking, 'i wish there was a moochi store in my area', well we have the answer for you, our online store is now up and running! as the season unfolds all styles will be available on the moochi website and online store, which was launched for winter 11. after a full season of successful trade, a comprehensive shopping experience is available in a virtual world. customer feedback has proven the same high level of customer service and presentation flows through from in store to online.

all aboard...

moochi makes me...

facebook: facebook.com/M o o c h i blog: moochi.co.nz/client/blog

we have so much more we would like to share with you, to help you put looks together that will make your life a little more fabulous!

as always you can keep in touch with us is by our weekly emails

these 'moochi makes me' tips will be launching online from the end of august!

we know how much you love being kept up to date with all the latest news at moochi, so we've made it even easier to keep up with all the goings on... we've joined the social media bandwagon! whether it's what's new in store for friday freshness, factory sales, what our friends are up to or just general chit chat, we would love to have you with us! twitter: twitter.com/moochi_nz

to get the most from your moochi, you might need a little inside knowledge. new seasons can be daunting for many, you are not alone! whether you are a busy mum with no time to try on outfits, a career girl who keeps buying work clothes and forgets about weekend looks or you are new to designer fashion and need to build your styling skills, we are here for you!

email: moochi.co.nz/client/become_a_local

check it out here: moochionline.co.nz

did you know... moochi is lovingly designed and it is almost all made here in nz!

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moochi stores moochi corner cnr high st / vulcan lane auckland city 09 373 9823 corner@moochi.co.nz

moochi refinery cnr teed / osborne st newmarket 09 523 4640 refinery@moochi.co.nz

moochi undercover the milford centre north shore 09 486 1060 undercover@moochi.co.nz

moochi ward 25 ward street hamilton 07 838 0103 ward@moochi.co.nz

moochi light capsule 21 devonport road tauranga 07 571 1300 lightcapsule@moochi.co.nz

moochi lane 111 customhouse quay wellington 04 499 3789 lane@moochi.co.nz

moochi design pod 15 hargreaves street ponsonby 09 358 2138 designpod@moochi.co.nz

moochi online moochi.co.nz 09 358 2138 online@moochi.co.nz

moochi pr rebecca mahwinney 09 358 2138 pr@moochi.co.nz

visit our website moochi.co.nz to view the full collection and shop online!

a special thanks to our good friends at

R OBERTHARTPHOTOGRAPHY.CO.NZ

photography rob hart model india, timena red eleven makeup chay MAC hair shannon d&m and schwarzkopf