edition - spring 2010

SPRING COLLECTION 2010

BOLD OF SPIRIT or soft at heart?

the sahara set

where tribal meets utility

black for spring go for maximum impact

the new romantic be the girl you are

blue mood

blue is everywhere

THIRD

THE NEW ROMANTIC

BLACK FOR SPRING

are you bold of spirit or soft at heart? do you revel in new trends or prefer timeless style. mostly, we love to see you dress to reect who you are. we all seek authenticity, nowhere more so than with our own selves.

we have put the spring issue of edition together to show you ways you can style your season. there are four stories but in reality it is never that cut and dry. sometimes the best looks come from the crossing over... enjoy finding you, in moochi.

THE SAHARA SET

BLUE MOOD

we have used two models to show you how versatile the collection is. one is a blonde beauty from australia, the other a brunette from auckland, who used to be blonde! both models are size 8, not less, and we chose them because they are healthy and real, this is not as easy as it sounds. thanks red eleven models & talent.

enjoy being in 02

tucson blazer, $399.99, kansas tank, $149.99, hampton pant, $249.99

tribal detail meets utility styling. the colour palette is earthy with golden highlights. fabrics are natural to the touch, rich with texture and print. it is all about working separates, but not too hard. the look should feel effortless. look for seasonal surprises like printed pants and geometric cut outs.

+ remember most styles at moochi come in more than one colour. check in store for more options.

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01 nebraska dress, from $239.99 02 memphis dress, $269.99 03 orleans crop, $169.99 04 san diego top, $239.99, rose short, $199.99, studded sandal, $199.99 05 austin anorak, $299.99, simple slenders, $219.99, molly moccasin, $239.99 06 orida tank, $159.99, anna short, $219.99, strappy sandal, $179.99 07 malibu dress, $279.99, strappy sandal, $179.99 08 stacey sweater leather, $449.99, napa pant, $239.99, ava wedge, $459.99 09 orleans sweater, $199.99, strappy sandal, $179.99 10 kansas tank, $149.99, hampton pant, $249.99, molly moccasin, $239.99

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hollywood tank, $179.99

enjoy being in

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alabama dress, from $289.99

montana dress, $289.99, tie jandal, $179.99

oakland top, $159.99

valley dress, $259.99

strappy sandal, $179.99, relax bag, $249.99

atlanta dress, from $289.99

alabama dress, from $289.99

tucson blazer, $399.99

ashley cardi, $249.99

graceland dress, from $329.99

yellow stone cardi, $239.99

d butter + our bread an under slips, collection of ts is there camis and tigh ull together to help you p ith ease. ask sheer looks w ore for the the girls in st s for you. perfect piece soft tones + when wearing accessories try non black look feminine. to keep the wear pieces + draped knit companion are an ideal to chiffons.

not just for the supporting roles in your wardrobe, black should take the lead!

maxi boy dress, $259.99, ava wedge, $459.99

motown cardi, $249.99

this spring leap into black leather pieces that will take the everyday to the next level, imagine a leather corset over a dress or under a jacket, a pair of denim cutoffs, only they are in the softest black leather or a leather sweatshirt begging to be worn with everything. fight the power of the simplistic head on! amp up your look with animal silk embroideries, french knickers that think they are shorts and pieces treated with lace and mesh luxuries. go for maximum impact. black works.

+ to care for your leather clothing do not use steam, clean professionally.

studded belt, $159.99

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vegas corset leather, $229.99

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dakota tee, $189.99

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01 tennessee tank, from $189.99, texas short leather, $349.99 02 laguna tee, $139.99, cancun short, $179.99 03 venice dress, $299.99 04 jacksonville leather jacket, $699.99, cancun short, $179.99 05 seattle dress, $249.99

corset heel, $399.99

studded sandal, $199.99

georgia dress, $289.99 the denim shirt is ‘the’ new essential, so long as it looks like you stole it from your boyfriend’s closet!

keep the sportswear feel by mixing blue with clean whites and sharp blacks. chic shapes take blue from the everyday to today.

enjoy being in 06

dallas dress, from $299.99, cate slip, from $109.99, pleated sandal, $199.99

boyfriend shirt, $229.99

lead by the return of denim to the catwalks, blue is everywhere. chambrays, silks, prints and knits all get the blue effect.

pleated sandal, $199.99

moochi.co.nz

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denver dress, $239.99, tie jandal, $179.99

boston tee, $189.99, bermuda short, $209.99, ava wedge, $459.99

stacey sister sweater, $219.99, runaway short, $199.99

alaska sweat, $229.99, slim pins, $129.99, ava wedge, $459.99

montana skirt, $229.99

slouch bag, $399.99

faithful dress, $249.99, tie jandal, $179.99

boston tee, $189.99, napa pant, $239.99

ava wedge, $459.99 austin anorak, $299.99

kentucky dress, $289.99

brogue, leather, $449.99

nantucket dress, $269.99

+ keep an eye out for even more moochi denim very soon!

the inside line tender, love, care...

there is so much

run a full design and technical team in our design office and every style is created with TLC to ensure fit and fabrication are right. we are very hands on and will be editing a design right to the last minute to make it right for you!

wow!

NZ made

become a 'local' we offer a loyalty programme called being ‘local’. this means when you make a purchase we can sign you up to be local. you hear first what is happening in store by email, we will give you a $50 credit on your local account for every $500 you spend, to use on your next

moochi is still proudly 75% new zealand made! you will see some of our collection made offshore. we do this if we cannot technically make an item here or we cannot make it for a price you would like to pay for it.

purchase. with a collection like this, your

tennessee tank, from $189.99

you see a moochi garment in store. we

credit will come around so fast!! love your moochi forever!

we would

love to see you dressed in moochi forever! we stand by our product and pass that confidence on to you through a customer maxi cate, $179.99, cate slip, $109.99, three quarter pins, $109.99, laguna tee, $139.99, cami slip, $109.99

policy that goes beyond the consumer guarantees act. who else does that?! (see details in store).

...ever wondered why some of your friends pull their outfits together better than others?

if you put value into buying well cut, well made basics, it is so much easier to pull your looks together. these pieces take the hassle out of dressing. when we design the collection we make sure there is a bread and butter piece to go under or with every style. this season we have added stripes and colours to the options too.

visit a moochi store in your area or see our full collection at moochi.co.nz moochi corner cnr high st / vulcan lane auckland city 09 373 9823 corner@moochi.co.nz

moochi refinery cnr teed / osborne st newmarket 09 523 4640 refinery@moochi.co.nz

moochi undercover the milford centre north shore 09 486 1060 undercover@moochi.co.nz

moochi ward 25 ward street hamilton 07 838 0103 ward@moochi.co.nz

enjoy being in

moochi light capsule moochi lane moochi inn 21 devonport road 111 customhouse quay 152 high street tauranga wellington christchurch 07 571 1300 04 499 3789 03 943 3007 lightcapsule@moochi.co.nz lane@moochi.co.nz inn@moochi.co.nz

moochi pr penny holmes design@moochi.co.nz kellie taylor kellie@moochi.co.nz

photography rob hart models caitlin & kirstin red eleven make up serenity MAC hair kerry D&M and schwarzkopf print oliver young

that goes into the creative process before