Leaders in the sale of quality Stellantis Mopar Parts.
January - February 2022
Also In This Issue From the Desk of MMG President Susan McDaniel: “Transition” ................... 2-3 Mopar Masters Guild 30th Anniversary Information .................................................... 4-5 Scheduled Attendees for Mopar Masters Guild 30th Anniversary at NADA 2022 ... 6-7 The View From My Office with Kat Monteiro ...............................................8-10 ASE Education Foundation Announces New Partners ...................................................11 MMG Vendors ..........................................12-13 OEConnection ...........................................14-15 AER Sales...................................................16-17 Wholesale Parts Pro/NiTS Solutions..18-19 Katzkin Leather ........................................20-21 10 Missions Media - FenderBender ............22 CDK Global .....................................................23 Snap-On Business Solutions .........................24 CDK Global .....................................................25 Activator ..........................................................26 Reynolds & Reynolds .....................................27 OEConnection .................................................28 Wholesale Parts Pro/NiTS Solutions........29
Mopar Masters Guild to Celebrate 30th Anniversary & NADA 2022 at Aria Resort Las Vegas (I nerary Pages 4-5!)
10 Missions Media - Ratchet+Wrench ......30 Reynolds & Reynolds .....................................31 “Where Are The Technicians?”.............32-36 Stellantis’ Ontario Plants Must Get More Efficient, Says Tavares .......................37 MMG Officers/Committees ........................38
The exchange of information by like size dealers in a non-competitive environment”
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January - February 2022
From the Desk of MMG President Susan McDaniel
Transition Hello everyone. I hope this New Year finds you all well and ready for the transi ons we are all facing with life in general, the way we do business and the transi on of our guild. This will definitely be a year of many transi ons. I’m looking forward to seeing you all at our mee ng in March. It will be our first Mopar Masters Mee ng since February of 2020. A lot has happened since then and I am looking forward to hearing all the stories and ideas the group has. When we are all together, the sharing of ideas is endless and we ALL return to our stores full of new hope and energy. Change is inevitable. If we don’t change, we don’t grow. We have recently had a transi on with Stellan s and will con nue to share ideas and concerns to help each side understand and hopefully come together to make our businesses stronger and more profitable than ever. We can never stop trying. Those lines of communica on must stay open. We have all had a transi on in our departments with the new programs and the new approach we must take to make our new guidelines work for the best. In this coming mee ng we will capitalize on our guild mo o more than ever; “the exchange of informa on by like size dealers in a non- compe ve environment”. We will be hearing ideas from each member on changes and ideas that they have brought forth in their departments to strengthen and regroup; to make the best of this transion and move forward prosperously to the fullest of our ability. Our guild is going through a transi on as well. Our long - me members, Paul Allred and Rick Monteiro will soon be transi oning to re rement. It will be sad to see them go; they are not only great friends but have been huge contributors to the group discussions and idea sharing conversa ons over the years. This will be a giant transion for our guild. Our guild will also have another transi on; we will be holding elec ons this year and will have a whole new group of officers to be named at our mee ng on March 11th. I’m sure that the new group of officers will do an outstanding job paving the way for the transi on of this guild. I am very excited for them.
Mopar Masters Guild Magazine
Leaders in the Sale of Quality Mopar Parts
The Mopar Masters Guild will be celebra ng its 30th Anniversary. No other group of automo ve professionals can boast this. We have remained strong together as a group for three decades and are very proud to celebrate this event together with our past presidents. We are also very excited to hear about their transi ons leading to their new adventures. Thank you for the opportunity to be your President!
Susan McDaniel Susan McDaniel susan@billluke.com 602.336.1557
“Progress is impossible without change, and those who cannot change their minds cannot change anything.” -
George Bernard Shaw
The exchange of information by like sized dealers in a non-competitive environment.
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January - February 2022 Mopar Masters Guild I nerary – NADA 2022 (Tenta ve)
30th Annual Mopar Masters Mee ng The Aria Resort & Casino 3730 S Las Vegas Blvd Las Vegas, NV 89158 Tuesday, March 8th, 2022 Arrive in Las Vegas 4:00pm 6:30pm - 7:30pm
Check-in - All rooms should be ready and available for check in at The Aria Meet & Greet - Welcome Gathering will be held at the Aria Suite Beer, wine and light appeƟzers
All Mee ngs will be held at The Aria Conven on Space, Joshua 1&2 Wednesday, March 9th, 2022 7:00am - 7:45am 7:45am - 8:45am
Breakfast - Joshua 2 MMG Discussions - Joshua 1 Opening Comments - MMG President Susan McDaniel Mee ng Comments - MMG Vice President Joe McBeth Secretary’s Presenta on of Minutes - Cody Eckhardt Treasurers’ Report - Don Cushing Commi ee Reports Guild Business Old/New 8:45am - 9:00am Break 9:00am - 10:00am MMG Discussions Con nue 10:00am - 10:15am Break 10:15am - 12:00pm MMG Discussions Con nue 12:00pm - 12:45pm Lunch - Joshua 2 12:45pm - 1:45pm Mee ng with Mopar Via Zoom - MMG A endees Only 3:45pm - 4:00pm Break Mee ng with Mopar Via Zoom Con nues 4:00pm - 5:00pm 5:00pm Adjourn Day 1 Mee ng
Wednesday Evening - Explore Las Vegas Thursday, March 10th, 2022 10:30am – 12:00pm Ladies Brunch - Sadelles in The Bellagio Ladies will be taking the complimentary tram to the Bellagio. We will meet outside of the Crystal Shoppes at 10:00am on the le side of the lobby as you are coming off of the elevators. We will all walk together to brunch where a delicious morning awaits! Continued on Page 5
Mopar Masters Guild Magazine
Leaders in the Sale of Quality Mopar Parts Continued from Page 4
Thursday, March 10th, 2022 7:00am - 8:00am 8:00am - 9:00am 9:00am - 9:15am 9:15am - 10:15am 10:15am - 10:30am 10:30am - 11:30am 11:30am - 12:00pm 12:00pm - 1:00pm 1:00pm - 2:00pm 2:00pm - 2:15pm 2:15pm - 3:15pm 3:15pm - 3:30pm 3:30pm - 4:30pm 5:00pm
Breakfast - Joshua 2 Vendor Presenta on - AER Sales Break Vendor Presenta on - Reynolds & Reynolds Break Vendor Presenta on - CDK Global MMG Discussions Con nue Lunch Vendor Presenta on - OEConnec on Break Vendor Presenta on - Snap-On Business Solu ons Break Guest Speaker - Chuck Hartle’ - President, Parts Edge & MMG Founder Adjourn Day 2 Mee ng
Thursday Evening, March 10th, 2022 Annual MMG Cocktail Recep on 6:30pm - 9:30pm
The Barbershop Las Vegas, in The Cosmopolitan Hotel
Friday, March 11th, 2022 7:00am - 8:00am 8:00am - 8:45am 8:45am - 9:00am 9:00am - 9:45am 9:45am - 10:00am 10:00am - 10:30am 10:30am - 11:00am 11:00am - 11:30am 11:30am - 12:00pm 12:00pm - 12:45pm 12:45pm - 1:45pm 1:45pm - 2:00pm 2:00pm - 3:15pm 3:15pm - 3:30pm 3:30pm - 5:00pm 5:00pm
Breakfast - Joshua 2 MMG Discussions - Joshua 1 Break MMG Discussions Con nue Break Tier 2 Vendor Fair - Joshua 1&2 10 Missions Media Katzkin Leather Dominion/Ac vatorDS NiTS Solu ons/Wholesale Parts Pro Lunch - Tier 2 Vendors Invited MMG General Elec ons Break Mee ng with Mopar Via Zoom - MMG A endees Only Break Zoom Mee ng with Mopar con nues Adjourn – End of Mopar Masters Guild’s 2020 NADA Mee ng
Saturday, March 12th, 2022 - NADA Conven on/Leave for Home Hope to see everyone in Dallas, Texas for NADA 2023 The exchange of information by like sized dealers in a non-competitive environment.
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January - February 2022
List of Scheduled Attendees for our Mopar Masters Guild Meeting at NADA 2022 in Las Vegas JOE SUSAN TONY JIM TED RICK CHRIS DEREK JOE PHIL DEAN MICK BOB JOSH ALAN RANDY KENT STEVE RICK ROBERT CODY CHRIS DON JOHN DON STEVE
HANDZIK MCDANIEL BAILEY JAEGER HAWKINS STEWART HOGAN JOHNSON MCBETH KRUEGER TAYLOR PADGEON WITTIG GOULDSMITH YANCEY ROGERS COGSWELL AUSENCIO MONTEIRO CHATWIN ECKHARDT HOJNACKI KINKLE WALTEREIT CUSHING HOFER
BETTENHAUSEN AUTOMOTIVE BILL LUKE CJDR BOSAK MOTORS OF MERRILLVILLE BOSAK MOTORS OF MERRILLVILLE CERRITOS DCJR COMMONWEALTH DODGE RAM DALLAS DODGE DALLAS DODGE CJR DALLAS DODGE CJR DEPENDABLE CDJR DEPENDABLE CDJR FRED BEANS PARTS GANLEY CDJR GLADSTONE CJR HAYES CHRYSLER DODGE JEEP HUFFINES CJDR PLANO JACK PHELAN CHRYSLER JEEP DODGE JACK POWELL CHRYSLER JEEP DODGE RAM JACK POWELL CJDR LARRY MILLER CJDR SANDY LARRY MILLER CJDR SANDY MILOSCH’S PALACE CDJR MILOSCH’S PALACE CDJR MILOSCH’S PALACE CDJR MMG MAGAZINE PARK CHRYSLER JEEP
Mopar Masters Guild Magazine
Leaders in the Sale of Quality Mopar Parts
RICK DAVID PAUL IAN DAN STEVE
CUTAIA KISER ALLRED GROHS HUTTON ANDERSON
RICK HENDRICK DCJR SPARTANBURG CDJR STATELINE CJDR STATELINE CJDR TOM OBRIEN CJDR TONKIN PARTS CENTER
“THE EXCHANGE OF INFORMATION BY LIKE SIZED DEALERS IN A NON-COMPETITIVE ENVIROMENT”
The exchange of information by like sized dealers in a non-competitive environment.
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January - February 2022
The View From My Office
With Kat Monteiro
It is with a heavy heart that I sit down to write this ar cle. On January 11, 2022, we lost another Mopar Master and dear friend, Mike Gerber. Mike became ill and went into the hospital on Christmas and never made it back home. He will be missed so much by so many. But especially by his wife Sherrie, who he was married to for the past 34 years. There was never a doubt about how much they loved each other. What I remember about Mike is that he had this way about him. He was quiet, and calm, always had a li le smirk of a smile on his face and could make friends easily. One of my favorite of memories of Mike is when we all converged on Park City, Utah for a Performance Group mee ng. Rick and some of the other guys went to play golf (No surprise there! And yes Marvin Windham, Dan Hu on, Allen Yancey - you and some others all tagged along with him!!) The rest of us headed to Sherrie’s Mom and Dad’s house in Midway. It was so nice, we had some tea and snacks, then walked around their beau ful yard. Then it was “Road Trip” me! My favorite thing. We loaded up the rental mini vans - I think Mike was driving a Toyota and Paul Allred was driving a Caravan. I was in the Caravan with Paul, Barbara, and Charlsee & John Gilbert. In the other vehicle, Mike had all the girls! Sherrie, Laura, Wanda, Jamie and Sharon Olsen! Well we ended up going up this dirt road - no big deal because Paul’s Garmin GPS said the main road was just up ahead. So, on and on we went. Things were ge ng pre y bumpy and sketchy. Should we turn around? Heck no! The main road is just ahead! There was a point when there were more rocks in the road and that made us stop to deliberate about if we should go on or turn around. It was such a beau ful view from up there. Well, I voted we should just keep going and I guess I won because that is what we did. There was one point that Mike let all the girls out of his van so he could make it up this li le hill. I will let you know the Caravan made it up fine! (Even though I was encouraging Paul to go go go!!) There was one point we were going along and the road became not so much of a road any more as it was a large trail. We encountered these guys out riding their dirt bike motorcycles who rode up to us and asked us what the hell we were doing all the way out here! Well Paul just told them we were out for a drive and looking for the main road! They just shook their heads, and seemed like they were thinking, “those crazy tourists in their rented vans”! Continued on Page 9
Mopar Masters Guild Magazine
Leaders in the Sale of Quality Mopar Parts
9
Continued from Page 8
When Paul asked them about the road condi ons up ahead, they told us it was not advisable for a minivan! Now, I know there were ladies in the Caravan that were becoming very concerned about our situa on, so I just kept telling them we are fine, no worries, and kept encouraging Paul to drive on. But I heard that it was a bit more on the side of hysteria in Mike’s van!
Jamie was very concerned about driving off the cliff and dying and Wanda was having her say too and asking our good Lord to get them to safety! (Sorry ladies, it’s just too funny to leave out) Laura and Sharon were in the back observing, and I know there was a lot of laughter going on. And there is Mike, just calm as can be, telling everyone it will be fine, as the bo om of the van is bo oming out on rocks and ruts. I just have to laugh at this. But that was Mike. Calm, in control, and nice as can be. But if I were to guess, he might have gained a couple extra gray hairs that day! Needless to say we made it to the other side and found that main road. I will never forget this adventure. And neither will anyone else that was in those 2 vans that day. We laughed so hard and just had a great day. And at the end of it all we have a great story to share. I o en wonder what the heck those mini vans looked like underneath when they were turned back into the rental place at the airport! I know it wasn’t pre y.
Mike was a good soul. He re red in 2017 and then in 2018 he and Sherrie moved from the Sea le area up to Sequim, Washington way up north. They had bought a house there for re rement. Mike loved to play music and gathered a li le band together. They played at all the town’s fes vals, at the Elks club, and such. He really got to know his community and was well liked. He was loving life in Sequim. They bought a li le RPod camper and started camping. They recently just took a month-long trip through 5 states, visi ng Na onal Parks and family. As soon as they were home, they were planning their next adventure. Continued on Page 10
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January - February 2022
Continued from Page 9 Mike was also an avid Sea le Seahawks fan! He loved football and those Hawks. He and Don Cushing had a Super Bowl bet when the Seahawks played the New England Patriots. The loser had to paint their beard in the colors of the winning team. Both Mike and Don really thought that the Seahawks had won that game and were tex ng back and forth……. un l that dreaded intercep on at the very end. Don knew that Mike was so broken hearted but being the good sport that was Mike, he dyed his beard Red, White and Blue and paid off his bet. That had to hurt. Says Don, “Mike never made excuses. He was a very classy guy, and he was well respected by all his peers in the Mopar Masters Guild. He lived up to the Guild moƩo by sharing his ideas and informaƟon. He never had a bad thing to say about anyone. He will be sorely missed.” Mike will be missed by all that knew him. I want to say I am honored and happy that I had the opportunity to become friends with Mike and Sherrie. We really had some good mes together. Rest in Peace Mike, I’m sure you have already gathered your li le band up in heaven and are playing music. As difficult as it is to follow that type of news, we need to talk Vegas! It will be here very soon. This is a Mopar Masters Special Edi on since the Guild will be celebra ng their 30th Anniversary. What a great accomplishment this is. I know I say this a lot, but I feel truly blessed to have been a part of this group for 29 of those years, well I lied, Rick is 29 I’m 28!! At the recep on we will be honoring all past Presidents of the Mopar Masters Guild. It will be a fun evening strolling down memory lane. Sherrie will be in a endance honoring Mike so if you have any special memories of Mike, I am sure she would love to hear them. See You Soon,
Kat Monteiro Michael B. Gerber, age 69, a talented and most beloved musician, passed away January 11, 2022 a er a brief illness. He was born in Salt Lake City, Utah to Marvin E. Gerber and Alene Banks Gerber. Married to Sherrie K. Gerber and they have enjoyed 34 loving years together. They relocated to WA state in 1990 which they s ll call home today. Michael is survived by his parents, four siblings, two sons: Jus n (Tracie), Travis (Melissa) and three adorable grandchildren: Olivia, Lila, and Hudson. Michael was a kind and gentle soul; a gi ed musician and loved playing his guitar every opportunity he could. A Celebra on of Life will be planned at a later date. I miss you so much my love. 'The song is ended, but the melody lingers on.' - Irvin Berlin
Mopar Masters Guild Magazine
Leaders in the Sale of Quality Mopar Parts
11
ASE Education Foundation Announces New Partners
ASE Educa on Founda on has announced new partners, which will help “provide innova ve programs that help increase the number and diversity of service professionals entering the industry.” The new partners are ALLDATA, Auto Care Alliance, Automo ve Li Ins tute, Collision Repair Educaon Founda on, Goodheart Willcox, Hertz, ExxonMobil, Noregon and Permatex. “We want to thank all of our industry partners who step up year in and year out to provide much appreciated support for the ASE Educa on Founda on,” Mike Coley, president of ASE Educa on Foundaon, said in a statement. “Our partners are the backbone of the Founda on and con nue to provide us with their exper se and needed resources to implement our programs. They will be instrumental as we expand our new Adopt-A-School program, implement new registered appren ceships and increase diversity, equity and inclusion efforts in the coming year.”
Source: www.RatchetandWrench.com
The exchange of information by like sized dealers in a non-competitive environment.
January - February 2022
Our Supporting Vendors:
Support those who support you.
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Our Supporting Vendors: The exchange of information by like sized dealers in a non-competitive environment.
Support those who support you.
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January - February 2022
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January - February 2022
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Leaders in the Sale of Quality Mopar Parts
17
AER Powertrain EducaƟon and Professional Self Improvement Modules
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January - February 2022
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Leaders in the Sale of Quality Mopar Parts
19
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January - February 2022
Mopar Masters Guild Magazine
Leaders in the Sale of Quality Mopar Parts
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The exchange of information by like sized dealers in a non-competitive environment.
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January - February 2022
THROUGH
THICK & THIN
FenderBender
supports the Mopar Masters Guild.
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How do you connect what’s happening under the hood...
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24
January - February 2022
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January - February 2022
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GOMOTO KIOSKS
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© 2022 GoMoto Inc. All rights reserved. Patent pending. 1019546 2/22
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The Changing Automotive Landscape
CONSUMER PREFERENCES IN SERVICE
We conducted a survey of consumers who had service work completed at a dealership to better understand their preferences toward online and digital offerings in fixed operations.
Available Option
Customers who prefer this option:
Customers who actually used this option:
Schedule Service Visit Online
72%
24%
Check-In Using a Kiosk
33%
6%
Check-In Using a Mobile App
40%
4%
Receive Photos and Videos of Work/Issues
49%
16%
What does this mean for your dealership? When comparing consumer preferences to actual behavior, there appears to be a divide. Consumers continue to prefer more digital options in service such as text and email links, photo and video evidence, and additional forms of check-in and check-out using self-service technology. The dealership that meets these new preferences is likely the dealership that will beat out the competition, increase customer satisfaction, and drive service profits.
For more insights on the changing automotive landscape, download the full report at reyrey.com/report.
©2022 The Reynolds and Reynolds Company. All Rights Reserved. Printed in the USA. 1029578 2/22
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Where Are The Technicians? Between 2022 and 2025, there will be a demand for more than 60,000 new collision repair technicians. In 2022 alone, that number is north of 18,000. While that mirrors typical average growth for all occupa ons, according to the Bureau of Labor Sta s cs, there’s a problem. Unlike other industries that have a consistent pipeline of talent, there’s nobody to fill the body shops. According to the TechForce Founda on’s 2021 Technician Supply and Demand Report, just over 4,500 students completed post secondary collision programs in 2020, a 12 decrease from 2019. And while the technician shortage has been a point of worry for many years, the pandemic exacerbated it. Pre-COVID projec ons by TechForce suggested just over 15,000 new technicians would be needed in 2021. That jumped to 25,000 a er COVID as the industry, just like every other, experienced “The Great Resigna on.” Behind ba ling insurers, a shortage of qualified technicians ranked as the biggest challenge facing shop operators, according to the 2021 FenderBender Industry Survey. “It’s been a problem that nobody has addressed as it should be for years, and now it’s really out of control,” says Mary Mahoney, Enterprise’s vice president of the replacement and leisure division. “I feel for the shops because they need technicians now. They needed them last week, last year.” The switch can’t be flipped overnight. There aren’t 18,000 technicians ready to enter shops tomorrow. But what does the training landscape look like? In an effort to understand the progress being made and the current roadblocks s ll ahead, FenderBender spoke with stakeholders across the industry. From OEMs to technical schools to rental car companies and more, we sought to see what new programs are popping up and how established programs are planning to combat the industry’s most pressing need.
Addressing Industry Roadblocks What are the roadblocks that the industry faces in recrui ng students into the collision repair industry and trades in general? While there are many small reasons to point to, all industry stakeholders believe the percep on of collision repair within the school administra ons plays a big role. From principals to teachers to counselors. To Sco Kaboos, for too long the industry has go en schools’ “D” students. But that’s not a viable op on anymore. “We don’t need your ‘D’ student. These cars are too complex. Our system has shoved everybody into one li le box but not everybody fits in that box,” says Kaboos, Honda’s Na onal Assistant Manager of its collision repair training division, adding that four-year colleges are not the only op on for successful students. Continued on Page 33
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Continued from Page 32 Comba ng that way of thinking is a major point of concentra on for the Collision Repair Educa on Founda on, especially with counselors. Counselors serve an influen al role in students’ post-high school decision making, and up un l this point collision repair isn’t on their radar na onally, says Brandon Eckenrode, CREF’s execu ve director, adding most s ll see collision repair as dark and dingy. And if counselors do recommend the a ermarket, it’s o en for the mechanical industry, he says. CREF is hoping to change that. In 2022, CREF will be a diamond sponsor at the American School Counselor Associa on’s annual na onal conference in Aus n, Texas. That will allow Eckenrode and his staff me to present to counselors from around the country. “We hear from the associa on that they understand that they need to embrace technical educa on,” Eckenrode says. “They want more resources to help students learn about the industry.” Eckenrode hopes that tangible interac on will be a launching pad to more recogni on. The need for a percepon change also extends to the students. While counselors may not be pushing the industry, students aren’t naturally flocking to it either. Programs like the Universal Technical Ins tute admit it has been tough to get students interested in the field. The school is currently in the midst of upda ng its training aids and marke ng curriculum to fit the younger genera on. “We just need to evolve our approach,” says Anthony Pham, president of UTI’s Long Beach campus. That means ge ng more involved on social media pla orms like TikTok. It also means doing away with the word “mechanic” and replacing it with technician. Enterprise is going a step further. Instead of saying technician, or collision repair, the company has rebranded the program as collision engineering. Mahoney sees the change as an accurate reflec on of the job today. With the complexity of vehicles and the emphasis on technology, it has become a form of engineering. While the tle changes seem small, it all adds up to further legi mize the career path like it hasn’t been before. “We can build the best training in the world but if nobody knows then we are was ng our me,” Mahoney says. That’s why part of Enterprise’s ini a ve includes funding for an aggressive marke ng campaign. “Everybody is talking about the problem but nobody is inves ng in trying to recruit,” she says. The goal of the campaign, which markets the industry as “where Silicon Valley and Motor City collide,” is to “get bu s in seats,” Mahoney says. Specifically, Mahoney is keying in on groups females, veterans and career changers, which she feels are underrepresented parts of the industry. “Part of the problem is people don’t understand this is a good career opportunity,” she says.
The Players The OEMs Kaboos is envious of Japan. As Honda’s Na onal Assistant Manager of its collision repair training division, Kaboos had the opportunity to visit Honda’s headquarters in Japan, which includes two four-year, Honda-run universi es. At the university, students spend the first two years learning all the mechanics of a car before spending the last two years in a specializa on like collision repair and refinishing that puts students on track to become technicians the minute they graduate.] Continued on Page 34
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Continued from Page 33 Kaboos sees it as an ideal model, but one that he doesn’t think will make its way to the U.S., at least any me soon. “It’d be wonderful if we could do that, I’m not just not sure,” he says. “This is such a different culture … the acceptance just isn’t there.” If it’s ever going to happen, progress would need to be gradual. Kaboos has been leading the charge in Honda’s progress, establishing the manufacturer’s first brick-and-mortar hands-on training program in conjunc on with a Chicago-area community college, which resumed its second round of classes in October a er an extended hiatus due to COVID. Previously, Honda had done any and all training online. For now, Kaboos is focused on relaunching the program a er the long break, but hopes the program can expand to more ci es and community colleges soon. “If you look at other manufacturers like Toyota or Audi, they have hands-on training. It just makes the program much more robust. That was the next step for us,” Kaboos. BMW has also made addi ons to its collision repair program. While it’s had the STEP program since 1997, the program has been largely focused on the mechanical side. The training centers were 90/10 mechanical work. But in 2019, the program went through an expansion, which included the building of a collision-specific program in Spartanburg, S.C. In 2022, the program will be expanded to loca ons in Woodcliff N.J. and Ontario, Calif. These loca ons operate 90/10 in favor of collision repair, and will put technicians through a 36-week program. BMW is also making efforts to speed up its training program. On the mechanical side, the company established the FastTrack program, which puts students at several Universal Technical Ins tute (UTI) loca ons through a 12-week program that gets them ready to work in a dealership or cer fied shop. Gary Uyematsu, na onal technical training manager at BMW, says they hope to create the same for the collision repair industry. “100 percent we’re looking at a FastTrack program for collision,” says Uyematsu, adding that the candidate pool will need to increase before that gets added. BMW is also adding a program in 2022 that will allow shops to enroll their body and paint team in mechanical classes.
Technical schools While OEMs providing training is helpful, they are most o en training students who are already enrolled at a community college or technical school. Top among BMW’s partners is UTI, which is one of the largest feeder programs for collision repair techs. According to TechForce Founda on’s 2021 Technician Supply and Demand Report, several of the top ten schools that graduated the most techs last year were UTI loca ons. The UTI collision repair program is currently a 51-week program with three specialized training paths. The program is a product of several industry rela onships with the likes of Axalta, 3M, Chief Collision and I-CAR. Continued on Page 35
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Continued from Page 34 Pham is the president of one of those UTI loca ons, located in Long Beach, Calif., and sees the program as a way to jumpstart a technician’s progression. There doesn’t need to be slow mul -year growth that sees the employees rise from washing cars to becoming a fully capable tech. “Five or six years of slow growth can happen in a year here,” Pham says. Pham also sees room for massive growth for his campus and the Houston campus, the other UTI loca on that is massively focused on collision repair. As a rela ve newcomer, having joined the organiza on in January 2021, Pham has spent the me looking to improve processes in the organiza on. Already successful before Pham’s arrival, he has been careful not to change too much. With the collision repair program, Pham’s been keen on con nuing to get the school’s name out there. The organiza on has hosted countless open houses, they’ve a ended the Long Beach Grand Prix and gone into high school classes, all with the hope of ge ng more people into the training program.
Industry Stakeholders While OEMs generally have the most funding and trade schools’ number one priority are programs like collision repair, other industry stakeholders are also contribu ng. One of those is Enterprise. In January 2021, Enterprise, alongside Ranken, launched the Automo ve Collision Engineering Pilot Program, a two-year program featured in three different community colleges na onwide. The program follows the Ranken appren ceship system, which sees students rotate between eight weeks of classroom/lab experience and eight weeks of full-day work-based learning at a par cipa ng collision repair facility. A por on of the student’s pay for work completed at the shop is also subsidized by the program. Several independent shops as well as the Ford Cer fied Collision Network are par cipa ng in the program. “It’s the right thing to do to support the industry; to take a lead with a program everyone can par cipate in,” Mahoney says. The program’s advisory board includes execu ves from American Family, Caliber, Chief, Ford, GEICO, Gerber, the Hermanek Group, I-CAR, Professional Parts Group, Progressive, Repairify, the Society of Collision Repair Specialists and Service King. Enterprise also launched a new informa onal website in December that hopes to provide educa on to students interested in the career path. Mahoney, who has worked for Enterprise for 36 years, is hoping to duplicate the program out to more ci es once the current pilot has been tested. Enterprise received a $700,000 grant from the government to help fund the program and Mahoney says there are millions more in funding that other organiza ons should take advantage of to create similar programs.
So what can shops do? While OEMs, trade schools and industry organiza ons have more resources — me, money and manpower — than individual body shops to invest in addressing the shortage, each industry stakeholder emphasized the massive role that body shops can play in their success. Continued on Page 36
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Continued from Page 35 To truly combat the technician shortage in a meaningful way, all parts of the industry need to work together. “I think it’s a responsibility of every stakeholder in the industry to pay a en on to what’s going to happen in the next genera on or we’re not going to exist,” Kaboos says. And body shops are on the ground floor. Nearly every stakeholder FenderBender spoke with reiterated the importance of ge ng involved with local schools. Eckenrode recommends joining the local school district’s advisory board. Make an effort to meet the students. Talk to them in the classroom and invite them to the shop. COVID-19 made every school look closely at its budget, Eckenrode says, and it’s no secret that body shop classes cost exponen ally more than a math class. So it’s vital that administrators understand the importance of the classes. That doesn’t happen without local businesses having a presence. Eckenrode also says image plays a large role in the younger genera on’s understanding of the industry. The profession needs to look “visually a rac ve.” So if the local schools shop area looks run down, help it out. “If administrators can see a line out the door of shops that are wai ng for these students, you want to hope that they understand why they need to keep these programs around,” Eckenrode says. At a na onal level, CREF is in the early stages of a fundraiser that will fund a PSA campaign about the industry for students, teachers and administrators. In partnership with BASF and KTL Restora ons, CREF will be rebuilding a ‘69 Camaro to raffle off at SEMA 2023. Other state associa ons have put together similar campaigns. The Alliance of Automo ve Service Providers Minnesota has helped fund MNCARS, an organiza on that promotes the service and collision repair industry in the state. The organiza on’s efforts have contributed to more than 3,250 student enrollments in automo ve programs. The website includes powerpoint presenta ons to give to counselors and teachers, and le ers in five different languages that gives parents an understanding of the industry, all of which can be freely accessed for shops to use. If dona ng your me isn’t a realis c scenario, dona ng knowledge and equipment is equally valuable. Mahoney is looking to expand Enterprise’s program across the country, but the process of ve ng poten al schools is a me consuming process, so she needs help finding qualified schools. Kaboos recommends donating newer cars to high schools and community colleges as o en those programs are forced to do restora ons because they can’t do anything else. “We can’t do this alone,” Mahoney says. “We need everybody to par cipate.” Source: www.FenderBender.com - wriƩen by Paul Hodowanic
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Stellantis’ Ontario plants must get more efficient, Tavares warns Tavares and a group of company execu ves toured the assembly plants in Windsor and Brampton last week. Stellan s’ Ontario plants must boost produc vity and efficiency to remain compe ve especially as the auto industry makes the costly shi towards electrifica on, CEO Carlos Tavares told union officials during a recent tour of the automaker’s Ontario factories. Tavares and a group of company execu ves toured the assembly plants in Windsor and Brampton last week. It was his first visit to the factories since the merger last year between Fiat Chrysler Automobiles and PSA, and part of an ongoing effort to review Stellan s loca ons around the globe. “Tavares talked about the moderniza on of the [Brampton] plant and a different layout … to become more efficient,” said a statement issued by Unifor Local 1285, which represents about 3,500 hourly workers who assemble the Chrysler 300 sedan and Dodge Charger and Challenger muscle cars. The visits were held against a backdrop of protests, which last week blockaded the Ambassador Bridge, linking Windsor and Detroit, and disrupted auto produc on on both sides of the border. Tavares, according to the union, repeatedly raised the need to boost produc vity. “The corpora on is pleased with the performance of the Brampton plant, but of course the need to improve quality and reduce costs was men oned several mes to remain compe ve with U.S. plants.” Tavares “talked about electrifica on and the associated costs.” Uncertainty hovers over Brampton Assembly. Several auto forecas ng firms predict 300 produc on and Dodge Challenger and Charger output will move to Belvidere, Ill., a er 2023 or 2024, leaving that factory without product to build. Tavares in May 2021 said he’s affording each of the 14 brands melded together from the merger a 10-year window to execute a business plan. Chrysler brand CEO Chris ne Feuell on Tuesday told Automo ve News Canada that the company plans at least three new EVs, including a produc on version of the electric crossover concept introduced at CES in January, an SUV and a “freshened” minivan, currently assembled for the automaker in Windsor only. Brampton union officials said, “while there were no announcements [about new product during Tavares’ visit] and none expected, the tone of mee ngs was posi ve.” Tavares’ tour also came as federal and provincial governments as well as Canadian industry groups ba le growing U.S. protec onism. U.S. President Joe Biden is looking to introduce rebates of up to US$12,500 for purchases of electric vehicles made in the United States. Tavares said that if the U.S. offers the proposed rebates, the “federal government needs to do the same,” the union said, adding that Stellan s is “in discussions with government for incen ves and grants for the transi on to electric vehicles.” In Windsor, union officials reminded the automaker about its pledge to invest up to $1.5 billion to build electrified vehicles by 2024 at the minivan plant, employing about 4,500 workers on two shi s. Both O awa and Queen’s Park have publicly pledged to back the investment with funding. And with a provincial elec on set for June, “I told him [Tavares] there’s a meline,” David Cassidy, president of Local 444, said in a Facebook video update Wednesday. A second shi is slated to end in April – a conten ous issue, which was raised by the union, said Cassidy, whose members assemble the Chrysler Pacifica and Grand Caravan, and Voyager for U.S. fleet sales. “We told him we need to con nue with the second shi .” Tavares was accompanied by Stellan s execu ves including, Mark Stewart, COO, Arnaud Deboeuf, chief manufacturing officer, and Mike Resha, head of manufacturing, FCA-North America. Source: www.AutoNews.com
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