Br 1217w

MORNING STAR

DECEMBER 2017

Business Report

COMPLIMENTARY

Women’s Business Center at First State Community Loan Fund

• WOMEN IN BUSINESS • HEALTH NEWS • TOURISM

GROUNDBREAKING CEREMONY - Allen Harim has officially broken ground to begin the construction phase of a new $22 million state-of-the-art hatchery on Delmarva. The new 70,000 square-foot facility will be built on the company’s 19.84-acre site on Nine Foot Road in Dagsboro. The Dagsboro hatchery was built in 1973 by Cargill, and was purchased by the former Allen Family Foods in 1988. The 38,000-square-foot facility is being used as the backup hatchery for the company, due to the age of the equipment and the infrastructure. The new building’s footprint will encompass the old structure, and require all new equipment and systems throughout.

It will take about a year to build, and once it is operational, the company will close its main hatchery in Seaford. Employees at both facilities will be offered jobs at the new hatchery or at other Allen Harim operations.

From left: Allen Harim Chief Financial Officer Brian Hildreth, Senior Director of Live Operations Rory DeWeese, Executive Director of Corporate Strategies Dr. Key Lee, Rep. Rich Collins (R-41st), Sen. Gerald Hocker (D-20th), Governor John Carney (D-Del), Allen Harim President and CEO Joe Moran, Sussex County Council President Michael Vincent, Sussex County Councilman Rob Arlett, Dagsboro Mayor Brian Baull, Rep. Dave Wilson (R-35th) and Rep. Ruth Briggs King (R-37th).

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Business Report | December 2017

Do you need umbrella insurance?

If personal umbrella insurance covers personal liability claims against someone and prove to be important, will commercial umbrella insurance for my business prove the same?

Commercial umbrella insurance works similarly to personal umbrellas so that if there are any accidents that happen with your business and your existing insurance plans can’t cover the expenses, the umbrella insurance can step in and help. Umbrella insurance for businesses can act as an extension of insurance where your existing auto and general liability insurance reaches its threshold. An umbrella insurance policy can mean the difference between a business surviving, or not.

So now you may be thinking about the instances where commercial umbrella insurance may help you. Here are some examples that may help you get an idea of the accidents that could happen: • Floor cleaning is happening and a customer walks over a slippery area and injures themselves. Medical costs may rack up to much more than what your general policy can allow.

• An employee causes a multi-vehicle accident using a company car. The damages, costs of repair, and medical costs extend much further than what your existing commercial auto policy can cover.

• A customer may have difficulty opening a door at the entry of your business because of air pressure and injures themselves by pushing or pulling too hard.

Their medical costs were much higher than expected and can partially be afforded with an existing insurance plan.

Commercial umbrella insurance can protect you from potential catastrophic damage to your business. A point to consider about this insurance is that higher limits may be necessary for businesses with high loss potential, high profile, sizable sales, numerous assets, large auto fleets, worldwide presence and significant public exposure.

Every business is different so please contact us to find out how commercial umbrella insurance may help you and how to get the best value for a plan to meet your needs.

Avery Hall Insurance Group has Insurance Solutions for Today’s World. Visit www.averyhall.com or call 410.742.5111 to get a no obligation quote today.

HATCHERY TOUR - Recently, Mountaire Farms hosted Delmarva Poultry Industry (DPI) representatives James Fisher, Communications Manager, and Holly Porter, Assistant Executive Director, as they accompanied Congresswoman Lisa Blunt Rochester on a tour of the Millsboro Hatchery.

With the expertise of Floyd Bozman, hatchery operations manager, and Jimmy Paulakuhn, vice president of live operations, the congresswoman, a member of the House Committee on Agriculture, was able to experience poultry operation processes on Delmarva first-hand. Pictured from left: Sean McKeon, Mountaire Farms director of communications and community relations; Congresswoman Lisa Blunt Rochester; Holly Porter, DPI assistant executive director; and James Fisher, DPI communications manager, at the Mountaire Farms Hatchery in Millsboro.

Compassionate SENIOR CARE Close to HOME Harrison Senior Living offers Georgetown and Salisbury families a RANGE of senior living options, with no entrance fees, and easy, affordable month-to-month rates. Let us welcome your family to ours, with respect, compassion and individualized services.

Call or visit either of our communities to see what makes us your BEST choice for Personalized Care and Special Support.

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Assisted Living • Rehabilitation Therapies Memory Care • Respite Care 300 Lemmon Hill Lane, Salisbury, MD 21801 • (410) 742-1432 313

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Millsboro

Laurel

331

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Business Report | December 2017

RIBBON CUTTING - The Central Delaware Chamber of Commerce (CDCC) held a ribbon cutting ceremony ceremony with Kent County Tourism and Chesapeake Utilities for the unveiling of a brand new mobile visitor center, “The Villager,” which will travel to various towns and cities to engage with the locals and visitors about what Kent County has to offer. The overall goal of the center is to have greater economic impact on the county by increasing the number of visitors to Kent County’s local attractions as well as restaurants, hotels and retail businesses. To learn more, visit www.VisitDelawareVillages. com.

Chamber

CHAMBER LISTINGS Phone

Key Contact

Dues*

Members

Fax

Bethany-Fenwick Chamber of Commerce

539-2100

Lauren Weaver

$211

800

539-9434

Delmar Chamber of Commerce

846-3336

Diane Johnson

$75

67

846-3336

Georgetown Chamber of Commerce

856-1544

Kevin Thompson

$150

460

856-1577

Laurel Chamber of Commerce

875-9319

Suzanne Barger

$130

175

280-6365

Lewes Chamber of Commerce

645-8073

Betsy Reamer

$210

432

645-8412

Milford Chamber of Commerce

422-3344

Jo Schmeiser

$165

310

422-7503

Millsboro Chamber of Commerce

9 34-6777

Carlene Roche

$150

170

934-6065

Milton Chamber of Commerce

684-1101

$150

120

684-1101

Rehoboth-Dewey Chamber of Commerce

227-2233

Carol Everhart

$220

1,303

227-8351

Greater Seaford Chamber of Commerce

6 29-9690

Lynn Harman

$150

359

629-0281

Central Delaware Chamber of Commerce

734-7513

Judy Diogo

$260

1,000

678-0189

Delaware State Chamber of Commerce

655-7221

Chuck James

$315

2,000

654-0691

Delaware Small Business Chamber

482-2120

Bob Older

$285

215

Delmarva Black Chamber of Commerce

450-4501

Clay Hammond

* Annual membership cost based on businesses with fewer than 10 employees. For Delaware State and Central Delaware chambers membership cost figure is for 1-5 members.

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Business Report | December 2017

inside December 2017

AWARD- Nanticoke Memorial Hospital recently received an award from the American Heart Association/American Stroke Association. Page 11

Features 4 - Chamber Listings 6 - Business Digest 7 - Personnel 9 - Health 13 - Tourism Column 22 - Business Licenses 24- Marketing Column 26 - Business Directory

COVER PHOTO- Shown on the cover are: back row: Antoinette Blake, Kelly Jones; middle row: Megan Varley, Rhonda Allen, Corrinne Cooper; and front row: Sara Crawford-Jones. See the Women Business Center story on page 14. Photo by Chris Both

December Theme: Women in Business 16- Resource Link 17- Lyons 17- Horty and Horty 18- Trinity Logistics

January Theme: Energy and Technology Contact Chris Redman at (302) 629-9788 or credman@ mspublications.com.

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Business Report | December 2017

BUSINESS DIGEST Johnson recognized

Michael Johnson, a financial professional offering securities through Questar Capital Corporation, member FINRA/ SIPC, and advisory services through Questar Asset Johnson Management, has been recognized for his sales production in 2016. For the fifth year in a row, Johnson was named a Platinum Elite Producer in the Questar Capital Elite Producer Program, one of the highest distinctions offered by Questar Capital.

Mike is the president of Peninsula Financial Group, a tax accounting and insurance brokerage firm in Georgetown.

He served as a Sussex County Planning & Zoning commissioner from 2005-2016.

In recognition of his achievement, Johnson was awarded a trip to the Questar Capital Elite Producer Meeting this past February in San Diego, Calif.

Korenyi receives certification

Kylee Korenyi, learning and development specialist at Trinity Logistics, has received her Instructional Design Certification through ATD (Association for Talent Korenyi Development). The intense seven week course focused on the best practices for conducting needsassessment, job/task analysis and course

INTERFAITH MISSION DONATION - Dover Federal Credit Union team members along with a company matched donation program, provided Interfaith Mission with a contribution of $1,062.

Interfaith Mission addresses the physical, emotional, and spiritual needs of homeless men in the Greater Dover area by providing them with shelter and substance, fostering self-reliance, and offering encouragement and a vision of hope for their lives. Pictured from left: DFCU team members, Chaz Rzewnicki, CEO; Tyler Kuhn and Pam Schwartz present a donation for $1,062 to Jeanine Kleimo and Herb Konowitz of the Interfaith Mission.

design.

Kylee has been a Trinity team member since 2014.

Burke names prize winner

Burke Equipment Company of, Felton, Delmar and Newark congratulates Brett Gaston of Smyrna, as the grand prize winner of a Stihl FS91R Weed Trimmer drawing at the Harrington Realty/Burke Equipment 14th Annual Charity Golf Tournament.

For over 69 years, Burke Equipment has maintained a strong tradition of offering homeowner and commercial industry-leading equipment: Kubota, Toro, Dingo, Boss, Stihl and more.

Edward Jones ranks number one

Client service, respect and communication are the top three driver categories of a quality client experience in the investment sector that have earned financial services firm Edward Jones the number one ranking for full service investment firms in The U.S. Investment Firms Customer Experience Index, 2017.

This is the third consecutive year the firm

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Business Report | December 2017

received the highest spot on the CX Index among Full Service Investment firms.

KSI receives grant

KSI has received a Kent County Community Service Grant from Kent County Levy Court. The grant will help provide funding to KSI’s transportation services.

To learn more about KSI and how you can partner with this non-profit agency, call 302-422-4014, ext. 3015 or email hollisa@ ksiinc.org for more information.

Chesapeake Utilities honored

Chesapeake Utilities Corporation has been named 2017 Kent County Tourism Partner of the Year in recognition of the company’s collaboration on creating a positive environmental impact, and advancing tourism, within Kent County. The award was presented by the Kent County Tourism Office during the 27th annual Celebration of Tourism in Kent County on Nov. 2, at Dover Downs in Dover.

Chesapeake Utilities most recently teamed up with Kent County Tourism on the tourism office’s new compressed natural gas-fueled (CNG) mobile visitor center, The Villager, which will travel across the region and share the message of why Kent County is a high-quality tourist destination.

This unique partnership supports the environment through a reduction in carbon footprint; the American Gas Association estimates that CO2 emissions in a CNGfueled vehicle are 20 to 30 percent lower than in vehicles using traditional fuels.

The company’s employees have also supported Kent County tourism yearround through events like Dover Days, the Delaware Beer and Wine Festival, and the Amish Country Bike Tour.

Blain named chief nurse executive

Bayhealth is proud to welcome Brenda Blain, DNP, RN-BC, FACHE, NEA-BC, as the new senior vice president and chief nurse executive. Blain brings 35 years of experience including serving as the chief nurse officer Blain and chief operating officer for Magnet® designated Baylor Scott & White Medical Center-Irving in Texas since 2009.

Blain has a doctorate in nursing practice from Texas Christian University, a master’s in nursing from University of MissouriColumbia and a bachelor’s in nursing from Southwest Missouri State University. She received her RN at St. John’s School of Nursing in Springfield, Mo. Her certifications include Clinical Specialist-MedicalSurgical Nursing and Nurse ExecutiveAdvanced. She is a fellow of the American College of Healthcare Executives.

PERSONNEL FILE

Norris promoted to director

Visit Bayhealth.org/Primary-Care to learn more.

Hamp named executive director

Barry Hamp, BS, MBA, has been named executive director of Beebe Healthcare’s Oncology Service Line at Tunnell Cancer Center. Hamp previously served as the interim executive director.

Hamp has extensive senior-level administrative and management expertise Hamp in clinical and non-clinical operations. He has experience with physician relations and integration, design and development of hospital construction and existing space re-design. Hamp previously served as the interim director of Oncology Services at Northern Arizona Healthcare and senior vice president at Cancer Treatment Centers of America.

Hamp earned his master of business administration from Bloomsburg University, and his bachelor of science from San Diego State University.

Nanticoke Health Services is proud to announce that Victoria Norris, RN, BSN, has been promoted to director of quality management.

Norris began her career at Nanticoke Memorial Hospital in Norris November 2010 as a registered nurse in the Intensive Care Unit (ICU). She has over 40 years of experience in healthcare with 20 years of critical care nursing. She also brings over 20 years of leadership experience in various administrative positions including the director of ICU and director of clinical services for a community hospital, and the director of nursing for an acute rehabilitation facility.

Norris received her bachelor of science in nursing (BSN) from Towson University in Towson, Md. and has extensive training in nursing and quality leadership, intensive care and acute rehabilitation nursing, and

Continued on page 8

Bayhealth welcomes physicians

Bayhealth is pleased to announce that primary care physicians Mitch Edmondson, MD, and Loretta Edmondson, MD, along with physician assistant Meghan Andrews, P.A.-C will become part of Bayhealth Medical Group on Jan. 1, 2018.

Starting in January, Milford Medical Associates will be known as Bayhealth Primary Care, Milford – Airport Road. All telephone numbers will remain the same and the office will remain at 310 Mullet Run in Milford.

Bayhealth continues to focus on increasing the number of primary care providers in Sussex County in support of the anticipated growth when the Bayhealth Hospital, Sussex Campus opens in early 2019.

Drs. Mitch and Loretta Edmondson, along with Meghan Andrews, P.A.-C, will be joined full-time in December by Jon Simon, MD, an internal medicine physician who completed his residency at Pinnacle Health System in Pennsylvania.

Three Milford Medical Associates physicians will no longer be providing care to the Milford community starting Jan. 1, 2018. Mary L. Hawkins, MD, and Madhuri Sharma, MD, will each be leaving Delaware for new opportunities. Adam S. Brownstein, MD, will be leaving the group and will no longer see patients at the Mullet Run location after Jan. 1, 2018. He will continue to practice in the Milton location.

DECEMBER 2017 CALENDAR Dec. 6 - Economic Development Council 12 noon; Georgetown Wesleyan Church - with complimentary lunch. Open to the membership.

Guest speaker Joe Conaway Dec. 7 Christmas Parade. Thursday, December 7th, 7 PM. The theme is “Parade of Lights”. Applications are available on the chamber website.

Dec. 13 - Holiday mixer at the Chamber office 5:00 - 8:00 PM Dec. 25 & 26 - Chamber office will be CLOSED for the Christmas holiday.

Call Us If You Want to Grow Your Business

302-856-1544

302-856-1577 Fax

827 East Market St., P.O. Box 1, Georgetown, DE 19947 info@georgetowncoc.com ~ www.georgetowncoc.com

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Business Report | December 2017

PERSONNEL FILE stroke systems.

Her professional affiliations include the Delaware State Stroke Coalition, the American Heart Association Stroke Boot Camp Steering Committee, Delaware’s Inclusive Statewide Stroke Care System, the Delaware Telehealth Coalition, and the National Association for Healthcare Quality.

Real Estate Market welcomes agents

Kurt Hastings and Berley Mears have joined the sales staff at The Real Estate Market in Laurel.

A Laurel native and 2004 Laurel High School graduate, Kurt works at Pennfibre Plastics in Greenwood and is a middle school Hastings football coach. Kurt completed his real estate training earlier this year at Delaware Tech in Georgetown.

He resides in Laurel with his wife Sarah and their three sons, Kamden, Karter, and Kash.

Berley Mears Mears obtained his salesman’s license in 2003 and has been employed by the City of Seaford for more than 20 years. Berley, who grew up in Seaford, is a graduate of Seaford High School. He resides in Seaford with his wife, Wendy and their two children, Canaan and Bailey.

RIBBON CUTTING - The Central Delaware Chamber of Commerce (CDCC) held a ribbon cutting ceremony recently for Delaware State University Training and Technology Center (DTTC). Delaware State University (DSU) partnered with Barclay’s to transform the seventh floor of the DSU Living and Learning Commons into a state of the art technology center which will serve multiple purposes with the primary goal being technical skill development, community and employment. The DTTC is located at 1570 N. DuPont Hwy., Dover. For more information email dttc@desu.edu .

Inc., Fitzgerald has been primarily responsible for providing general survey assistance.

Formerly an electrician with Barnes Electric, Brad Russell has been developing his survey skills with Salisbury’s team since September.

Also new to Salisbury’s survey department is James Parsons. A native of Westminster, he relocated to Salisbury from Carroll County earlier in

DBF welcomes new associates

Davis, Bowen & Friedel, Inc. (DBF) has welcomed several new survey department additions at all three of the firm’s locations: Salisbury and Easton and Milford, Del. Jay Rash currently serves as the housing coordinator for DBF’s Fitzgerald survey department in Salisbury, Md. He holds degrees in both surveying and construction management from Delaware Tech Community College.

Originally from Newark, Rash and his fiancé relocated to Salisbury last year.

A lifelong resident of Lewes, Josh Fitzgerald joined the Milford survey team in August. A former employee of Dirt Works, 8

Business Report | December 2017

EQUAL HOUSING

LENDER

the year.

Andrew Hubbard is DBF’s most recent addition, having joined the Easton, Md. office at the beginning of October. A graduate of Colonel Richardson High School in Federalsburg, Md. and resident of Preston, Md., he will provide general survey support to Easton’s expanding survey team.

HEALTH Herbert named new chairman

The Beebe Board of Directors has named David Herbert chairman of the board. The board also named Terry Megee as the vice chair.

Herbert replaces the Honorable William Swain Lee, who has served as Herbert chairman for the past seven years. Judge Lee will continue to serve on the board of directors.

Herbert joined the board of directors in October 2012. He became the vice chair in May 2016 and chairman in October Megee 2017. He became involved with Beebe on the Quality and Safety and Root Cause Analysis committees in April 2007. His past experience includes serving as a leader of DuPont’s consulting division on safety.

William Swain Lee joined the board in October 2000. He became vice chair in October 2005 and board chairman in October 2010, serving for seven years.

Terry Megee was named vice chair of the Beebe Board of Directors. He has served on the board since October 2014.

Megee is the president of Megee Motors.

Lunch Bunch Lecture is Dec. 8

“Learning to Love Your Aging Self” will be the topic of Delaware Hospice’s Lunch Bunch Lecture with Dr. Judy Pierson on Friday, Dec. 8 at the Delaware Hospice Center in Milford. Lunch, which is $5, is from noon to 12:30 p.m. The free presentation is from 12:30 to 1:30 p.m.

From sore joints to feeling left behind technologically to “senior moments,” aging presents unique challenges. In a society that worships youth it is easy to lose sight of some of the pluses of getting older. Join us as we examine the benefits of getting older and how to age gracefully or disgracefully.

Registration is required as seating capacity is limited. Register by Thursday, Dec. 7, by contacting Michele August at 746-4503 or email maugust@delawarehospice.org.

Bayhealth staff and their guests at the Komen Philadelphia Pink Tie Ball 2017, where Bayhealth Cancer Institute and Breast Surgeon Wendy S. Newell, MD, FACS, were recently honored for their exceptional contributions in the fight to end breast cancer in Delaware.

Bayhealth attends Pink Tie Ball

Bayhealth Cancer Institute and Breast Surgeon Wendy S. Newell, MD, FACS, were honored recently at Susan G. Komen® Philadelphia’s Pink Tie Ball 2017.

Bayhealth Cancer Institute received the 2017 Beacon of Hope Award for its exceptional devotion to Komen Philadelphia and its mission and the communities it serves.

Dr. Newell was chosen as the recipient of the Light of Life Award, which recognizes physicians who have gone above and beyond in their fight to end breast cancer over the years.

“Through your relationship with Komen Philadelphia, I have developed a long, impressive list of reasons we chose Bayhealth and a member of your team for these awards,” wrote Komen Philadelphia Chief Executive Officer Elaine I. Grobman in her letter notifying Bayhealth it had been chosen to receive the awards. “However, I feel none is quite as powerful as the consistent, loyal and do-anything

Saracco appointed to committee Karen Saracco, director of health information management (medical records) at Nanticoke Memorial Hospital, has received a three-year appointment to the

Saracco

activism you’ve displayed through the years.”

Grobman went on to cite how Bayhealth has carried out community grants with accountability and integrity and has stepped up to be a leader in Komen’s Delaware-specific initiatives, while providing equal access to patients—thereby allowing one and all to benefit from excellent breast cancer care that saves and enriches lives.

Dr. Newell has been practicing medicine in Dover for more than 23 years and became more focused on breast cancer care over the years. As a community service and as part of a Komen grant, she participated in free clinical breast exams.

Dr. Newell has served on the Komen Philadelphia advisory board, and is the visionary leader who helped drive the creation of an annual awareness event, Go Pink!, for breast cancer. The event just concluded its 12th year.

Hospital Discharge Technical Advisory Committee within the Delaware Department of Health and Social Services (DHSS).

As a member of this committee, Saracco will study issues related to the collection, compilation, dissemination and confidentiality of hospital discharge data reporting as it relates to the improvement of healthcare for Delawareans.

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Business Report | December 2017

HEALTH

Beebe holds Quality and Safety Awards

The Falls Prevention Team - pictured from left, front row: Jeffrey M. Fried, president & CEO, Beebe Healthcare; Holly Heilner RN, Margaret Porter RN, Tammy Mumford, CNA, and Dr. Stephen Fanto, chairman of the Board of Director’s Quality and Safety Committee. Second row: Amy Balasus, RN, Brittany Betts, RN, Rita Rickards, US, Jessica Ketterman, RN, and David Herbert, chairman of the Beebe Board of Directors. Back row: Nicole Santarelli, RN, Maci Derrickson, CNA, Cathy Bugieda, CNA, Lisa Collard, RN, Crystal Feindt, RN, and Denise Hill, CNA.

Beebe Healthcare recognized employees and physicians for their dedication and commitment to high quality patient care during the eighth annual Quality and Safety Awards Banquet held Nov. 1, at Kings Creek Country Club.

The evening represented the culmination of a year’s work by 26 teams, made up of more than 200 Beebe team members. The teams designed and implemented process improvement initiatives to positively impact the quality of patient care at Beebe. Three of the 26 teams were presented with awards for their outstanding projects, which solved quality or safety problems identified in a hospital setting.

Stephen Fanto, MD, chairman of the Board of Director’s Quality and Safety Committee, introduced the three teams, which then formally presented their project goals, methodologies, and solutions. Dr. Fanto, together with Fried and David A. Herbert, chairman of the Beebe Board of Directors, presented the awards.

The three award-winning teams were: • Falls Prevention Team: Presented 10

Business Report | December 2017

Job Satisfaction With KSI Supported Employment

For Vicki, there’s no greater satisfaction than having a job in the community that allows her independence and choice over her life.

For her employer, satisfaction is hiring a person with disabilities with the abilities to be voted employee of the month multiple times for her performance excellence since being hired.

Contact KSI today at 302-422-4014; www.ksiinc.org to find satisfying staffing solutions for you.

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HEALTH

STROKE AWARD - Nanticoke Memorial Hospital received the American Heart Association/American Stroke Association’s Get With The Guidelines®Stroke Gold Plus Quality Achievement Award with Target: Stroke℠ Honor Roll Elite. The award recognizes the hospital’s commitment to providing the most appropriate stroke treatment according to nationally recognized, research-based guidelines based on the latest scientific evidence. “A stroke patient loses 1.9 million neurons each minute stroke treatment is delayed. This recognition further demonstrates our commitment to delivering advanced stroke treatments to patients quickly and safely,” said Steven Rose, RN, MN, president and CEO of Nanticoke Health Services. Pictured, staff of Nanticoke Memorial Hospital proudly display the 2017 Stroke Gold Plus Quality Achievement Award.

Pictured from left are: front row: Jeffrey M. Fried, president and CEO, Beebe Healthcare; Tara Cooper, Jamie Dickerson, and Dr. Stephen Fanto, chairman of the Board of Director’s Quality and Safety Committee; second row: Darnell Coston and Jordan Banks; back row: Loretta Ostroski, Edward Beroccal, and David Herbert, chairman of the Beebe Board of Directors.

by Holly M. Heilner, RN, CPHQ, CSSGB, and Margaret Porter, MSN, RN-BC, nurse manager for the Medical-Surgical Unit • Safe Patient Handling with the Lift Team: Presented by Tara Cooper, MSN, RN, and Jamie Dickerson, MSN, MBA, RN. • Neonatal Abstinence Syndrome Team: Presented by Bridget Buckaloo, MSN, RNC-OB, executive director of Women’s and Children’s Health Services

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Business Report | December 2017

NANTICOKE HEART CARE RECOGNIZED - Nanticoke Memorial Hospital has received the Get With The Guidelines - Heart Failure Silver Plus Quality Achievement award for implementing specific quality improvement measures outlined by the American Heart Association/American College of Cardiology Foundation’s secondary prevention guidelines for patients with heart failure. Get With The Guidelines-Heart Failure program helps hospital teams provide the most up-to-date, research-based guidelines with the goal of speeding recovery and reducing hospital readmissions for heart failure patients. Nanticoke earned the award by meeting specific quality improvement measures including evaluation of the patient, proper use of medications and aggressive risk-reduction therapies.

Nanticoke also received the association’s Target: Heart Failure Honor Roll which provides hospitals with educational tools, prevention programs and treatment guidelines designed to reduce the risk of heart failure patients ending up back in the hospital. Hospitals are required to meet criteria that improves medication adherence, provides early follow-up care and coordination and enhances patient education.

Pictured, staff with the 2017 Heart Failure Silver Plus Quality Achievement Award with Target: Heart Failure Honor Roll.

NEW SCHOLARSHIP - The Beebe Medical Foundation has announced the formation of the “Dr. Mansour Saberi School of Nursing Scholarship,” honoring the late Dr. Mansour Saberi, a well-known pillar of the community, loved by everyone he met and remembered for his kindness, generosity, and selfless nature, placing the needs of others before his own. Established by his family through memorial donations and their support, the newly created endowment continues Dr. Saberi’s legacy of dedication to the community by helping students in need at Beebe Healthcare’s Margaret H. Rollins School of Nursing. Donations are being accepted. To learn more, visit www.gofundme.com/drsaberi-memorial-scholarship. Pictured from left: Sadaf Saberi; Shirin Saberi; Judy Aliquo, CFRE, president and CEO, Beebe Medical Foundation; and Jeff Fried, FACHE, president and CEO, Beebe Healthcare.

12

Business Report | December 2017

TOURISM

Keeping up-to-date with Southern Delaware Tourism

By Tina Coleman Southern Delaware Tourism

With the New Year right around the corner, at Southern Delaware Tourism we’re starting to think about filling up our 2018 calendar. Our website calendar is just one of the many ways we promote and encourage year-round tourism in Sussex County, but it’s a really big one.

Getting the word out about the events, activities, and festivals taking place here throughout the year for visitors to enjoy during their stays or to plan their visits around is a crucial part of our promotion efforts.

Our social media posts flow largely from our calendar, as do our monthly consumer newsletters and our weekly hotel alerts. People will be planning weekend getaways and annual vacations very soon, so it’s important that our calendar be as up to date as possible as early as possible. We are working now to populate the calendar with events scheduled to take place throughout 2018.

FUN FACT: The Southern

Delaware Tourism 2017 Calendat

listed more than 2,500 events.

In the right hand sidebar of our website at www.visitsoutherndela- ware.com sits an Upcoming Events block. The bottom of the block con- tains an Add Event link where your

event details can be uploaded. Events can also be emailed to us at south- del@visitsoutherndelaware.com .

If you are sending us a listing and want to include a photo too (which we

strongly encourage) please send your

listing and your photo to the email

address above rather than through the website form. Additionally, if you

have a flyer with event info you’d like to send, please send it attached to the

same email. Just keep in mind that even when you send a flyer, you will

still need to type the details of your event into the body of your email to

allow us to copy and paste it into our

calendar.

If you are an Arts and Entertainment partner, upload your listing to www.

DelawareScene.com. Listings are downloaded from that website to our calendar every week.

We’re currently in the process of redoing the Southern Delaware Tourism website with a new and improved, very eye-catching version launching in early 2018, so the process for uploading events will change somewhat but will remain user friendly.

If you’re not sure your event is appropriate for listing in our calendar or social media, know that our listings and posts consist of items that are touristcentric community events, activities, and festivals, most involving collaborations of multiple tourism partners. We generally do not post events to our calendar that are presented by businesses unless

they are likely to draw visitors from 40 or more miles away; however we are sometimes able to share such events via our Facebook and/or Twitter accounts.

Businesses can also share their offerings or events with more than 17,000 subscribers to e-Scapes, our monthly consumer newsletter.

For information about e-Scapes, email Lana O’Holleran, Marketing Manager, at lanao@visitsoutherndelaware.com.

We know that you’re still really, really busy with 2017 and the holidays and that your 2018 calendar is probably the farthest thing from your mind, but throughout the coming year please try to submit your events at least three months in advance so our visitors will always know what they have to look forward to when planning their travel to Southern Delaware.

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Business Report | December 2017

COVER STORY

The Women’s Business Center begins an exciting new chapter

Delaware is a great place to be an entrepreneur – and now, an even better place to be woman entrepreneur. It’s been nearly a month since John Carney signed House Bill 226 as a first step towards revamping the state’s economic development strategy to focus on innovation and entrepreneurship. Soon, the Division of Small Business, Development, and Tourism (replacing the former DEDO) will join as another resource to promote entrepreneurism in the State.

With so much current energy and buzz behind entrepreneurism, where should a female entrepreneur begin? What’s the best place to connect to guidance and training needed to launch a business and where can an existing business find resources and support to grow and thrive in the First State?

The Cleaning Girl Polishes Her Brand with WBC Support Just ask Kelly Jones, CEO of The Cleaning Girl. Kelly started her business in 2013, offering one-of-a-kind, package pricing through an online booking platform. She provides affordable cleaning services and products, as well as a wealth of helpful tips and information she shares with clients via her website and blog.

Kelly proudly boasts her business is 100 percent women-owned and operated, from the cleaning teams to her bookkeeper and marketing team. “It’s important to us…to be aligned with the goal of supporting women in every way,” she notes.

Kelly recently moved her business into the franchise arena – a major goal for The Cleaning Girl. She next looks to develop partnerships for a training program for women to enter the business as employees and eventually be funneled into a franchisee track. Kelly notes that her industry has one of the highest turnover rates; her goal is to establish simple processes that create productive, trustworthy, proactive employees and future businesswomen.

But Kelly also acknowledges she wouldn’t be where she is without the help of an invaluable partner: the Women’s Business Center (WBC) at First State Community Loan Fund. ‘A supportive sisterhood,’ as she describes it.

“It’s this incredible network of women who are there to support each other,” Kelly says of the WBC. “There’s a real feeling of trust within the organization 14

Business Report | December 2017

Shown clockwise from center are: Sara Crawford Jones, Antoinette Balke, Kelly Jones, Rhonda Allen, Megan Varley, and Corrinne Cooper. Photo by Chris Both

because everyone is there for the same reason. We’re all there to grow and succeed.”

Rhonda Allen, co-owner of Rock ‘Em Sock ‘Em Transport Services LLC goes further. “To me, it’s more than a sisterhood,” she notes. “If you’re not sure of what to do – and it could be anything; not necessarily related to your industry – you

can connect with the WBC network for honest, experienced feedback.” Rhonda adds that it’s priceless for her to learn about others’ experiences, even if out of her direct business circle. “Even if they’re not telling me ‘what to do,’ they’re telling me ‘what not to do.’”

The WBC, based in Wilmington and Georgetown, offers clients intensive train-

ing in development of business plans, financing, social media and market analysis. Training is complemented by opportunities for new businesses to be mentored by existing, successful business owners. In addition, a series of events throughout the year reinforce learned skills and provide networking opportunities.

Corrinne Cooper, CEO of Phenomenal Moments Event Planning, started her business plan from scratch with the WBC, “I knew how to plan events well, but I didn’t have the business plan I needed to apply for funding. From the first time I sat down with the WBC to discuss my business concerns and needs, eight months later I had a completed business plan.” She even received notoriety for her plan, adding, “Not only was it completed, but I won first place at the City of Wilmington’s Small Business Success Series, thanks to being a member of the WBC!” Statewide Resources = Increased Open Doors for Women Entrepreneurs The WBC’s new director is breathing new life into the program. Sara Crawford-Jones was named director in July 2017 and is already making a significant impact.

One of the first programs under Sara’s tenure was New Castle County’s November 2017 Shop Small Marketplace, held at The Delaware Contemporary. The event showcased products and services from over 25 women-owned businesses, and served as a holiday kickoff and networking event. “As my first large-scale event as the new head of WBC, I couldn’t have been more pleased with our participation numbers and the positive vibe we generated,” Sara smiles.

Sara is also welcoming new talent to her team, and is in the process of hiring a new Business Advisor as WBC’s new contact for entrepreneurs in Kent and Sussex County, making their reach statewide. The WBC’s Kent and Sussex County goals include identifying constituents in need and working to connect them to the resources they value most, whether it be training, networking or both.

“It’s exciting to be able to bring our offerings to women across our state,” Sara says. “We have such a wealth of energetic, talented, professional women here [in Delaware]. I look forward to leveraging their experiences and grow even more businesses to the next level of success.”

WBC’s Strong Roots = Solid

Support from Beginning to End There’s another important feature of the WBC that is sure to have every female Delaware entrepreneur’s ears burning: the WBC is a partner of First State Community Loan Fund, one of two Community Development Financial Institutions (CDFIs) located in Delaware which are exceptionally entrepreneur-friendly.

This partnership allows women entrepreneurs to access critical capital through a variety of loan and grant programs, whether the need is for start-up seed money, working capital or even brick-and-mortar property acquisition.

And the WBC won’t disappear after you’ve started a business; they provide valuable business and technical assistance throughout your connection -- pre- and post-loan, whether you’re in need of capital or just some honest feedback.

Megan Varley, owner of Wilmington-based New Life Floors, has found her ongoing mentorship with her WBC counselor and the training courses valuable as she continues to grow and navigate her business path. “There’s no magic bullet to running a business,” she says.

To be successful, Megan knows she must be aware of current issues in the business world. The WBC is able to help her stay on top of critical topics, which is why she chosen to continue attending monthly workshops.

“I decided my business was worth it, and I’m putting my efforts into the WBC,” she says proudly. “The WBC helps me stay focused and not get lost in my business.”

Antoinette Blake, owner of A. Blake Enterprises whose moniker is “The Delaware Blogger,” has been involved with the WBC since 2015, taking advantage of the variety of courses offered.

“Attending WBC courses really opened my eyes,” she recalls. “And the fact that I could do so on my own time was incredibly helpful as well.” Antoinette says the rPBS Business Planning Course helped streamline her business plan, making her more disciplined and more aware of other perspectives.

Sara Crawford-Jones

“When you’re starting out with your business and your passion, you feel you know…the best way to do it. These courses opened my mind and made me think of new things.”

WBC – We Bring Collaboration!

Running a business is tough; we need all the support and tools we can have at-the-ready to lead us to success.

No matter your level of need, statewide location, expertise or experience, WBC has the implements to help you rise to your next level as a successful women entrepreneur.

Visit us today to schedule a chat with a WBC counselor; join a meet-up at our next networking event or explore the options available to you to make your next step.

Visit the WBC’s website (www. firststateloan.org/womens-businesscenter), find them on Facebook or call 302-652-6774 Option 2 to get involved now!

WBC…we bring collaboration, you bring the willpower!

15

Business Report | December 2017

Resource Link owner to women: You can turn your passion into a business

By Carol Kinsley

Cheryl Doucette, owner of Resource Link Consulting LLC, has a message for women: “Even if you don’t see yourself as a business owner, you can turn your passion and what matters most to you into a business.”

Business women are often thought of as working their way up the corporate ladder to a high-powered executive position, Doucette explained, “but any one of us, at any time, can parlay what we’re passionate about into a business.”

Doucette’s passion is giving back to her community. A cancer diagnosis in 2004 changed her work life as

TRINITY FOUNDATION- The Trinity Foundation collected gifts and supplies to be sent to soldiers for Christmas. Team members Jennifer Hoffman, left, Amy Herr, Cheryl Swain, Jean Munoz and Kathy Knierim pose with packages ready to be sealed for shipping at Trinity Logistics in. Photo courtesy Amy Proctor 16

Business Report | December 2017

well as her personal life. The support she received from Delaware Breast Cancer Coalition led her to volunteer to support others in their cancer journey. Three years later, she began a career with DBCC in outreach and education. She had previously worked in management in retail and service-related industries, Losing a nephew in 2015 made her realize she needed to expand her outreach to include addiction, homelessness, early learning and more. She opened Resource Link Consulting to work with local and national non-profit agencies to facilitate collaboration and foster relationships.

“I help to bridge gaps in the community by bringing all stakeholders together,” she said. She is currently project director for the Sussex County Health

Coalition, president of the Chamber of Commerce for Greater Milford, and membership director for Kids’ Chance of America. She serves on the Governance Committee with the Fund for Women and was just appointed to the Behavioral Health Consortium by Gov. John Carney.

Married with five children, 12 grandchildren and eight great-grandchildren, Doucette said her husband, Ron, is a crucial part of her success is business and in life.

“Everybody needs help in a different way,” Doucette said.

Learn more about Resource Link Consulting via Facebook. If Doucette can help you or your organization, call her at (302) 432-1119.

Campanile provides HR services for Lyons Companies

By Carol Kinsley

Diane Campanile, SHRM-SCP, is director of Human Capital Management at LYONS Companies, headquartered in Wilmington. She has worked in the industry for 24 years and is HR certified and SHRM affiliated.

Lyons HCM provides its clients with senior-level consultative expertise and offers HR compliance and employee benefit audits; respectful workplace training; employee handbooks, and general HR resource support.

Campanile focuses on employer compliance. In short, her job is to

make sure employers are operating HR properly.

“Employees are a company’s most valuable asset. If you take care of them, they will take care of your customers,” Campanile said.

HCM offers an approach in the containment of risk. The incorrect handling of HR matters creates avoidable exposure for a client.

“As is evident from recent news,” Campanile said, “it is important to insure that employees are offered protections including access to an HR professional with whom they can voice concerns.”

Educated at West Chester University, The Wharton School of Business and Villanova University, Campanile has been a member of Society for Human Resource Management (SHRM) — the world’s largest HR professional society — since 1996. She is now a SHRM Advocacy

Risk Control

HORTY AND HORTY SUPERVISOR- As a Supervisor with the firm, Paige Rubino offers Horty & Horty, P.A. clients her expertise in traditional accounting, audit and tax services.

Working with clients in the gaming, construction, not-for-profit and governmental entity industries, Paige is dedicated to meeting (and exceeding) their needs. Paige’s attention to detail serves her well in her capacity as a supervisor and with client work, in particular when working on a compliance audit in accordance with the Single Audit Act or an audit of Employee Benefit Plan.

Additionally, Paige actively participates in the firm’s business development efforts by attending events hosted by the Central Chamber of Commerce and other industryrelated associations.

She received a Bachelor of Science in Accounting from the University of Delaware (2007). Her professional designations are: Certified Public Accountant Member, DSCPA, Member, AICPA. Contact Rubino at prubino@ horty.com.

Captives

Captain, which means she serves as legislative conduit with members of Congress and their staffs.

She holds a SHRM senior certification and recently was awarded the opportunity to offer other HR professionals with recertification credits. She has worked in both union and non-union environments, within municipal governments, as well as private and publicly traded companies.

Whether your HR department needs additional support or a second opinion, the services of a Lyons HCM professional will help you manage employment issues before they become costly legal problems.

“I welcome the opportunity to have a discussion about any HR matter and can certainly get employers in touch with insurance professionals at our organization,” Campanile said. Call (302) 4722941 or email dcampanile@lyonsinsurance.com.

Workers Compensation

lyonsinsurance.com Wilmington 302.658.5508

Rehoboth 302.227.7100

17

Business Report | December 2017

Trinity Logistics of Seaford honors five women in leadership positions Trinity Logistics, a team member owned leading 3PL company, headquartered in Seaford honors five women in leadership positions: Stacey Howell, 12 year veteran, started as logistics assistant and is now vice president of LTL Operations.

LTL or “less-thantruckload” is a growing part of Trinity Logistics’ Stacey Howell services. “We must be fully engaged with our customer’s needs,” Howell said.

“If we don’t meet all their transportation needs, someone else will.” Howell, who lives in Bridgeville with her husband and two sons, said she loves coming to work every day.

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Business Report | December 2017

Sarah Ruffcorn moved to Delaware from Iowa in 2002.

“There was a lot of growth potential,” she said. “I had a chance to be part of something bigger than myself, to be part of a really great team.” She is married Sarah Ruffcorn with two daughters.

Ruffcorn, who started as a logistics specialist, held several VP positions before becoming the COO. “This was my first job after college”, she said, “and I don’t plan on going anywhere.” She enjoys “being part of something that is truly impacting our lives and our community.

Jamie Willey, Director of Team Services (HR), started five years ago in the credit department.

“The opportunities are endless,” Wil-

ley said. “If you work hard and exhibit our guiding values, you can pave own way.”

Gesturing toward the company’s Core Compass on the wall, she continued, “That’s not just artwork. We truly live by it.”

Jamie Willey Married with two small children, Willey likes the way Trinity supports a work/ life balance, including a telecommuting policy. “I like the culture, the friendly environment. We work extremely hard and have to meet high expectations, but for the right individual this is a place where you can excel. “The Bannings are an amazing family, selfless and very supportive.

Seaford native Heather Hearn started

at Trinity 10 years ago, fresh out of college. Married with two little girls, she is now Director of Delaware operations.

“I like the people, the Banning family and what they’ve built here,” she Heather Hearn said. “I’ve seen this place explode with opportunity. It’s nice to work in a place that cares about you personally and professionally.” Work at Trinity takes a competitive drive and good personality on phone. Hearn explained. “You’re selling the value Trinity brings to our industry.”

Amy Proctor was recruited 14 years ago from college in the Midwest. A business major, she had been advised to look for a company that aligned with her values. “I got lucky when I found Trinity,” she said.

Amy is married Amy Proctor with three children.

JAZZ GROUP PLEDGE - The Delaware Celebration of Jazz, a 501(c)(3) non-profit organization which produces the Rehoboth Beach Jazz Festival, has raised more than $77,000 to date for the Tunnell Cancer Center. This year, the board of directors announced a five year, $100,000 pledge for Tunnell Cancer Center, which will support plans for a new cancer center in Millville, as part of Beebe Healthcare’s capital campaign. Since its inception in 1995, Tunnell Cancer Center has cared for more than 14,089 newly diagnosed patients. Notable in the past year, the center established clinical performance groups for both lung cancer patients and breast cancer patients. In addition, Beebe Healthcare’s Breast Center Accreditation was granted a three-year/full-accreditation designation by the National Accreditation Program for Breast Centers.

Pictured from left: Judy Aliquo, CFRE, president and CEO, Beebe Medical Foundation; Bing Crosby, director, Delaware Celebration of Jazz, Inc.; Denny Santangini, president, Delaware Celebration of Jazz, Inc.; Kas Naylor, director, Delaware Celebration of Jazz, Inc.; Larry DeFrancisco, vice president, Delaware Celebration of Jazz, Inc.; and Thomas J. Protack, vice president, Beebe Medical Foundation.

Amy is the Director of Design Solutions, “I work with warehousing, moving freight and storage,” she explained. Proctor, also the Director of the Trinity Foundation started in 2005 by the team members stated, “It’s important to try to find ways for people to

Strategic Tax Planning Audit Services Profit Analysis Fraud Protection

be involved, to make sure they have the opportunity to go after their passion and serve the community,” she said.

Proctor added “All the leaders want to invest in us so we can be our best.

Business Valuation Human Resource Consulting Forensic Accounting Litigation Support

www.horty.com • 302.652.4194 Horty & Horty, P.A. • Certified Public Accountants 503 Carr Road, Suite 120 • Wilmington, DE • 19809 • 302.652.4194 3702 North DuPont Highway • Dover, DE • 19901 • 302.730.4560 19

Business Report | December 2017

RIBBON CUTTING - The Central Delaware Chamber of Commerce (CDCC) held a ribbon cutting ceremony for Dover Chiropractic which offers basic chiropractic services as well as medical acupuncture, spinal decompression and more. Owners Dr. Trevor Ennis, D.C., C.W.C.E., F.I.A.M.A. and Dr. Becky Keeley, D.C. are committed to providing effective and affordable healthcare solutions for the entire family. Dover Chiropractic is located at 222 South DuPont Hwy., Ste. 203, in Dover. For more information, contact the office at 302-744-8650.

NEW MOBILE APP - Discovering Delaware went digital to celebrate National American Beer Day as the Delaware Tourism Office (Visit Delaware) unveiled Delaware on Tap, the new smartphone application version of the state’s popular Beer, Wine & Spirits Trail.

The app is available for free download in the App Store and from Google Play.

Delaware on Tap guides visitors and residents through completing the trail. After a user creates an account, the app uses geo-location to allow them to “check in” at a site. Once they have checked in at any 10 craft beverage makers on the trail, the user will receive a prize from the Delaware Tourism Office – a commemorative glass beer mug. The first 100 people to complete the trail via the app will get a growler cooler bag.

The Beer, Wine and Spirits Trail is one of the Visit Delaware’s five Trails of Discovery. Each gives tourists a unique and thematic way to see the state. The other four trails are: history, outdoor, geocaching and culinary. For more information, visit www.visitdelaware.com.

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Business Report | December 2017

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Georgetown Chamber of

Commerce Welcomes New Director of Operations

RIBBON CUTTING - The Central Delaware Chamber of Commerce (CDCC) held a ribbon cutting ceremony recently for The Salon by INSTYLE, a new business located inside JCPenney at the Dover Mall. The Salon by INSTYLE is a full service salon offering a wide range of services and products for the entire family including cuts, color and style as well as nail services and facial and massage treatments.

RIBBON CUTTING - The Rehoboth-Dewey Beach Chamber of Commerce welcomed First State Inventory with a ribbon cutting ceremony on Nov. 3.

This past August, brothers Jim and Vince Stinchecum developed First State Inventory which provides personal property inventory services for residential and commercial needs. Jim’s prior experience includes service in the U.S. Army, 25 years as a master plumber and experience as a project manager for both the private sector and the government while brother Vince has experience in security and telecommunications as well as owning and operating a nationwide transportation business for over five years.

The brothers are familiar with the painstaking process of preparing a detailed inventory after living through the process in 1990 with the loss of their childhood home to a fire. They are aware that most people have the knowledge and tools available to complete an inventory themselves, but due to the demands of today’s fast-paced lifestyle, the task can be daunting.

In addition to preparedness documentation that assists with disaster recovery, their inventory service assists with many other life events and business activities that require or benefit from a list of personal assets.

Mike Hartman, founder of Nationwide Inventory Professionals, stated, “It’s great to work with a partnership of two brothers. They have the same personal experience, and both have a heart to serve others. We are excited to have them as a licensee.”

Pictured from left: Joy Kidd, RBDBCC; Jim Stinchecum; Vince Stinchecum; and Kathy McGuiness, City of Rehoboth Beach commissioner.

The Greater Georgetown Chamber of Commerce is excited to announce and welcome Kevin Thompson as the organization’s new Director of Operations. He will be responsible for providing strategic leadership to the Chamber by working with the Board of Directors and Chamber Members to establish long-range goals, plans, and policies.

Kevin comes to the Chamber with 12+ years of experience in the marketing, IT, hospitality, events, and automotive fields. His most recent experience is with Tunnell Companies L.P., owner of Baywood Greens and Pot-Nets Communities, where he held the position of Director of IT & Social Media.

While there, he was instrumental in the implementation of the company’s social media and email marketing programs, and was consistently utilized as a team member on major projects, including the creation of the Vacation Rentals program. He played a key role in other departments as well, managing the Baywood Clubhouse’s Valet Program and assisting with day-of event coordination for the Events Department.

A Sussex County native, Kevin received his education at Cape Henlopen High School, holds a diploma in Collision & Refinishing Technology from Wyoming Technical Institute, and graduated at the top of his class at Delaware Technical Community College with an AA in Marketing.

“I’m thrilled to be a part of the Chamber,” says Thompson, “I like to think my varied background gives me a unique perspective when it comes to problem solving and creative thinking.

I hope to be able to help the Chamber and its members grow more successful and make the Town of Georgetown a destination for everyone in the County!”

Donna Koskey, 2018 Georgetown Chamber President and owner of Chardon Jewelers LTD in downtown Georgetown, said “We are so excited to have Kevin onboard! His experience across different industries and his unique point of view are sure to be an asset to the Georgetown Chamber. I’m confident that Kevin will play a vital part in the future success of the Chamber and its members.”

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Business Report | December 2017

BUSINESS LICENSES BRIDGEVILLE

Main Street Carpentry Inc.; 203 Main St.; contractor-residential Mosely, Ashley; 16 Elizabeth Cornish Landing; direct care worker DELMAR

Turner’s Custom Painting LLC; 38006 Saint George Rd.; contractor-residential Natalie’s Royal Academy, Natalie’s Royal Transport; 10338 Fieldview Dr.; professional and/or personal services DOVER

Wild Meadows MHC LLC; 529 Weaver Dr.; personal services-mobile home park Griffin, Tyrone, Artistic Phone Solutions; 57 Loganberry Ter.; sales representative ASK Dicove Consulting LLC; 282 Loganberry Ter.; professional and/or personal services Soto & Montalvo LLC; 284 Scotch Pine Dr.; contractor-residential Personalized Favors LLC; 8 The Grn. Ste. 7144; retailer-various products Principal Marketing LLC; 8 The Grn. Ste. A; retailer-various products California Broker Corp.; 8 The Grn. Ste. 6448; contractor-residential Heaven by Earth Botanicals LLC, Naturavert; 8 The Grn Ste. 8099; retailergrocery supermarket Heaven by Earth Botanicals LLC, Heaven

By Earth; 8 The Grn Ste. 8099; retailervarious products Lo’s Consulting LLC; 8 The Grn Ste. 8279; retailer-various products Heaven By Earth Botanicals LLC; 8 The Grn Ste. 8099; manufacturer-various products Vegan Skin Care LLC, Vegan Beauty; 8 The Grn Ste. 6894; wholesaler-any products Suego Janitorial Services; 239 Pine St.; professional and/or personal services Patriot Auto & Truck Care LLC; 497 S. Dupont Hwy.; professional and/or personal services Megs Electric Beach Tanning LLC; 650 S. Bay Rd. Ste. 11; professional and/or personal services Zap Thai Cuisine; 1855 S. Dupont Hwy.; 22

Business Report | December 2017

retailer-restaurant Celestino HVAC LLC; 1679 S. State St.; contractor-residential Dynamic Transformation Center; 74 Meadow Glen Dr.; professional servicescounselor Williams, Loretta L., Hairstyles by Loretta; 250 Gateway South Blvd. Ste. 203; personal services-beautician Rodriguez, Stephanie D., Mind, Body & Soul Center; 7030 Key Lime Ct.; professional services-counselor Parbin Inc., Dover Tobacco; 1255 S. State St. Ste. 10; tobacco products retailer/ retailer-various products Rogers-Walker, Leah R.; 1700 N. Dupont Hwy., direct care worker Moulton, Tiffany, Peacelove Clothing Boutique; 1492 N. Little Creek Rd. Trlr 19A; retailer-dry goods & apparel First State Behavioral Health; 9 E. Loockerman St. Ste. 302; professional services-counselor Gaming LLC, VR Gaming; 1365 N. Dupont Hwy.; amusement machine owner (decals) Hibbert, Deborah, Bulldog Sewing; 137 Beech Haven Dr.; personal services-seamstress-tailor Edelmann, Craig, Proline Construction; 42 Boggs Run; contractor-residential Find Your Pulse Inc.; 11 Waterfall Dr.; professional and/or personal services Grhthym ; 648 Independence Blvd.; retailer-dry goods & apparel Howard Morris Group LLC; 910 Walker Rd. Ste. B; mercantile or collection agency/ professional and/or personal services Short, Orlando E. Jr.; 126 N. Kirkwood St; professional and/or personal services; graphic designer Outlook Events LLC; 500 W. Loockerman St. Ste. B1; retailer-restaurant Miller, George C., M3 Maintenance Consulting; 417 Dogwood Ave.; professional and/or personal services Cherokee Construction Co.; 276 Fiddlers Grn.; contractor-residential Hutchinson, Bryan M., Certified Automotive Service; 5435 Pearsons Corner Rd.; personal service-motor vehicle service

1787 Fabrications LLC; 2870 Forrest Ave.; contractor-residential Twisted Merrows LLC; 3490 Upper King Rd.; retailer-various products Dover Gap Trading Co. Inc.; 1021B Monroe Ter.; wholesaler-metals Lions Den Barber Shop; 1534 S. Governors Ave.; personal services-barber News & Information Clarity LLC; 32 W. Loockerman St. Apt. M10; professional and/ or personal services My Roots; 9 W. Loockerman St.; retailerdry goods & apparel Grier Cleaning Solutions LLC; 108 Westover Dr.; professional and/or personal services GEORGETOWN

IQ Business & Corp Services Inc.; 502 W. Market St. Ste. B; professional and/or personal services Express 1 Auto Insurance LLC; 502 W. Market St. Ste. B; professional and/or personal services Faith Builders United Center; 17596 Davis Rd.; professional and/or personal services Escobar C. Construction LLC; 5 Ebony St.; contractor-residential Mumford, Jenna P., Jenna Mumford Photography; 24866 Bauler St.; photographer GREENWOOD

Van Patton, Jon, Van Patton Electric; 302 Fishers Bridge Rd.; wholesaler-electrical goods Wild at Heart Collection; 4395 Andrewville Rd.; retailer-dry goods & apparel Woodbridge Nursery and Crafts; 12527 Woodbridge Rd.; retailer-various products America’s Little Miss Mid Atlantic; 12527 Woodbridge Rd.; retailer-various products HARRINGTON

Martin, Ken, Out Construction; 5974 Fox Hunters Rd.; contractor-residential

LAUREL Pioneer Imports, Pars USA; 148 Allen Ave.; retailer-various products Dunlap, Lawrence A., Broad Creek Home Repairs; 28415 Carroll Taylor Dr.; personal services-general repairperson Jewell Legacy Travel group; 31025 Old Sailor Rd.; travel agency Two Farms Inc., Royal Farms 171; 30983 Sussex Hwy.; tobacco products retailer Xtreme Contracting LLC; 31813 Gordy Rd.; residential contractor/developer Studio J. Entertainment & Apparel; 11290 Trussum Pond Rd.; retailer-various products LEWES My Virtual Change; 16192 Coastal Hwy.; professional and/or personal services Better Online Store LLC; 16192 Coastal Hwy.; wholesaler-any products Shaw and Partners LLC; 16192 Coastal Hwy.; professional and/or personal services Kathen LLC; 16192 Coastal Hwy.; wholesaler-any products Glomont LLC; 16192 Coastal Hwy.; retailer-various products SN Business LLC; 16192 Coastal Hwy.; wholesaler-any products Ruthless Group LTD; 16192 Coastal Hwy.; retailer-dry goods & apparel Dragy LLC; 16192 Coastal Hwy.; wholesaler-any products Simpling Amazing Inc; 16192 Costal Hwy.; wholesaler-any products A Common Thread in Lewes; 28846 Lewes Georgetown Hwy.; professional and/or personal services Gorb Researching LLC; 35538 Higgins Dr.; professional and/or personal services Dave Ashby Photography; 18735 Bethpage Dr.; photographer Delaware Adventures Inc., Freedom Boat Club Delaware; 34382 Carpenters Way; professional and/or personal services DB Construction; 32746 Knoll Ct.; contractor-residential Heart Drawn Studio; 33112 Short Rd.; retailer-various products Adamic, John R., Speakeasy Therapy; 17059 S. Brandt St. Unit 310; professional and/or personal services

Absolutely Write Inc., Cliktru.com; 20487 Old Meadow Ln.; advertising agency

Next Level Lawns LLC; 26399 Sea Mist Ct.; contractor-residential

MILFORD Milford Southern DE LP, McDonalds; 653 N. Dupont Blvd.; retailer-restaurant Bank House, Triple Moon LLC; 119 N. Walnut St.; professional and/or personal services Twice is Nice LLC; 39 N. Walnut St. Ste. 104; retailer-various products Country Auto Retail Sales Inc.; 250 S. Rehoboth Blvd.; contractor-residential Sweet Pea Cupcakes; 5607 Betty St.; retailer-food (except restaurant) The Little Black Barn; 521 Canterbury Rd.; wholesaler-any products Rochester, Carolyn S., CS Rochester Lean Consulting; 1817 Bay Rd.; professional and/or personal services Carrington, Angela F., Anchor Holdings Group; 371 Shore Ln.; lessee of tangible property/lessor of tangible personal property

SEAFORD Gullett, Alyssa, Cut-N-Up Family Salon; 609 W. Stein Hwy.; personal services-beautician Hopes Helping Hands; 56 Robinson Cir.; professional and/or personal services Maccoy, Sarah E., Sarah’s Psychological Services; 41 Read St.; professional servicescounselor Ayres, Nije; 701 Kimbrough Ct. Unit 108; direct care worker Swept Clean Environmental Service; 221 High St. Apt. 303; professional and/or personal services White Lamp LLC; 29290 N. Oak Grove Rd.; contractor-residential Hinton, Lisa P., Jeremie’s Catering; 24792 German Rd.; retailer-restaurant DND Sales Inc., D&C Auto Sales of Seaford; 9337 Old Furnace Rd.; motor vehicle dealer Elite Enterprises Inc., Elite Auto Transporter; 14076 Jana Cir.; professional and/or personal services Jones, Whitney R., Precious Memories Childcare; 5657 Byard Ave.; professional and/ or personal services Apparel Up LLC; 300 Megan Ave. Ste. 1; professional and/or personal services

MILLSBORO Treasures LLC; 36932 Silicato Dr. Ste. 2; retailer-dry goods & apparel Blooming Boutique Long Neck LLC; 36932 Silicato Dr. Ste. 3; retailer-dry goods & apparel Roberts-Bush Shea, Long Neck Salon; 31507 Oak Orchard Rd., Unit 6; personal services-beautician Sri Ganesh Pharmacy LLC, Millsboro Pharmacy; 317 Old Landing Rd.; retailerchemicals, paints & drugs Holistic Strategy Solutions; 109 Moores Xing Unit 32; personal services-counselor Azato, Jonathan P., JPA Charters; professional and/or personal services; 3 Harbor Rd.; WPM Resources LLC; 32231 Sandpiper Dr.; professional and/or personal services Linx Learning & Discovery Inc.; 30895 Crepe Myrtle Dr. Unit 66; retailer-various products Stonehenge Delmarva; 26134 Tucks Rd.; conractor-residential A&M Wings to Go Inc.; Wings to Go; 25938 Plaza Dr. Unit 3; reailer-restaurant Serendipitous: Your Spiritual OA; 32783 Long Neck Rd.; retailer-various products

SMYRNA Mercy Care for Womens Health LLC; 28 Deak Dr.; professional services-medical office Caregiver for the Elderly; 127 E. Glenwood Ave.; reconciliation purpose code Two North Main Smyrna Hospitality; 2 N. Main St.; retailer-restaurant Reynolds, Eileen, Listen Up Hearing Support; 862 S. Dupont Blvd; professional and/or personal services Mike’s Professional Drain Service; 117 Durham Ln.; professional and/or personal services Thomas Beauty Academy; 605 Smyrna Landing Rd.; reconciliation purpose code

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Business Report | December 2017

Eight tips to increase your website user experience

By Patricia Rivera

If you’re thinking about tweaking your website in 2018, or giving it a complete overhaul, now is the time to examine it for user experience (UX).

Usability.gov, a leading resource for UX best practices, explains that UX focuses on a deep understanding of users: their needs, their values, their abilities, and their limitations.

Given all the competition on the Internet, usability is more important than ever in gaining new customers or clients. Web users want to find information, and they want to find it quickly. The best websites fulfill the usability criteria while offering information that is engaging, informative, persuasive, and helpful.

As you or your marketing professional take on the task of revamping your website, making it user-friendly should be at the forefront of every word of text on every page, and every visual.

Peter Morville, a pioneer in the fields of information architecture and UX, notes that for information to offer a valuable UX, it must be: Useful Usable

Desirable Findable Accessible Credible These eight tips will get you thinking along those lines: Keep it simple. Don’t burden visitors with convoluted text. Reading actually burns calories and can tire readers, causing them to leave your website for something easier to read.

Know your target audience. Craft your website to speak directly to them. As you add content, think about whether it’s relevant or important to them.

Make your web pages scannable. Website readers don’t read every word. Write and design your webpages so you’re using headers and subheaders, bold text, and bulleted lists.

Avoid stiff, business-like writing. Use a conversational tone that appeals to your audience.

Encourage different ways to explore. Provide plenty of links, click buttons, and sharing capabilities. And make sure they all work.

Use lots of white space. Crazy Egg, a software that determines how visitors interact with websites, found that use of white space between paragraphs and in the left and right margins increases comprehension by almost 20 percent.

A Stanford University study also showed that the use of white space in the overall page design

is a key determinant to building online trust with users.

Assign a purpose to each page. A Home page should easily tell visitors what you do and what they should do. Your About page Rivera should concisely establish your credibility. A Contact page should instantly put the client in touch with you without filling out lengthy forms. Don’t try to do too much or say too much on any given page.

Choose calls to action carefully. Use consistent language in your calls to action.

Don’t confuse visitors by giving unclear instructions. Create emotional connections that lead to action.

By putting people first on your website pages and through your marketing philosophy, you improve the quality of your relationship with them. And you make your website a friendly and useful tool.

Patricia V. Rivera is a marketing consultant and owner of the Lewes-based Hook PR (www.hookpr.com).

Send us your business news

Have some exciting news about your business or employees? Send your business news and photos to the Business Report, the business publication for Kent and Sussex counties, at mmcclure@mspublications.com.

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Mon.-Sat. 9 am - 9 pm • Sunday 10 am - 6 pm RIBBON CUTTING - The Central Delaware Chamber of Commerce (CDCC) held a ribbon cutting ceremony recently for Meridian Bank Mortgage Center located at 1221 College Park Dr., Ste. 118, Dover.

Meridian is a full-service financial institution serving eastern Pennsylvania, South Jersey and Delaware.

24

Business Report | December 2017

Long Neck, DE Middletown Crossing Rehoboth, DE Milford, DE

302-945-2113 302-376-1616 302-226-2300 302-424-8373

Smyrna, DE 302-653-1515 Seaford, DE 302-628-1001 Or Any of Our 28 Locations! www.concordpetfoods.com

Business Report Vol. 21 No. 3 PRESIDENT

Bryant Richardson TREASURER

Carol Wright Richardson PUBLISHER

Mike McClure

COMPOSITION

RIBBON CUTTING - The Lewes Chamber of Commerce welcomed new member First State Inventory’s owners at a ribbon cutting ceremony recently in front of the chamber’s visitor center in the historic Fisher-Martin House. Pictured from left: Betsy Reamer, executive director, Jim and Vince Stinchecum, First State Inventory owners and Anita Vollmer, visitor center manager. Photo by Sue Eberhart, Coastal Camera Club

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Business Report | December 2017

BUSINESS DIRECTORY ACCOUNTING Horty & Horty, P.A. Doug Phillips, CPA, Cr.FA 302-730-4560 cpainfo@horty.com 3702 N. DuPont Hwy. Dover, DE 19901 ADVERTISING Morning Star Business Report Mike McClure 302-629-9788 302-629-9243 fax www.msbusinessreport.com sales@mspublications.com 951 Norman Eskridge Hwy. Seaford, DE 19973 ARCHITECTS & ENGINEERS Davis Bowen & Friedel, Inc. Michael Wheedleton AIA Randy Duplechain P.E. 302-424-1441 302-424-0430 Fax www. dbfinc.com milford@dbfinc.com 23 N. Walnut St. Milford, DE 19963 CHAMBER OF COMMERCE Bethany-Fenwick Area Chamber of Commerce Lauren Weaver 302-539-2100 302-539-9434 fax www.thequietresorts.com info@bethany-fenwick.org 36913 Coastal Highway Fenwick Island, DE 19944 Central Delaware Chamber of Commerce Judy Diogo 302-734-7513 302-678-0189 fax www.cdcc.net jdiogo@cdcc.net 435 N. DuPont Hwy. Dover, DE 19901 Chamber of Commerce for Greater Milford Jo Schmeiser 26

302-422-3344 302-422-7503 fax www.milfordchamber.com milford@milfordchamber.com 24 NW Front Street Milford, DE 19963 Georgetown Chamber of Commerce Kevin Thompson 302-856-1544 302-856-1577 fax www.georgetowncoc.com info@georgetowncoc.com 827 E. Market St., PO Box 1 Georgetown, DE 19947 Lewes Chamber of Commerce Betsy Reamer 302-645-8073 Toll Free 877-465-3937 302-645-8412 fax www.leweschamber.com inquiry@leweschamber.com 120 Kings Hwy., P.O. Box 1 Lewes, DE 19958 Greater Millsboro Chamber of Commerce Carlene Roche 302-934-6777 302-934-6065 fax www.millsborochamber.com info@millsborochamber.com 102 Washington St., Suite 6 P.O. Box 187 Millsboro, DE 19966 Rehoboth Beach - Dewey Beach Chamber of Commerce & Visitor Center Carol Everhart 302-227-6446 302-227-2233 ext. 13 302-227-8351 fax www.beach-fun.com carol@beach-fun.com 501 Rehoboth Ave. Rehoboth Beach, DE 19971 Greater Seaford Chamber of Commerce Lynn Harman 302-629-9690 302-629-0281 fax www.seafordchamber.com admin@seafordchamber.com

Business Report | December 2017

304 A High St.- Suite 5 Seaford, DE 19973

270 Beiser Blvd.

Dover, DE 19904

COMMERCIAL CLEANING SERVICES EASTERN SHORE CLEANING, LLC Chris and Sonice Lee (302) 752-8856 www.easternshorecleaning. com easternshorecleaning@ comcast.net

Delaware State Police Federal Credit Union Stephen Cimo 302-856-3501 ext. 120 302-856-2539 fax www.dspfcu.com scimo@dspfcu.com P.O. Box 800 Georgetown, DE 19947

EDUCATION Delaware Technical Community College Workforce Development and Community Education Christopher M. Moody, Director (302) 259-6330 302-259-6759 fax www.dtcc.edu/continuingeducation cmoody@dtcc.edu Carter Partnership Center 21179 College Drive Georgetown, DE 19947 FINANCIAL Bank of Delmarva Scott Rukowicz 302-875-5901 302-875-1766 fax www.bankofdelmarva.com srukowicz@bankofdelmarva. com 200 East Market St. Laurel, DE 19956 County Bank 7 Sussex County Locations 302-226-9800 302-226-3182 fax www.CountyBankDel.com 19927 Shuttle Rd. (Main Office) Rehoboth Beach, DE 19971 Del One Federal Credit Union 10 Statewide Locations Amy Resh 302-672-1492 302-739-1790 fax www.Del-One.org amy.resh@del-one.org

Dover Federal Credit Union Six Statewide Locations Deb Jewell 302-678-8000 www.doverfcu.com 1075 Silver Lake Blvd.

Dover, DE 19904 djewell@doverfcu.com FUNERAL SERVICES Watson Yates Funeral Home Gary Yates 302-629-8561 302-629-7961 fax Front & King St. Seaford, DE 19973 GRAPHIC/WEBSITE DESIGN Dean Design Marketing Group Stephanie Whitcomb 302-542-9550 www.deandesign.com thestudio@deandesign.com stephanie@deandesign.com 13 Water St. Lincoln, DE 19960 HEALTH Bayhealth Kent General Milford Memorial Pam Marecki 302-744-7013 302-735-3227 fax www.bayhealth.org pam_marecki@bayhealth.org 640 S. State St. Dover, DE 19901

Beebe Medical Center Christina Deidesheimer 302-645-3220 302-644-9032 fax www.beebehealthcare.org cdeidesheimer@beebehealthcare.org 424 Savannah Rd. Lewes, DE 19958 Nanticoke Health Services Sharon Harrington 302-629-6611 302-629-3211 fax www.nanticoke.org harringtons@nanticoke.org 801 Middleford Rd. Seaford, DE 19973 INSURANCE Farnell & Gast Insurance Joe Gast, CPCU 302-629-4514 302-536-6257 fax www.averyhall.com jgast@averyhall.com cwilliams-wroten@averyhall. com 500 W. Stein Highway Seaford, DE 19973 Lyons Companies David F. Lyons, Sr. David F. Lyons, Jr. Lew Harrington 302-227-7100 www.lyonsinsurance.com info@lyonsinsurance.com 19643 Blue Bird Lane, Unit 8 Rehoboth Beach, DE 19971 M Insurance William Biordi, owner 302-732-6655 302-732-6485 fax www.insuranceservices.com info@insuranceservices.com 32183-9 N. Dupont Blvd.

Savannah Square Shopping Center P.O. Box 8 Dagsboro, DE 19939 INTERNATIONAL BUSINESS World Trade Center Delaware Carla Sydney Stone

302-656-7905 wtcde.com 802 N. West St. Wilmington, DE 19801 INTERNET SERVICE & WEB PAGE DESIGN Delmarva Digital Tim Smith 302-875-7700 302-875-8288 fax www.ddmg.net ddmg.netsales@ddmg.net 220 Laureltowne Laurel, DE 19956 INVESTIGATIVE & DEBT COLLECTION SERVICES Mohr Investigative Services, Inc. James W. Mohrmann 866-370-1004 www.mohrinvestigations.com jmohrmann@mohrinvestigations.com 9 East Loockerman Street, Suite 201 Dover, DE 19901 JEWELERS Holland Jewelers 302-947-1200 Excellence since 1990!

20750 John J. Williams Hwy. Peddlers Village Lewes, DE 19958 www.hollandjewelersinc@ yahoo.com LEGAL Sergovic, Carmean & Weidman, P.A Attorneys At Law John A. Sergovic, Jr. Shannon D. Carmean Burton Seth L. Thompson Deirdre A. McCarthy Elizabeth Soucek David J. Weidman Shannon R. Owens 302-855-1260 302-855-1270 fax www.scdelaw.com 406 S. Bedford Street Suite 1 PO Box 751 Georgetown, DE 19947

Law Offices of Karen Y. Vicks, LLC 302-674-1100 888-598-8890 kvicks@vickslaw.com 500 W. Loockerman St. Suite 102 Dover, DE 19904 The Smith Firm Michael R. Smith, Esq. Chad R. Lingefelder. Esq. Blake W. Carey. Esq. 302-875-5595 302-280-6592 fax 8866 Riverside Drive Seaford, DE 19973 302-827-2046 fax 323D Rehoboth Ave. Rehoboth Beach, DE 19971 MARKETING & PUBLIC RELATIONS Hook PR Group Patricia V. Rivera 302-858-5055 www.hookpr.com patricia@hookpr.com 135 2nd Street, 2nd Floor Lewes, DE 19968 PRINTING & PROMOTIONS Rogers Graphics Darrell Fearin 302-856-0028 dmvprinting.com print@rogersgraphics.com 26836 Lewes Georgetown Hwy Harbeson, DE 19951 Print Shack Inc. 302-629-4430 302-629-4056 fax www.printshackde.com 9203 Brickyard Road Seaford, DE 19973 REAL ESTATE Callaway, Farnell and Moore, Inc. Office: 302-629-4514 Toll Free: 800-966-4514 www.cfmrealestate.com admin@cfmnet.com 27

500 W. Stein Hwy. Seaford, DE 19973 Coldwell Banker Resort Realty Skip Faust 302-227-5000 office 302-745-8764 cell 302-227-5008 fax www.skipfaust.com skip@skipfaust.com 20184 Coastal Hwy. Rehoboth Beach, DE 19971 The Real Estate Market Randy Hill, Broker 315 N. Central Ave. Laurel, DE 19956 302-877-8100 office 302-877-8111 fax realestatemarket.pro Randy@realestatemarket.pro STAFFING AGENCY Quality Staffing Services Susan Megarge, office manager 302-990-5623 ext. 21 302-990-5626- fax- attention Susan EasternShoreJobs.com susanm@qssjobs.com 308 E. Stein Highway Seaford, DE 19973

YOUR BUSINESS Include your business in this directory.

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Business Report | December 2017