MORNING STAR
Business Report
JUNE 2017
COMPLIMENTARY
• AGRICULTURE • TOURISM • HEALTH NEWS
RIBBON CUTTING - The Central Delaware Chamber of Commerce (CDCC) joined The Grey Fox Grille recently for a ribbon cutting ceremony. The Grey Fox Grille & Public House is a full service bar and restaurant serving an upscale take on American cuisine in a relaxed atmosphere. The Grey Fox also specializes in hosting unique events, such as wedding receptions or business meetings, and has extensive banquet and lunch meeting menus to help customize the occasion. The restaurant, located at 140 S. State St., in Dover, officially opened its doors for business in November 2015 after six months of renovations to revitalize the historic building, which was formerly home to the W.T. Smithers restaurant. The Grey Fox is 100 percent veteran owned by business partners Diana Welch, Ryan Webber, Carolyn Davidson, and James Davidson.
2
Business Report | June 2017
Publisher’s notes By Mike McClure
There is nothing like fresh food in the summer time. Growing up in Pennsylvania, we looked forward to corn, strawberry, blueberry, squash, and canteloupe season, just to name some of the large assortment of fresh produce available for consumption. Delmarva has a great tradition in the agriculture industry and now as an adult who enjoys cooking every now and then, I still look forward to the local season. We owe a great debt to those in the agriculture industry for their contributions to our communities and this month the Business
Report pays tribute to agriculture. All of the businesses featured in this month’s edition play a very important role in the industry. The Delaware Department of Agriculture has helped keep the state’s farming history alive by helping to protect the local farmland. In supporting local farmers, the agency has helped ensure that agriculture is one of Delaware’s top industries, now and in the future, as it has been for many years. Following in their parents’ footsteps, three sisters are keeping the family business going at King Crop Insurance, which is celebrating its 50th anniversary. Like the other businesses
featured, King Crop provides an important service to farmers. MidAtlantic Farm Credit has seen a lot of change in the area over the past 100 years on the Delmarva Peninsula. McClure Through the years the company has continued to provide support to the area’s farming families. So, grab an ear of corn or a slice of watermelon and make a toast to all of the businesses and families who make life on Delmarva great through the agriculture industry. RIBBON CUTTING - The Lewes Chamber of Commerce joined The MAX Challenge of Lewes for a ribbon cutting ceremony to celebrate their grand opening. The MAX is a 10-week program designed to get members of any fitness level in the best shape of their lives with fitness classes and nutrition guidance. Pictured from left: Shawna Shomo; Cecelia Cardano; Lisa and Mark Cammy, owners; Michael Sammut; Mary Pat Shirey; Betsy Reamer, Lewes Chamber of Commerce. Photo by Sam Markman, Coastal Camera Club
How can we help you achieve your financial goals? Whether you’ve been in
Commercial Banking Lenders • Experienced Lenders
business for years or you’re
• Locally Made Decisions
interested in starting a new
• A Trusted Partner
venture, Shore United Bank has flexible loan products and terms to fit the growing needs
• Lines of Credit
of your business.
• Business Expansion Stephen Wright 302.284.1631
Brian Cannelongo 302.449.6320
John Augustus 302.284.1635
ShoreUnitedBank.com Shore United Bank has been rated as a superior 5-Star bank by Bauer Financial for strength, security and reliability. Rating current as of 12/13/16 based on 9/30/16 financial data
CONNECT WITH US:
3
Business Report | June 2017
CHAMBER LISTINGS
Chamber
Phone
Key Contact
Dues*
Members 800
539-9434
$211
Fax
Bethany-Fenwick Chamber of Commerce
539-2100
Kristie Maravalli
Delmar Chamber of Commerce
846-3336
Diane Johnson
$75
67
846-3336
Georgetown Chamber of Commerce
856-1544
Angela Emerson
$150
460
856-1577
Laurel Chamber of Commerce
875-9319
Jeff Roberts
$130
175
280-6365
Lewes Chamber of Commerce
645-8073
Betsy Reamer
$210
432
645-8412
Milford Chamber of Commerce
422-3344
Jo Schmeiser
$165
310
422-7503
Millsboro Chamber of Commerce
934-6777
Amy Simmons
$150
170
934-6065
Milton Chamber of Commerce
684-1101
Lisa Sumstine
$150
120
684-1101
Rehoboth-Dewey Chamber of Commerce
227-2233
Carol Everhart
$220
1,303
227-8351
Greater Seaford Chamber of Commerce
629-9690
Lynn Brocato
$150
359
629-0281
Central Delaware Chamber of Commerce
734-7513
Judy Diogo
$260
1,000
678-0189
Delaware State Chamber of Commerce
655-7221
Chuck James
$315
2,000
654-0691
Delaware Small Business Chamber
482-2120
Bob Older
$285
215
Delmarva Black Chamber of Commerce
450-4501
Clay Hammond
* Annual membership cost based on businesses with fewer than 10 employees. For Delaware State and Central Delaware chambers membership cost figure is for 1-5 members.
Strategic Tax Planning Audit Services Profit Analysis Fraud Protection
Business Valuation Human Resource Consulting Forensic Accounting Litigation Support
www.horty.com • 302.652.4194 Horty & Horty, P.A. • Certified Public Accountants 503 Carr Road, Suite 120 • Wilmington, DE • 19809 • 302.652.4194 3702 North DuPont Highway • Dover, DE • 19901 • 302.730.4560 4
Business Report | June 2017
inside June 2017
ANNIVERSARY- King Crop Insurance celebrates its 50th anniversary. Page 19
SPECIAL OLYMPICS- Ride the Tide raises over $60,000 for Special Olympics. Page 15
Features 4 - Chamber Listings 6 - Business Digest 8 - Personnel 10 - Health 14 - Tourism Column 26 - Business Licenses 28- Marketing Column 30 - Business Directory
June Theme: Agriculture 18- Department of Agriculture 19- King Crop Insurance 20- Farm Credit July Theme: Education Contact Chris Redman at (302) 629-9788 or credman@ mspublications.com.
HOME AWAY FROM HOME- The John B. Parsons Assisted Living Community, which is run by Harrison Senior Living, offers its residents a home away from home. Story on page 16. Photo by Ronald MacArthur
5
Business Report | June 2017
BUSINESS DIGEST
CB Resort Realty is recognized
Agents Lee Johnson, Tony Favata and Skip Faust
Riddle joins community bankers in a meeting with President Wm. Jack Riddle, President of Community Bank Delaware, Lewes, joined 100 community bankers and the Independent Community Bankers of America® (ICBA) May 1 for a meeting with President Donald Trump at the White House as part of the 2017 ICBA Capital Summit. The meeting focused on addressing regulatory burdens to help community banks lend to small businesses. “Community Bank Delaware is committed to being a reliable building block for Sussex County. Regulatory burdens affect our ability to serve our customers, make loans and create jobs. Attending the ICBA Capital Summit to advocate on behalf of our industry is a way that we can promote local economic growth” said President Jack Riddle. More than 1,000 community bankers were in Washington for the ICBA’s Capital Summit to discuss critical issues facing community banks and their communities. Included in the discussions was ICBA’s Plan for Prosperity—a progrowth platform to eliminate unnecessary regulatory burdens that inhibit lending and innovation for community banks.
Iron Source named provider
Dover International Speedway and Iron Source, a Delaware-based construction equipment company, have reached a multi-year corporate partnership agreement. The agreement with Iron Source, which has offices in Georgetown and Smyrna, makes the company the “Official Equipment Rental Provider of Dover 6
Business Report | June 2017
Coldwell Banker Resort Realty has received corporate accolades from Coldwell Banker Real Estate LLC with the announcement of their International Awards. Recognized as one of Coldwell Banker Real Estate LLC’s longest franchises, Coldwell Banker Resort Realty first affiliated with the Coldwell Banker brand in 1983. Coldwell Banker Resort Realty has been named number one company in Closed Adjusted Gross Commission Income for 2016, for the State of Delaware for the Coldwell Banker franchise system. Skip Faust of the Rehoboth Branch has been named number one agent for his 21st year. For the first time in company history, the Seaford Branch of Coldwell Banker Resort Realty was recognized with the International Sterling Society office award for exceeding 370 transaction sides. This award was given to only 179 of the 3,000 offices worldwide. Additionally, for the second year, Lee Johnson of the Seaford Branch was presented with the International President’s Premier Award. This award is based on units sold and places Lee among the top one percent of all sales associates worldwide.
For their 2016 production, Skip Faust, Rick Bennett and Tony Favata were recognized with the Coldwell Banker International President’s Elite designation, distinguishing them within the top two percent of all Coldwell Banker sales associates worldwide. Bennett has been licensed in Delaware since 1995 and serves as the broker and manager of the Seaford Branch office. Tony Favata works in the Milford Branch office. Receiving the International President’s Circle Designation for her achievements in 2016 was Debbie Brittingham. This places her among the top six percent of all sales associates worldwide. Receiving the International Diamond Society Designation for her achievements in 2016 was Beth Dorman. This places her among the top 11 percent of all sales associates worldwide. Receiving the International Sterling Society designation, placing them in the top 17 percent of all sales associates worldwide for their achievements in 2016, were Dennis Barnes, Dana Caplan, Rachael Carey, Dolores Desmond, Terri Favata, Christine Grace, Scott Reagan, Ruth Sivils and Ben Steward.
Data released recently by the Sussex County Association of Realtors (SCAOR) reveals a steadily strengthening local real estate market, with nearly all sectors showing modest gains over the same period in 2016, and the highest residential sales volume in a first quarter within the last 10 years. Thus far, 1,020 residential homes were sold in Sussex County for a total of more than $338 million. This represents a 22 percent increase in the number of homes sold and a 10 percent increase in average sales price over the same period a year ago. “There’s no questioning the fact that the first quarter of this year has been especially strong, with many more buyers entering the market,” says Brigit Taylor, SCAOR’s 2017 president. “With the highest first quarter residential sales volume in over a decade, we feel this market is only going to continue strengthening moving forward. As industry professionals, we’re definitely excited at what we’re seeing in Sussex County.” Home sales for the months of January,
February and March were especially strong in 2017. The average sale price of a residential home in Sussex County rose significantly compared to the first quarter of 2016. The average residential home price sold for $331,863 in the first quarter, compared to $300,638 last year. As of March 31, there was also a 35 percent increase in total volume over the first quarter of 2016 – Sussex County’s highest level in 10 years. This means that homes for sale are returning to pre-recession levels. “We always try to stay cautiously optimistic when it comes to the future, but the data continues to be strong and we look forward to a strong 2017 and beyond,” says Brigit. Commercially speaking, the first quarter of 2017 saw an increase in units sold over the previous year, but a decline in average sales price. Additionally, more than $4 million has been generated in commercial sales, and more than $30 million in sales of land. To view an extensive database of homes that are currently for sale in Sussex County, visit www.scaor.com.
International Speedway.” Iron Source sells and rents construction equipment such as chopsaws, generators, back-
hoes and excavators to construction, landscaping, government and industrial clients throughout the mid-Atlantic region.
Sussex real estate market sees gains
RIBBON CUTTING - The Central Delaware Chamber of Commerce held a ribbon-cutting ceremony recently to welcome Give Something Back at Caesar Rodney High School in Camden. Give Something Back is a national organization devoted to mentorship and college scholarships for students facing economic adversity. The ceremony included Kent County’s Give Back scholars of the class of 2019, who were accepted last spring, and the class of 2020, who were accepted on April 15. Upon graduation from high school, these 9th and 10th graders will attend the University of Delaware for four years at no cost for tuition, fees, room and board. Give Something Back has scholars in Kent County at both Caesar Rodney High School and Smyrna High School. For more information about Give Something Back or to become a mentor, visit /www.giveback.ngo/mentors/ or call 609-281-5749. Photo by Dave Chambers, Caesar Rodney High School
RedBull comes to Seaford RedBull has expanded their distribution hub in Seaford. Devreco, LLC, a locally owned and operated full service development company, was able to assist RedBull by acquiring 105 Park Ave., a 36,000 square foot warehouse in Seaford’s Industrial Park. Devreco is renovating a large portion of the building into an office/warehouse for RedBull. “We facilitated the Red Bull RFP process, negotiated the lease and designs for 15,000 square feet and took care of attaining all required permitting and approvals,” said Chris Gilkerson, principal of Devreco. “We are now in the construction phase of the project and renovating the space to include a modern office fit-out, full tenant separation walls and an additional drive-in door for the warehouse portion of their space.” “This property has not been heavily occupied for quite some time,” said Dolores Slatcher, Seaford City Manager. “We are excited for the redevelopment of the property and the new tenant that will bring new jobs to the city.”
Investing in you since 1896! Crystal Hudson
Scott Rukowicz
Jim Johnson
Karen Turner
Our banking professionals have gained a lot of knowledge over the years, but the most important thing they’ve learned about is you.
Call us, or stop by a branch.
We’d love to talk WWW.BANKOFDELMARVA.COM
410-548-7892
EQUAL HOUSING
LENDER
7
Business Report | June 2017
Fortner joins Aquacare
Aquacare Physical Therapy welcomes Kelly Fortner MSPT/ Pelvic Floor Clinical Specialist to its Millsboro and Seaford locations. Kelly, who is originally from Easton, Pa., received her bachelor’s degree in clinical Fortner science with a minor in psychology from Ithaca College. She received her doctorate in physical therapy from Ithaca College in 2008. She has been practicing physical therapy for nine years with a specialty in women’s and men’s pelvic health for the past eight years. She is CAPP-Pelvic certified (Certificate of Achievement in Pelvic Physical Therapy) by the APTA and is working towards her CAPP-OB (Certificate of Achievement in Pregnancy/Postpartum). Kelly also works with all orthopedic conditions.
Rice joins Shore Bancshares
Matthew Rice has joined Shore United Bank as assistant vice president branch manager of the Milford office. Prior to joining Shore United Bank, Rice worked at PNC as the assistant branch manager in Lewes. He Rice has 13 years of retail banking experience. Rice resides in Rehoboth Beach.
PERSONNEL FILE Mears joins Shore United Bank
W. Thomas “Tom” Mears has joined Shore United Bank as a market executive. Tom will be responsible for business development on the Lower Eastern Shore that includes Worcester, Wicomico, Somerset Mears counties of Maryland and Accomack, Va. He will lead a team of commercial banking professionals at their new Loan Production Office located in West Ocean City, Md. Mears is a graduate of Virginia Polytechnic Institute and State University and holds a bachelor’s degree in economics. He is also a graduate of the University of Maryland Banking School, University of Oklahoma Commercial Banking School and Leadership Maryland. Prior to joining Shore United Bank, Mears worked at Hampton Roads Bankshares Inc., as the president of commercial banking. He began his career in banking in 1989 as a management trainee with Peninsula Bank, later known as Mercantile Peninsula Bank, where he held various leadership positions. Tom resides in Berlin, Md. with his wife, Laura, and their two sons, Davis and Will.
New economic development director William F. Pfaff has been named Sussex County’s new economic development director, restoring the position after a months-long vacancy following the passing last year of then-economic development director Melody
Booker-Wilkins. Pfaff, of Millsboro, was chosen from a field of 19 applicants. He brings more than 35 years of experience working in the local economy, first as a small business owner and most recently Pfaff as a business liaison through a statewide public-private partnership. Pfaff, who holds a bachelor of science degree in business administration from York College of Pennsylvania, comes to county government from the Delaware Small Business Development Center. Since 1993, he has served as local director, building the Sussex County office from the ground up. Pfaff served briefly as a program developer at Delaware Technical Community College’s Owens Campus; for the 11 years preceding his Del Tech service, he owned and operated a local Sears Roebuck & Co. franchise. Pfaff will lead the county’s economic development efforts and continue to serve as a resource to employers and those interested in doing business in Sussex County. “It has been my honor to work with the Sussex County business community for most of my career, and I look forward to the new challenge ahead as economic development director,” Pfaff said. “Sussex County has an excellent track record for providing a pro-business climate, and I am anxious to be a catalyst that will help create jobs for our residents.”
RIBBON CUTTING - Members of the City of Seaford, Downtown Seaford Association, the Greater Seaford Chamber of Commerce, along with Sussex County Council President, Mike Vincent welcomed Carolyn Nelson, owner of The Oak & the Owl Gift Shop at her ribbon cutting. The gift shop is located at 413 High St., Seaford. 8
Business Report | June 2017
Earn prizes while you save at Del-One Delawareans who want to save money will have access to new rewards. Gov. John Carney signed a bill into law on May 2, allowing financial institutions to offer cash prizes to savers who make regular deposits into their accounts. Del-One Federal Credit Union will launch a prized-linked savings program throughout its 10 branches across the state. Savers will start out with a small deposit into a savings account; each time they add to it, their chances to win one of many cash prizes increases. The bill signing was held at the Del-One Federal Credit Union branch at 150 E. Water St., Dover. “Delawareans across all income levels are facing a significant level of financial volatility and come up $1,800 short when faced with a large, unexpected expense,” said Gov. John Carney. “This program is a great way to save and possibly get rewarded with a cash prize for doing so.” Delaware will become the 15th state to launch this “prize-linked savings” program and the 22nd state to pass legislation allowing financial institutions to participate. Del-One will be the first financial institution in Delaware to offer the program. The program is currently in development, and the opening date will be announced on DelOne’s website, www.del-one.org. In Michigan where the program started in 2009, 60,000 people have saved over $140 million with an average account balance of $2,000. $tand By Me, a statewide financial empowerment partnership administered by the DE Department of Health and Social Services and United Way of Delaware, is supporting this effort as part of its work to increase financial well-being for all Delawareans. For more information, visit www. del-one.org or www.standbymede. org/save.
Pictured from left with Delaware Governor John Carney (signing the bill): Representative Sean Matthews, Senator Bryant Richardson, Senator Bryan Townsend, Delaware Health & Social Services Cabinet Secretary Dr. Kara Odom Walker and Del-One CAO Stephanie Preece.
June 2017 CALENDAR June 3 - Tour of Georgetown Visit five sites in Georgetown and receive discounts at area businesses. Presented by Community Organizations of Georgetown, Non Profit Alliance. First Saturday of each month through September. (302) 856-7391 June 3 - Economic Development Council 12 noon; Georgetown Wesleyan Church - Gene Dvornick presents Downtown Development of Georgetown. Lunch sponsored by Jim Provo of Small Business Development. June 7 - Board of Directors 4 p.m.; Chamber Office June 14 - Chamber Breakfast 7:45 a.m.: Held at the Del Tech Carter Partnership Center - room 536- Special presentation - Jay Bachman of the Insurance Market - American Health Care Act. RSVP by Tuesday, June 13th (302) 856-1544. June 21 - Chamber Mixer 4:30 p.m.; at the Brick Hotel rooftop.
Call Us If You Want to Grow Your Business
302-856-1544
302-856-1577 Fax
827 East Market St., P.O. Box 1, Georgetown, DE 19947 info@georgetowncoc.com ~ www.georgetowncoc.com 9
Business Report | June 2017
HEALTH
Moving?
BAYHEALTH HONORED - As part of National Donate Life Month in April, Bayhealth and other local healthcare organizations were honored by the Gift of Life Donor Program during the third annual Donate Life flag raising ceremony at Bayhealth Hospital, Kent Campus. Through Donate Life Month, Bayhealth and the Gift of Life Donor Program honor those of who have donated and encourage others to register as organ, eye, and tissue donors. Officials from Nanticoke and Christiana Care were on hand for the event to be honored along with Bayhealth for the strides made to improve organ donation processes. Visit donors1.org to register as an organ donor.
Contact us with your
Change of Address Call 302-629-9788 or email credman@ mspublications.com 10
Business Report | June 2017
PATRIOT AWARD - The Patriot Award recognizes supervisors of military staff for support provided to the nominator through flexible schedules and time off prior to deployment and after deployment. Spouses of service members are also eligible to nominate their supportive supervisor. Bayhealth Respiratory Therapist Jennifer Durham (left) nominated Bayhealth Hospital, Kent Campus Respiratory Care Manager Nicole Jackson, RRT, (center) for the award. Durham’s husband serves in the US Air Force as a 512 wing commander. “My husband was stationed in Washington, D.C. for two years,” Durham said. “Nicole worked with me on my schedule so I could have off when his schedule was open for us to spend time together.” Durham and Jackson are pictured with Frank B. Ingraham Jr., chair of the Delaware Employer Support of the Guard and Reserve.
HEALTH
Diagnosis, treatment of sleep apnea By Kunal Agarwal, MD Director
of the Nanticoke Sleep Disorder Center, Seaford
Sleep is a biological requirement. It is an active process that energizes and restores our brain and body. Therefore, it is essential to our health, productivity, safety and quality of life. In order to function and live at our best, sleep is as necessary as the water we drink, the air we breathe and the food we eat. Sleep apnea is the most common type of sleep disorder which can impact your ability to reenergize and function daily. Obstructive sleep apnea causes you to stop breathing during sleep. This occurs due to the tissue in the back of the throat collapsing because of one’s anatomy and genetics. The airway repeatedly becomes blocked, therefore decreasing the amount of oxygen that reaches your lungs. These pauses in breathing, known as apneas, may last for at least 10 seconds or more. This has been associated with loud snoring or gasping for air. Your brain and body become oxygen deprived and you may unknowingly wake up – often several times a night. Over 80 percent of people remain undiagnosed with sleep apnea. It affects 1-6 percent of adults and two percent of children. Risk factors for sleep apnea include: male gender, over the age of 40, increased neck size, excess weight, high blood pressure, family history of sleep apnea, smoking and alcohol use, small airway, and ethnic origin (Asian, African American, or Hispanic). Common symptoms of sleep apnea include excessive sleepiness, nonrestorative sleep, disruptive sleep, concentrating difficulties, insomnia, morning headaches, dry mouth upon wakening, urinating in the night, heartburn, changes in mood, deceased sexual desire, and changes in cognition. In children,
additional symptoms may include bedwetting, attention deficit hyperactivity syndromes, poor school performance, and irritability. Long term consequences of untreated sleep apnea may increase risk or worsen: heart attack, high blood pressure, heart failure, irregular heartbeats, depression, obesity, stroke, diabetes, and motor vehicle accidents. It has also been associated with preterm birth, preeclampsia, premature delivery, and low infantile birth weight. A sleep medicine physician can diagnose sleep apnea using an in-lab sleep study or a home sleep apnea test. Sleep apnea is treated by using continuous positive airway pressure (CPAP) therapy, the first line treatment for sleep apnea in adults. First line treatment in children involves tonsils and adenoids
removal. Other treatment options include oral appliance therapy, weight loss, lifestyle changes, and/ or surgery. At the Nanticoke Sleep Disorder Center, patients will have access to proper diagnosis and management of common sleep disorders. Accreditation Dr. Agarwal by the American Academy of Sleep Medicine ensures highly qualified care, which is recognized on the national level. The Nanticoke Sleep Disorder Center is directed by Kunal Agarwal, MD, and is located within Nanticoke Memorial Hospital at 801 Middleford Rd., Seaford. For more information, call 302-536-5215.
Use KSI Cartridge Service and you’re doing
more than printing While saving up to 50% on your office imaging cartridges with KSI Cartridge Service, you’re also helping people with disabilities take pride in their community employment and inclusion. And you enjoy our 100% guaranteed quality and limited free delivery in Delaware.
Contact Barb to start saving today at 302-422-4014 Ext. 3126. Like us on Facebook
www.facebook.com/KSIWorks
11
Business Report | June 2017
HEALTH
Home health care joint venture
Bayhealth and BAYADA Home Health Care have announced a joint venture to enhance the delivery of home care services for patients living in central and southern Delaware. The BAYADA Home Health Care at Bayhealth becomes effective in late June. This joint venture comes as part of a growing trend in which hospitals are partnering with home care agencies that have the expertise and experience to manage care at home for patients who are at high risk for re-hospitalization. All Bayhealth Home Health Care employees will have the opportunity to join the BAYADA Home Health Care at Bayhealth team. Bayhealth Home Health Care employees who choose to stay within the Bayhealth system may consider a transfer to a comparable open position within Bayhealth. FOUNDATION DONATION - Students in the Owens Campus Practical Nursing Program recently collected toys, kitchen items, cleaning supplies, books, and craft items to donate to the Alana Rose Foundation. This foundation gathers a variety of items for the Ronald McDonald House of Delaware in Wilmington to help families whose children are being cared for at Nemours/AI duPont Children’s Hospital. The next collection at the Owens Campus will be in September. Pictured, nursing students in the Essentials of Maternal Child Health course with the items they gathered to donate to the Alana Rose Foundation. Top row, from left: Seth Kuchar, Maci Derrickson, Jasmine Nicholson, Shanice Smiley, and Kathleen Gearhart; middle row: Jamie Betts, Hanna Kaifer, Carrie Bullen, and Terri Brisbane; front row: Jennifer Zane, Hanays Haro-Purato, Nora Perez-Velasquez, Shaday Schoofield, Kathleen Esposito, and Mariya Soto.
BEEBE AUXILIARY DONATION - During its 81st annual membership luncheon on Tuesday, May 2, the Beebe Auxiliary pledged a five-year commitment of $1.8 million to the Beebe Building Expansion Plan, starting with this year’s check of $312,000, the largest single year gift ever. Each year at the luncheon, the auxiliary recognizes individuals who have given great support to Beebe and to the auxiliary. This year the auxiliary recognized Richard Derrickson and Sabrina Hill of Midway Realty, in addition to Linda Yekenchik, CHAM manager and ED Registration, for their outstanding contributions and skills supporting the auxiliary’s mission. Shown accepting the check from Beebe Auxiliary, from left: Jeffrey M. Fried, FACHE, president & CEO, Beebe Healthcare; Richard Schaffner, executive vicepresident and chief operating officer, Beebe Healthcare; Nancy Tartaglione, Beebe Auxiliary president; The Honorable William Swain Lee, chairman of the board of directors at Beebe Healthcare; and Judy Aliquo, president of the Beebe Medical Foundation. 12
Business Report | June 2017
Bayhealth named top performer
Bayhealth has been named a “Top Performer” for the Healthcare Equality Index 2017, the national LGBTQ benchmarking tool that evaluates healthcare facilities’ policies and practices related to the equity and inclusion of their LGBTQ patients, visitors and employees. One of the areas identified as needing room for improvement was providing additional resources and support for LGBTQ patients. To address this, Bayhealth has purchased special equipment to be used by Elsa Goldstein, MD, with Bayhealth Colon Rectal Surgery. The use of this new screening procedure benefits high risk individuals such as HIV-positive men and women, gay men and patients that are immunocompromised. This new procedure allows additional capabilities in delivering care. The new CARE Act will also help provide additional support and resources for LGBTQ patients and their care team. Lay caregivers are an added resource for patients to help support their physical, emotional, and spiritual recovery. This act allows hospital staff to understand and support patients’ preferences when it comes to care. The next step will be a survey for all staff which will help create a needs assessment, to continue the work already started.
HEALTH
KING FAMILY DONATION - Through hard work and dedication, Reese and Catherine King built a successful farming operation in Laurel as well as a crop insurance business in Georgetown, the first in Sussex County. Daughters Nancy, Donna and Jackie now manage the family’s crop insurance business. The King family has strong roots in Sussex County and has continued to be very supportive of Nanticoke Memorial Hospital. Daughter Bonny, RN, is the Trauma Program manager at Nanticoke. On March 30, Nancy, Bonny, Donna and Jackie presented a check in the amount of $1,500 from the Catherine D. King & Edwin Reese King Fund, part of the Delaware Community Foundation. This donation will benefit the Emergency Department at Nanticoke Memorial Hospital. Pictured: Renee’ Morris, executive director, Nanticoke Health Services Foundation; Donna King; Steve Rose, RN, MN, president/CEO, Nanticoke Health Services; Bonny King, RN, Nanticoke Trauma Program manager; Nancy King; Jackie King and Penny Short, RN, COO/ CNO.
Risk Control
EXPANSION DONATION - Nick Lambrow, regional president of M&T Bank, presented a $75,000 expansion campaign gift recently to Tommy Cooper, board chairman of the Beebe Medical Foundation. Pictured from left, in front: Tommy Cooper, Beebe Medical Foundation Board chairman; Judy Aliquo, Beebe Medical Foundation president & CEO; Jeffrey M. Fried, FACHE, president & CEO of Beebe Healthcare; and Nick Lambrow, regional president of M&T Bank. Middle: Dan Urgo, vice president, Wilmington Trust Wealth Advisory and Mike Gast, vice president, M&T Commercial Banking. Back: Paul Pernice, chief financial officer, Beebe Healthcare and Tom Protack, vice president of development, Beebe Medical Foundation.
Captives
Workers Compensation
lyonsinsurance.com Wilmington 302.658.5508
Rehoboth 302.227.7100
13
Business Report | June 2017
TOURISM
Enjoy farm experiences in Southern Delaware With the start of the growing and tourist seasons upon us, it seems like a good time to update and reiterate some of the information about agritourism that we first shared in this space a couple of years ago. Visitors are often surprised to find that there’s so much to do, see, and enjoy in Southern Delaware beyond our incredible five star beaches. Visiting travel writers we’ve hosted over the last few years have been completely blown away by the impressive number and remarkable quality of our arts and entertainment practitioners, attractions, venues, and activities; by the quality and quantity of dining options along our Culinary Coast™ and throughout Southern Delaware; by our many museums and historical sites; and by the outdoor adventure options available all over the county - not just at the beaches. That said, one thing that is immediately obvious to visitors as they travel through Sussex County is that our area is largely agricultural. To encourage our visitors to enhance their time here with a variety of authentic Sussex County experiences,
Southern Delaware Tourism includes a “Farm Adventures” page on our website at visitsoutherndelaware.com/side-trips/farm-adventures. In creating the page, we compiled a list of the many local venues that offer farm experiences to visitors. The list includes farm stores, creameries, plant and flower farms and nurseries, animal farms, wineries, and u-pick operations. The page also links to our Farmers Market page; after all, every day of the week from spring through fall, there is at least one farmers market open in Sussex County. Today, we are seeing an increasing focus on healthful eating and locally sourced foods and a growing trend toward travelers layering their vacations with local explorations and authentic experiences including cultural, culinary, outdoor adventure, and nature-based offerings. These make the high visibility and accessibility of Sussex County’s agricultural interior a huge bonus for our local tourism industry, our farms, our visitors, and for all of us, too. If you own an agricultural operation and are considering adding an event venue, farm adventure, or agritourism component to it, there’s a lot to think about. What type of
attraction would work best for your operation and location? What about insurance and liability issues? How about zoning? What about financial and time constraints, marketing strategies, necessary facilities, etc.? Fortunately, because agritourism has been a growing trend for years now, there are resources that can be quite helpful, including the Delaware Agritourism Association (visitdelawarefarms. com.) The association was founded in 2004 and represents authentic farms, gardens, and educational sites that present activities where visitors can learn and have fun. Members represent a wide variety of family farms throughout Delaware that invite the public to visit and learn more about agriculture, take part in an event, or purchase an item grown on the farm. The association’s vision is to promote Delaware’s proud agricultural history by offering our neighbors and visitors a diverse range of authentic on-farm experiences. Remember, if you have (or create) an agritourism attraction and would like to get the word out, let Southern Delaware Tourism know so we can add your location to our Farm Adventures webpage. Call 856-1818 or email us at tinac@visitsoutherndelaware.com.
The newest edition of Delaware’s statewide travel guide will help people coming to Delaware plan their best visit yet. “Our goal since the roll out of the Endless Discoveries campaign has been to make people stop and say, ‘Wow, I can’t believe that’s in Delaware,’” said Linda Parkowski, Delaware Tourism director. “We know the new travel guide will do that – along with TV, online and print advertising that is also new this year. The informational and inspirational content will help visitors put together better trips and take in more
of what Delaware has to offer.” Special sections include: top 5 things to do, full-day, regional itineraries, musts by traveler type, discovering your beach style, seasonal adventures, focuses on major activities and much more. The content, layout, format and info provided in the 2017 guide were based on feedback provided directly from Delaware’s target tourism audience. Survey results showed travel guide readers wanted large and inspirational photography, a magazine-sized book and more vacation ideas
without advertising. Each time the Delaware Tourism Office has published a new guide demand has increased. The most recent version of the guide was so popular a reprint became necessary. DTO first printed 150,000 copies then did a reprint of 200,000. Between 2014 and 2017, the office distributed 328,000 guides to locations in and out of Delaware. As Delaware’s popularity as a vacation spot grows, Parkowski expects the new guide, which vendors on the state marketing contract helped create, to perform even better. The tourism office’s initial printing this time is 500,000. Better informed travelers will strengthen tourism’s positive impact on the Delaware economy. Tourism contributed a record $3.1 billion to the state GDP in 2015. Delaware also hit records for visitation (8.5 million visitors), tax revenue ($486 million) and jobs in the sector (42,000). Copies of the new guide are available for free at travel plazas and welcome centers along the I-95 corridor, airports in Philadelphia and Baltimore and consumer trade shows. Travelers can also order a free copy at www.visitdelaware.com/travel-guide.
By Tina Coleman
Southern Delaware Tourism
Visit Delaware releases new guide
H ave You B een D en ied SocialSecu rity or Veteran s’D isability B en efits?
W e C an H elp!
L aw O ffices ofK aren Y.V ick s,L L C 500 W .Loock erm an Street,Su ite #102
D O V E R 674-1100 Toll Free
888-598-8890
e-m ail:k vick s@ vick slaw .com 14
Business Report | June 2017
RIDE TO THE TIDE - On Sunday, April 30 a sold-out field of 1,000 motorcycles and more than 400 passengers rode from Rommel Harley Davidson in Smyrna to Jake’s Seafood in Rehoboth Beach as part of the 11th annual Ride to the Tide to benefit Special Olympics Delaware. The event, sponsored by Delmarva Power and the Blue Knights - Chapter 1, raised more than $60,000.
Big additions to Delaware
Seashore State Park kick off summer Summer is ready to heat up at Delaware Seashore State Park with brand new beach umbrellas and the grand opening of the Big Chill Beach Club. During a news conference recently, the Delaware Tourism Office (Visit Delaware) unveiled 50 new beach umbrellas available for rent at the park. DNREC’s Delaware State Parks announced the official grand opening of Big Chill, a full-service restaurant and bar built atop the park’s existing bathhouse, in late May. “Delaware’s beaches and state parks attract hundreds of thousands of visitors to our state, are key drivers of our $3.1 billion tourism industry and improve the quality of life for all Delawareans,” said Governor John Carney. “Through the dedicated and effective work of the Delaware Tourism Office and Delaware State Parks, we con tinue to position Delaware as a leading vacation destination, and attract even more visitors and growth to our great state.” The umbrellas are emblazoned with the
Continued on page 18
Fire Alarm Monitoring without phone lines
IntelliNet
Telephone
1-3 seconds
45 seconds
IntelliNet’s multi-path mesh radio is todays fastest, most reliable, alarm signaling solution available.
Save thousands* on your fire alarm communications with IntelliNet IntelliNet mesh radio is a UL listed, NFPA compliant, mult-path communication & signaling method for security, commercial fire, and other critical conditions.
800-244-2261 Call or visit us @
www.securityinstrument.com
Securing what matters since 1960
* When compared to phone line costs
Wilmington 302-633-5621 • Milton 302-645-2212 • Dover 302-764-2212 15
Business Report | June 2017
COVER STORY
Harrison Senior Living provides home away from home John B. Parsons Assisted Living recognized as a leading senior living community By Carol Kinsley
The folks at Harrison Senior Living know “there’s no place like home,” but when you can’t be home because of illness, injury or disability, they try to make their facilities the next best thing. The John B. Parsons Assisted Living Community in Salisbury is recognized as one of the leading senior living communities on the Eastern Shore of Maryland, and Harrison House of Georgetown has provided outstanding skilled nursing and rehabilitation services to residents of Delaware for more than 30 years. “These communities are set up to be as home-like and accommodating as possible,” said Amber Stevens, Executive Director at the Parsons community. For any of its facilities, the mission of Harrison Senior Living is to provide: • Excellent healthcare by a professional experienced staff in an atmosphere of warmth and concern; • Opportunities to increase your peace of mind, maintain your dignity and define an exciting new way of life; and A home-like environment to share and create memories under a blanket of care and services. Nearly fifty years ago, James P. and Katherine Harrison, R.N., founded
Shown is the front view of the John B. Parsons Assisted Living in Community. Like the other Harrison Senior Living facilities, John B. Parsons looks to provide the comfort of home for those staying there due to illness, injury, or disability.
Harrison Senior Living with the purchase of a 17-acre farm in Christiana, Pa., where they built a skilled nursing facility. The first resident was James’ father. In 1977 a second facility was built in Snow Hill, Md., Katherine’s hometown. The family-owned company expanded again in 1983 with the purchase of the former Coatesville Hospital in Chester County, Pa., which was converted to a personal care and independent senior living apartment community. Impressed by the company’s reputation, the board of directors of what was then the John B. Parsons-Salisbury Home for the Aged approached the Harrisons,
Pictured is the John B. Parsons home in Salisbury. The facility provides excellent healthcare in a home-like environment. 16
Business Report | June 2017
who agreed to take over that assisted living facility under a five-year lease. In 1989, they purchased the mansion, which had been built in 1904 for the daughter of a former Maryland governor and was expanded as a residence for war widows by businessman John B. Parsons in 1919. In his honor, the Harrisons maintained the name of the 49-bed facility as John B. Parsons Assisted Living Community. The estate, once “one of the handsomest in Salisbury,” was renovated with modern amenities and larger rooms without changing its historical ambiance. The interior is decorated with fine art and antiques as one might expect in a 113-year-old mansion. The welllandscaped grounds may be enjoyed from cozy sun rooms or rocking chairs on a covered porch; feeling more as a large bed & breakfast than an assisted living facility. “One of the Harrison’s grandsons is a registered landscape architect and has seen to it that there is a beautiful courtyard, potting shed and even a vegetable garden that the residents maintain,” Stevens said. He is now the company’s CEO and took that position to ensure the organization maintains the same commitments to quality originally instilled by his grandparents. Residents dine in the original, intimate dining room, attended by wait staff as in any fine restaurant, with high quality, local cuisine prepared by their own chef. The menu for a recent luncheon included fried soft shell crab sandwiches. Staff is available 24 hours a day to assist with activities of daily living, medi-
cation management and a helping hand when needed. Rehabilitation services are available on site and chauffeured transportation services are provided by staff with a smile. The home is situated right in the heart of downtown Salisbury, within walking distance of the public library and downtown plaza. “The residence is extremely affordable, compared to other largefacility competitors,” Stevens said. In some cases, spouses have moved in also, either sharing a room or in a separate apartment. The facility has even enabled inseparable siblings to continue cohabitating. Residents may come and go as they please. Some drive, manage their own finances and medicines, but no longer have to deal with cooking, cleaning and yardwork. “We are as accommodating as possible so our residents can have the freedom to live their lives with independence and flexibility,” Stevens added. Parsons even has a “house dog” and two house cats. A rescued English setter mix named Henry was adopted as a Christmas gift for residents two years ago. Two kittens, “Macaroni” and “Cheese,” were born on the property and live in the memory care neighborhood. With prior approval, pets can move in with residents. Lots of families visit with pets, Stevens said. One daughter comes every day with her Bichon Frise, Lillie, to visit her mother. Harrison House of Georgetown offers even more skilled nursing care and is designed for shorter term rehabilitation stays, although it does also offer one of the state’s largest secured memory care units. The 139-bed community has been designated a “Best of Delmarva” care provider and is recognized by referring hospitals for its excellence. Aligned with Beebe Healthcare, the Georgetown team meets with the post-acute hospital team monthly to ensure top performance. A team of licensed healthcare professionals works directly with residents, their families and their physicians to create an individual plan of care for each resident. In addition to skilled nursing, certified therapists are available to provide state-of-theart physical, speech and occupational therapy programs, with a goal of help-
The deck at the John B. Parsons Assisted Living Community is shown. The mansion was built in 1904 for the daughter of a former Maryland governor and was expanded as a residence for war widows by businessman John B. Parsons in 1919.
ing residents regain their full potential and independence. They even now offer VitalStim therapies for those recovering from strokes. “If you’ve had a hip replaced, Harrison House won’t feel like a nursing home. You know you’re not staying,” Stevens said. “It looks like a big hotel, with a cathedral ceiling, a private dining room with menus from which you can order home-cooked meals, restaurant-style.” All long-term rooms and common areas there are being renovated for a fresh appearance. The warm and welcoming facility has large windows and sun-washed interiors and lovely gardens that provide an ambiance of healing,
hope and vitality. The gardens and views from each window are not just a hallmark of Harrison Senior Living for their beauty but are carefully designed for their natural effect on the healing process, which has been scientifically proven through a number of studies. Activities, programs, events and outings are planned and guided by a nationally certified activities director. Friendly, caring staff members attend to the smallest details to support the highest quality of life for residents. For more information on either facility, visit www.harrisonseniorliving. com. For John B. Parsons, call (410) 742-1432. For Harrison House in Georgetown, call (302) 856-4574. 17
Business Report | June 2017
Delaware Department of Ag continues to support farmers By Michael Scuse
Secretary of Agriculture, State of Delaware
Agriculture has played a prominent role in Delaware’s history and remains one of our top industries. With productive soils, mild climate, an abundant water supply, and dedicated family farms, our farmers produce a variety of fruits and vegetables that we all enjoy. Delaware boasts nearly 100 seasonal and year-round roadside farm stands and 25 community farmers’ markets that provide the freshest local produce – ranging from asparagus and strawberries in the spring to summer watermelons and sweet corn, to apples and pumpkins in the fall. Many markets provide value-added products, such as jams and jellies. Delaware also has several creameries with homemade ice cream and milkshakes. You can find a complete listing of these markets at de.gov/buylo-
cal. Family farms are the backbone of Delaware agriculture – over 99 percent of Delaware’s farms are family owned. These farms produce, in addition to fresh fruits and vegetables, a wide variety of crops, including over 175,000 acres of corn and soybeans to feed our thriving poultry industry (Sussex County leads the nation in broiler production). Delaware farms also grow vegetables for processing – including lima beans and peas. Our farmers harvest more acres of lima beans than any other state (over 13,000 acres). The Delaware Department of Agriculture helps support our farmers to ensure farming continues in our state for future generations, including through the Farmland Preservation Program which has protected nearly 25 percent of our state’s farmland. Visit a farmers’ market or an on-farm market this summer to purchase fresh fruits and vegetables!
Go fresh. Go local. Find Delaware’s freshest, tastiest produce and other items from our familiy farms.
de.gov/buylocal
18
Business Report | June 2017
Continued from page 15
Visit Delaware logo and website, as well as the Delaware State Parks’ logo. They serve as a reminder to beachgoers of how much there is to do in the state and where to find information. “We’ve had so much success with our Endless Discoveries branding since it was introduced in 2015 – including it being ranked one of the top two statewide tourism efforts in the country,” said Linda Parkowski, Delaware Tourism Director. “These umbrellas are a strong addition to the campaign, which also grew with a new travel guide, a new television commercial and new print/online advertising this year.” La Vida Hospitality Group also Tuesday previewed the new Big Chill Beach Club. The addition to the state park features 360-degree views of the Atlantic Ocean, Indian River Inlet and Indian River Bay from its large rooftop deck. It has a large, beach-themed “umbrella room,” fire pit, game area and more that create a family atmosphere for visitors. Big Chill is one of the largest public/private partnerships and capital investments in state parks history – more than $1 million. “By increasing the park’s visibility and providing new services and conveniences, DNREC’s Delaware State Parks, the Delaware Tourism Office and La Vida Hospitality Group are helping to ensure visitors to the beaches keep returning year after year,” said DNREC Sec. Shawn M. Garvin. “Delaware’s state park beaches are world-class. And the partnerships we celebrate today will help beachgoers experience the extraordinary beauty to be discovered at Delaware Seashore State Park.” “We are so excited to be opening and providing a new layer of fun to the experience of coming to Delaware Seashore State Park,” said Josh Grapski, managing partner at La Vida, which owns other beach area favorites, including Fork & Flask at Nage and Crooked Hammock Brewery and provides the food for Lefty’s Alleys and Eats. “This unique venue with its incredible views will be a wonderful amenity for the park.” “These partnerships are a clear example of why our state parks received the 2015/16 National Gold Medal Award for the best managed park system in the country,” said Ray Bivens, Delaware State Parks Director. “They’re providing innovative experiences for our visitors and showing, once again, how DNREC’s Delaware State Parks keeps its eye on the future.” For more information about things to do in Delaware, go to www.VisitDelaware.com. To learn more about DNREC’s Delaware State Parks, visit www.DEStateParks.com. And to see more of Big Chill, head to www. BigChillBeachClub.com.
King Crop Insurance celebrates 50 years By Rachel Farris
In 1967, Reese and Catherine King began serving neighbors and a network of farmers Reese knew in an office on a 100acre farm as the first crop insurance agency in Sussex County. Reese strongly believed in the future of crop insurance; however, he passed away just five years after starting the business. “Our father died in ’72, and [our mom] was left with two adolescents and a home and a farm on her hands, and a crop insurance business and another job,” said Donna King, one of Catherine and Reese’s three daughters who eventually took over the business. “In ’72, it wasn’t real common to see a single mother running a business, and she had the passion, the will, the gumption to make it work.” Catherine would take Donna and Nancy, her younger daughters, with her to visit farms in the area, while her oldest, Jackie, learned the business “from the ground up.” After attending the University of Delaware and majoring in agriculture, she worked in North Carolina for a regional crop insurance office before returning to King Crop Insurance in 1987 as a partner with her mother. Catherine retired in 2003; in 2006, Jackie invited Nancy to join her in the family business, and Donna joined them in 2011 (their nephew, Justin, also joined them recently to assist with clerical duties in the office). Donna and Nancy tend to run the dayto-day business, as well as visit and form relationships with their farmers, while Jackie works with the legislative side and can often be found in Washington advocating for Delmarva farmers’ interests. Jackie is actively involved with the Farm Bureau Foundation and speaking with staffers for various Ag committees. Nancy feels that voicing farmers’ concerns is an important part of what they do; they encourage their farmers to speak up as well and talk about the issues they face with legislators. With possible new policies to consider this year, “this is a very volatile time right now and a very uncertain time for a lot of the farming issues,” Nancy said. The sisters learned the importance of advocating for farmers and sharing their crop insurance stories from their mother as well. “She taught us a lot about doing that,” Nancy explained. “When Senator Biden was a junior senator and first got elected, my mother had him at her house many
times talking about farm related issues. We come from a long line of making sure that the voices are heard about the issues in the farming community.” Donna added, “We are very proud of what we do because we feel that it has made a difference.” Though it may take time to have policies changed to the degree they aim for, they do not stop pushing for it, she said. They also use a newsletter to help keep their farmers informed and to continue encouraging them to speak up. For example, February’s newsletter to their farmers discussed the upcoming 2018 Farm Bill. The first farm bill was introduced in 1933 during the Great Depression to assist struggling farmers. The 2014 Farm Bill is drawing to a close, Nancy explained, with the new farm bill entering into negotiations. Crop insurance falls under this legislation; it will also include such items as what FSA and conservation programs are available. It acts as a kind of safety net for farmers. “For planning purposes and for the farmer this is a critical period,” Nancy continued. “For the state of Delaware, the farming industry provides $8 billion to the economy of our state, so it’s significant. Our farmers are important.” A few months ago, farmers met with Secretary Michael Scuse and Representative Lisa Blunt Rochester, who has been appointed to the House of Representatives Ag Committee, which Nancy called “critical” for our region since “we have not had a person on the US House of Representatives Ag Committee since the civil war.” She explained that Maryland Senator Chris Van Hollen was also appointed to the Senate Ag Committee, the first time since 1922 that Delmarva has had representation on this committee. Normally, Nancy explained, the representation is overwhelmingly from the midwest, as is the Secretary of Agriculture. “President Trump has offered Governor Sonny Perdue from Georgia to be the next Secretary of Ag for the country,” Nancy said. “Georgia has a lot of similarities to us in terms of the number of crops that are grown in that state, so we’re hoping he’s got a lot of familiarity with what happens in our region and on the whole east coast actually, because we’re more than just corn and soybeans. We insure 11 different crops… So we’re kind of excited there’s going to be a Secretary of Ag that will represent a wider variety of farming diversification. Its not just corn, soybeans and wheat, which is
grown in the midwest.” This is another reason they encourage their farmers to reach out to their local representatives. “We have a passion to do that,” Nancy added. “From our background with our parents and particularly our mother, we have a passion for wanting to speak out about things that we see that aren’t right, that we want to see changed.” Their mother and their passion have led them to this milestone of 50 years in business. “[Our mother] worked very hard to make [the business] work, which in turn instilled that into each one of us,” Donna said. “She’s definitely a big, big part of everything that we do every day.” The other factor in their success is, of course, the farmers who support them. They plan to have a celebration and appreciation dinner for their insureds in November to let them know that they are appreciated. “They are a family to us,” Donna said. “We have a relatively large database of clients, and we work very hard at knowing each and every one of them. And this is just one simple way of being able to say thank you.”
CELEBRATING 50 Years
101 W. Market Street, Georgetown, DE 19947
302-855-0800
E-mail: agents@kingcrop.com www.kingcrop.com
Reduce Risk and Protect Your Farm Revenue
19
Business Report | June 2017
MidAtlantic Farm Credit: Bridging the gap in rural America for over 100 years On July 17, 1916, President Woodrow Wilson signed the Federal Farm Loan Act to increase the availability of credit to farming families by establishing 12 Federal Land Banks and the Farm Credit System. As Farm Credit co-operatives continue celebrate over 100 years of providing support, MidAtlantic Farm Credit is looking for new ways to bridge the gaps appearing within our rural communities. As one of the largest agricultural lenders on the East Coast – with 7 out of their 17 branches located on Delmarva – a common misconception about Farm Credit is that farm financing is the limit of their lending abilities. In addition to farm financing, they also offer crop insurance, equipment financing, and even home loans. As more and more buyers look for properties with large parcels of land, they often find themselves frustrated trying to work with regular banks. Whether it’s for farm use or to build a dream home in the country, buying agricultural land is different than residential properties. For most mainstream loan programs, the dwelling value of the home typically has to represent a certain amount of the total
appraised value of the property, causing issues for regular banks attempting to process large plots of land. Farm Credit makes it easy to obtain the perfect property and offers competitive pricing and interest rates without limiting your acreage. In an unpredictable industry, Farm Credit prides itself on providing a source of consistent and reliable financing to Delmarva’s hardest workers. One issue that has been facing agriculture for the last decade is that the average age of today’s farmer is climbing higher and higher. As tenured farmers approach retirement age, there are many questions to ask: Will the farm stay in the family? How do we make the transition from one family member to another? With a long history of working with farmers, comes the experience needed to provide the resources and connections to make that transition easier. And when the next generation is ready to step up to the plate, Farm Credit also offers an educational program, called AgBiz Masters, which teaches different aspects of running a farming operation from balance sheets to leadership, and everything in between,
making for a seamless transition. Growing rural America is a job we can all get behind, especially on Delmarva. According to the United States Department of Agriculture, there will be 60,000 jobs openings in the agriculture industry every year, which includes many jobs outside of traditional farming! In order to ensure a bright future for our rural and agricultural communities, Farm Credit created the Farm Credit Foundation for Agricultural Advancement that would create a lasting legacy for years to come. The scholarship program awards 10 scholarships worth $10,000 each to students residing in the MidAtlantic footprint that plan to pursue a career in agriculture. Seeing over 100 years of change across Delmarva, Farm Credit knows that there are many questions to answer and even more problems to solve. By building up our communities through good relationships, reliable financing, and supporting future generations in their fulfilling their dreams, Farm Credit is committed to supporting all of rural America and the beautiful Delmarva Peninsula they call home.
RIBBON CUTTING - The Central Delaware Chamber of Commerce (CDCC) joined Benton Law, P.A. for a ribbon cutting ceremony to celebrate their grand opening on Thursday, May 4. Attorney Arlene M. Benton has opened her own law firm to house her practice of 18 years, focused on commercial and residential real estate, business law and other contract-based legal scenarios. A Dover native, Arlene is a 1990 graduate of Dover High School, a 1994 graduate of the University of Delaware and a 1997 graduate of Widener University School of Law. Arlene and her husband Benjhe reside in Dover, with their two sons, Trace, 12, and Alex, 9. Benton Law, P.A. is located at 850 S. State St., Ste. 1 in Dover. 20
Business Report | June 2017
We’re here for you. Farm Credit continues to do what we’ve been doing for over 100 years—lending support to rural America. That’s because we’re a different kind of lender—we’re a cooperative. Since we’re owned by our borrowers, you can count on us being responsive to your changing financial needs. If you are looking for a home in the country, more land, a new stable or a horse for your kids (or for yourself), Farm Credit is here to lend support. Farm Credit. Made for you. Owned by you. Here for you.
888.339.3334 | mafc.com |
Lending support to rural America® 21
Business Report | June 2017
Allen Harim offers new scholarship A six-acre field of solar panels is now providing power to Allen Harim’s poultry processing plant in Harbeson. The company pledged to use some of the savings realized from the renewable energy project to create an endowed scholarship fund for the children of employees and growers to give them an opportunity to attend college. The 1.57MW, multi-million dollar solar project features 4,992 solar panels, and is projected to generate 2.3 million kWh of power each year, while reducing carbon dioxide emissions by 1,616 metric tons every year. The project was developed by Alternative
Energy Development Group from Berwyn, Pa., and is owned and operated by Onyx Renewable Partners. Allen Harim has agreed to purchase 100 percent of the power produced from the project under a 20-year power purchase agreement, and the system is live and interconnected to the Delmarva Power grid. At a ribbon cutting ceremony recently, Chris Fraga, founder and CEO of Alternative Energy Development Group, presented a check for $10,000 through the company’s Watts for Wishes charitable giving program to establish the Allen Harim Legacy Scholarship fund. Allen Harim will provide a $10,000
matching gift, and set up an endowed fund through the Community Foundation of the Eastern Shore. The Allen Harim Legacy Scholarship will provide $2,500 scholarships for children of employees and growers to attend college or trade schools. The company plans to use the savings from the solar project to grow the endowed fund to provide up to five scholarships a year. The deadline for application this year is June 2. Officials from APPI Energy, a commercial energy consulting group, also donated $1,500 toward the establishment of the fund.
The new Allen Harim Legacy Scholarship will provide $2,500 scholarships for children of employees and growers to attend college or trade schools. RIBBON CUTTING - The Chamber of Commerce for Greater Milford, along with City of Milford Mayor Bryan Shupe, CCGM Secretary Alicia Hollis, CCGM Ambassador Barbara Steele, friends and family celebrated a ribbon cutting and grand opening celebration recently for Cruise Planners, an American Express travel representative. Their office is located at 115A N. Walnut St., Milford. Pictured from left, front row: City of Milford Mayor Bryan Shupe; CCGM Executive Secretary Alicia Hollis; Owner/Operator Susan Austin; Marie Austin; Paul Friday. Second row: Barbara Austin; Dena Falini; Sylvia DiGirolomo; John Bechtold. Third row: Tami Harthan; Barbara Milligan; Deri Austin; Michael Moyer; CCGM Ambassador Barbara Steele. Fourth row: Bill Milligan; Jim Austin; Bill Noyes Jr.
22
Business Report | June 2017
NEW PARTNERSHIP - Del-One Federal Credit Union’s services are now available to Delaware Electric Cooperative members. The partnership between the two cooperatives will enable Del-One to work with Delaware Electric Cooperative employees to help them achieve financial literacy and freedom. Congresswoman Blunt-Rochester and Senator Carper attended a celebration recently at the newly renovated Milford branch of Del-One Federal Credit Union in honor of the new partnership.
Senator Carper announces new director of Kent County district office U.S Senator Tom Carper (D-Del.) announced Lauren Mincey has been promoted to director of the Kent County district office. Mincey previously served as Senator Carper’s state scheduler and executive assistant since 2014. During her tenure, Mincey coordinated all official business for the Senator in Delaware and helped ensure efficient operations between the Senator’s Washington, D.C. and Delaware offices. As Kent County director, Mincey will act as Senator Carper’s liaison in Kent County, creating and maintaining relationships with all local government, business, community and constituent groups, while also advising the Senator on community, state and local issues and events in and around the area. Before joining the Senator’s staff, Mincey worked for seven years at a nonprofit serving at-risk, runaway and homeless youth and young adults throughout the state of Delaware. Mincey has a bachelors in psychology from Wesley College and a masters in business administration from the University of Phoenix. She resides in Dover with her husband and three children.
Delbert the Del-One Duck with Congresswoman Lisa Blunt-Rochester and Senator Tom Carper
SERGOVIC CARMEAN WEIDMAN McCARTNEY & OWENS, P. A.
406 S Bedford St, Suite 1, PO Box 751 Georgetown, DE 19947-0751
Attorneys at Law
John A. Sergovic, Jr. Seth L. Thompson
Shannon Carmean Burton David J. Weidman Deirdre A. McCartney Shannon R. Owens Elizabeth L. Soucek Real Estate / Civil Litigation / Family Law / Wills & Estates / Probate / Guardianships Construction Litigation / Land Use Regulation / Zoning / Business Law & Formation Commercial & Residential / Landlord/Tenant
P 302-855-1260 | F 302-855-1270 | www.sussexattorney.com 23
Business Report | June 2017
SECURENETMD NAMED FINALIST - SecureNetMD, an Internet technology company based in Lewes, has been named a semifinalist for the 2017 Secretary of Defense Support Freedom Award, the Department of Defense’s highest employer award. SecureNetMD, was selected as one of 148 finalists from 3,064 nominations from throughout the country. The company was nominated by Rob Nicholson, the director of business development for SecureNetMD and a Navy Reserve meteorologist. Nicholson nominated his company for their support of his work in the Reserve, as well as their support of veterans in the community. SecureNetMD was also nominated for the award in 2016.
July
Business Report
EDUCATION The July issue of the Business Report will focus on Education. What do you offer to help students achieve their goals?
EMPLOYER OF THE YEAR - Dover Downs Hotel & Casino was named Statewide Employer of the Year during the 2017 TANF Employment Awards of Excellence ceremony held on April 20. The awards honor employers who hire, train and maintain positive working relationships with employees who receive Temporary Assistance for Needy Families (TANF) benefits and TANF clients who have excelled in their new workplace. Award winners were selected by members of the Governor’s Welfare Employment Committee. Dover Downs Hotel & Casino was one of 39 employers nominated for the Employer of the Year award and one of five from Kent County. Pictured, Department of Health and Social Services (DHSS) Secretary Dr. Kara Odom Walker; Janie Libby, VP HR; Gregory S. Gyarmati, HR director; and Ray Fitzgerald, director of DHSS’ Division of Social Services. 24
Business Report | June 2017
Along with a half page ad, we will include a 500 word arcticle about your business. With a third page ad, there will be a 250 word article. All articles will be written by our staff writer.
Reserve your advertising space Contact Chris Redman today.
302.629.9788
email credman@mspublications.com
RIBBON CUTTING - The Chamber of Commerce for Greater Milford, along with City of Harrington Mayor Bryan Shupe, CCGM President Cheryl Doucette, employees, friends and family celebrated a ribbon cutting and grand opening celebration recently for McDonalds of Harrington located at 16758 S. DuPont Hwy. Led by experienced McDonald’s Owner/Operators Mike and Tony Meoli, both of whom have been Golden Arch Award recipients over their decades as franchisees, operate 14 restaurants across the Delmarva Peninsula. Pictured from left, front row: City of Harrington Police Sergeant, Ricky Baker; CCGM President, Cheryl Doucette; McDonalds of Harrington Store Manager, Margaret Warren; Tony Meoli; Owner/Operator Mike Meoli; Virginia Meoli; Ronald McDonald; City of Harrington Police Chief, Norman Barlow. Back row: City of Harrington City Manager, Don Williams; City of Harrington Council Member, Eric Marquis; City of Harrington Council Member, Amy Minner; City of Harrington Mayor, Anthony Moyer; State Representative, William Outten; City of Harrington Vice Mayor, Duane Bivans; City of Harrington Officer, Carl Klotz.
RIBBON CUTTING - Greater Seaford Chamber of Commerce is thrilled to welcome Rob and Kathy Tull of Weatherd Treasures, 401 High St., to Downtown Seaford. Local chamber members, the mayor, members of council and staff of the City of Seaford, along with Dawn Hopkins representing Senator Bryant Richardson, helped celebrate at their ribbon cutting.
Mon.-Sat. 9 am - 9 pm • Sunday 10 am - 6 pm RIBBON CUTTING - The Greater Seaford Chamber of Commerce and Town of Bridgeville welcomed Mike Meoli and staff, along with Ronald McDonald at the new McDonald’s re-opening and ribbon cutting in Bridgeville. Activities consisted of face painting for the kids and a Ronald McDonald show and raffle drawings.
Long Neck, DE Middletown Crossing Rehoboth, DE Milford, DE
302-945-2113 302-376-1616 302-226-2300 302-424-8373
Smyrna, DE 302-653-1515 Seaford, DE 302-628-1001 Or Any of Our 27 Locations! www.concordpetfoods.com 25
Business Report | June 2017
BUSINESS LICENSES BRIDGEVILLE AGD Flooring LLC; 10872 Rifle Range Rd., Bridgeville; contractor-residential Passwaters Stonework LLC; 18956 Sussex Hwy., Bridgeville; contractorresidential The Chic Peach Boutique; 20345 Nelson Dr., Bridgeville; retailer-dry goods & apparel DELMAR Rudolph Neal, Dynamic Enterprises; 14266 Whitesville Rd., Delmar; construction transportation contractor Ward, Patrick E., A-Ward Powerwashing & More; 36144 Old Stage Rd., Delmar; contractor-residential DOVER ACDC Handyman LLC; 430 Country Dr., Apt. G, Dover; personal services-general repairperson Anthony’s All in One; 145 Crescent Dr., Dover; contractor-residential Bayley, Carla R., Designs by CB; 18 Aquamarine Ct., Dover; retailer-transient Bob Evans Restaurants LLC, Bob Evans Restaurant #280; 1650 N. Dupont Hwy., Dover; retailer-restaurant Burke Health and Fitness; 785 Oak Dr., Dover; professional and/or personal services Castello, Marissa, Confidence in Ur Shine Boutique; PO Box 1179, Dover; wholesaler-any products Cross Lawn Care Solutions LLC; 40 Ann Ave., Dover; professional and/or personal services-unclassified Executive Cellular Phones Inc.; 1365 N. Dupont Hwy., Dover; retailer-electrical goods Harris, Keisha, Koko Healing Juice; 1 Stoney Dr., Dover; retailer-food (except restaurant) Healthy Box LLC; 444 Beuvale Ln., Dover; retailer-vending machine operator Hungry Spork LLC; 1239 S. Little Creek Rd., Ste. 2, Dover; retailer-except restaurant Jackson, Faith, HR Office Solutions Two; 49 Representative Ln., Dover; professional and/or personal services Johnson, Tejumade, Raeyom Healthcare; 896 S. State St., Ste. A102, Dover; professional and/or personal services-unclassified JYD; 1022 Harvest Grove Trl., Dover; professional and/or personal services Keystone Holding Group; 156 S. State St., Dover; professional and/or personal services Kline, Katherine A., Inkline; 128 Front 26
Business Report | June 2017
St., Dover; professional and/or personal services Legacy Express Transport LLC; 30 Bolton Ct., Dover; drayperson/mover Miko Cyber; 322 W. Wind Dr., Dover; professional and/or personal services Mullen Contracting LLC; 8 The Grn., Ste. A, Dover; contractor-residential RDL Services Inc., RDL Builders & Home Repair; 4022B Rhode Island Dr., Dover; contractor-residential RG Shaw LLC; 87 N. Halsey Rd., Dover; professional and/or personal services Rochford, Kim S.; 4195 N. Dupont Hwy., Dover; professional and/or personal services Sudler, Shawn M., Pipe Flow; 1106 Dwight Ct., Dover; contractor-residential Trinity Events LLC; 112 Lexington Place, Dover; professional and/or personal services White and Associate Treats LLC; 11 Barons Ct., Dover; retailer-restaurant Wooleyhand, Tiffany L., Elite Lawn Care; 2217 W. Denneys Rd., Dover; professional and/or personal services Yocum, Rachel M., One Hawk Homestead; 2024 Seeneytown Rd., Dover; retailer-food (except restaurant) GEORGETOWN Cobon, Amilcar H.; 114 N. Railroad Ave., Apt. 2, Georgetown; contractorresidential Creative Fiberglass Concepts; 17811 Check Rd., Georgetown; contractor-residential Jangelo Store LLC; 908 Ingramtown Rd., Georgetown; retailer-various products Payneless Fabrication LLC; 26097 Avalon Rd., Georgetown; manufacturermetal (primary) and fabricators Pedersen, Thomas A., Inc.; 115 S. Bedford St., Georgetown; professional services-legal office Rigid Builders LLC; 24491 Blackberry Dr., Georgetown; contractor-residential Sail Away Show Stable LLC; 23318 Cedar Ln., Georgetown; harness race trainer Woodbranch Homes LLC; 22451 Wood Branch Rd., Georgetown; contractorresidential GREENWOOD Ahhhh-Rise Cafe; 13178 Judy Rd., Greenwood; retailer-restaurant AJC Custom Enterprises LLC, The Catering Company; 10690 Fawn Rd., Greenwood; retailer-restaurant
Roberts, Lynette, All About Heavenly Cleaning; 10724 Fawn Rd., Greenwood; professional and/or personal services Shore Cleaning Solutions; 12769 Utica Rd., Greenwood; professional and/or personal services HARRINGTON Capital C Construction; 24 Plummer Ln., Harrington; contractor-residential J&R Property Specialists; 2348 Flat Iron Rd., Harrington; professional and/or personal services Joiner, Candace J., Honeycomb; 31 Wilhelm Rd., Harrington; personal services-beautician Zook Performance & Restoration; 12430 Staytonville Rd., Harrington; personal service-motor vehicle service LAUREL Ash Acres LLC, Fresh Start Market; 14899 Trap Pond Rd., Laurel; retailerrestaurant Collins, Kelsey D., A Delaware Girl; 33226 Collins Ln., Laurel; retailer-dry goods & apparel Dukes Home Professionals Inc.; 28417 Dukes Lumber Rd., Laurel; contractorresidential Frederick Hubbert Home Builder LLC; 10043 Cottonwood Rd., Laurel; contractorresidential Kirk, Michelle L., Kirk Farms; 12263 County Seat Hwy., Laurel; retailer-various products Nash, Sidney G. Jr., Nash Electric; 14979 Johnson Rd., Laurel; contractorresidential Perdue, Tracey L., T&S Express Cleaning Service; 32879 Mt. Pleasant Rd., Laurel; professional and/or personal services-unclassified LEWES Accommodating Nurses LLC; 34011 Wescoats Rd., Ste. B4, Lewes; professional services-employment agent Bob Evans Restaurants LLC, Bob Evans Restaurant #341, Lewes; retailer-restaurant David Herring Unlimited; 33533 Buttercup St., Lewes; contractor-residential Esdcobar, Luz A.; 401 Lakeside Dr., Lewes; professional and/or personal services Gordon, Kelly V.; 1143 Savannah Rd., Ste. 4, Lewes; professional servicescounselor Honey’s Farm Fresh, Lewes Farm Fresh; 329 Savannah Rd., Lewes; retailerrestaurant
Honeysett, Megan M., Wildflowers; 35225 Pilotboat Dr., Lewes; retailer-furniture & fixtures/retailer-florist HVA Flooring LLC; 22581 Camp Arrowhead Rd., Lewes; contractor-residential JJJ Operations LLC; 16192 Coastal Hwy., Lewes; retailer-dry goods & apparel Mancuso, Jay, T&J Services; 23158 Bridgeway Ct. E, Lewes; professional and/or personal services Marybeth’s Antiques & Curiosities; 113 W. Milby St., Lewes; retailer-various products One Harbor LLC; 20718 Annondell Dr., Lewes; professional and/or personal services Ortiz, Joel, Ravi’s Car Detailing; 23524 Elmwood Ave. W, Lewes; personal servicescar wash Ricagno, Karen, Ricagno Painting Company; 267 Lakeside Dr., Lewes; contractor-residential Ryan, Walker; 35964 Blue Runner Ln., Lewes; photographer Seth Trucking Inc.; 31668 Almas Way, Lewes; drayperson/mover Studio Desk LLC, Harvard Business Services Inc.; 16195 Coastal Hwy., Lewes; retailer-furniture & fixtures The Chrisa Group; 16192 Coastal Hwy., Lewes; professional and/or personal services Two Twenty Five Fitness LLC, The Max Challenge of Lewes; 17437 Ocean One Plaza, Ste. 2, Lewes; personal services-health club/spa Whitley, Martha A., Polished by Marti; 33809 Dreamweaver Ln., Unit 2, Lewes; personal services-beautician MILFORD Bob Evans Restaurants LLC, Bob Evans Restaurant #203, 947 N. Dupont Blvd., Milford; retailer-restaurant Club Mantis Boxing LLC; 105 NE Front St., Milford; professional and/or personal services Donnatien, Tiffani; 214 Columbia St., Milford; professional and/or personal services My Mother’s heart; 115 N. Walnut St., #G, Milford; retailer-various products Rohinirishi LLC; 8 S Dupont Blvd., Milford; retailer-tobacco/retailer-petroleum products/retailer-various products Stalvey, Donna, Lularoe Dream Boutique; 8718 Jacks Ln., Milford; retailer-various products Tribbitt, Kristen; 2473 Canterbury Rd., Milford; professional and/or personal services-unclassified Whyoga; 30 NW 10th St., Ste. C, Milford; personal services-health club/spa
MILLSBORO
Brian’s Uber; 20755 Brunswick Ln., Millsboro; taxicab/bus operator Bullet Bait LLC; 26703 Hidden Acres Ln., Millsboro; wholesaler-any products Cathell, Eric E., Eric Cathell Photography; 23262 Country Living Rd., Millsboro; photographer Cellar Door; 37071 Millsboro Hwy., Millsboro; retailer-various products Crossroads Land Tech LLC; 34364 Fox Hound Ln., Millsboro; contractorresidential Custom Colors by Kevin LLC; 109 Teal Drive Creeks End, Millsboro; contractor-residential Diaz’s Construction LLC; 103 Millers Run, Millsboro; contractor-residential Jewelry Plus; 28647 Harmons Hill Rd., Millsboro; retailer-various products L&M Property Management; 27531 S. Nicklaus Ave., Millsboro; lessor of tangible personal property/lessee of tangible property MountCharlton; 32302 Bayshore Dr., Millsboro; wholesaler-any products Murray, Jonathan Paul, One Man and a Mower; 32350 Bayshore Dr., Millsboro; professional and/or personal services My Computer & Moore; 26773 Chatham Ln., Millsboro; professional and/ or personal services Myles, Beth, Your Cleaning Girl; 421 Tunbridge Ct., Millsboro; professional and/or personal services Nguyen, Ha LLC, Cartino Nails; 26056 Victoria’s Landing Rd., Unit 1, Millsboro; personal services-manicurist Rick’s Fishing & Outdoors Supply, Rick’s Bait & Tackle; 26019 Julias Ln., Millsboro; retailer-various products Righty Tidy Cleaning Service; 30458 Oak Ridge Dr., Millsboro; personal services-general repairperson Room Flippers LLC; 105 Laurel Rd., Millsboro; contractor-residential Royer, Crystal J., Earthen Vibes Soaps; 35052 Sea Waye Ln., Millsboro; retailervarious products Simply Subtle Energy; 34246 Maple Leaf Dr. S., Millsboro; reconciliation purpose code Smith, Shaun B., SS Services; 29863 Plantation Dr., Millsboro; contractorresidential The Merry Nook LLC; 98 Rudder Rd., Unit 2, Millsboro; retailer-various products Tortella Hospitality Inc.; 34023 Browler St., Millsboro; retailer-petroleum products/retailer-restaurant
Total Outdoor Solutions LLC; 26012 Seagull Ln., Millsboro; contractor-residential TSM Management Inc.; 28541 Dupont Blvd. #1, Millsboro; retailer-various products SEAFORD Jones, Brittany N., To Done; 26871 Glenn Ave., Seaford; professional and/or personal services Jordan, Joseph W. Jr., Redemption Lures; 24315 Shufelt Rd., Seaford; manufacturervarious products Lankford, John David, Lankford’s Concrete Works; 9636 Tharp Rd., Seaford; contractor-residential M&J Clean Spot LLC; 414 Plantation Dr., Seaford; professional and/or personal service Odds and Ends; 27594 Hollyhock Ln., Seaford; professional and/or personal services Personal Touch Home Alterations; 360 Graham Branch Rd., Seaford; contractorresidential Phoebus, Nicole R., Evening Art Studio; 484 Long Branch Rd., Seaford; wholesalerany products Rusty Cuts; 16 Chesapeake Dr., Seaford; professional and/or personal services SMYRNA
All in 1 Landscape Contractors LLC; 14 Kathleen Place, Smyrna; contractorresidential BML Enterprises LLC; 166 Greens Branch Ln., Smyrna; retailer-restaurant Bright Finish; 56 Arrowood Dr., Smyrna; professional and/or personal services Craig Communications LLC; 745 Massey Church Rd., Smyrna; contractorresidential Drain Kings; 3867 Wheatleys Pond Rd., Smyrna; contractor-residential Grind Different; PO Box 131, Smyrna; retailer-various products Inspired by Grace; 470 Hoffeckers Mill Dr., Smyrna; retailer-furniture & fixtures K&I Cleaning Solutions LLC; 105 Lawn Dr., Apt. 3E, Smyrna; professional and/or personal services Lucy’s Cleaning Service; 468 Southern View Dr., Smyrna; professional and/or personal services Pro-Clean; 76 Grayton Dr., Smyrna; personal services-general repairperson Simply Enough Necessities & Things; 20 Grant Ln., Smyrna; retailer-dry goods & apparel
27
Business Report | June 2017
Six tips to move beyond disjointed to integrated marketing If you’re guilty of executing disjointed marketing tactics, slow down. An integrated marketing campaign that reaches your target audience online and off-line will ensure that you see results. But it does require some planning. These six tips will get you started. 1. Set clear goals. Whether you’re looking to increase brand awareness or sales, you must be very clear about how you will measure success. Digital marketing tools make it much easier to measure effectiveness — if you know what you want to achieve. As you set attainable goals, define your metrics and timelines. 2. Ask yourself, “What do I want my audience to do in response to my message?” Know exactly what you want your
target audience to do. Do you want people to show up somewhere, download an ebook or call you for more information? A clear call to action makes a dramatic difference in campaign results. 3. Know the exact audience you want to reach. Narrow and define your target audience to those who need to hear your message and would benefit from your service. Are they teens or seniors, men or women, or immigrants? Don’t try to cast your net to a broad audience; you’ll get more results if you tailor your message for those you want to reach. The psychology behind speaking directly to those who want and need to hear you is that you make it easier for people to feel a personal connection to your organization or business. It also makes you stand out among the other one million or so organiza-
tions that may not be focusing on one demographic. 4. Understand the media habits of your target audience. Rivera Say you’re targeting millennials. Television and print are probably not the channels you want to use. You’ll want to focus on social media, maybe even Snapchat. Integrated campaigns aren’t limited to one channel, but you do need the right mix of channels to reach your ideal client and meet your campaign goals. 5. Know the roadblocks and how to get around them. Determine the obstacles that may stand between you and your message and your audience. For instance, nonprofits must think about how social pressure, pride or the lack of education could affect a person’s willingness to respond to a call to action. By knowing your target audience, you should also know how they would respond to your message and what type of questions you might be able to answer to get them to act. 6. Be creative. In knowing your audience, also be aware of what the recipients already know. Don’t waste precious seconds on old news. You could lose your audience in the first few words if your message isn’t fresh and new. Be creative in how you will hook them and reel them in.
Patricia V. Rivera is a marketing consultant and owner of the Lewesbased Hook PR Group (www.hookpr. com).
28
Business Report | June 2017
Business Report Vol. 20 No. 9 PRESIDENT
Bryant Richardson TREASURER
Carol Wright Richardson PUBLISHER
Mike McClure
COMPOSITION
Rachel Farris Elaine Schneider Tina Reaser Karen Cherrix Kimberly Beard
THEATER DONATION - Possum Point Players, a volunteer community theater organization located in Georgetown, received a $1,000 donation recently from County Bank. In addition to community productions, Possum Point offers a youth group, Possum Juniors, and a Summer Theater Academy to introduce local children to the theater arts. Pictured at the check presentation are from left: Jonathan Sharp, president of Possum Point Players, and Todd Wilson, branch manager of County Bank’s Georgetown branch.
VP OF MARKETING
Chris Redman SALES
Rick Cullen Greg English Tede Griffith C O N TA C T
Morning Star Publications 302-629-9788 951 Norman Eskridge Hwy. Seaford, DE 19973
msbusinessreport.com
businessreport@mspublications.com sales@mspublications.com
LAUREL, DELAWARE
Focusing on the ambition and innovation that make Delaware businesses unique.
The Morning Star Publications July 4th section is the perfect place to advertise, giving your business targeted and prolonged exposure to a wide range of readers gearing up for the holiday weekend. This special, colorful section will be in the Laurel and Seaford Star on June 29, 2017 and distributed on newsstands in Sussex County.
please recycle
To learn more or to reserve your space, call 302-629-9788 today or email sales@mspublications.com 29
Business Report | June 2017
BUSINESS DIRECTORY ACCOUNTING Horty & Horty, P.A. Doug Phillips, CPA, Cr.FA 302-730-4560 cpainfo@horty.com 3702 N. DuPont Hwy. Dover, DE 19901 ADVERTISING Morning Star Business Report Mike McClure 302-629-9788 302-629-9243 fax www.msbusinessreport.com sales@mspublications.com 951 Norman Eskridge Hwy. P.O. Box 1000 Seaford, DE 19973 ARCHITECTS & ENGINEERS Davis Bowen & Friedel, Inc. Michael Wheedleton AIA Randy Duplechain P.E. 302-424-1441 302-424-0430 Fax www. dbfinc.com milford@dbfinc.com 23 N. Walnut St. Milford, DE 19963 CHAMBER OF COMMERCE Bethany-Fenwick Area Chamber of Commerce Kristie Maravalli 302-539-2100 302-539-9434 fax www.bethany-fenwick.org info@bethany-fenwick.org 36913 Coastal Highway Fenwick Island, DE 19944 Central Delaware Chamber of Commerce Judy Diogo 302-734-7513 302-678-0189 fax www.cdcc.net jdiogo@cdcc.net 435 N. DuPont Hwy. Dover, DE 19901 Chamber of Commerce for Greater Milford Jo Schmeiser 302-422-3344 302-422-7503 fax www.milfordchamber.com 30
Business Report | June 2017
milford@milfordchamber.com 24 NW Front Street Milford, DE 19963 Georgetown Chamber of Commerce Angela Emerson 302-856-1544 302-856-1577 fax www.georgetowncoc.com info@georgetowncoc.com 827 E. Market St., PO Box 1 Georgetown, DE 19947 Lewes Chamber of Commerce Betsy Reamer 302-645-8073 Toll Free 877-465-3937 302-645-8412 fax www.leweschamber.com inquiry@leweschamber.com 120 Kings Hwy., P.O. Box 1 Lewes, DE 19958 Greater Millsboro Chamber of Commerce Amy Simmons 302-934-6777 302-934-6065 fax www.millsborochamber.com info@millsborochamber.com 102 Washington St., Suite 6 P.O. Box 187 Millsboro, DE 19966 Milton Chamber of Commerce Lisa Sumstine 302-684-1101 www.historicmilton.com chamber@historicmilton.com P.O. Box 61 Milton, DE 19968 Rehoboth Beach - Dewey Beach Chamber of Commerce & Visitor Center Carol Everhart 302-227-6446 302-227-2233 ext. 13 302-227-8351 fax www.beach-fun.com carol@beach-fun.com 501 Rehoboth Ave. Rehoboth Beach, DE 19971 Greater Seaford Chamber of Commerce
Lynn Brocato 302-629-9690 302-629-0281 fax www.seafordchamber.com admin@seafordchamber.com 304 A High St.- Suite 5 Seaford, DE 19973
302-875-1766 fax www.bankofdelmarva.com srukowicz@bankofdelmarva. com 200 East Market St. Laurel, DE 19956
COMMERCIAL CLEANING SERVICES EASTERN SHORE CLEANING, LLC Chris and Sonice Lee (302) 752-8856 www.easternshorecleaning. com easternshorecleaning@ comcast.net
County Bank 7 Sussex County Locations 302-226-9800 302-226-3182 fax www.CountyBankDel.com 19927 Shuttle Rd. (Main Office) Rehoboth Beach, DE 19971
CREDIT REPAIR Delaware Credit Repair, LLC (302) 721-6767 www.delawarecreditrepair.com jparish@delawarecreditrepair. com 413 High Street Seaford, DE 19973 EDUCATION Delaware Technical Community College Corporate and Community Programs Christopher M. Moody, Director (302) 259-6330 302-259-6759 fax www.dtcc.edu/continuingeducation cmoody@dtcc.edu Carter Partnership Center 21179 College Drive Georgetown, DE 19947 University of Delaware Professional & Continuing Studies Steve Kendus 866-820-0238 302-831-3292 fax www.pcs.udel.edu continuing-ed@udel.edu FINANCIAL Bank of Delmarva Scott Rukowicz 302-875-5901
Del One Federal Credit Union 10 Statewide Locations Amy Resh 302-672-1492 302-739-1790 fax www.Del-One.org amy.resh@del-one.org 270 Beiser Blvd. Dover, DE 19904 Delaware State Police Federal Credit Union Stephen Cimo 302-856-3501 ext. 120 302-856-2539 fax www.dspfcu.com scimo@dspfcu.com P.O. Box 800 Georgetown, DE 19947 Dover Federal Credit Union Six Statewide Locations Deb Jewell 302-678-8000 www.doverfcu.com 1075 Silver Lake Blvd. Dover, DE 19904 djewell@doverfcu.com FUNERAL SERVICES Watson Yates Funeral Home Gary Yates 302-629-8561 302-629-7961 fax Front & King St. Seaford, DE 19973 GRAPHIC/WEBSITE DESIGN Dean Design Marketing Group Stephanie Whitcomb
302-542-9550 www.deandesign.com thestudio@deandesign.com stephanie@deandesign.com 13 Water St. Lincoln, DE 19960 HEALTH Bayhealth Kent General Milford Memorial Pam Marecki 302-744-7013 302-735-3227 fax www.bayhealth.org pam_marecki@bayhealth.org 640 S. State St. Dover, DE 19901 Beebe Medical Center Christina Deidesheimer 302-645-3220 302-644-9032 fax www.beebehealthcare.org cdeidesheimer@beebehealthcare.org 424 Savannah Rd. Lewes, DE 19958 Nanticoke Health Services Sharon Harrington 302-629-6611 302-629-3211 fax www.nanticoke.org harringtons@nanticoke.org 801 Middleford Rd. Seaford, DE 19973 INSURANCE Farnell & Gast Insurance Joe Gast, CPCU 302-629-4514 302-536-6257 fax www.averyhall.com jgast@averyhall.com cwilliams-wroten@averyhall. com 500 W. Stein Highway Seaford, DE 19973 Lyons Companies David F. Lyons, Sr. David F. Lyons, Jr. Lew Harrington 302-227-7100 www.lyonsinsurance.com info@lyonsinsurance.com 19643 Blue Bird Lane, Unit 8 Rehoboth Beach, DE 19971
M Insurance William Biordi, owner 302-732-6655 302-732-6485 fax www.insuranceservices.com info@insuranceservices.com 32183-9 N. Dupont Blvd. Savannah Square Shopping Center P.O. Box 8 Dagsboro, DE 19939 INTERNET SERVICE & WEB PAGE DESIGN Delmarva Digital Tim Smith 302-875-7700 302-875-8288 fax www.ddmg.net ddmg.netsales@ddmg.net 220 Laureltowne Laurel, DE 19956 INVESTIGATIVE & DEBT COLLECTION SERVICES Mohr Investigative Services, Inc. James W. Mohrmann 866-370-1004 www.mohrinvestigations.com jmohrmann@mohrinvestigations.com 9 East Loockerman Street, Suite 201 Dover, DE 19901 JEWELERS Holland Jewelers 302-947-1200 Excellence since 1990! 20750 John J. Williams Hwy. Peddlers Village Lewes, DE 19958 www.hollandjewelersinc@ yahoo.com LEGAL Sergovic, Carmean & Weidman, P.A Attorneys At Law John A. Sergovic, Jr. Shannon D. Carmean Burton Seth L. Thompson Deirdre A. McCarthy Elizabeth Soucek David J. Weidman Shannon R. Owens 302-855-1260
302-855-1270 fax www.scdelaw.com 406 S. Bedford Street Suite 1 PO Box 751 Georgetown, DE 19947
Print Shack Inc. 302-629-4430 302-629-4056 fax www.printshackde.com 9203 Brickyard Road Seaford, DE 19973
Law Offices of Karen Y. Vicks, LLC 302-674-1100 888-598-8890 kvicks@vickslaw.com 500 W. Loockerman St. Suite 102 Dover, DE 19904 Smith Firm Michael R. Smith, Esq. Chad Lingefelder. Esq. Blake W. Carey. Esq. 302-875-5595 302-280-6592 fax 8866 Riverside Drive Seaford, DE 19973 302-703-6043 302-827-2046 fax 323D Rehoboth Ave. Rehoboth Beach, DE 19971 MARKETING & PUBLIC RELATIONS Hook PR Group Patricia V. Rivera 302-858-5055 www.hookpr.com patricia@hookpr.com 135 2nd Street, 2nd Floor Lewes, DE 19968 PAYROLL/HUMAN RESOURCES SUPPORT ADP, LLC Kevin Neale, District Manager 610-357-0218 www.adp.com Kevin.Neale@adp.com 800 Delaware Avenue Wilmington, DE 19801 PRINTING & PROMOTIONS Rogers Graphics Darrell Fearin 302-856-0028 dmvprinting.com print@rogersgraphics.com 26836 Lewes Georgetown Hwy Harbeson, DE 19951 31
REAL ESTATE Callaway, Farnell and Moore, Inc. Office: 302-629-4514 Toll Free: 800-966-4514 www.cfmrealestate.com admin@cfmnet.com 500 W. Stein Hwy. Seaford, DE 19973 Coldwell Banker Resort Realty Skip Faust 302-227-5000 office 302-745-8764 cell 302-227-5008 fax www.skipfaust.com skip@skipfaust.com 20184 Coastal Hwy. Rehoboth Beach, DE 19971 The Real Estate Market Randy Hill, Broker 315 N. Central Ave. Laurel, DE 19956 302-877-8100 office 302-877-8111 fax realestatemarket.pro Randy@realestatemarket.pro STAFFING AGENCY Quality Staffing Services 302-990-5623 302-990-5626- fax EasternShoreJobs.com cecilias@qssjobs.com 308 E. Stein Highway Seaford, DE 19973
YOUR BUSINESS Include your business in this directory. Rates are low; the potential to reach thousands of business-minded customers is great. Contact credman@ mspublications.com. Business Report | June 2017