Morning Star Business Report

morning star

Business Report JULY 2012

Beebe Home Health Agency Bringing expert care home ALSO INSIDE

Freedom Academy Mentoring Affording your child’s tuition

• Custom Homes • Renovations/Additions • Beach Homes Residential & Commercial Construction

Committed to Quality Workmanship & Customer Satisfaction Kingston Ridge  Lot & Home Packages • Residential Subdivision 2 miles NE of Millsboro, DE on Rte 30 • Wooded & cleared lot sizes from .75 - 1.3 acres • 15 mins. from DE beaches & shopping malls

Wood ed

Disco

unted

Model Jay BroodkSeAVE $72,000 an BUY NOW

& Cle

Oxfo rd

BUY

NOW

ared

Lots 00 to $40,0 00

$30,0

Mod

el

and S AVE $

93,0

00

Call today & pick the perfect setting to build your CUSTOM dream home!

JimParkerBuilders.com • 302-934-6400 • Info@JimParkerBuilders.com

Business Report | July 2012

Claire School teacher.

Wind seeker.

Aortic valve replacement at 61.

You’re never prepared for a heart crisis. But we are.

Diagnosing dangerous heart conditions can be complicated. Our cardiologists and cardiac surgeons are skilled at knowing what signs to look for. We are heart experts. An affiliate of the Penn Heart and Vascular Center, we provide world-class, award-winning heart care. From emergency cardiac interventional procedures and bypass surgeries, to valve replacements and repairs, to electrophysiology procedures for rhythm management, the heart care you need is right here, close to where you live.

Learn more at www.Bayhealth.org or call 1-866-BAY-DOCS to find a physician near you.

KENT GENERAL | MILFORD MEMORIAL www.bayhealth.org

Business Report | July 2012

from the editor Why we will focus on Women in Business

N

ext month we will turn the focus to Women in Business, which some have said is a topic that no longer needs to be covered. This, I believe, is a mistake.

Inequality for women is still very much a problem in America, and this is certainly evident in the workplace. I believe it is important to celebrate those women who succeed in spite of those barriers.

Daniel Richardson

Business Report Vol.15 No.09

EDITOR

Daniel Richardson

COMPOSITION

Cassie Kraemer Elaine Schneider Tina Reaser

SALES

THE

GREATER GEORGETOWN Chamber of Commerce

Linking Business with the Community

Chris Redman Rick Cullen Sutton Joseph

302-856-1544 | info@georgetowncoc.com

www.georgetowncoc.com

Every Wednesday thru August - Georgetown Farmers’ Market from 3-6 p.m. at No. Bedford St. Park July 4 - 1st Wed. - HAPPY INDEPENDENCE DAY! The Chamber office is closed and our monthly Economic Development Council Meeting is cancelled in observance of the 4th of July holiday. The next Economic Development Council Meeting will be held August 1.

July 5 - RESCHEDULED Board of Directors Meeting, 4 p.m. at the New Chamber Office, 229 East Market St., Georgetown.

July 11 - 2nd Wed. - Chamber Breakfast Meeting, 7:30-8:30 a.m. at Lighthouse Landing Restaurant, Sussex County Airport in Georgetown - Special Guest Speaker TBA - $9 per person. RSVP by Tues., July 10 by calling 302-856-1544.

July 18 - 3rd Wed. - Chamber Mixer, 4:30-6:30 p.m. at Edward Jones, 505 West Market St., Suite 145 in Georgetown.

July 25 - 4th Wed. - Chamber Luncheon Meeting, 12-1 p.m. - NOTE (possible) SPECIAL LOCATION TBA. RSVP by Mon., July 24 by calling 302-856-1544.

C O N TA C T

Morning Star Publications 302-629-9788 P.O. Box 1000 Seaford, DE 19973 businessreport@mspublications.com sales@mspublications.com

Focusing on the ambition and innovation that make Delaware businesses unique.

please recycle this magazine Photos iphoto, stock.xchng

Business Report | July 2012

5

14 21

[contents] 07/12 6

CHAMBER NEWS

10

Strategies for affording your child’s tuition By CAROL KINSLEY

12

GUEST COLUMN

To retain or not to retain... good recordkeeping is crucial

By MIKE EASTON

14

COVER STORY

Beebe Home Health - Beebe Medical brings expert care home

By CAROL KINSLEY

18

HEALTH REPORT

22

BUSINESS LICENSES

24

BUSINESS DIRECTORY

GUEST COLUMN Indecision and blue eyed camels

By MATT PARKER

19

20

HIDDEN TREASURE

Freedom Academy Mentoring Rehabilitating values and goals back into the lives of trouble youth

By CAROL KINSLEY

On the Cover The Beebe Home Health Team.

Photo by Eric Young www.youngsstudio.com

Business Report | July 2012

6

Chamber

Phone

Key contact

Dues*

Members

Fax

Bethany-Fenwick Chamber of Commerce

539-2100 Carrie Subity

$211

800

539-9434

Delmar Chamber of Commerce

846-3336

Diane Johnson $75

67

846-3336

Georgetown Chamber of Commerce

856-1544

Karen Duffield

$150

460

856-1577

Laurel Chamber of Commerce

875-9319

Don Dykes

$125

125

875-5908

Lewes Chamber of Commerce

645-8073

Betsy Reamer

$195

432

645-8412

Milford Chamber of Commerce

422-3344

Jo Schmeiser

$165

310

422-7503

Millsboro Chamber of Commerce

934-6777

Amy Simmons

$150

260

934-6065

Milton Chamber of Commerce

684-1101

Georgia Dalzell $150

120

684-1101

Rehoboth-Dewey Chamber of Commerce

227-2233 Carol Everhart $215

1303

227-8351

Seaford Chamber of Commerce

629-9690

Paula Gunson

$150

340

629-0281

Central Delaware Chamber of Commerce

734-7513

Judy Diogo

$225

868

678-0189

Delaware State Chamber of Commerce

655-7221

Bill Stephano

$299

2800

654-0691

Delmarva Black Chamber of Commerce

450-4501

Clay Hammond

* Annual membership cost based on businesses with fewer than 10 employees. For Delaware State and Central Delaware chambers membership cost figure is for 1-5 members. For Delaware State Chamber special rate applies if business already belongs to another chamber.

Ribbon Cutting COMPUTERS FIXED TODAY The Central Delaware Chamber of Commerce joined Computers Fixed Today in celebrating their grand opening with a ribbon cutting ceremony. Computers Fixed Today, a Dell service center, is located at 301 E. Camden-Wyoming Ave. in Camden.

Stop by and see how they can help you with your technology and/or video surveillance systems. Pictured from left, front row: Steve Artz, honorary mayor of Central Delaware Chamber; Sherry Wilkins, Sherry Teague Wilkins Hypnotherapy LLC; John Dalecki, Computers Fixed Today; Lucille Prince; Aaron Chaffinch, Camden town manager; Carol Langiu, Delaware State News; Harry Whiteman, Coffee News Delaware. Second row: Donna Dalecki, Computers Fixed Today; John Prince, Paola Fernandez, WSFS Bank; Kris Klooster, Computers Fixed Today; Travis Mozert, Pfister Insurance.

Business Report | July 2012

CHAMBER NEWS

7

Ribbon Cutting THE GALLERIES Ribbon Cutting COLD STONE CREAMERY The Rehoboth Beach-Dewey Beach Chamber of Commerce (RBDBCC) held a ribbon cutting recently for Cold Stone Creamery located at 43B Rehoboth Ave. Cold Stone Creamery provides super-premium ice cream, cakes, cupcakes, shakes, and smoothies, all made to order. The store is open Sunday through Thursday from noon to 9 p.m., and Friday and Saturday from noon to 10 p.m. For more information, call 302-226-2750 or email coldstonerehoboth@gmail.com.

Pictured from left: Christy Kitchen, Citizens Bank; Taylor Bell, Numaan Shah, Justin Ahn, Patty Burkentine, RBDBCC; Chris Murphy, Citizens Bank.

Strategic Tax Planning Audit Services Profit Analysis

The Rehoboth Beach-Dewey Beach Chamber of Commerce held a ribbon cutting ceremony recently for The Galleries at 20 Baltimore Avenue. The Galleries consists of multiple studios featuring fine art, digital art, painted furniture, handmade jewelry, hand-thrown pottery, fused glass, carved wood pieces, textile art, and more.

Patrons can not only purchase pieces on display, but also meet artists as they work.

Most artists working in the studios at The Galleries will create custom commissioned pieces. For more information, call 258-4203 or visit www.PaintiquesGallery.com or www.

Wiberg.Gallery.com. Pictured from left: Sherry Surratt, Susan H. Gladstone, Sherry Beles, Jack Wiberg and Joyce Blakeslee.

Fraud Protection Business Valuation Human Resource Consulting

www.horty.com • 888.968.7168 Horty & Horty, P.A. • Certified Public Accountants 29 Bancroft Mills Road • 4th Floor • Wilmington, DE • 19806 3702 North DuPont Highway • Dover, DE • 19901

Business Report | July 2012

8

CHAMBER NEWS Ribbon Cutting DELMARVA CHRISTIAN HIGH SCHOOL The Rehoboth Beach-Dewey Beach Chamber of Commerce (RBDBCC) held a ribbon cutting ceremony for Delmarva Christian High School (DCHS) in Georgetown recently.

Delmarva Christian High School is dedicated to training students spiritually, academically, and physically to know and do God’s will for their lives. Enjoying its eighth year, DCHS students are earning the highest SAT scores and college acceptance rates in Sussex County. For more information, visit www.delmarvachristian.com or call 856-4040. Pictured from left: Scott Kemerling, principal; Patty Burkentine, RBDBCC; Marlene Elliott Brown, president of the Board of Directors; Bob Bennett, executive director of advancement.

Ribbon Cutting PENINSULA GALLERY The Lewes Chamber of Commerce held a ribbon cutting recently at Peninsula Gallery Fine Art & Custom Picture Framing located on East Savannah Road in Lewes. For information, call the gallery at 645-0551. Pictured from left: Kathy Davidson, Lewes Chamber board; Fred Beaufait, Lewes City Council; Jim Ford, Lewes mayor; Victor Letonoff, Lewes City Council; Cathin Bishop, Peninsula Gallery; BJ Clark, Peninsula Gallery, owner; Ted Becker, Lewes deputy mayor; Bonnie Osler, Lewes City Council; Betsy Reamer, Lewes Chamber executive director.

Ribbon Cutting MODERN MIXTURE The Rehoboth Beach-Dewey Beach Chamber of Commerce (RBDBCC) held a ribbon cutting ceremony recently for Modern Mixture located at 62A Rehoboth Ave. With a long tenure in Rehoboth’s restaurant world, Leo Cabrera is now putting his vast experience to work in filling a need for an alternative to pizza and fries with affordable, healthy, and delicious takeout near the boardwalk.

Modern Mixture’s menu features a variety of Latin, Mediterranean, American and “fusion” plates. For more information, visit www.modern-mixture.com. Pictured from left: Tabitha Bisking, Citizens Bank; Katie Handy, Sign*A*Rama; Leo Cabrera, Olivia Cabrera, Patty Burkentine, RBDBCC; Chris Murphy, Citizens Bank.

Business Report | July 2012

party July 26

presented by

Win this car* BMW Raffle Presented by i.g.Burton

PARTY & RAFFLE TICKETS: bestOF de.COM OR 302.504.1364 MUSIC by jellyroll

*For complete details, visit BestofDE.com

spOnsOrs

beneficiaries

DELMARvA POWER

DELAWARE ThEATRE CO.

FIRST STATE ORThOPAEDICS

P & G DOvER WIPES PLAnT

Business Report | July 2012

10

Strategies for affording your child’s tuition

By Carol Kinsley Did you know there's a Student Loan Debt Clock, ticking away like the U.S. National Debt Clock? According to the clock at www. finaid.org, outstanding student loan debt now exceeds one trillion dollars. In June 2010, that figure exceeded total outstanding credit card debt. Makes you think twice about sending your kid off to college, doesn't it? Before you — or your child — invest tens of thousands in a college education, make sure your student is prepared for the next two or four (or more) years. Of course, the time to think about all this is not the month after graduation, but before one even enters high school.

Check out the admission requirements of any college your student might possibly want to attend. Aim high! Princeton, for example, requires four years of English, four years of math, four years of the same foreign language, at least two years of a lab science and at least two years of history. Also recomBusiness Report | July 2012

mended are art, music and a second foreign language.

Arizona State University requires ranking in the top quarter of one's class or an ACT of 22 or an SAT of 1040 or a GPA of 3.0. All students should prepare for the SAT by taking the PSAT. Hint: there's a practice test at www.collegeboard.com.

Dr. Matthew Zink, dean of academic affairs at St. Thomas More Academy in Magnolia, Del., describe his school's goal as "totally preparing students for the rigors they will see in higher education." Academically, students are offered coursework in all areas traditionally expected in a high school education, with electives in a wide variety of disciplines. English, math, science, history and such are a given.

"We're also preparing them for the world in general," Zink continued. "That's where the spiritual component comes in."

St. Thomas More Academy, he explained, is a Catholic high school of the Diocese of Wilmington. The spiritual aspect is the

Academy's purpose for being here. It is hoped the student will "take what we have instructed in four years to emulate Jesus, to live like Him. The world is a tough place. Without that spiritual component in the lives of our young adults, it is even more difficult."

St. Thomas More also promotes integrated arts, community service and athletics, with a goal toward graduating well-rounded citizens.

Every student must complete a minimum of 25 hours of community service as part of the curriculum. Many students belong to "campus ministry," a term given to the different clubs such as Key Club, which is mostly service-oriented and requires additional hours.

The National Honor Society also requires service hours as part of its continuing mission.

St. Thomas More offers sports for all seasons — every sport except football in the fall. "In athletics, traditionally the girls' teams have fared better than our gentlemen," Zink said. The girls' soccer team went into the second round of the state tournament; the girls' basketball team made the state tournament as well. And the girls' tennis team was undefeated. At the state level, participants don't take team awards but individual awards. Members of the girls' tennis team and of the co-ed golf team achieved high rankings, Zink said.

The fine arts program includes theater products through the "Midnight Dreary Players," a club rather than a class. The Players put on four productions last year and will do three in the next school year. Two are staged at the Schwartz Center in Dover.

"They are full theatrical performances with an orchestra, sound and design, even if held at the school," Zink said. While performances at the school are held on a stage in the cafeteria, "at the Schwartz Center it's like sitting offBroadway."

The schools' music program has grown by leaps and bounds in terms of membership and quality of output from its start a few years ago, Zink said. The choral and instrumental ensemble competed in Pennsylvania, returning with group and individual honors.

"We have an outstanding art program," Zink continued. "At this time of year the AP studio students put their art on display in the front lobby. It never ceases to amaze me what talents our students have when I look at their sculpture, pen and ink, water color and other projects."

11 St. Thomas More projects the student body will number about 235 students next year, the same as last. Registration is now open, although the matriculation process begins in September with a diocese-wide placement test. With the proximity of the Dover Air Force Base and families moving in and out, there are often transfers during the summer.

Summer classes are mainly for those getting pre-requisites out of the way or a preparation class for those who did not score well on the entrance exam, to help them out for the rigors they will see in the school year.

A profile of graduates, listed on the school's website, includes qualities to be desired in a college applicant as well as anyone applying for a job: • An effective communication who speaks, writes, and listens honestly and sensitively, responding appropriately; • A reflective, creative and holistic thinker who solves problems and makes responsible decisions with an informed moral conscience; • A self-directed citizen who is actively engaged as the primary agent of his/her learning • A caring person who attends to family, school, parish and the wider community.

Those life skills are important, and how a youth spends the summer is also.

Don't just sit in front of a screen this summer, whether television, computer or video game. Have some fun, but do something worthwhile. Get involved, explore your interests and build some experiences to list on that college application.

Or, earn some money to pay for tuition, room and board. The website cited above suggests some practical tips for minimizing debt and reducing the cost of college education. It doesn't list an oft-repeated suggestion: go to a community college the first two years. If you can get scholarships, more power to you, but if money's a problem, you can get a good foundation in a local school, perhaps while living at home and working part-time.

Other tips are: • Borrow federal first. Federal loans are cheaper, more available and have better repayment terms than student loans. [Don't forget, student loans do not disappear if you have to declare bankruptcy!]

• "Live like a student while you are in school so you don't have to live like a student after you graduate."

• Do not borrow more for your entire education than your expected starting sal-

ary after you graduate....

• If you are borrowing more than $10,000 per year for college, switch to a less expensive school.

• Submit the Free Application for Federal Student Aid (FAFSA) at www.fafsa.ed.gov

to apply for federal and state grants and search the Fastweb scholarships database at www.fastweb.com to find scholarships for which you are eligible. Every dollar you get in grants and scholarships is a dollar less you will need to borrow.

Business Report | July 2012

12

GUEST COLUMN

To retain or not to retain … good recordkeeping is crucial

By Mike Easton, CPA

Business licenses, bylaws, bank statements, personnel files, sales contracts, insurance policies, petty cash vouchers — there seems to be no end to the pieces of paper that fill our file cabinets every year. After two years, the file drawers are filled and the excess winds up in heavy cardboard boxes, destined to be stashed on dusty heavy-duty metal shelves in the basement.

Yes, for some businesses, records retention means packing everything up, putting it in a place where it will never be seen and letting boxes pile up year after year.

This is not a good way to manage your business documents.

Business documents play a key role in the operations of your business. Having a good system for maintaining those records is necessary to ensure success.

Good recordkeeping ensures that your business is operating in compliance with federal, state and local laws, makes it easier to assemble documents for tax preparation and helps with decision-making and measuring the company’s success.

If you don’t already have a records retention policy and system in place, now is the time to create one. If you do have a policy and system in place, you should check periodically to make sure they meet the standards for your industry.

An effective system will ensure that your organization retains all records which are essential to your business and required by law and that your outdated and unnecessary documents are destroyed in a systematic way, so no one can claim that you are acting with bad intentions when records are destroyed.

There is no one-size-fits-all system for records retention. Your policy will depend upon the types of records you keep, what they are used for, standards of your industry and government requirements (including the Internal Revenue Service).

Once you have determined all the types of records your business creates, your next step is to determine how long each of them must be retained.

For records that have any bearing on your Business Report | July 2012

company’s tax returns, that means saving them until the “period of limitations” for that year’s return runs out. “Period of limitations” refers to the time when you may still amend your return to claim a credit or refund, or the IRS can assess additional tax.

However, there will be some records that should be kept for longer periods. Sometimes other laws will establish longer holding periods. Or you might have records relating to the purchase of real estate or large equipment that might be sold at a later date, so paperwork will have to be retained to ensure that you have documentation to establish a capital gain or loss, for example.

In addition, records relating to actual or threatened litigation should also be retained beyond their normal destruction date. You should consult with your legal counsel to resolve any questions about which records should be subject to litigation holds.

In any situation where laws or regulations establish differing recommended or required holding periods, the safest course is to retain the records for the longer period.

As you develop or upgrade your records retention policy and system, numerous online resources can provide helpful information.

Among them are the websites for the Internal Revenue Service (irs.gov), the American Records Management Association (arma. org) and Iron Mountain (ironmountain.com), a company that provides record and information management services.

Depending on your company’s needs, you can create a records retention policy in a variety of formats. Many businesses are able to create a policy that relies primarily on charts or spreadsheets that categorize types of records and sets out holding periods for each type. Your policy should spell out which files should be kept for one year, three years, seven years, or permanent.

No matter how your policy is written, it is also important that your employees understand both the policy and system (so training sessions should be scheduled, if necessary) and, if your company is organized in several departments, someone should be given

responsibility for overseeing records retention in each department. Keep in mind, too, that your records retention policy applies not only to paper files but also to files that are stored on your computer servers and backup systems.

For this reason, your company’s information technology specialists should participate in creation and review of your policy.

Once your policy and system are in place, the $64,000 question is how to ensure that they are implemented effectively.

Since it is impractical to set aside time weekly or monthly to review old files to determine which outdated ones should be discarded, a better approach is to set aside some time once or twice a year for a document retention review (this would be a good time to make adjustments to the policy and system, if needed).

Many companies find it convenient to schedule this review shortly after the end of their fiscal year, or a month or so after annual tax returns are completed.

Purging files takes time and so does the actual disposal. If your business has significant disposal requirements, rather than have someone on your staff feed documents into a shredder, it may be more efficient to use a third-party contractor who will come to your site and properly dispose of your no-longerneeded files.

When using such services, you should be able to create a listing of files that are being destroyed and receive certification from the contractor that the work has been completed.

Having such a certification will also be helpful should questions arise later about the disposition of certain files.

Having an easy-to-understand records retention policy — and following it — will not only keep your company from drowning in paperwork, but it will also ensure that essential documents will be available when you need them.

Mike Easton, CPA, is a Director with Horty & Horty, P.A., a Delaware accounting firm with offices in Dover and Wilmington.

Risk Control

Captives

Workers Compensation

SBA, AARP help older Americans start, grow businesses The U.S. Small Business Administration and AARP are launching a strategic alliance to provide counseling and training to entrepreneurs over the age of 50 who want to start or grow a small business.

Through SBA’s online training courses and its nationwide network of business mentors and counselors, the two organizations expect to train 100,000 “encore entrepreneurs,” men and women over 50 who are starting or running a small business.

“No matter what your age, if you have an idea or a business that’s ready to move to the next level, the SBA wants to make sure you have access to the tools you need to start and grow,” said SBA Administrator Karen Mills. “We know that working sideby-side with AARP, we will be able to reach baby boomers and Americans over the age of 50 who have years of professional experience working for others and are ideally positioned to step out and become their own boss. And, in doing so, they will become job creators and drivers of economic growth in their communities.”

SBA has set up a dedicated web page Americans over the age of 50 featuring: an online self-assessment tool that will help potential small business owners understand their readiness for starting a business as well as information to help with business planning, shaping a winning business idea, professional counseling, financial services and information to find local resources in your area. This web page can be found at: http:// www.sba.gov/content/50-entrepreneurs.

SBA and AARP also will jointly develop and host a customized online course, selfassessment, and webinar series for older entrepreneurs.

SBA already offers a suite of online courses for people who want to start and grow their business. To take a course, go to http://www.sba.gov/training under “online courses.” Course topics include start-up basics, finance strategies, marketing tactics, overseas trade, and more.

For more than 70 million Americans over 50, business ownership is a practical option.

It can be a second career or a chance to leverage life experiences into an interesting and financially practical “encore” career.

For more information on SBA’s programs and services, visit www.sba.gov.

lyonsinsurance.com Wilmington 302.658.5508

Rehoboth 302.227.7100

Business Report | July 2012

14

Beebe Home Health Agency Beebe Medical brings expert care home

By Carol Kinsley Plain and simple truth: after a certain point in treatment, most patients will recuperate faster in their own home, in a familiar environment and among loved ones. Most prefer to be at home where family and friends can visit at any time. For those who still need skilled nursing care, at least on an intermittent basis, there's home healthcare such as the services offered by Beebe Home Health Agency.

Owned by and affiliated with Beebe Medical Center, Beebe Home Health Agency provides care for patients after discharge from a hospital or nursing home or after an event that leaves a patient temporarily home-bound.

With an order from a physician, care is provided in the patient's home for up to 60 days.

Joan Thomas, special consultant to the president of Beebe Medical Center, and Cheryl-Ann Benn, director of home health, explained how the home health business works.

The federal government provides grants for agencies providing patient visits in the home — anything from skilled nursing, physical therapy, occupational therapy, speech pathology, medical social work to home health aides who provide assistance with hygiene care. Qualifying patients include those with heart disease, congestive heart failure, diabetes, respiratory disease, recent orthopedic surgery or medical management needs. The patient also must be considered home-bound, unable to function in the community or for whom getting out for medical care is difficult, Benn said.

An assessment is required — a 35-page questionnaire that covers not only the patient's medical condition "head to toe" but how the patient functions in his or her home and community and how much the patient is able to do for himself or herself. Among the Business Report | July 2012

questions are what are the goals of the patient and the family.

The assessment is reviewed by Medicare which then says, as Benn put it, "We'll give you this amount of money to go to the home and take care of this patient for us." Providing care for many patients at home has proven more cost effective than care in a medical facility.

Home health care service might include catheter or continence care, wound care, injections or IV therapy or nutritional support.

Certified home health aides can periodically provide personal assistance, including bathing, dressing and home exercise.

Thomas added that regaining independence is key. "There are patients who would not be appropriate for referral because the likelihood of achieving independence is slim.

This is intermittent care. The patient needs to be able to manage his or her own (nonskilled nursing) care with family or private help. That's why we rely on the assessment.

Everything must fall within the guidelines of Medicare."

Another key is reducing the likelihood of the patient requiring readmission to a hospital.

Starting next year, Benn said, the federal government will not provide reimbursement for patients who are readmitted within 30 days of discharge from a hospital.

Benn noted that with 10,000 "Baby Boomers" retiring every day, the federal government is looking at ways to reduce medical costs. "Within the next 20 years there will be a big pool of people needing Medicare services, but limited funds. Home health is an alternative and is not as costly as a hospital or nursing home."

With so many people needing care, Benn explained, the agency must be proactive. "We must provide the right amount of care, in the right time frame, and make sure the right

amount of services are available — all with no additional revenue. We must do everything with the given amount of money. It's like having a budget and having to stay within that amount."

Each patient must receive at least five visits within the 60 days, although, depending on need, it could be as many as 40 visits.

If a patient needs additional care, or if there is a change in condition, need for surgery or a medical change, care can be extended for another 60 days. Recertification for that period begins with another order from the doctor. "The physician is the manager of the patient while being seen under home health," Benn said.

Thomas said, "The whole effort is a collaboration between nursing (the case manager) and the physician's office. Each patient has a physician's order for home health care that identifies specifically what must be done." If the nurse, in completing the assess-

cover story

15

Above left: A Beebe Home Health nurse takes the blood pressure of a patient as part of the new patient evaluation. Above: Beebe Home Health nurse reviews the nursing care plan with patient.

Photos by Eric Young, www.youngsstudio.com

ment, finds something different from what the doctor found, the nurse will contact the physician to request an order for additional treatment."

The nurse case manager, Benn said, communicates with the physician, arranges follow-up care, sends a licensed social worker in for community services, who can arrange help in paying for medication, transportation or food when necessary.

"No one knows what the patient is going through until the nurse goes through the front door. If there's no food in the refrigerator, no one knows."

The nurse sees herself as a guest in the patient's home. Some patients are welcoming, Benn said. Others are apprehensive, afraid of being "reported" to the doctor and placed in a facility. "Our No. 1 criteria is to put the patient first. We are invited professionals, but

this is their domain. We must be cautious how we act and talk." Customer service is important because "they talk to their friends, and we get referrals from them."

Beebe Home Health Agency is Medicarecertified, meaning state and federal Medicare staff have reviewed the competency of the nursing staff, looked at documentation, care plans and patient outcomes, Thomas said.

Not all home health agencies are Medicarecertified; those that are not can provide care but costs are not reimbursable from Medicare.

"It's very much a business. We have to look at profit margins and quality issues.

Discharge planners recommend that patients and families go online to medicare.gov and see the quality of care provided. Beebe has good scores in the state and the region. We are very proud of our scores. We are in the limelight, not only in clinical care and mea-

suring clinical outcome but also in the need to (provide that care) in a cost-effective way."

Customer satisfaction surveys, conducted by an independent agency, rate Beebe Home Health Agency above 95 percent. Referrals come not just from the hospital (40 percent) but from physicians in the community (30 percent), other hospitals (25 percent) and skilled nursing facilities (5 percent).

"There is never a boring day in home health," Benn said. "We have to be able to change, because every day there's a curve ball. We must rise to the challenge and get it done. That's what makes this profession exciting.

"This is nursing with a Florence Nightingale philosophy — putting a patient in the best condition possible."

For more information about Beebe Home Health Agency, call (302) 854-5210.

Business Report | July 2012

The Print Shack celebrates 25 years

By Pat Murphy For part of the week, owner of The Print Shack, Bill Whaley is glad to see Friday come. But come Sunday, he is looking forward to Monday morning.

“By Sunday night I am ready to go, this is what I like doing; I like being around people,” said Bill. “I get to deal with other businesses as opposed to the general public.

I like that very much.”

Bill Whaley went out on his own with The Print Shack on Aug. 13, 1987.

They were located in the Seaford Village Shopping Center for the first five years of the business. Before Whaley entered into the printing business, he was regional marketing director for Century 21 in Tyson, Va., and the constant travel and traffic was a nightmare. It was not long before he grew tired of being on the road and soon he found a new love closer to home. The Print Shack prints letterheads, forms, business cards, promotional advertising items, hats and a score of other things that keep Bill and his two employees, Chris Strassel and Suzette Donovan, busy.

In 1992 Bill built his Seaford location, just off Brickyard Road, next to Burton Chevrolet. Bill says they have grown a little each year. Three years ago it was slow, with businesses going bankrupt, there was little need for his products. They relied on the sale of promotional things to get them through. “This year we are getting back to normal,” says Whaley.

Whaley has kept the same two employees, Strassel with almost 25 years of service, and as the business grew he hired Suzette Donovan, with 24 years of service.

Whaley has nothing but good things to say of his two employees. “They take good care of our clients,” says Bill.

There is one other thing that drives Bill Whaley and that is his love of bluegrass or “mountain” music. Whaley, who plays several instruments helped form a group called “Whaley’s Corner,” and they performed for more than 20 years. A lifetime thrill came to him a few years ago as he made several appearances with country star Norman Wade. His version of “Blue House Painted White” impressed Wade tremendously.

“Retire? I wouldn’t know what to do,” said the highly energized Whaley. “Besides, I get to meet so many nice people.”

Business Report | July 2012

Affordable Business Systems

We specialize in making technology affordable & user friendly • Copiers • Printers • Fax Machines • Sales • Service • Supplies • Special Programs for Non-Profits • Special Programs for New Businesses

1-888-727-2679

affordablebusinesssystems.com 119 Fulton St., Salisbury MD

Becker Morgan wins Best Custom Design Becker Morgan Group was recently awarded the 2011 Home Builders Association (HBA) of Delaware Regal Award for Best Custom Design – Architectural Drawings for an Associate for the Nicoletti residence in Lewes.

The Regal Awards recognize the achievements and excellence of HBA members and exceptional projects completed within the last year. The Nicoletti residence was designed

by Christopher L. Pattey and Eric M. Catellier, AIA of Becker Morgan Group and James R. Baker P.E. of MacIntosh Engineering and was built by Timothy B. O’Hare Custom Builders.

Photo by Path Snyder

Today Media wins major awards At its spring conference, the City and Regional Magazine Association honored Rob Martinelli with the RR Donnelley Lifetime Achievement Award, and Main Line Today with top honors in photography.

The RR Donelley Lifetime Achievement Award recognizes extraordinary achievement and an ongoing commitment to magazine excellence. Martinelli, the president and CEO of Today Media, Inc, joins an impressive list of nearly 30 founders, publishers and editors who have won this prestigious award.

Main Line Today, a Today Media publication, was nominated for both photography and best redesign, joining some of the largest magazines in the country, including Los Angeles Magazine, Texas Monthly and Philadelphia Magazine.

Today Media publications include Delaware Today serving the entire state of Delaware and Eastern Shore, Main Line Today serving Pennsylvania’s Main Line and the western suburbs of Philadelphia, Hudson Valley Magazine serving the 7 counties that boarder the Hudson River and Westchester Magazine serving the affluent suburbs of New York City.

H ave You B een D en ied SocialSecu rity or Veteran s’D isability B en efits?

W e C an H elp!

L aw O ffices ofK aren Y.V ick s,L L C 500 W .Loock erm an Street,Su ite #102

W H B

D O V E R 674-1100 Toll Free

888-598-8890

e-m ail:k vick s@ vick slaw .com

HITE

OUSE

EACH

BOAT SLIP RENTALS 4 MARINAS TO CHOOSE FROM Mobile Home Park & Marina

North Shore Indian River Bay ~ Long Neck, Delaware

302-945-3032 | whitehousebeachinc.com

Business Report | July 2012

18

GUEST COLUMN

Indecision and blue eyed camels

By Matt Parker I loathe indecision. I’d rather someone make the wrong choice and own it than remain on the fence or wait for the wind to blow to provide a clue on which way to go before deciding. And I bet the people who work for and with you do to.

News flash; you’ll never be 100% sure of anything. I mean, there truly are only two sure things in life; a politician’s inability to tell the truth and that I will never, ever have a weed free yard. No matter what you do, no matter how careful you are or steps you take, you can, and probably will make at least one wrong choice before eventually departing this world (and let’s hope that a wrong choice isn’t the cause for that!).

Even the rich and famous aren’t immune from a wrong decision now and then. Don’t we all know that! There is one example from Hollywood though that clearly shows how indecision can wreck even what should be the surest of ideas.

Consider this. About 25 years ago, two Hollywood stars, icons even, in the primes of their careers, with 17 combined Oscar nominations and a string of box office hits, decided it was time they made a movie together. They hired an Oscar nominated screenwriter, producer and even an Oscar winning composer to boot. They set the story in exotic locations and were given a large budget to operate from. Every possible thing

Security and More

Easily control your system from anywhere Your Security System • Your Thermostat • Your Door Lock • Your Lights

Call Today For Information

Celebrating Our 51st Year

800-244-2261 Wilmington • Milton • Dover www.securityinstrument.com

Security • Fire • CCTV • Access • Monitoring • Residential • Commercial Business Report | July 2012

going for it was in place.

So, what happened? Well…Ishtar happened, that’s what, and has the distinction of being one of the biggest box-office bombs of all time. So how could a movie, with so much going for it, go so wrong? Well, I’m no movie expert but I do know a thing or two about operations. Ishtar, in my opinion is a classic example of what can go wrong when there is too much thought and preparation along with a whole lot of indecision.

For example, days were spent in the Moroccan desert searching for the perfect dune to use in a scene. None perfect enough were found to suit the director’s taste so they spent 10 days creating one!

Another example; 108 hours (hours!) of film were shot for a two hour picture. This is three times the norm, and as you will see, if you’re ever unfortunate enough to watch Ishtar, this inability to make a decision (a vulture was filmed 50 times landing!) resulted in a final product that was a complete waste of time, money and materials.

But perhaps the best example of indecision occurred in the search for the perfect camel. The director wanted a camel with blue eyes. When one was found though, the person in charge chose not to buy it right away because he thought the price was too high and continued the search. Alas, the buyer couldn’t locate another blue eyed camel (they are rare) so he went back to the original seller to buy that one. However when he offered to now buy it, the seller had ahead and eaten it! It’s a shame too gone because I’m sure a blue eyed camel is just what this movie is missing that prevented it from greatness.

The message is simple. Don’t over plan, over think or micromanage. Do some due diligence, of course, but make a decision and go for it. Sometimes it will be the wrong one but more often than not, I bet you you’ll be right. Ishtar was unfortunate, but Warren Beatty and Dustin Hoffman survived that mistake in the desert and their careers and lives flourished. Yours can too.

Matt Parker is COO for The Insurance Market and IM Financial Services.

hidden treasure

19

Freedom Academy Mentoring Rehabilitating values and goals back into the lives of trouble youth

By Carol Kinsley Few people may have heard about this month's hidden treasure, the Freedom Academy Mentoring Inc., since it only came into fruition in February of this year. The idea was that of Alonzo Black, who has worked with at-risk children for several years. He tells of sitting in truancy court where judges order young offenders to go to this facility or that.

Too many times he has heard a judge say to a youngster: "I've sent you here and there, and you've been unsuccessful in all of them. I just release you to the streets." These kids are 13 or 14 and have no school and no help, Black said. "What will they become? A menace to society. This prompted me to say I've got to do something. Even (in my last position) I saw kids return to the same environment and end up shot, killed, in wheelchair, or in jail. There has to be more! They have to learn more than just math, science and history. They have to learn life skills if we're going to put them back in life. We need to teach proper etiquette: Pull your pants up. Say 'yes, sir' and 'no, sir.'

Where did those fundamentals disappear to?

"The sad part is, because Freedom Academy is so new, a lot of grants can't help us because we have no track record. We're basically paying out of pocket to keep afloat."

Black continued, "There are so many kids at risk, it really pulls on your heart strings."

Mrs. Shirley M. Caldwell, Black's mother, is founder and pastor of Freedom Church.

Black, who has a degree in psychology and is trained to teach, decided to set up Freedom Academy as a nonprofit 501(c)(3) mentoring facility and a "spinoff" of the church.

The mentoring academy is designed to help students who have been suspended, expended

or have dropped out. Attendance can be courtordered or simply by choice.

The objective is to rehabilitate and implement values and goals back into the lives of trouble youths. In addition to academic subjects, Black said, "we teach them in several areas of health and hygiene: life skills, drug and alcohol abuse, anti-bullying, gang awareness, money management... For those who have dropped out, we help them get back into school and continue, even beyond high school.

We help them look for financial aid and scholarships for college."

Freedom Academy Mentoring was opened in Greenwood, next to Atlantic Aluminum and near Baracah Homes. There are three large classrooms. The staff currently consists of three teachers, an intake coordinator, dietitian and receptionist. Black oversees everything.

Freedom Academy offers a 90-day program for at-risk children ages 5 to 17. There is also an after school program from 4 to 7 p.m. on Mondays and Wednesdays for students still in school. Each student follows an individualized program.

"We advocate on their behalf to get them back into school," Black continued. "Once they've been through our program, passed successfully and met the criteria, we ask the school to review the case and bring them back." If the school does, a trained advisor will follow up for an additional 90 days, "visiting the school three to five times a week to make sure the child is on task with all the things he or she has learned here at the academy," Black explained.

According to the organization's website, freedomacademymentoring.org, "Many youth of today have no hope for a promising tomorrow simply because society has failed in

assisting the development of an adolescent mind. We have ignored their cries for help and have been unable to provide them with positive role models, therefore, many have sought the comfort of gangs, special groups or negative influences, and have even decided to drop out of school altogether. Freedom Academy Mentoring's objective is to reverse the self-destructive behaviors of today’s youth by implementing goals, values, self-worth, a sense of accomplishment and belonging."

Freedom Academy Mentoring is becoming active in the community also. An Easter egg hunt was held in the spring and movie nights were offered on Friday evenings. Ageappropriate movies were offered in alternate weeks for children 5 to 12 and 13 to 17. "We check the movies first!" Black said.

Everyone is invited to a big community day on Aug. 18 for all sorts of activities and food ranging from popcorn and cotton candy to hot dogs, hamburgers and an oyster/fish fry.

Black hopes the life center also will become a place where adults can get help in preparing for a GED to complete high school education, but in order to do that the academy needs funding for more computers.

"And, because of our location and the array of nationalities here," Black added, the academy would like to be able to bring in additional teachers to teach English as a second language.

With school out for the summer, attendance at the academy has dwindled, but Black is hoping donations will help gear up for an even bigger year next year. Donations may be sent to Freedom Academy Mentoring, 12136 Sussex Highway, Greenwood, Del. 19950. For more information, call (302) 495-7080 or visit freedomacademymentoring.org.

Business Report | July 2012

20

HEALTH REPORT

Local community leaders join Bayhealth officials for the groundbreaking of a new Emergency Department that is scheduled to open in Smyrna by the end of 2012.

Bayhealth breaks ground on new Smyrna E.D. A new Emergency Department will save precious minutes for emergency patients from the greater Smyrna area.

Bayhealth recently joined with local community leaders in breaking ground on a new $3.4 million Emergency Department at Smyrna-Clayton Medical Services.

When the new facility opens in late 2012, residents of Smyrna will no longer need to travel the estimated 25 minutes south or 30 minutes north to receive emergency care.

“In emergency medicine, those saved minutes could translate into saved lives. We will ensure Smyrna residents receive the lifesaving care they deserve,” said Bayhealth Emergency Department & Trauma Services Director Patricia Fuller.

Business Report | July 2012

According to Fuller, research shows that Bayhealth Kent General receives an estimated 6,300 emergency patients from the SmyrnaClayton area each year.

The new eight-bed Emergency Department facility at 401 North Carter Rd. in Smyrna will offer a fully-staffed 24 hour Emergency Department equipped to treat a wide variety of emergent and non-emergent medical issues.

The new E.D. will feature a 20 member staff of nurses and other clinical personnel to augment a rotating team of Emergency Department physicians.

A rapid triage will ensure that every patient is assessed and assigned to a nurse and physician quickly.

Chamber partners with Sussex Outdoors Program

Nemours Health & Prevention Services and Walkable, Bikeable Delaware have partnered with the Rehoboth Beach-Dewey Beach Chamber of Commerce. The partnership will offer a program geared to encourage physical activity such as walking, biking, running and other recreational activities and is in effect now through Sept. 30.

In order to participate and qualify for prizes, participants will need to average a minimum of 60 minutes of activity per day (total minutes divided by 126 days).

Delaware State Park annual passes for 2013 will be given to the top 500 winners – pass prizes are limited to one per family. The grand prize winner will receive a four-night stay in a cottage at the Delaware Seashore State Park. To register and begin recording your minutes of activity, go to www.beachfun.com, click into the Site Index beach ball and click on “Beach Feet – Sussex Outdoors.”

For more information, contact Carol Everhart at 227-2233, ext. 13 or carol@ beach-fun.com.

Beebe named 'cost efficient provider' Beebe Medical Center stands out as a hospital that provides high quality patient care at an efficient cost, the latest U.S. Government report evaluating care at hospitals throughout the nation reveals.

Detailed information on everything from patient infection rates and serious complications to how patients are treated during a heart attack, a bout of pneumonia, or in a surgical procedure is spelled out in the Medicare Hospital Compare web pages found at http://hospitalcompare.hhs.gov.

Details summarize the results of the latest complete fiscal year - from July 2010 to June 2011. The details show that Beebe Medical Center, in general, rates either better than the national rate or at the national rate in dozens of specific, measures related to quality and safety. Beebe Medical Center rates better than the national benchmark for the amount of money that is spent per patient on each episode of care.

21 Beebe holds first Nurse Practice Recognition Ceremony In recognition of nurses and of the impact they make in the hospital and throughout the healthcare field, Beebe Medical Center has established three prestigious nursing awards - The Award for Nursing Excellence, The Award for Nursing Leadership, and The Award for Nursing Scholarship.

These awards were presented at a special ceremony to three Beebe Medical Center, longtime nurses who have continually exemplified the qualities to which all nurses aspire. The nurses are: Eleanor P. Cordrey, RN, who received the Award for Nursing Excellence; Bonnie Austin, RN, BS, who received the Award for Nursing Leadership; and Connie Bushey, MSN, Med, RN, executive director of the Margaret H. Rollins School of Nursing at Beebe Medical Center, who received the Award for Nursing Scholarship.

Eleanor P. Cordrey, who retired from Beebe Medical Center in 2000 after 50 years of service, continues today in a volunteer capacity. She graduated Beebe School of Nursing in 1951 and moved right into working at Beebe Medical Center. Though Eleanor worked just about everywhere in the hospital over the years, she predominately is known for what she did in Women’s Health. She set up the neonatal resuscitation program and the Labor and Delivery program. She is known for putting her patients’ concerns first and building relationships on trust, always including families in treatment decisions. She taught until she retired, and continues to mentor others, encouraging them to reach for their dreams and to obtain their nursing degrees.

Bonnie Austin, who is a nurse supervisor in the hospital, has a reputation for focusing on best practices. She is known as someone who leads by example and is a strong team member, fostering collaboration between interdisciplinary teams and exhibiting strong conflict resolution skills.

Bonnie graduated from the Beebe School of Nursing in 1962. After graduation, she earned a bachelor’s in nursing from Wilmington College (now University). She worked in the Medical-Surgical Unit at Beebe and was the head nurse in Pediatrics. In 1968 she unexpectedly moved to the Beebe School of Nursing, where she taught Pediatric Nursing. She taught for 31 years and then in 1999, returned to the hospital as a nursing supervisor. This year she is celebrating her

50th anniversary with the hospital.

Connie Bushey has been continually committed to the education of nurses. Today, she remains the director of the Margaret H. Rollins School of Nursing at Beebe Medical Center, leading the former Beebe School of Nursing into a new era of continued education and advancement in the education of nurses.

Connie graduated from the Beebe School of Nursing in 1968, and worked as a nurse at Beebe Medical Center from 1968 to 1970.

She earned her bachelor of science in nursing from the University of Iowa in 1973 and then became an instructor at the School. She earned a master’s in education form Salisbury State

in 1980 and the following year became curriculum coordinator. In 1989, she took over as school director. Because it was necessary for the school’s recertification, she attained a second master’s degree. In 2011, she earned a master’s in nursing from Wilmington University. Connie has led the growth and expansion of the School of Nursing, the only hospital-based nursing school in the state.

A committee of Beebe Medical Center nurses chose the honorees. The process was a lengthy one, with committee members making sure that they captured the essence of what it is to be a nurse, specially a Beebe Medical Center nurse.

From left: Eleanor P. Cordrey, RN, Bonnie Austin, RN, BS, Connie Bushey, MSN, Med, RN, Executive Director of the Margaret H. Rollins School of Nursing at Beebe Medical Center, and Paul Minnick, RN, MSN, NEA-BC, vice president of Patient Care at Beebe Medical Center

Business Report | July 2012

22

BUSINESS LICENSES Bethany Beach

14 Global; 14 N. Pennsylvania Ave., Bethany Beach; retailer-restaurant Mizze LLC, Fried Rice Asian Grill; 100 Garfield Pkwy. #8, Bethany Beach; retailerrestaurant Turtle Beach Cafe LLC; 98 Garfield Pkwy., Ste. 102, Bethany Beach; retailerrestaurant

Bridgeville

Family Dollar Stores of Delaware Inc., Family Dollar Store #4674; 9577 Bridgeville Ctr., Unit 6, Bridgeville; tobacco products retailer Garner, Steve; 148 Widgeon Way, Bridgeville; professional and/or personal services

Delmar

Family Dollar Stores of Delaware Inc., Family Dollar Store #1776; 38650 Sussex Hwy., Unit 3, Delmar; tobacco products retailer JW Honess Construction & Remodeling; 38193 Robin Hood Rd., Delmar; contractorresidential

Dover

Advocate of Healing; 152 Midessa Xing, Dover; professional services-counselor Agile Rendeirng LLC; 23 Devonshire Ct., Dover; professional and/or personal servicesunclassified All Seasons Landscaping Inc.; 154 S. Fairfield Dr., Dover; contractor-residential AW Management Ag Inc.; 435 N. Dupont Hwy., Dover; professional and/or personal services Benanko Inc.; 142 Harvest Grove Trl., Dover; reconciliation purpose code Bluestar Parkway Ventures; 9 E. Loockerman St., Dover; motor vehicle lessee/lessor Boe, Evelyn S.; 19 River Chase Dr., Dover; reconciliation purpose code Callahan, Bruce E., Pretzel Fetish; 19 Squire Cir., Dover; retailer-restaurant Close to Home Early Child Care; 3005 Raintree Dr., Dover; professional and/or personal services Compas Plumbing LLC, Luis A. Carbajal; 215 N. Wilson Ave., Dover; contractor-residential Compassionate Diagnostics LLC; 740 S. New St., Dover; professional services-

Business Report | July 2012

medical office Curley, Theresa, Black Knight; 1158 Fast Landing Rd., Dover; drayperson/mover Cutler, Victor; 41 S. New St., Dover; reconciliation purpose code Davidson, Corey N., Homlet Shopping Center; McKee & Walker Road, Dover; reconciliation purpose code Downs, Pierre; 67 S. Queen St., Dover; retailer-various products Downs, Shalonda; 67 S. Queen St., Dover; retailer-various products/motor vehicle dealer Draper, Hannah E., Hannah E. Draper, MSN, RN; 118 Red Oak Dr., Dover; professional and/or personal services Duckworth, Chris; 756 S. Halsey Rd., Dover; reconciliation purpose code Excel Landscapes LLC; 95 Majill Ln., Dover; professional and/or personal servicesunclassified Family Dollar Store of Delaware, Family Dollar Store #3634; 1720 S. Governors Ave., Dover; tobacco products retailer Family Dollar Store of Delaware, Family Dollar Store #3502; 1720 S. Governors Ave., Dover; tobacco products retailer Family Dollar Store of Delaware, Family Dollar Store #1766; 1720 S. Governors Ave., Dover; tobacco products retailer Fisher, James, We Tint; 1001 White Oak Rd., Apt. N32, Dover; professional and/or personal services Game Lounge LLC; 1015 Walker Rd., Dover; reconciliation purpose code Global Oil and Gas Investments; 435 N. Dupont Hwy., Dover; sales representative IDP, ICARE2INSPIRE; 430 State College Rd., Apt. 421, Dover; retailer-dry goods & apparel Kaizen Karate Academy Inc.; 46 Lost Tree Ct., Dover; professional and/or personal services McCloud, Dawn N. Gracious Hands; 125 Westover Dr., Dover; professional and/or personal services McMillan Jr., Richard, Mowing Dover Lawn Svc.; 18 Loockerman Ct., Dover; reconciliation purpose code Napier, James, Capital Shoe Repair; 237 W. Loockerman St., Dover; professional and/ or personal services-unclassified Nicholson, Lewis E., Performance Construction; 806 River Rd., Dover; reconciliation purpose code Posley, Jacqueline T.; 285 Samuel Paynter Dr., Dover; professional and/or per-

sonal services-unclassified Sleep Cheap Mattress Warehouse; 5075A N. Dupont Hwy., Dover; retailer-furniture & fixtures SMI Consulting LLC; 3 Deborah Dr., Dover; professional and/or personal services Smith, James E., Beyond Recognition General Contractor; 36 Quillen St., Dover; contractor-residential Street, Jill B., JBS Speech Language Therapy; 500 Troon Rd., Dover; professional and/or personal services Walk & Roll Child Care; 1008 Avocado Ave., Dover; professional and/or personal services Wilson, Sherry L., S.L. Wilson Financial; 129 Lingo Dr., Dover; reconciliation purpose code

Georgetown

Calderon Market LLC; 432 E. Market St., Georgetown; reconciliation purpose code Echo Service LLC; 809 Ingramtown Rd., Georgetown; contractor-residential Fallon Electric; 27892 Avalon Dr., Georgetown; contractor-residential Hughes, Lori A., Lorilicious Cakes; 22664 Little St., Georgetown; reconciliation purpose code Jerry Stipple Drywall LLC; 27954 Wagner Rd., Georgetown; contractor-residential Partyka, Jennifer A.; 24008 Deep Branch Rd., Georgetown; professional servicescounselor Riedel, Jerald, Key Booth; 1794 Thompsonville, Georgetown; professional and/or personal services Siwarski, Christopher; 1359 Bender Farm Rd., Georgetown; contractor-residential Sockriter, Christopher M., CS Services; 18604 Shingle Point Rd., Georgetown; contractor-residential Yoc, Edy E.; 24207 Dupont Blvd., Apt. A, Georgeown; reconciliation purpose code

Greenwood

H&C Insulation; 25560 Business Park Dr., Unit 4, Greenwood; contractor-residential

Laurel

Blackout; 611 W. 7th St., Laurel; reconciliation purpose code East Coast Defense LLC; 28128 Dukes Lumber Rd., Laurel; professional and/or per-

23

sonal services Family Dollar Stores of Delaware, Family Dollar Store #1015; 1001 S. Central Ave., Laurel; tobacco products retailer Family Dollar Stores of Delaware, Family Dollar Store #3458; 1001 S. Central Ave., Laurel; tobacco products retailer Palmersphereonline; 32823 Shockley Rd., Laurel; wholesaler-any products Pugh, Jamin, Pugh Lawncare; 28476 Fire Tower Rd., Laurel; professional and/or personal services Shoreline HVAC LLC; 1192 East Ct., Laurel; contractor-residential Stairs and Flares; 32524 Aero Dr., Laurel; personal services-amusement conductor Ybarra Construction LLC; 31548 Mount Pleasant Rd., Laurel; contractor-residential

Lewes

Barbara Hatch; 33191 Jolyns Way, Lewes; direct care worker Belov, Anton V., North Shore Painting; 34550 Titleist Ct., Unit 31, Lewes; contractor-residential Brothas Unlimited Lawn Care; 32001 Kendale Rd., Lewes; residential contractor/ developer Giulianova, Inc.; 101 2nd St., Lewes; professional and/or personal services-unclassified Himes, Gabrielle L.; 22707 Camp Arrowhead Rd., Lewes; professional and/or personal services Horst, Pearl, Pearl Horst; 5 Applewood Ln. Lewes; direct care worker KMK Enterprises LLC; 30946 Knoll Ct., Lewes; contractor-residential Kronos Physical Therapy LLC; 32890 Misty Ln., Lewes; professional serives-physical therapist Lesko, James J., Wolfe Runne; 16394 Ketch Ct., Lewes; professional and/or personal services Lewes Beach Surf Co.; P.O. Box 481, Lewes; retailer-dry goods & apparel Posture Holdings LLC; 110 Anglers Rd., Unit 101, Lewes; commercial lessor Rohrbaugh, Michelle, Chelle's Crafts; 17370 Coastal Hwy., Lewes; retailer-various products Snoyo LLC; Unit 18, 17252 N. Village Main Blvd., Lewes; retailer-restaurant Treasures LLC; 116 2nd St., Lewes; retailer-dry goods & apparel

Milford

Delmarva Precision Grinding; 906 SE 2nd St., Milford; professional and/or personal services Family Dollar Stores of Delaware, Family Dollar Store #1627; 237 NE Front St., Milford; tobacco products retailer Jones, Rodney A., Fish Whisperer Charters; 14 Rogers Dr., Milford; professional and/or personal services-unclassified Romeus, Dachemy, Doch K. Car Specialist; 400 Valley Dr., Unit 8, Milford; personal service-motor vehicle service

Millsboro

Bismillah Five Stars LLC, Five Stars Roadside & Lock Svc.; 800 Edwards Blvd., Unit 808, Millsboro; reconciliation purpose code Cijeayn Marketing; 32327 Bayshore Dr., Millsboro; professional and/or personal services Cogar, Frances E., Joe's Barbecue; 32008 Long Neck Rd., Millsboro; retailer-restaurant DR Contracting LLC; 34607 Stem St., Millsboro; contractor-residential Delone Pro-Cleaning Services; 30993 Crepe Myrtle Dr., Unit 121, Millsboro; professional and/or personal services Family Dollar Stores of Delaware, Family Dollar Store #1399; 28541 Dupont Blvd., Unit 2, Millsboro; tobacco products retailer GJMDELMOTO LLC, Castrol Premium Lube Express; 28569 Dupont Blvd., Millsboro; personal service-motor vehicle service Jenn Waite Family Daycare; 29985 Iron Branch Rd., Millsboro; professional and/or personal services Lee Myung; 30492 Oak Ridge Dr.,

Millsboro; reconciliation purpose code Long Neck Mechnical Services; 26163 Skip Jack Ln., Millsboro; contractor-residential McGee, Katrina; 28503 Catherine Ln., Millsboro; reconciliation purpose code Vitales WS; 26512 Topaz Rd., Millsboro; wholesaler-food processor WB Chandler Company LLC, Billy's Superior Brand; Rt. 24, Millsboro; retailervarious products

Seaford

715 East King Street Operations; 715 E. King St., Seaford; personal services-nursing/ rest home D&R Services; 120 N. Bradford St., Seaford; personal services-general repairperson Ed's Auto Center Inc.; 26779 Masters Way, Seaford; motor vehicle dealer Family Dollar Stores of Delaware, Family Dollar Store #2081; 535 E. Stein Hwy., Seaford; tobacco products retailer Fees, David F., Avian Studies; 514 N. Willey St., Seaford; professional and/or personal services Harbor Pizza Inc., Red I Collections; 16 N. Market St., Seaford; mercantile or collection agency Lovelace Glen C. III, Lovelace Contracting; 29424 N. Oak Grove Rd., Seaford; contractor-residential Pizza Bella LLC, Anytime Fitness; 729 E. Ivy Dr., Seaford; professional and/or personal services Sammons, Jerry William Construction; 28395 Ellis Mill Rd., Seaford; contractorresidential

Mon.-Sat. 9 am - 9 pm • Sunday 10 am - 5 pm

Concord Pet Food & Supplies Concord Pike Shoppes of Red Mill Peoples Plaza Hockessin Suburban Plaza Shoppes of Graylyn Chestnut Run

302-478-8966 302-737-8982 302-836-5787 302-234-9112 302-368-2959 302-477-1995 302-995-2255

Middletown Crossing Community Plaza Aston, PA Edgehill s/c, Dover West Chester, PA Rehoboth Fox Run

302-376-1616 302-324-0502 610-364-1100 302-672-9494 610-701-9111 302-226-2300 302-838-4300

Elkton Milford New London Thornbury Smyrna, DE Seaford, DE Logan Township, NJ

410-398-5554 302-424-8373 610-869-8838 610-399-0124 302-653-1515 302-628-1001 856-467-0022

Business Report | July 2012

24

BUSINESS DIRECTORY ACCOUNTING

CHAMBER OF COMMERCE

Horty & Horty, P.A. Doug Phillips, CPA, Cr.FA 302-730-4560 cpainfo@horty.com 3702 N. DuPont Hwy. Dover, DE 19901

Bethany-Fenwick Area Chamber of Commerce Carrie Subity 302-539-2100 302-539-9434 fax www.bethany-fenwick.org info@bethany-fenwick.org 36913 Coastal Highway Fenwick Island DE 19944

Rehoboth Beach - Dewey Beach Chamber of Commerce and Visitor Center Carol Everhart 302-227-6446 302-227-2233 ext. 13 302-227-8351 fax www.beach-fun.com carol@beach-fun.com 501 Rehoboth Ave. Rehoboth Beach, DE 19971

Central Delaware Chamber of Commerce Judy Diogo 302-734-7513 302-678-0189 fax www.cdcc.net jdiogo@cdcc.net 435 N. DuPont Hwy. Dover, DE 19901

Greater Seaford Chamber of Commerce Paula Gunson 302-629-9690 302-629-0281 fax www.seafordchamber.com admin@seafordchamber.com 304 A High St. Seaford, DE 19973

Georgetown Chamber of Commerce Karen Duffield 302-856-1544 302-856-1577 fax www.georgetowncoc.com info@georgetowncoc.com 229 E. Market St., PO Box 1 Georgetown, DE 19947

EDUCATION

ADVERTISING Morning Star Business Report Bryant Richardson 302-629-9788 302-629-9243 fax www.msbusinessreport.com sales@mspublications.com 951 Norman Eskridge Hwy. P.O. Box 1000 Seaford, DE 19973 ARCHITECTS & ENGINEERS Davis Bowen & Friedel, Inc. Randy Duplechain, P.E. 302-424-1441 www.dbfinc.com 23 N. Walnut St. Milford DE 19963 George, Miles & Buhr, LLC Michelle Everngam 302-628-1421 302-628-8350 fax www.gmbnet.com meverngam@gmbnet.com 400 High St. Seaford, DE 19973

Lewes Chamber of Commerce Betsy Reamer 302-645-8073 Toll Free 877-465-3937 302-645-8412 fax www.leweschamber.com inquiry@leweschamber.com 120 Kings Hwy., P.O. Box 1 Lewes, DE 19958

BUSINESS ORGANIZATION

Greater Millsboro Chamber of Commerce Amy Simmons 302-934-6777 302-934-6065 fax www.millsborochamber.com millsboro@intercom.net P.O. Box 187 Millsboro, DE 19966

Better Business Bureau of Delaware Christine Sauers 302-221-5255 302-221-5265 fax www.delaware.bbb.org info@delaware.bbb.org 60 Reads Way New Castle, DE 19720

Milton Chamber of Commerce Georgia Dalzell 302-684-1101 www.historicmilton.com chamber@historicmilton.com 707 Chestnut St., P.O. Box 61 Milton, DE 19968 Business Report | July 2012

Delaware Technical Community College Corporate and Community Programs Christopher M. Moody, Director 302-855-1665 302-858-5456 fax www.dtcc.edu/owens/ccp cmoody@dtcc.edu Jason Technology Center PO Box 610 Rt. 18, Seashore Highway Georgetown, DE 19947 University of Delaware Professional & Continuing Studies Tara Kee 866-820-0238 302-831-3292 fax www.pcs.udel.edu continuing-ed@udel.edu ENVIRONMENTAL CONSULTING Envirotech Environmental Consulting, Inc. Todd Fritchman 302-645-6491 www.envirotechecinc.com info@envirotechecinc.com 16394 Samuel Paynter Blvd.

Suite 203 Milton, DE 19968

25 FINANCIAL Bank of Delmarva Scott Rukowicz 302-875-5901 302-875-1766 fax www.bankofdelmarva.com srukowicz@bankofdelmarva.com 200 East Market St. Laurel, DE 19956 County Bank 9 Sussex County Locations 302-226-9800 302-226-3182 fax www.CountyBankDel.com 19927 Shuttle Rd. (Main Office) Rehoboth Beach, DE 19971

Sussex County Federal Credit Union Debbie Jewell 302-629-0100 302-629-0966 fax www.sussexcfcu.com djewell@sussexcfcu.com 1941 Bridgeville Hwy. Seaford, DE 19973 FUNERAL SERVICES Watson Yates Funeral Home Gary Yates 302-629-8561 302-629-7961 fax Front & King St. Seaford, DE 19973 GRAPHIC/WEBSITE DESIGN

Del One Federal Credit Union 7 Statewide Locations Amy Resh 302-672-1492 302-739-1790 fax www.Del-One.org amy.resh@del-one.org 270 Beiser Blvd.

Dover, DE 19904

Dean Design Marketing Group Jane E. Dean 302-674-5007 877-407-9800 717-898-9570 fax www.deandesign.com thestudio@deandesign.com 13 Water St. Lincoln, DE 19960

Delaware State Police Federal Credit Union Stephen Cimo 302-856-3501 ext. 120 302-856-2539 fax www.dspfcu.com scimo@dspfcu.com P.O. Box 800 Georgetown, DE 19947

Health

First Merchant Services Ronald W. Burke 302-875-5645 302-875-0935 fax www.firstmerchantservices.biz rburke@firstmerchant.us 14034 Johnson Road Laurel, DE 19956

Bayhealth Kent General - Milford Memorial Pam Marecki 302-744-7013 302-735-3227 fax www.bayhealth.org pam_marecki@bayhealth.org 640 S. State Street Dover, DE 19901

Seaford Federal Credit Union Seaford Branch Mary Adams 302-629-7852 302-629-9125 fax www.seafordfcu.com mary@seafordfcu.com Seaford Professional Center Rt. 13 South Seaford DE 19973 Seaford Federal Credit Union Dagsboro Branch Veronica Nhan-Nock 302-934-1774 302-297-0016 fax veronica@seafordfcu.com 30650 Dupont Hwy. Dagsboro, DE 19939

Nanticoke Health Services Sharon Harrington 302-629-6611 302-629-3211 fax www.nanticoke.org harringtons@nanticoke.org 801 Middleford Rd. Seaford, DE 19973

INSURANCE Farnell & Gast Insurance Joe Gast, CPCU 302-629-4514 302-536-6257 fax www.averyhall.com jgast@averyhall.com dflood@averyhall.com 500 W. Stein Highway Seaford, DE 19973 Lyons Companies David F. Lyons, Sr. David F. Lyons, Jr. Lew Harrington 302-227-7100 www.lyonsinsurance.com info@lyonsinsurance.com 19643 Blue Bird Lane, Unit 8 Rehoboth Beach, DE 19971

Pratt Insurance Inc. Howell Wallace 302-653-6681 800-282-8590 DE 800-497-7288 MD 302-653-2370 Fax www.pratt-insurance.com pratt-insurance@pratt-insurance.com Four Village Square Smyrna, DE 19977 INTERNET SERVICE & WEB PAGE DESIGN Delmarva Digital Tim Smith 302-875-7700 302-875-8288 fax www.ddmg.net ddmg.netsales@ddmg.net 220 Laureltowne Laurel, DE 19956 LEGAL Sergovic, Carmean & Weidman, P.A Attorneys At Law John A. Sergovic, Jr. Shannon D. Carmean Leslie Case DiPietro 302-855-1260 302-855-1270 fax www.scdelaw.com 142 E. Market St. PO Box 751 Georgetown, DE 19947 Law Offices of Karen Y. Vicks, LLC 302-674-1100 888-598-8890 500 W. Loockerman Street, Suite 102 Dover, DE 19904 kvicks@vickslaw.com OFFICE FURNITURE AMI Business Interiors Tom Woodstock 800-830-0801 302-226-0801 302-226-0302 fax www.archmktg.com archmarketing@comcast.net 123 Glade Circle West Rehoboth, DE 19971 PAYROLL SERVICE Payroll Professionals Jessica Amaty 302-645-5700 302-645-0395 fax payroll@1040pro.com 1636-D Savannah Rd. Lewes, DE 19958

Business Report | July 2012

26 PORTRAITS Portraits In The Sand Dave Koster 302-226-9226 302-226-8424 fax www.portraitsinthesand.com businessreport@portraitsinthesand.com 110 White Oak Rd. Rehoboth Beach, DE 19971

Coldwell Banker Resort Realty Skip Faust 302-227-5000 office 302-745-8764 cell 302-227-3804 fax www.skipfaust.com skipfaust@hotmail.com 20184 Coastal Hwy. Rehoboth Beach, DE 19971 TRANSPORTATION

REAL ESTATE Long & Foster Real Estate, Inc. Tracey Espada 302-227-2541 800-462-3224 302-227-8165 fax www.longandfosterde.com 37156 Rehoboth Ave. Rehoboth Beach, DE 19971

Pyramid Transport 302-337-2210 800-754-7775 www.pyramidtransport.com 18119 Sussex Highway Unit 2 Bridgeville, DE 19933 TRAVEL Misty Travel Barb Stetzer, MCC, CTC 302-629-4422 www.misty-travel.com barb@misty-travel.com

UTILITIES Artesian Water Company Stuart Lindner 302-453-6900 302-645-7751 800-332-5114 302-453-6957 fax www.artesianwater.com slindner@artesianwater.com 664 Churchmans Rd. Newark, DE 19702 14701 Coastal Highway Milton, DE 19968

List your business in the Business Directory today.

302-629-9788

sales@mspublications.com

Business Report | July 2012

12-0

Blue Cross Blue Shield of Delaware is now HIGHMARK BLUE CROSS BLUE SHIELD DELAWARE We’re adopting a new name. And while the name changes, what we’ve been doing for almost 80 years doesn’t. Delivering on our commitment to provide members with access to affordable, high-quality coverage as the state’s number one choice for health insurance.

Same value, same coverage, same continued commitment to the people of Delaware.

Working well together.

OUR NAME HAS CHANGED. WE HAVEN’T.

HIGHMARKBCBSDE.COM Highmark Blue Cross Blue Shield Delaware is an Independent Licensee of the Blue Cross and Blue Shield Association.

12-04809_HMK_Lighthouse_DE_Morningstar_Biz_A.indd 1

6/4/12 3:40 PM

Business Report | July 2012