Morning Star Business Report

morning star

Business Report DECEMBER 2012

Sussex County Realtors 速

Wired for business!

ALSO INSIDE

Gifts for the techie on your list Hidden Treasure - KINfolk

Strategic Tax Planning Audit Services Profit Analysis

Fraud Protection Business Valuation Human Resource Consulting

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Business Report | December 2012

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Business Report | December 2012

from the editor Extreme Makeover coming to sussex County

I

am beginning to get excited about Christmas already. It’s not even Thanksgiving yet, and I have already started putting Christmas music on while I am cleaning. There seems to be a kind of magical quality about this time of year that makes humans want to celebrate.

Cultures throughout human history have held celebrations this time of year, probably to keep our minds off of the fact that we are in the midst of the longest and coldest days of the year (although we seem to have missed out on

the cold part this year). If we didn’t have a celebration to look forward to, this time of year would be quite depressing.

Each family seems to have their own unique traditions during the holidays. For my family, one of my favorite traditions is breakfast on Christmas morning.

For some reason, every year we have sliced up oranges and made fresh squeezed orange juice in the juicer. No matter what time of year it is, the smell of fresh orange juice always reminds me of Christmas.

Daniel Richardson

Affordable Business Systems

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Business Report Vol.16 No.3

EDITOR

Daniel Richardson COMPOSITION

Cassie Kraemer Elaine Schneider Tina Reaser SALES

Chris Redman Rick Cullen Sutton Joseph C O N TA C T

Morning Star Publications 302-629-9788 P.O. Box 1000 Seaford, DE 19973 businessreport@mspublications.com sales@mspublications.com

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THE GREATER GEORGETOWN Chamber of Commerce

Linking Business with the Community 302-856-1544 | info@georgetowncoc.com

www.georgetowncoc.com

Dec. 3 - Sussex County will kick off its Annual Food Drive Event, and Caroling on The Circle at 6:30 p.m. Call the Sussex County Admin. office at 855-7742 for more info.

Dec. 5 - Chamber Economic Development Council Meeting, noon-1 p.m. at the Georgetown Wesleyan Church, North Bedford St. ext.

Lunch provided & all are welcome! Call 856-1544 for details Dec. 5 - Chamber Board of Directors Meeting, 4 p.m. at the Chamber Office.

Dec. 6 - Chamber Christmas “Balloon” Parade at 7 p.m. Theme: Christmas in Candyland! Sponsorship and entry info - www.georgetowncoc.com Dec. 12 - Chamber Breakfast Meeting, 7:30-8:30 a.m. - Lighthouse Landing Restaurant, Sussex County Airport in Georgetown- Special Guest Speaker - TBA $9 per person. RSVP by Tues., Dec. 11 by calling 302-856-1544.

Dec. 13 - Chamber Holiday Banquet & 2013 Installation of Officers from 5-8p.m. at The Brick Hotel in Georgetown. RSVP by Dec. 1 to 856-1544 or email info@georgetowncoc.com. Bring a non-perishable food item to benefit the GT Wesleyan Church Food Pantry.

Dec. 19 & Dec. 26th - NO CHAMBER MIXER or LUNCHEON. Happy Holidays!

Business Report | December 2012

please recycle this magazine

5

14

[contents] 12/12 6 10

CHAMBER NEWS GUEST COLUMN

How different types of credit can affect your score. By John Rowley

12

FEATURE STORY

Christmas gift ideas for the techie on your list. By CAROL KINSLEY

14

COVER STORY

Sussex County Association of Realtors - Helping clients to stay one step ahead. By CAROL KINSLEY

On the Cover

21

16

GUEST COLUMN

Social media and business: Are you keeping up with your competitors? By DOUG PHILLIPS

18 22 25

HEALTH REPORT BUSINESS LICENSES HIDDEN TREASURE

KINfolk provides computers to hospitalized and homebound kids.

By CAROL KINSLEY

26

BUSINESS DIRECTORY

12

The Sussex County Association of Realtors team. Photo by Eric Young Business Report | December 2012

6

CHAMBER NEWS

Chamber

Phone

Key contact

Dues*

Members

Fax

Bethany-Fenwick Chamber of Commerce

539-2100 Carrie Subity

$211

800

539-9434

Delmar Chamber of Commerce

846-3336

Diane Johnson $75

67

846-3336

Georgetown Chamber of Commerce

856-1544

Karen Duffield

$150

460

856-1577

Laurel Chamber of Commerce

875-9319

Don Dykes

$125

125

875-5908

Lewes Chamber of Commerce

645-8073

Betsy Reamer

$210

432

645-8412

Milford Chamber of Commerce

422-3344

Jo Schmeiser

$165

310

422-7503

Millsboro Chamber of Commerce

934-6777 Amy Simmons

$150

260

934-6065

Milton Chamber of Commerce

684-1101 Georgia Dalzell $150

120

684-1101

Rehoboth-Dewey Chamber of Commerce

227-2233 Carol Everhart $215

1303

227-8351

Seaford Chamber of Commerce

629-9690

Paula Gunson

$150

340

629-0281

Central Delaware Chamber of Commerce

734-7513

Judy Diogo

$225

868

678-0189

Delaware State Chamber of Commerce

655-7221

Bill Stephano

$299

2800

654-0691

Delmarva Black Chamber of Commerce

450-4501

Clay Hammond

* Annual membership cost based on businesses with fewer than 10 employees. For Delaware State and Central Delaware chambers membership cost figure is for 1-5 members. For Delaware State Chamber special rate applies if business already belongs to another chamber.

RIBBON CUTTING Castrol Castrol Premium Lube Center located at 28569 Dupont Blvd. on Rt. 113 in Millsboro held a ribbon cutting and grand opening recently which benefitted the Millsboro Volunteer Fire Department. Pictured from left: William Pfaff, Delaware Small Business Development Center; Kristopher Adams, Millsboro Fire Dept.; Mike Krim, Miken Builders; Tom Willette, Castrol PLE; Robert Bryan, Millsboro Fire Dept.; Ron O’Neil, Millsboro Fire Dept.; Jean Marsiglia, Castrol PLE; Robert Mellinger, Castrol PLE; Tori Bradshaw, Castrol PLE; Gary Marsiglia, Castrol PLE; Lynn Glass, Castrol PLE; Chad Burcham, Castrol PLE; Henri Belcher-Stack, WSFS Bank; Kevin Gogarty, Castrol PLE; J. Nicole Lord, Castrol PLE; Lorenzo Olden, Castrol PLE; Shirlee Hewitt, Castrol PLE; Michael Truitt, Castrol PLE.

Business Report | December 2012

7

RIBBON CUTTING Rodney Village Pharmacy The Central Delaware Chamber of Commerce (CDCC) recently joined The Rodney Village Pharmacy in celebrating their grand opening and official ribbon cutting. Friends, family and local CDCC members joined the celebration. The Rodney Village Pharmacy is located at 1646 Governor Ave., Dover. They can be reached at 302-747-7533, pharmacist@rodneyvillagepharmacy.com or visit www.rodneyvillagepharmacy.com for more information.

Photography by Medgine Clery

RIBBON CUTTING Seaford Pharmacy The Greater Seaford Chamber of Commerce recently held a ribbon cutting ceremony for Seaford Pharmacy. Chamber, city and county representatives were on hand. The pharmacy can be reached at 629-3737 and offers free delivery. Captain Ali Rachat, a friend of the owner of Seaford Pharmacy, cuts the ribbon to celebrate the opening of the new store which is located on Stein Highway. Owner Waheed Aziz is on his left and Seaford Mayor Bill Bennett is on his right.

Business Report | December 2012

8

CHAMBER NEWS

CHECK PRESENTATION The Chamber of Commerce for Greater Milford along with sponsors Jon Good, Dentsply Caulk, Extreme Total Fitness, i.g. Burton, WSFS and The Delaware Prostate Cancer Coalition presented the American Cancer Society with a $1000.00 from a portion of the proceeds from the 3rd Annual “Smile for Freedom� 5K/3K Run/Walk. For more information about the American Cancer Society call Josette Castiglione at 302-827-4936 or emailjosette.castiglione@cancer.org. For questions concerning the Chamber of Commerce for Greater Milford call 422-3344, emailmilford@milfordchamber.com or find us on Facebook.

Business Report | December 2012

9 Providing more opportunity to Hispanic owned small businesses

By Regional Administrator Natalia Olson-Urtecho One of the Small Business Administration’s top priorities is to provide access and opportunity to small business owners in traditionally underserved communities. In fact since 2009, SBA has supported $13.5 billion in lending to underserved small businesses. In addition, SBA has supported $100.3 billion in federal government contracting dollars to small disadvantaged firms since 2009. Locally, SBA has backed just under $80 million in loans to underserved communities in Delaware since 2009 while $123.7 million in federal government contracts have been awarded to Delaware based underserved firms since 2009.

As we see commercial lending improve across the country, we recognize there’s more work to be done and we know that challenges still exist.

That’s why SBA is working hard to fill the gaps that remain in the market place and ensure that small business owners in underserved communities are aware of the assistance available to help them grow their businesses and create jobs.

Minority-owned businesses are some of the fastest growing segments of the economy, with Hispanic-owned small businesses leading all other demographics. At SBA, we’ve joined forces with the U.S. Hispanic Chamber of Commerce (USHCC) to help support thousands of Hispanic small businesses and entrepreneurs.

We will pilot the partnership with eight city and state Hispanic chambers: Austin, Texas; California; El Paso, Texas; Florida; Nashville, Tenn.; Ohio; Philadelphia, Pa.; and Utah. Through this collaboration, the SBA and USHCC will work to increase Hispanic-owned small business participation in SBA programs, including: • Loan programs and access to capital initiatives; • Government contracting programs like the 8(a) program and the Women-Owned Small Business Program; • Up-to-date information and access to SBA’s extensive resource partner network; and • International trade opportunities to achieve the goals of the President’s National Export Initiative.

In combining our efforts, we will work

to increase lending to Hispanic small businesses; increase awareness of SBA programs and services among Hispanic-owned small businesses; increase participation of small Hispanic-owned businesses in SBA’s procurement programs, with a focus on women and veterans; and increase trade opportunities for small Hispanic-owned businesses.

As a member of the UHSCC network, this alliance holds great potential for your membership. We urge you to take advantage of the benefits of this partnership.

The SBA team at the Delaware District Office stands ready, willing and able to help your members emerge from the recession stronger and more competitive than before.

The Delaware District Office has assisted numerous Hispanic owned small businesses including First State Manufacturing in Milford.

Owners Eli Valenzuela, Sher Valenzuela, and Ashley Wolfe operate a thriving upholstery business employing more than 40 technicians working in a new 66,000 sq. ft. facility. During the past decade SBA provided First State with financial, procurement and technical assistance.

“Committed to Customer Service” Since 1960

WSFS receives award WSFS Bank was recently presented the first-annual “Charter School Champion Award” at The Delaware Charter Schools Network’s IDEA Awards. The honor was bestowed on WSFS for their profound impact on the success of the charter school movement and was a tribute to the late Andrew Yatzus – a beloved WSFS associate who was passionate about education and charter school investment. The award was accepted by Andy’s wife, Vicky, and daughters, Haley and Katie. Pictured from left: Glen Outten, Frances Effinger, Buck Effinger, Doug Quaintance, Vicky Yatzus, Glenn Kocher, Peggy Eddens, Katie Yatzus, Janis Julian and Haley Yatzus.

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10

How different types of credit can affect your score

By John Rowley Ten percent of your credit score comes from the balance of types of credit on your record. The credit agency's evaluation of your use of various forms of credit takes into account the variety of types of credit and your management of those various types of credit. There are four specific kinds of credit: revolving credit, installment credit, automobile loans and mortgages.

Revolving credit: There are no fixed payments or a fixed monthly fee when it comes to revolving credit. The consumer may use their open lines of credit over and over again, borrowing more and paying it back.

The creditor will set certain terms, like a minimum monthly payment or an interest rate.

The amount of available credit increases and decreases based on the amount of money borrowed by the creditor against a fixed credit limit. The borrower may pay the debt back over time or pay the entire amount in full, depending on their financial situation. The most common kind of revolving credit is a credit card, but certain types of corporate bank loans qualify as well.

Installment credit: Unlike revolving credit, installment credit is a type of loan with set sum to be borrowed, a fixed payment amount and a fixed payment schedule.

Student loans, home improvement loans and personal loans are all examples of installment credit.

Automobile loans: Loans are specific types of installment credit in which the car being purchased operates as collateral for the loan. If the repayment schedule is not met, the lender will take the car. An auto loan is a type of personal loan, but weighs differently on your credit report because of its specific properties.

Mortgage: A specific form of installment credit used to purchase a home. A mortgage creates a lien on the title of a mortgaged property. A mortgage is generally the largest of all personal forms of credit and thus is the most important to maintain and the hardest to achieve.

People with high credit scores often have three to five open credit cards as well as one of each of the other types credit. This does not mean however, that you should purchase

a house and car just to improve your credit score.

If you come upon these loans in the course of your daily life, be content with the knowledge that the variety will help to improve your credit score.

You are entitled to a free copy of your credit report once a year, an offer you should take advantage of. You can obtain at www.annualcreditreport.com.

When you do receive your credit report, check to ensure the figures are accurate and act quickly to correct any mistakes.

This may include any clerical errors, identity theft issues or incorrect information.

If your credit score is low, you should begin working on a financial rehabilitation plan with a Credit Repair Specialist, to begin correcting your credit profile.

John Rowley is a Credit Repair Specialist with Angle Planning Concepts, LLC. John has over 20 years experience reviewing credit reports. He can be reached at 302-735-PLAN (7526) or on the web at: www.YourCreditUp.com.

Advertise in the Business Report!

Call:

302-629-9788 Email: sales@ mspublications.com Business Report | December 2012

Risk Control

Captives

Workers Compensation

Jacqueline Miraglia joins Lyons Companies Lyons Companies, Delaware’s largest privately-owned commercial insurance brokerage and employee benefits consulting firm announces that Jacqueline Miraglia has joined the firm as vice president, Commercial Operations.

With over 20 years experience in the legal and insurance industries, Jacqui is uniquely qualified to manage Lyons Companies commercial property and casualty operations and claims and loss control departments.

Jacqui’s insurance industry expertise is in coverage and claims including: general liability, business automobile liability, workers compensation, construction defect, employer liability and environmental exposure matters. Her legal experience includes: contracts, leases, financing, bonds and general corporate practice. She has extensive involvement with contract and lease negotiations and developed sub-specialty expertise in landlord-tenant litigation and appellate practice.

A graduate of Catholic University School of Law and State University of New York at Stonybrook, Jacqui earned her degree in Hispanic languages and literature. She is a member of the Pennsylvania, Maryland and District of Columbia Bar associations and holds insurance licensure in Delaware and Texas.

Jacqui resides in Wilmington with her husband and two sons.

lyonsinsurance.com Wilmington 302.658.5508

Rehoboth 302.227.7100

Dpca networking event Sunnybrae Mansion in Milford recently opened their doors for the Delmarva Peninsula Commercial Alliance’s latest networking event, a commercial banker’s forum in Milford. The top tiered bankers included TD Bank, M&T Bank, Community Bank and Shore Bank.

Each panel member discussed presubmitted questions about lending in today’s market, and what type of loans each specialize in, within their respective institutions. Bill Vernon, PCA president, acted as moderator and attendees enjoyed refreshments after the forum.

For more information about the DPCA, contact the Sussex County Association of Realtors at 855-2300 or info@scaor.com.

Business Report | December 2012

12

Christmas gift ideas for the techie on your list

By Carol Kinsley

What do you get a techie who has everything? The latest and greatest gadget, of course. But rather than disappoint, you might want to check with the intended recipient on specifics. "Almost" isn't always good enough and electronics are sometimes difficult to exchange.

Remember, too, some folks are die-hard Apple fans; others prefer PCs, and the two aren't always interchangeable.

This article won't go into the nitty-gritty details, but if you're not technologically savvy yourself, you can find some good reviews and side-by-side comparisons in the online version of PC Magazine at www.pcmag.com.

If money is no object, how about an HDTV (high definition television)? Be prepared to ask the right questions or be at the mercy of your salesperson. What screen size do you want? That will depend on either your pocketbook or the distance from your favorite chair and the screen.

A good rule of thumb is a screen that's between one-sixth and one-third the distance from your viewing spot. For a sofa 6 feet from the screen, 32 inches is the smallest you'll want.

Next question: LCD, LED or plasma?

LCDs tend to be less expensive but LED and plasma screens offer a better picture quality. LEDs use less power, but home theater enthusiasts will prefer plasma screens. Again, make sure you're getting the right screen before you lug it home!

Do you want 3D with that? Then you have to choose between active or passive.

Either type requires special glasses. Active 3D generally looks better and is easier to watch from a non-perpendicular angle, but it's also more expensive and the glasses need batteries or chargers.

Do some research and find out whether

Business Report | December 2012

you need cables. You may save money buying them separately if you do need them.

Another expensive gift is a desktop or laptop computer. Here's where you have to be sure between Apple and PC. Apple just introduced a MacBook Pro with 13-inch Retina display that offers more than 4 million pixels at under 3.6 pounds. For more information, visit www.apple.com.

A new tablet or iPad makes a nice, although expensive gift. Mark Dinardo at Delaware PC Services in Rehoboth said he'd prefer one of the new Microsoft tablets instead of an Apple product because service after the purchase is less expensive.

On the subject of iPads, iPhones or the like, if your special someone already has the basic gadget, consider an accessory for it. Realtor Joe Maggio said some clients gave him a "mophie" case for his iPhone with a built-in battery back up. "It does make the phone slightly heavier, but it's really unnoticeable, and great if you're stuck somewhere without a power cord and short on juice. Just flip a side switch and your back to full charge," he said.

He also noted: "There is a lot of hype over the new Samsung smartphone going to give great competition to the iPhone

this holiday. I'm even thinking about switching."

Tablet accessories could include styluses, portable key pads and neoprene covers.

An extra charger is convenient. Dinardo said lots of visitors to the beach area end up losing their chargers. He sells them, and other accessories, at one-third the cost that you can find them most other places.

However, parts for the newest phones are not available yet.

More computer-related gifts: a printer, scanner or all-in-one. Some scanners are so small they're called "magic wands" and aren't much bigger than a wand.

Of course there are games available as computer software, or games for Wii, 3DS or whatever gaming system your gamer has — or wants. Surely you will have been presented a wish list!

Perhaps you'd prefer to encourage reading with a Kindle Fire, Google Nexus, Barnes & Noble Nook.

How about a new camera, or a projector camera. The latest models can project anything from a laptop using USB connection, making it "a traveling businessman's best friend."

Finally, consider a home appliance — no, not a can opener or vacuum cleaner — a good coffee maker in a stylish design.

Business Report | December 2012

14

Sussex County Association of Realtors Helping clients to stay one step ahead

By Carol Kinsley

T

he Sussex County Association of Realtors (SCAOR) helps its 1,551 members from 215 real estate offices stay at least one step ahead of their technology-savvy clients.

Multiple listing service (MLS) is a given.

"Most of the clients I work with already have access to MLS to keep in touch with what's going on in the market," said Trina Joyner of Coldwell Banker Resort Realty, who is 2012 SCAOR president. For those who don't already know, anyone can see listings at www.delmls.com. There are about 4,000 active residential listings. Realtors have access to additional information and are able, for instance, to do a comparative market analysis for their clients.

At its headquarters in Georgetown, which was remodeled in 2009, SCAOR has a facility as diverse as its membership and the community it serves. There is space where an agent can set up a temporary office to meet with clients while on the road, as well as larger rooms for education purposes, complete with state-of-the-art audio visual equipment. Up to 100 students at a time can have access to wifi.

Members — Realtors, brokers and associate brokers — enrolling in continuing education, however, can often take classes online,

Business Report | December 2012

saving them time and travel.

The public is welcome to use the internal kiosk at the Georgetown office to search for properties. Being "green friendly," SCAOR does not publish or print all listings, but they are readily accessible on the Internet, Joyner explained.

Voting in annual association elections is also done online. E-commerce enables member fee payment and event sign-up. An e-billboard is used to disperse information on home sales figures and local events. The staff uses interoffice instant messaging to communicate in-house.

"We're big on social media," Joyner continued, listing Facebook, Twitter and Pinterest (a news board that allows people to receive up-do-date information and announcements), all methods of networking to communicate with members and the public. There's even a YouTube channel.

SCAOR creates podcasts and has provisions for video conferencing. Discrepancies in the MLS can be immediately, electronically flagged and reported. Through the MLS, Google Chrome — the updated tech version which runs websites and applications with lightning speed — is available so agents can use it for their own businesses.

Joe Maggio is perhaps the most techsavvy SCAOR member. He was in IT with the government in a previous position. "You need IT to be a good agent. You need a smart phone, a website, Facebook page and

blog. Without those tools... well, 85 percent of buyers find a property online before they even contact a realtor. If you don't have those tools, you'll be left out.

"It's important to know that in order to sell a house in this market or to purchase one, you'd better have a realtor who understands this technology.

"First, (your Realtor) should have a smart phone or smart device like a tablet. It's almost essential to bring a smart device to quickly show a buyer what's available on the market, also to create a presence on the market for a home (someone) wants to sell."

To find a Realtor, he suggested using technology — Google search, Bing or Yahoo, to see who are the top 10 Realtors in your area. Maggio noted that his own web page has been up for 15 years now so he is "more endearing" to Google. That helps him rank higher in search results, he explained If you search for Joe Maggio in Delaware, within the first few hits you'll find "Maggio Shields Real Estate Brokerage and Café." The café is not a mistake; it's an actual coffee shop within his real estate office on Rehoboth Avenue in Rehoboth where visitors can "have their cake and condo, too."

Maggio said, "We're selling homes one expresso at a time — and the food is good here."

His idea was to provide a café where agents could come and go, meet clients, avail themselves of print services or a fax machine

COVER STORY

15

Left - Education/ Business Facility features wifi capability for up to 100 students and state of the art audio visual equipment. This group also utililizes online voting for it’s members and online classes and dues payment/e-commerce.

Below - This facility is also a place where home buyers can connect with all listings available in Sussex County via the online multilist system at the public kiosk located in the lobby. The lobby is also a place where members can set up temporary office functionality while on the road or meet with with clients.

Photos by Eric Young

and have a good cup of coffee. Locals and tourists alike stop in, and that starts a relationship, Maggio said. Perhaps they'll come back next year and list their house.

"It's a dynamic way of gaining market share. People don't know what to make of us. People don't traditionally just walk into a real estate office, but they do walk into cafés."

Maggio has a Facebook page for his brokerage with 1,500 followers. When he gets a new listing, he posts it on Facebook and they share it with a cadre of their own followers. "That's how we gain high visibility," he said. A recent Twitter feed pick up by Sotheby's International Realty was retweeted to 20,000 agents. "Imagine that many people looking at a property in a country club." Maggio said.

DocuSign is another innovation. No

more couriers running around getting signatures. New software makes it possible to sign and send documents electronically.

A sentry lock program has replaced lock boxes with combinations or picking up a key from a brokerage. Each agent has a card which gives access and, at the same time, logs who has visited the home and when. The wireless device sends a message to the board office upon each visit. Maggio noted there are two voluntary committees at SCAOR, one on ethics and the other on MLS. The committee has discussed adding new construction. "For a long time we didn't have builders participating with Realtors," he said. "Now we have several builders working with us. We give them a presence on line. We know we need one another.

We're helping them sell homes."

Maggio said the board is pretty up to

date about the tools available. For example, if you're a buyer, your Realtor can set up a search for you, setting parameters such as cost, type of building, and so forth, and email the link to you. It alerts buyers as to the type of inventory available, and those clients can email their agent asking him or her to set up a showing.

"Almost all agents are using this," Maggio said. "I can't imagine not using it. It just keeps the buyer or seller very aware of what is going on in the market."

The good news is, according to Maggio, that for the first time in a long time inventory is down in small towns at the beach — anything east of Route 1. "And that makes the price go up," he said. For more information, visit the SCAOR office yourself at 23407 Park Avenue in Georgetown or call 302-855-2300.

Business Report | December 2012

Social media and business: Are you keeping up with your competitors?

By Doug Phillips, CPA Ten years ago, social media didn’t exist. Five years ago, it was easily dismissed as a wasteful use of leisure time -- just a place where high school students would tell their friends what they had for breakfast and where they were going that evening. Today, it’s an important tool that just about every business should consider using as part of its marketing plan.

By opening a new channel of communications with clients, customers and prospects, social media has affected the way many companies do business. Not only does it bring businesses closer to their customers, it also offers the benefits of interactivity and immediacy.

These interactive communications tools — Facebook, Twitter, LinkedIn, YouTube and blogs, among others — can increase visibility for your business, humanize your brand and help you share information in ways that can eventually lead to increased revenue.

For example, look at Facebook pages for auto dealers and you will likely see announcements of rebates and the arrival of new models, maintenance tips or a link to a coupon for a discounted oil change.

Home improvement centers might use YouTube to post video clips on how to repair a leaking faucet or install paving blocks outside your house.

Technology businesses might use a company page on LinkedIn to launch a discussion of the latest products from Microsoft and Apple.

If your business has not discovered social media, maybe now is the time to give it a try. After all, if you’re not, your competition probably is … and you don’t want to lag behind your competitors.

There are four key steps to developing a social media strategy for your business: understanding the different forums, setting your expectations and creating a plan, deciding who will be responsible for your

Business Report | December 2012

social media initiatives and setting policies and procedures that ensure proper use and prevent abuse and embarrassment.

First, the forums.

Facebook, founded in 2004, has more than 1 billion active users. It’s an informal environment where “friends” can “like” the business page you create. It’s useful for promoting events, making special offers and initiating casual conversations about topics related to your business.

LinkedIn, with more than 175 million registered users, is more professional in tone. Accountants, for example, might use it to exchange ideas on how to conduct an audit. The profiles, or resumes, of its users can also be helpful in recruiting.

Twitter, launched in 2006, has more than 500 million users who enjoy sending messages of 140 characters or less. It’s a quick way to forward tidbits — a link to an article or website that might interest your customers, for example.

YouTube, with about 800 million unique users a month, is the preferred site for posting a video that describes your product or services or showing how to use something you sell at your business.

Blogs, often based on a business website, provide another avenue to discuss topics associated with your business and to encourage feedback from your audience.

Once you know the forums, you can create a plan and set your expectations.

Keep in mind that, while social media can promote your company and strengthen your brand, it’s not the place to advertise a 50 percent off inventory reduction sale.

People don’t use social media to look for bargains.

They use it to look for helpful information presented in a friendly manner. The primary purpose of social media is marketing, not sales. Give your audience what they’re looking for and they will want to

do business with you.

As you develop your objectives, you will have to designate one or more members of your team to implement your strategy and monitor your social media sites.

You want to be sure that everything you post complements your business plan and has a consistent tone and style.

You should also be prepared for the inevitable negative comments. If you see a post like “the mashed potatoes you served at the diner last night were cold and lumpy,” you will want to address it promptly, before hundreds of people see the complaint.

Your social media specialist should know how to respond — perhaps by offering the customer a free dessert if they return next week — and you, as your company’s leader, must be available on a moment’s notice to address more serious matters. Think of it as similar to dealing with the news media in a crisis situation except that you’re going one-on-one with an unhappy customer in real time, before the complaint goes viral.

In situations like these, it pays to be positive and professional.

Show off your best customer service skills. Do not engage your critic in a verbal war for all the world to see.

Remember, anything posted online can stay in the public domain indefinitely.

The broadened use of social media also requires establishing guidelines for members of your team that cover not only postings on your business pages, but also how they refer to your business on other sites. Guidelines can cover a wide range of issues. Some key points to include: • All use of social media must be consistent with the company’s code of conduct and internal procedures.

• Personal comments should have a clear disclaimer that they are not the company’s views.

• There should be no disparaging remarks about customers, clients, vendors or competitors.

• Never disclose any confidential or proprietary information about your business.

We have all heard of job applicants losing offers because of inappropriate personal references they have posted on Facebook and other social media sites.

Similarly, it is appropriate to remind employees that, if their identity can be linked back to the company online, their online conduct should not reflect negatively on the business.

Getting started in social media may seem daunting, but creating a social media presence is a virtual necessity in today’s business environment.

Go online, take a look at what others are doing and you will quickly see the potential that social media has for you.

Doug Phillips is President and Managing Director of Horty & Horty P.A., a public accounting firm with offices in Dover and Wilmington.

MPI teams up with LAVU Mercantile Processing Inc. has cho- sen Lavu as its preferred POS partner.

MPI is formally unveiling the POS product at the Deltech Entrepreneurship lab Java 101.

“We are truly excited to be offering Lavu as our preferred POS partner,” said Kyle Morgan, head of business development at MPI. “This is another step that MPI can take to ensure that all of our merchants can process with some of the best rates in the nations with the most dependable and cost effective systems available.”

POS Lavu is one of the only cloud based Apple POS’ on the market.

Designed for the hospitality industry, its features cater to operations as small as coffee shops and pizza places to full service restaurants. Mercantile Processing Inc. is a locally owned Delaware company based in Frankford in Sussex County. MPI serves the Delmarva area as a credit card process or payroll solution provider, credit card terminal and ATM reseller, and gift/ loyalty card program supplier.

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Security • Fire • CCTV • Access Control • Residential • Commercial Business Report | December 2012

18

HEALTH REPORT Bayhealth honors two pharmacists

From left, Lois Obermire, Longaberger senior home consultant; Renee’ S. Morris, Longaberger senior manager and NHS Foundation executive director; Don Tricarico, vice president, Clinical Operations; Ruth Ann Gray, Longaberger branch manager; Steven A. Rose, RN MN, NHS president/CEO; Michele Bell, Longaberger senior home consultant; and Barbara Hendricks, vice president, Human Services/ Support Services.

Longaberger HOPE raises $6,000 for Cancer Care Center A Longaberger breast cancer awareness event, "A Summertime Beach Party," was recently hosted by local Longaberger consultants in western Sussex County.

Over 200 women, and a few men, attended the event at Heritage Shores in Bridgeville. Attendees supported two charities, the Nanticoke Cancer Care Center and the American Cancer Society. Each guest received the 2012 Longaberger Horizon of Hope basket. The Longaberger Company donates a portion of the sales of each of these baskets to the American Cancer Society.

Guests supported the evening through a silent auction and the opportunity to win an event exclusive Longaberger medium Market Basket signed by Longaberger’s CEO, Tami Longaberger, and her sister Rachel Longaberger Stukey.

Pink Sand sponsor for the evening was Sussex County Federal Credit Union. White Sand sponsor was Nanticoke Surgical Associates.

The evening concluded with the unveiling of the 2013 Celebrating Hope calendar girls.

Women from the community shared their

Business Report | December 2012

personal breast cancer stories and were introduced to an enthusiastic crowd as they walked across the stage. Guests were able to make a donation of $10 for each calendar.

Proceeds from the evening benefited the Nanticoke Cancer Care Center; specifically designated for the purchase of wireless headsets for patients to enjoy their favorite television program or movie during treatments.

“The goal of the planning committee was to raise enough funds so that every cancer patient at Nanticoke’s Cancer Care Center could enjoy their favorite television program providing additional comfort while receiving life-saving cancer treatment. With the donation of $6,000 the goal was achieved,” said the planning committee.

Many sponsors and guests donated their Horizon of Hope baskets to the Partner in Hope program. Thirty newly diagnosed breast cancer patients will receive the special basket.

For information about how to support the 2013 Weaving Hopes One Basket At A Time calendar, call 302-245-8842 or 302-542-1254.

Plans are already under way for the Aug. 13, 2013 Celebrating Hope event.

Jessica Taylor, PharmD, and Arthur Aduma, PharmD, were recognized with Bayhealth’s PACE (Pharmacists Achieving Clinical Excellence) Award to honor their dedication to the pain management program at Bayhealth, in addition to their outstanding clinical and patient skills.

Taylor recently became a board certified pharmacotherapy specialist and serves as a preceptor for Bayhealth pharmacy residents and students, as well as working closely with clinical staff at Kent General. Recently, Taylor collaborated with nursing staff to transition an ICU patient from IV feeding to tube feeding, thus reducing treatment cost and overall medical risk to the patient.

A background as a physician assistant gives Aduma a unique perspective into pain management. Having built a strong rapport with physicians and nurses, he is often requested by name through the pain management consult service that he established. Of recent note, Aduma teamed up with an oncologist to design a regimen for a chemotherapy patient. The patient’s pain subsequently dropped from 10/10 to 2/10 on the pain scale.

Presented annually during National Hospital and Health-System Pharmacy Week, Bayhealth’s PACE Award recognizes pharmacists who go above and beyond the normal requirements of their positions. It has been given at Kent General and Milford Memorial Hospitals since 2009.

Arthur Aduma, PharmD, and Jessica Taylor, PharmD, were recognized with Bayhealth’s PACE (Pharmacists Achieving Clinical Excellence) Award to honor their dedication to the pain management program at Bayhealth.

19 Bayhealth hosts new Southern Delaware Circle of Red event Women in Kent and Sussex Counties have an important new ally in the fight against heart disease and stroke: Circle of Red. Founded by Bayhealth’s Louisa Phillips, the Southern Delaware Circle of Red chapter is a group of philanthropically-minded women who dedicate significant resources toward educating their communities about the risk of heart disease and stroke. A dinner lecture held recently at Kent General Hospital kicked off the 2013 Southern Delaware Circle of Red season with a presentation by Southern Delaware Circle of Red member Judith A. Rippert, DO, on cardiovascular disease symptoms and treatments.

Nationally, Circle of Red chapters are designed to emphasize the importance of talking about cardiovascular disease and taking steps to prevent it. In its first year, Southern Delaware’s Circle of Red has surpassed even the most optimistic forecasts for success. Typically, new chapters see membership of five or six women in the first year, but Phillips’ group grew to 16 in the 2012-2013 year, with three new members already committed for 2013-2014.

Circle of Red members in Southern Delaware commit to a donation of $1,000 per year; the money supports medical research and community outreach programs.

Currently, two studies and a fellowship are underway in Delaware. During the evening, Kim Daino, senior vice president and retail banking manager at Fulton Bank, was introduced as the 2013 chair of Southern Delaware Circle of Red. In this new role, she will continue the Southern Delaware Circle of Red mission to educate the public, healthcare providers, and lawmakers, while raising funds for women’s awareness and research programs.

Circle of Red will sponsor community events throughout the year, in addition to supporting Go Red for Women’s annual luncheon on Feb. 8, 2013. For more information about Southern Delaware Circle of Red or the 2013 Go Red for Women Luncheon, contact Karen Gritton, special events director, American Heart Association/American Stroke Association at 302-286-5705.

NHS welcomes Dr. Sardi

The new Southern Delaware Circle of Red is committed to educating area communities about the risk of heart disease and stroke.

Nanticoke Health Services welcomes Gabriel Sardi, MD to its medical staff. Dr. Sardi joins Nanticoke Health Services as an interventional cardiologist and Nanticoke Cardiology located at 200 Federal St., Seaford. Dr. Sardi completed his cardiovascular disease fellowship at Lehigh Valley Healthcare Network/Penn State Medical College in Allentown, Pa. He completed his interventional cardiology fellowship at Washington Hospital/Georgetown University in Washington, D.C. He is a member of the American College of Cardiology and the American College of Physicians. To schedule an appointment, call Nanticoke Cardiology at 629-9099.

Business Report | December 2012

20

New interfaith chapel at Beebe Medical Center Lewes and Rehoboth Beach religious leaders recently joined the board members of Beebe Medical Center, the Beebe Medical Foundation and the Beebe Medical Center Auxiliary, as well as physicians and staff, at the dedication ceremony for the new interfaith chapel located in the hospital.

The joyous yet solemn occasion marked the opening of the chapel, available to all who visit Beebe Medical Center, and the culmination of two years of planning and interior renovations. The chapel is located on the first floor of the hospital in the main elevator-bay lobby. Michael Clemmer, president of the Beebe Medical Center Auxiliary, welcomed the guests and introduced the designer of the project, Patricia Damiri of Mitchell Design!.

In 2011, The Beebe Medical Center Auxiliary donated $305,000 for the construction of the new and larger chapel in honor of the auxiliary’s 75th anniversary.

During the ceremony, Beebe Medical Center Chaplain Keith Goheen described the chapel to those attending the ceremony

Attending the dedication ceremony for the new interfaith chapel at Beebe Medical Center are from left, back row: Anita Smulyan and Cheryl Fruchtman of Seaside Jewish Community; Deacon Bill McGann of St. Jude the Apostle Catholic Church in Lewes; Nick Edge of Insight Meditation Community of Lewes; Beebe Medical Center Chaplain Keith Goheen; Reverend Fred Duncan, Bethel United Methodist Church of Lewes; Patricia Damiri of Mitchell Design; and Pat Sandy, Beebe Medical Center Auxiliary Board member. Front row: Michael Clemmer, Beebe Auxiliary president; Jeffrey M. Fried, president and CEO of Beebe Medical Center; the Honorable William Swain Lee, chairman of the Beebe Medical Center Board of Directors; and Paul Mylander, chairman of the Beebe Medical Foundation Board of Directors.

as “a quiet, restful space” for personal reflection, spiritual devotion, and a reverent place where all hearts and prayers are welcome.

The theme of the chapel is one of nature,

with depictions of forest, water and sky.

Stone bricks cover some walls to create a sense of earth. Religious items for reflection and devotion are available for individual use.

Wilson receives ‘You Make a Difference’ award Elizabeth Wilson, RN, BSN, OCN, MSN, FNP-BC, an Oncology Family nurse practitioner, has been honored with Beebe Medical Center’s employee “You make a Difference” Award for September. Staff and patients at Beebe Medical Center and at its outpatient facility Tunnell Cancer Center recognize that Liz makes a difference in the lives of patients and their families every day. Liz sees patients both as inpatients in the hospital and at Tunnell Cancer Center. She often is confronted with very difficult, end-of-life situations in which she helps patients and families, in a caring and compassionate manner, to understand the complexities of what the future may hold.

Liz, a graduate of Beebe School of Nursing, has been a nurse at Tunnell Cancer Center for eight years. She earned her Family Nurse Practitioner certification in 2011.

Beebe staff members have voiced their appreciation for all that Liz does for the Tunnell Cancer Center’s patients and family members. She truly makes a difference to the lives of our patients, their families, and to the entire community.

Beebe Medical Center’s “You Make a Difference” (YMAD) employee recognition program, which was established in 2002, gives employees the opportunity to recognize their colleagues for outstanding service. The program is similar to an employee of the month program, but 18 employees can be selected annually.

Business Report | December 2012

Liz Wilson earns Beebe Medical Center’s “You Make a Difference” Award for September.

21

New healthcare center coming to Millsboro Peninsula Regional Medical Center (PRMC), in cooperation and collaboration with Gillis & Gilkerson and Sperry Van Ness – Miller Commercial Real Estate announces that a void in healthcare services in the Millsboro area will soon be filled.

PRMC President/CEO, Dr. Peggy Naleppa, joined Gillis & Gilkerson officials, state of Delaware, Millsboro and Sussex County government leaders to break ground recently for the new 48,000 square foot Delmarva Health Pavilion at Millsboro, which will be conveniently located in the heart of Millsboro with easy access right off Route 113.

This new complex will be anchored by a family medicine primary care practice of PRMC’s Peninsula Regional Medical Group.

Dr. Nancy Squires and her team will be relocating to Millsboro from their current practice location in Dagsboro.

Also recruited are specialty care physicians and diagnostic service providers, creating what will become a multi-disciplinary, comprehensive, one-stop location designed to specifically address many of the healthcare needs in Sussex County.

Bradley Gillis, CCIM of Sperry Van Ness – Miller Commercial Real Estate will handle leasing the available 20,000 square feet of medical space. In addition, 75 to 100 new jobs are expected to locate to Millsboro at

The new Delmarva Health Pavilion will open in Millsboro in the summer of 2013.

the pavilion’s completion. The center should be complete in the summer of 2013.

“As a local area medical center developer, we are excited to be a part of this leading edge, state of the art, family medical facility,” added Palmer Gillis, partner. “The greater Millsboro economy will be positively impacted by this facility and high quality healthcare will become more accessible for the community.”

According to Thompson Reuters, Claritas, Millsboro’s population should grow by 8.2% over the next five years, which is just slightly below the expected 8.6% growth for Sussex County during the same time peri-

od. Currently, there are over 100,000 people within a 20 minute drive from the center of Millsboro.

“The need for a wide range of healthcare services and chronic disease management is expected to significantly increase in the next half decade in Sussex County, and we’re honored to partner with the local community to provide those services now and well into the future,” added Dr. Naleppa.

For more information on the Delmarva Health Pavilion at Millsboro including space availability, contact Bradley Gillis, CCIM, Sperry Van Ness – Miller Commercial Real Estate at 410-543-2440.

Kushner elected president of Medical Society of Delaware Stephen J. Kushner, D.O., a family medicine physician from Christiana Care Family Medicine at Hockessin, was elected to lead the Medical Society of Delaware for the 20122013 year during the professional organization’s 223rd annual meeting recently.

In addition to his patient care duties, Dr. Kushner is a clinical instructor in the Department of Family Medicine at Jefferson Medical College and a clinical assistant professor in the Department of Family Medicine at the Philadelphia College of Osteopathic

Medicine, a preceptor to the Department of Family and Community Medicine at Christiana Care Health System, and a team physician for the Archmere Academy football program.

Other officers who will serve for the coming year include: Nancy Fan, M.D., president-elect; Dorothy M. Moore, M.D., vice president; Harry A. Lehman, M.D., secretary; Randeep S. Kahlon, M.D., treasurer; and Janice E. Tildon-Burton, M.D., speaker of the council.

Dr. Stephen Kushner Business Report | December 2012

22

BUSINESS LICENSES Bethany Beach Active Lifestyle Ventures LLC; 302 W 2nd St., Bethany Beach; sales representative Dwyer, Joseph, JWD Productions; 209 Carlisle Productions; 209 Carlisle Rd., Bethany Beach; professional and/or personal services Isom, Kristina, Buff Skin and Nail Studio; 821B Beach Haven Dr., Bethany Beach; personal services-beautician Bridgeville Charhonda, Scott; 13092 Russell Rd., Bridgeville; direct care worker DB Capital Investment LLC; 501 Market St., Bridgeville; reconciliation purpose code KMC Uneek Service LLC; 11412 1st St., Bridgeville; professional and/or personal services KS Kleaning LLC; 4832 Hartzell Rd., Bridgeville; professional and/or personal services-unclassified Unique by Design; 14593 Sussex Hwy., Bridgeville; professional and/or personal services-unclassified Your Dollar Store LLC; 418 Market St., Bridgeville; retailer-various products Delmar Above and Beyond Services; 38079 Providence Church Rd., Delmar; contractorresidential Elliott, William, Tropical Illusionz; 510 N. Bi State Blvd., Delmar; professional and/or personal services M&D Jewelry LLC; 12661 Line Rd., Delmar; retailer-various products Dover A Touch of Glass LLC; 147 S. Governors Ave., Dover; retailer-various products Ashley, James A., Innovative Building Concepts; 204 Old Flint Cir., Dover; contractor-residential Atlantis Pools; 312 Wyoming Ave., Dover; contractor-residential Bayard Pharmacy; 200 W. Loockerman St., Dover; retailer-various products Capitol One Diner LLC; 913 S. Dupont Hwy., Dover; retailer-restaurant Care Health Mart Pharmacy; 1404 Forrest Ave., Ste. 5, Dover; retailer-chemicals, paints & drugs Clark, Teressa; 2639 Fast Landing Rd., Dover; direct care worker Daniel, J. Fay, DMD, P.A.; 748 S. New St., Ste. A, Dover; professional servicesdental office Deer Creek Corporate Services; 28 Old Rudnick Ln., Dover; professional servicesincorporator Donna Lee Williams; 116 Lynnhaven Dr.,

Business Report | December 2012

Dover; professional and/or personal servicesunclassified Eason, Christopher A., Majestic Massage; 126 Cherry St., Dover; professional and/or personal services-unclassified Eppies Painting LLC; 1219 Sorghum Mil Rd., Dover; contractor-residential Espresso N Ice Express; 1365 N. Dupont Hwy., Dover; retailer-restaurant Eastern Seaboard Property Preservation, Crime Scene Remediation LLC; 3 Mineral Ct., Dover; professional and/or personal services-unclassified Fain Auto Sales LLC; 1235 S. Bay Rd., Dover; motor vehicle dealer First Class Financial Solutions; 1641 E. Lebanon Rd., Dover; mercantile or collection agency Freedom Rides Inc., Freedom Rides North Dover; 5158 N. Dupont Hwy., Dover; wholesaler-transportation equipment, motor vehicle lessor Giddens, Melissa, Mom and Pop’s Thrift/ Consignment Shop; 784 Walker Rd., Dover; retailer-various products Gown Garden LLC; 236 N. Governors Ave., Dover; retailer-dry goods & apparel Green Interest Enterprise LLC; 81 Rye Oak Ct., Dover; professional and/or personal services-unclassified Haltom, Cristel, Trimmings; 183 N. Fairfield Dr., Dover; retailer-various products The Kitchen Collection; 1365 N. Dupont Hwy., Ste. 5016, Dover; retailer-various products Kubler Business Services Inc.; 2068 White Oak Rd., Dover; professional and/or personal services Maas, Jaimie, JLM Contracting; 2483 Forrest Ave., Dover; contractor-residential Mark, Melvin LLC; 1648 N. Little Creek Rd., Dover; contractor-residential My Purseanables LLC; 1448 N. Little Creek Rd., Dover; reconciliation purpose code Nazar Dover LLC, Holiday Inn Dover; 561 N. Dupont Hwy., Dover; hotel Tejada, Wilson G., J&W Asian Food Store; 1235 S. Bay Rd., Dover; retailer-food (except restaurant) Voelcker, Lee A., All About Remodeling; 41 Stonewater Way, Dover; contractorresidential Georgetown Advance Store Company LLC, Advance Auto Parts #8897, 20873 Dupont Blvd., Georgetown; retailer-transportation equipment Allserve Enterprises LLC, Allserve; 18272 Shingle Point Rd., Georgetown; contractorresidential Bella Pizzaria LLC; 36666 Blue Water Run, Georgetown; retailer-restaurant Garvilla, Beth Alison, BBG Bookkeeping;

22025 Hardscrabble Rd., Georgetown; professional and/or personal services-unclassified Jacobi, Karen L., Green Clean Services; 9 Haven Dr., Georgetown; professional and/or personal services-unclassified Redbox Automated Retail LLC; 20579 Dupont Blvd., Georgetown; lessor of tangible personal property Two Farms Inc., Royal Farms 158; 20579 Dupont Blvd., Georgetown; retailer-petroleum products, tobacco products retailer, personal services-car wash, retailer-restaurant Greenwood Justice, Dean E., Classic Carpentry LLC; 14826 Sugar Hill Rd., Greenwood; contractorresidential Sommers, Doris E., Purposeful Planning; 14741 Owens Rd., Greenwood; professional and/or personal services Harrington C&C Automotive; 906 Red Bird Ln., Harrington; reconciliation purpose code Gonzalez, Martina M.; 109 W. Milby St., Harrington; direct care worker Turnage Renovations; PO Box 264, Harrington; contractor-residential Laurel Jeff Steele Svcs., LLC; 31410 Wingate Rd., Laurel; contractor-residential Jem Construction LLC; 13035 County Hwy., Laurel; contractor-residential Kalbin, Debra J., Casa Di Pizza; 11290 Trussum Pond Rd., Laurel; retailer-restaurant Lewes Atlantic Avenue Real Estate; 16704 Kings Hwy., Lewes; commercial lessor Brooks It Services LLC; 18393 Dunes Way, Lewes; professional and/or personal services-unclassified Casual Carpet and Flooring; 17382 Coastal Hwy., Unit B, Lewes; retailer-lumber, storm windows, construction Echeverry, Zully A., New Horizon; 20634 Wil King Rd., Lewes; wholesaler-any products Griswall Home Health; 109 W. Market ST., Lewes; direct care worker Highland Sanders LLC; 16192 Coastal Hwy., Lewes; personal services-distributor, professional and/or personal services McBride, Chris, C&R Roof Cleaning; 34152 David Dr., contractor-residential Phoenix of Lewes LLC, Coastal Salon & Spa; 19413 Jingle Shell Way, Unit 4, Lewes; personal services-manicurist Portocarrero, Debbie, Only the Best Home Care Services; 102 2nd St., Floor 2, Lewes; professional and/or personal services-unclas-

23 sified Rose & Crown LLC; 142 2nd St., Lewes; retailer-restaurant Milford Anderson, Scott, Treasure Box; 21 N. Horseshoe Dr., Milford; retailer-furniture & fixtures Contreras Painting, Sixto Contreras; 8152 Calhoun Rd., Milford; contractor-residential DJ Landscaping; 6319 Big Stone Beach Rd., Milford; professional and/or personal services Food for the Soul; 403 North St., Milford; wholesaler-any products Mott and Company LLC; 686 N. Dupont Blvd., #105, Milford; wholesaler-dry goods, apparel, etc.

Millsboro Anemone Construction LLC; 26758 Hollyville Rd., Millsboro; contractor-residential Corso Cleaning and Services; 32473 Mariners Way, Millsboro; professional and/or personal services-unclassified Feehery, Christine M., 5 Seasons Tea Room; 29712 Franklin Roosevelt Ln., Millsboro; retailer-restaurant Greener Solutions LLC; 26073 Hidden Acres Ln., Millsboro; reconciliation purpose code J&E Enterprises; 35580 Pine Dr., Millsboro; retailer-catalogue & mail order house Nan Fuha, Tip Top Nails; 26089 Long Neck Rd., Millsboro; personal services-beautician Sabia, Rosemary, Dog Care; 26631 Castaway Cir., Millsboro; professional and/or personal services Sussex Hospitality LLC, Whoa Daddy’s; 34814 Long Neck Rd., Unit 5, Millsboro; retailer-restaurant Seaford DHP Emergency Services of Delaware; 300 Rawlins Dr., Seaford; professional servicesmedical office Dunbar Armored Inc.; 186 Kent Dr., Seaford; professional services-private detective agency Dynamic Solution; 22907 Atlanta Rd., personal services-general repairperson Freedom Rides Seaford; 26831 Sussex Hwy., Seaford; motor vehicle dealer, motor vehicle lessor, motor vehicle lessee, personal service-motor vehicle service, wholesaler-transportation equipment Harrison, Doris R., The Peddler’s Wife; 413 High St., Ste. 102, Seaford; retailer-various products Jam Metal Works LLC; 26839 River Rd., Seaford; contractor-residential LLoyd, Scot A., L&L Softwash; 25503 Janice Dr., Seaford; professional and/or personal services-unclassified

Carter, Ryan M., Big Boy Customs; 449 Laredo Dr., Smyrna; personal service-motor vehicle service Collins, Robert; 5057 Dupont Pkwy., Smyrna; drayperson/mover Errickson, Amie R., BAM Heating & Air Conditioning; 2112 Big Oak Rd., Smyrna; contractor-residential F.B.S. Construction LLC; 24 Lake St., Smyrna; contractor-residential Frey, Victoria R., Smyrna Breads; 33 Hamilton Ln., Smyrna; wholesaler-food processor Hinkle, Gail R., Gail’s Country Creations;

521 Smyrna Clayton Blvd., Smyrna; retailerflorist McCracken, Sean P. Sr., Bear Supply House; 546 Smyrna Landing Rd., Smyrna; retailer-catalogue & mail order house Smyrna Health & Nutrition; 220 E. Glenwood Ave., Smyrna; retailer-various products Thomas, Richard D., Sparkling Clear Cleaning; 605 Smyrna Landing Rd., Smyrna; professional and/or personal services-unclassified With a Whole Heart; 76 Wicksfield Blvd., Smyrna; professional and/or personal services

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Smyrna BAM Heating & Air Conditioning; 2112 BIg Oak Rd., Smyrna; contractor-residential Business Report | December 2012

Concord Pet Giving Tree Concord Pet Foods & Supplies is teaming up with KONG Company to brighten the holidays for less fortunate dogs and cats. Now through Dec. 14, the 2nd Annual KONG Giving Tree at all 22 Concord Pet locations features KONG items ranging in price from $4.99 to $24.99, that customers can purchase for one of 13 area shelters of their choice. Last year, 1,595 Kong toys were donated to area shelter animals.

The Delaware SPCA in Sussex County is one of the 13 shelters in Maryland, Delaware and New Jersey that will benefit.

Shelters especially like KONG products because they last a long time and can be easily sanitized and used for another animal once a pet is adopted.

Holden joins Becker Morgan GroupÂ

The architectural/engineering firm of Becker Morgan Group recently welcomed Dean E. Holden, P.E. to the firm as a senior civil engineer in the Dover office. Holden is a graduate of the University of Vermont with a bachelor of science in civil engineering and Delaware State University with a master of business administration. With over 10 years of experience in the industry, Holden brings a thorough understanding of engineering practices and the regulatory process. He is chairman of the City of Dover Silver Lake Committee, secretary of the Kent County Conservancy, and a member of the City of Dover Planning Commission, State of Delaware Natural Areas Advisory Council, and State of Delaware Environmental Appeals Board.

Beebe receives excellence award Beebe Medical Center is one of America’s 100 Best Hospitals for Overall Orthopedics, Joint Replacement, Spine Surgery and Coronary Interventions, according to a new report from Healthgrades, the leading provider of information to help consumers make an informed decision about a physician or hospital.

Beebe Medical Center was also found to be the Best on Delmarva for two years in row (2012-2013): in total knee replacement, total hip replacement, back & neck surgery, overall orthopedic services, joint replacement, spine surgery and coronary interventional procedures. They were found to be the Best on Delmarva for cardiology services in 2013. Beebe was also recognized for several clinical achievements.

The American Hospital Quality Outcomes 2013: Healthgrades Report to the Nation, including the complete methodology, can be found at www. healthgrades.com/quality.

Business Report | December 2012

hidden treasure

25

KINfolk provides computers to hospitalized and homebound kids

By Carol Kinsley This month's Hidden Treasure, KINfolk, described simply, puts computers in the hands of kids in need for use while they are undergoing medical treatment.

As the organization's website, www.

KINfolkkids.org, points out, for any teen, being able to communicate with friends, family and school is about as important as it gets. For a child of any age who is hospitalized, communication via computer becomes a lifeline.

The computer lending program was the idea of Jane Brady, at the time (1999) Delaware Attorney General and now a Delaware Superior Court Judge. Kathy McNamara, KINfolk treasurer, tells how Brady met a little girl named Brittany in the hospital. Brittany was going to have a bone marrow transplant, and her brother was the donor. Two months later, Brady saw Brittany in another hospital in Washington. She had had the transplant but had to be in isolation for two months and she was very depressed.

She wasn't able to see any of her family except her mother. Her father and brother could only come on Saturdays.

"Brady saw the phone line and knew Brittany could talk to her family all the time if she just had a computer. She thought, 'Someone should be doing this.' So she did it," McNamara continued.

Brady talked to some people and got AT&T not only to offer free Internet service but to donate the first computer.

"Jane came to my house and said she needed a logo," said McNamara, who was a commercial artist. She designed a logo and gave it to Brady who said, "Okay, you're on

the board of directors."

McNamara admitted they thought the program would only last 10 years because of the speed at which technology changes, but KINfolk is in its 13th year.

"We keep on going," she said. "It's a wonderful organization. There's still a big demand for computers. Kids can Skype and do all kinds of things with computers."

The laptop computers are loaded with games and fun sites for kids along with Internet filters to prevent access to undesirable sites. The online messages and homework assignments provide a sense of normalcy. Many KINfolk kids have been able to keep up with their studies and graduate on time because of the use of a KINfolk computer.

KINfolk has become a nationwide program. A.I. DuPont Hospital for Children provides space for a corporate office within the hospital. Jazette Lane-English, the new executive director, is the only paid staff member.

KINfolk has helped more than 12,000 children since 1999. Last year, laptops went to 6,000 children in 32 states around the country. Internet access is now donated by Verizon. AstraZeneca, the founding sponsor, donates its old laptops to the program.

McNamara stressed KINfolk is a lending program. Kids use the laptops while they need them, even at home while convalescing,

then give them back, she explained.

"We give laptops to kids who are critically ill, homebound or victims of trauma.

It distracts them from what they are going through. If they can't sleep, there are 200 games on the computer they can play," McNamara said.

Nurses, social workers and child life specialists love the program because kids who are not bored, who are distracted from pain and who can stay in touch with their support network are much happier patients.

Doctors recommend computer use because it helps kids who have had brain damage from an accident, for example, and have to re-learn things. It improves hand-eye coordination.

KINfolk is a tax exempt, 501(c)(3) organization; all donations made are tax deductible. Donations may be sent to KINfolk, 1600 Rockland Road, ARB 232, Wilmington, DE 19803. Volunteers are also needed. Visit the website, www.kinfolkkids. org for more information or call (302) 2987174.

Lane-English is available to make presentations to organizations or businesses that are interested. Call her at (302) 298-7174.

The board of directors includes Judge Brady; Greg Gurev, founder of My Sherpa computer networking company; McNamara; and, as honorary chairperson, Brittany Kirk, the original KINfolk kid.

Business Report | December 2012

26

BUSINESS DIRECTORY ACCOUNTING

CHAMBER OF COMMERCE

Horty & Horty, P.A. Doug Phillips, CPA, Cr.FA 302-730-4560 cpainfo@horty.com 3702 N. DuPont Hwy. Dover, DE 19901

Bethany-Fenwick Area Chamber of Commerce Carrie Subity 302-539-2100 302-539-9434 fax www.bethany-fenwick.org info@bethany-fenwick.org 36913 Coastal Highway Fenwick Island, DE 19944

ADVERTISING Morning Star Business Report Bryant Richardson 302-629-9788 302-629-9243 fax www.msbusinessreport.com sales@mspublications.com 951 Norman Eskridge Hwy. P.O. Box 1000 Seaford, DE 19973 ARCHITECTS & ENGINEERS Davis Bowen & Friedel, Inc. Randy Duplechain, P.E. 302-424-1441 www.dbfinc.com 23 N. Walnut St. Milford, DE 19963 George, Miles & Buhr, LLC Michelle Everngam 302-628-1421 302-628-8350 fax www.gmbnet.com meverngam@gmbnet.com 400 High St. Seaford, DE 19973 BUSINESS ORGANIZATION Better Business Bureau of Delaware Christine Sauers 302-221-5255 302-221-5265 fax www.delaware.bbb.org info@delaware.bbb.org 60 Reads Way New Castle, DE 19720

Business Report | December 2012

Central Delaware Chamber of Commerce Judy Diogo 302-734-7513 302-678-0189 fax www.cdcc.net jdiogo@cdcc.net 435 N. DuPont Hwy. Dover, DE 19901 Georgetown Chamber of Commerce Karen Duffield 302-856-1544 302-856-1577 fax www.georgetowncoc.com info@georgetowncoc.com 229 E. Market St., PO Box 1 Georgetown, DE 19947 Lewes Chamber of Commerce Betsy Reamer 302-645-8073 Toll Free 877-465-3937 302-645-8412 fax www.leweschamber.com inquiry@leweschamber.com 120 Kings Hwy., P.O. Box 1 Lewes, DE 19958 Greater Millsboro Chamber of Commerce Amy Simmons 302-934-6777 302-934-6065 fax www.millsborochamber.com millsboro@intercom.net P.O. Box 187 Millsboro, DE 19966

Milton Chamber of Commerce Georgia Dalzell 302-684-1101 www.historicmilton.com chamber@historicmilton.com 707 Chestnut St., P.O. Box 61 Milton, DE 19968

University of Delaware Professional & Continuing Studies Tara Kee 866-820-0238 302-831-3292 fax www.pcs.udel.edu continuing-ed@udel.edu

Rehoboth Beach - Dewey Beach Chamber of Commerce & Visitor Center Carol Everhart 302-227-6446 302-227-2233 ext. 13 302-227-8351 fax www.beach-fun.com carol@beach-fun.com 501 Rehoboth Ave. Rehoboth Beach, DE 19971

ENVIRONMENTAL CONSULTING

Greater Seaford Chamber of Commerce Paula Gunson 302-629-9690 302-629-0281 fax www.seafordchamber.com admin@seafordchamber.com 304 A High St. Seaford, DE 19973 EDUCATION Delaware Technical Community College Corporate and Community Programs Christopher M. Moody, Director 302-855-1665 302-858-5456 fax www.dtcc.edu/owens/ccp cmoody@dtcc.edu Jason Technology Center PO Box 610 Rt. 18, Seashore Highway Georgetown, DE 19947

Envirotech Environmental Consulting, Inc. Todd Fritchman 302-645-6491 www.envirotechecinc.com info@envirotechecinc.com 16394 Samuel Paynter Blvd.

Suite 203 Milton, DE 19968 FINANCIAL Bank of Delmarva Scott Rukowicz 302-875-5901 302-875-1766 fax www.bankofdelmarva.com srukowicz@bankofdelmarva.com 200 East Market St. Laurel, DE 19956 County Bank 9 Sussex County Locations 302-226-9800 302-226-3182 fax www.CountyBankDel.com 19927 Shuttle Rd. (Main Office) Rehoboth Beach, DE 19971 Del One Federal Credit Union 7 Statewide Locations Amy Resh 302-672-1492 302-739-1790 fax www.Del-One.org amy.resh@del-one.org 270 Beiser Blvd.

Dover, DE 19904

27 Delaware State Police Federal Credit Union Stephen Cimo 302-856-3501 ext. 120 302-856-2539 fax www.dspfcu.com scimo@dspfcu.com P.O. Box 800 Georgetown, DE 19947 First Merchant Services Ronald W. Burke 302-875-5645 302-875-0935 fax www.firstmerchantservices.biz rburke@firstmerchant.us 14034 Johnson Road Laurel, DE 19956 Seaford Federal Credit Union Seaford Branch Mary Adams 302-629-7852 302-629-9125 fax www.seafordfcu.com mary@seafordfcu.com Seaford Professional Center Rt. 13, Seaford, DE 19973 Seaford Federal Credit Union Dagsboro Branch Veronica Nhan-Nock 302-934-1774 302-297-0016 fax veronica@seafordfcu.com 30650 Dupont Hwy. Dagsboro, DE 19939 Sussex County Federal Credit Union Debbie Jewell 302-629-0100 302-629-0966 fax www.sussexcfcu.com djewell@sussexcfcu.com 1941 Bridgeville Hwy. Seaford, DE 19973 FUNERAL SERVICES Watson Yates Funeral Home Gary Yates 302-629-8561 302-629-7961 fax Front & King St. Seaford, DE 19973 GRAPHIC/WEBSITE DESIGN Dean Design Marketing Group Jane E. Dean 302-674-5007 877-407-9800 717-898-9570 fax www.deandesign.com thestudio@deandesign.com 13 Water St. Lincoln, DE 19960

Health Nanticoke Health Services Sharon Harrington 302-629-6611 302-629-3211 fax www.nanticoke.org harringtons@nanticoke.org 801 Middleford Rd. Seaford, DE 19973 Bayhealth Kent General Milford Memorial Pam Marecki 302-744-7013 302-735-3227 fax www.bayhealth.org pam_marecki@bayhealth.org 640 S. State Street Dover, DE 19901 INSURANCE Angle Planning Concepts Kim Rowley 302-735-7526 31 Saulsbury Road, Suite 2 Dover, DE 19904 www.AnglePlanning.com kim@angleplanning.com Farnell & Gast Insurance Joe Gast, CPCU 302-629-4514 302-536-6257 fax www.averyhall.com jgast@averyhall.com dflood@averyhall.com 500 W. Stein Highway Seaford, DE 19973 Lyons Companies David F. Lyons, Sr. David F. Lyons, Jr. Lew Harrington 302-227-7100 www.lyonsinsurance.com info@lyonsinsurance.com 19643 Blue Bird Lane, Unit 8 Rehoboth Beach, DE 19971 Pratt Insurance Inc. Howell Wallace 302-653-6681 800-282-8590 DE 800-497-7288 MD 302-653-2370 Fax www.pratt-insurance.com pratt-insurance@pratt-insurance.com Four Village Square Smyrna, DE 19977

INTERNET SERVICE & WEB PAGE DESIGN

PORTRAITS

Delmarva Digital Tim Smith 302-875-7700 302-875-8288 fax www.ddmg.net ddmg.netsales@ddmg.net 220 Laureltowne Laurel, DE 19956

Portraits In The Sand Dave Koster 302-226-9226 302-226-8424 fax www.portraitsinthesand.com businessreport@portraitsinthesand.com 110 White Oak Rd. Rehoboth Beach, DE 19971

JEWELERS

REAL ESTATE

Holland Jewelers 302-947-1200 20750 John J. Williams Hwy. Peddlers Village Lewes, DE 19958 hollandjewelersinc.com

Callaway, Farnell and Moore, Inc. 302-629-4514 302-628-8500 800-966-4514 www.cfmnet.com admin@cfmnet.com 500 W. Stein Hwy. 22128 Sussex Hwy. Seaford, DE 19973

LEGAL Sergovic, Carmean & Weidman, P.A Attorneys At Law John A. Sergovic, Jr. Shannon D. Carmean Leslie Case DiPietro 302-855-1260 302-855-1270 fax www.scdelaw.com 142 E. Market St. PO Box 751 Georgetown, DE 19947 Law Offices of Karen Y. Vicks, LLC 302-674-1100 888-598-8890 500 W. Loockerman Street, Suite 102 Dover, DE 19904 kvicks@vickslaw.com OFFICE FURNITURE AMI Business Interiors Tom Woodstock 800-830-0801 302-226-0801 302-226-0302 fax www.archmktg.com archmarketing@comcast.net 123 Glade Circle West Rehoboth, DE 19971

Coldwell Banker Resort Realty Skip Faust 302-227-5000 office 302-745-8764 cell 302-227-3804 fax www.skipfaust.com skipfaust@hotmail.com 20184 Coastal Hwy. Rehoboth Beach, DE 19971 Long & Foster Real Estate, Inc. Tracey Espada 302-227-2541 800-462-3224 302-227-8165 fax www.longandfosterde.com 37156 Rehoboth Ave. Rehoboth Beach, DE 19971 TRAVEL Misty Travel Barb Stetzer, MCC, CTC 302-629-4422 www.misty-travel.com barb@misty-travel.com

PAYROLL SERVICE Payroll Professionals Jessica Amaty 302-645-5700 302-645-0395 fax payroll@1040pro.com 1636-D Savannah Rd. Lewes, DE 19958

Business Report | December 2012

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Business Report | December 2012

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