THE GOOD LIFE
(Left to right) Scott Wooten, Jerri Shephard, and Chris Moxley founded 704 Shop in 2013.
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704 Shop’s Big Crown In hard times for retail, apparel store covers faces, losses with hometown masks BY VIRGINIA BROWN PHOTOGRAPHS BY LOGAN CYRUS
704 SHOP
1616 Camden Rd., Ste. 140 704shop.com
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THE SOUTH END APPAREL STORE 704 SHOP, which a trio of UNC Charlotte alumni founded as an online venture five years ago, suffered through a hard April for retailers everywhere. COVID-19 had disrupted the supply chain, shipping took longer, and customers were stressed—which meant that Scott Wooten and partners Chris Moxley and Jerri Shephard were, too.
CHARLOTTEMAGAZINE.COM // SEPTEMBER 2020
Since 2017, when 704 Shop moved into its physical space on Camden Road, the team had released a new Charlotte-themed product nearly every week—shoes, socks, shirts. In late March, they had designed and sold T-shirts that raised about $6,000 for COVID-19 relief efforts. But as retail shopping came to a halt, the store Continued on page 28
