How to
Develop a
Content Strategy with
Long-tail Keywords Tulsa, Oklahoma Call Now: - 1-800-670-2809 Website: - www.viralseoservices.com
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One of the main concerns of a modern day marketer is how to attract more traffic and achieve more conversions by better reaching their audience on a regular basis. Having the right content marketing strategy helps businesses enhance website visibility and traffic with higher search page ranking. As competition grows, it is important for businesses to get more specific in order to gain higher visibility in search. Developing a content strategy with long-tail keywords helps gain traction on search as long key phrases are more descriptive and convert at a higher rate.
SEO Benefits of Long-tail Keywords Long tail keywords are keyword phrases consisting of 3-5 words while head term keywords are short and only one or two words long. For example, ‘lake property’ is a head term keyword and ‘California lake property for sale’ is long-tail. Head term keywords tend to have higher search volume than longer keyword terms and can prove beneficial for your SEO in many ways. Google is focusing on understanding what the user is looking for and now even prompts with some suggestions. In fact, surveys show that over half of searches are using four-word phrases and it is much lower for one keyword. According to a recent report, 56 percent of searches for 4 word phrases or more result in a
click on an organic result
compared to just 30 percent for a single word search. Long-tail keywords are less competitive than short keywords and can reach your targeted audience better. You cannot achieve your long-term marketing goals if you target highly competitive keywords. People are searching using longer search terms and strings to find what they need online.
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ď ś Long-tail keywords are crucial for success with your local SEO
campaign. For instance, if you have a Thai restaurant in New York City, you would have to optimize your website for local search with this long-tail keyword to drive traffic to your business.
Effective SEO Keyword Plan Ideally, blog and article posts should focus on long-tail keywords. Good keywords are those that are not too common and not too competitive. Such keywords would generate a well-targeted amount of search traffic, at least 500 exact match searches each month. You can determine whether a keyword has too much competition by installing a free browser toolbar that shows information about each site in the Google search results pages whenever the target keyword is searched. Examine the latest Google Top 10 results for your target word or phrase. If there are many top-ranked sites with several backlinks pointing to each page, this could mean that the chosen keyword is too competitive. Have an effective content creation strategy:
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Create in-depth content - Create compelling articles, blog posts, videos, and infographics.
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Synch long-tail keyword phrases - Once the subject is decided, keep in mind to optimize for a dozen long keyword phrases to best fit the efforts on the search engines that are also synchronized with micro-content shared on social platforms.
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Grow your content - One of the main key to content marketing is continually increasing the quantity of the quality matter produced on a daily basis.
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Going by these steps can help businesses excel in digital marketing. Long-tail and micro-content on social work jointly. Consistent, engaging and unique content with the right keywords can benefit the business by driving high traffic and conversions.
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