Penguin 2.0 and its Impact on SEO

Penguin 2.0 and its Impact on SEO

Now that Penguin 2.0 has been rolled out, online marketers are keenly analyzing its impact on search engine optimization (SEO) tactics. Penguin 2.0 features a completely new generation of algorithms, goes much deeper than former updates and impacts even smaller areas quite significantly. The main aim of this update is to penalize websites that resort to black hat SEO techniques and ensure that only high value websites achieve top search results rankings. Penguin 2.0 is estimated to have affected around 2.3% of English US search results.

Matt Cutts mentions four main issues that Penguin 2.0 will tackle:

Content Similar to earlier algorithmic updates, Penguin 2.0 emphasizes the importance of quality content. Matt Cutts says that if you have high quality content, then there’s no reason to worry about the different changes that the new algorithm has brought about. Ensuring you have original, informative website content, articles, blogs,

product descriptions and press releases are necessary to enhance your search engine result page ranking (SERP). So what this update prompts is the development of a content strategy for both on-site and off-site optimization.

Industry Authority

The new update has the ability to detect authority in the specific area. So if you are a physician with authority in your space, your website would rank higher in SERPs. Google’s search engine algorithms will favor your website if it provides visitors with information on their issues, attracts links from other authoritative sites or publishers, gets a lot of attention on social networking sites like Google Plus, and has an ethical way of converting traffic to sales. Conventionally spammy sites will be automatically demoted.

Author Rank Google created Author Rank to identify and trace the identity of genuine authors across the web. What you need to do is set up a Google+ account and have authorship markup implemented. Participation in Google+ allows Google to evaluate and rank you based on the content you are sharing, your audience size and quality, the number of +1s, and so on.

Rich Snippets Snippets help users to recognize whether the search result from a particular website is relevant to their search. Your Google ranking depends on rich snippets in its search results. Gain more authority with an author rich snippet that allows your name and picture to come up along in search results related to your content.

These factors need to be considered seriously while optimizing your content for Penguin 2.0.

Advertorials Google has enforced stronger measures to tackle advertorials that violate its quality guidelines. Penguin 2.0 will target any site that pays for coverage or advertisements.

These advertorials will not flow PageRank. This simply means that you cannot improve your ranking by purchasing authority. This could seem a threat to link building for search engine optimization. But, the fact is that the new algorithmic update supports natural link building.

Link Profile Clean up your link profile if you don’t want to be hit by Penguin 2.0.

Link Relevancy

Link Velocity

Accumulating links from sites that are not related to your industry will affect your rankings in a Penguin 2.0 environment.

Penguin 2.0 penalizes link spammers. Keep an eye on the rate at which your website acquires links.

Link Value Links from bad neighborhoods that use unethical techniques can will negatively impact your website’s ranking. Reliable guest blogging can ensure that the links are acquired from reputable sites. Publishing original content with your link in it is a high value backlink.

Build the Right SEO Strategy Google is also planning a variety of additional quality signals for sites that close to border zone of being affected by the Panda algorithm. This is expected to soften the effects for sites with some quality that were previously affected, says Cutts.

Penguin 2.0 update has given a new meaning to search engine optimization though Cutts has made it clear that the new algorithmic change targets web spam, and not SEO. However, the right search engine optimization strategy can help your website Consult a professional SEO company for a customized SEO package that can boost your natural search engine ranking in the face of these changing algorithms.

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