Search Engine Optimization: Few Quick Techniques and Strategies that Helps

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Search Engine Optimization Few Quick Techniques and Strategies That Helps

Google has undoubtedly been doing an amazing job as a search engine.

It has helped us look for and get the required information anywhere in the world. With the help of just a few keywords here and there, it looks for similar terms as per our search. Search engine optimization under Google’s watch, came out to be a brilliant and amazing path to look forward to, for people looking to give their business a boom. However, as technology evolved, Google has evolved its algorithms in multiple ways too. Google was pretty small and naïve when it started, just like any other company. But it has become a very developed and reliable source of information.

Google has made use of many new and different technologies to be on top of the market. It knows very well what its users want and what they are looking for. Streamlining its ways to search and understand what the users really want is what Google has been working on and has managed to get to us. SEO can never die and the reason for that would be the emerging technologies and smart developers working at Google who make the best use of these technologies. Not just Google, but Yahoo and Bing are leading in the league too. There is another part to SEO too, which is social media marketing. Social media marketing is directly proportional to Internet marketing. So basically, whatever is on your social media or your social networking sites is on the internet and it is being marketed every second. People buy what they like, people share what they like. If they do not like something, they share that even more! So you end up being negatively publicized. Though we would say any publicity is good publicity, but not with social media. You are everywhere, so if you want to sell yourself, you better be good. A blend of the two, SEO and SMO, creates the best possible marketing and target atmosphere.

But to keep yourself going, you need a proper strategy and a way to go about those strategies. Let’s look at a few techniques which you can use to make the most of your SEO.

Using Internal Search for Keywords Having an internal search bar set up on your website helps you get the most used keywords by your audience. When a search query is run, your visitors are looking for something specific which they haven’t been able to find on your Homepage or your Navigation Menu. If you know what they are looking for, you know exactly what to place and where on your site to prioritize your content, according to demand.

You will find the details of how to set up internal search, in the Behavior tab under Analytics Help Forum. A step-by-step detailed description can be found at https://support.google.com/analytics/answer/1012264?hl=en.

Making Good Keywords out of AdWords Ads When you see those words in blue while searching for something on Google, sometimes you tend to simply click on them rather than on your search results. Everyone has done this at least once in their lifetime and I bet you still do it just to see what you find. These AdWords are a good source to judge what keywords would work for you, which ones get maximum hits and also help you come up with brilliant titles and

description. You see, the AdWords ads that you see for competitive keywords are the result of hundreds (if not thousands) of split tests.

Working on Your Titles and Description Talking about titles and keywords, all your posts need to have catchy and attractive titles. From an SEO perspective, a good title tag should:

Be no more than

Include both

Be both intriguing

70 characters

product- or

and informative

(including spaces)

service-related

enough to prompt

keywords and

search engine

your company’s

users to click

brand name

through to your page (as title tags are typically used in the snippet displayed in the natural search results)

A catchy, clear and impressive heading is the first thing that readers look for. This raises hopes for the description too. Both of these should give a good idea about your goal. The sub heading should convey a clear message. If your readers are confused, they will walk off. However if they are confused with interest, they might want to know more and explore.

Meta description holds 80% of your SEO strength.

BackLinking The number of websites linking back to your website is important in the eyes of Google. Inbound links indicate other websites referencing your site and are therefore significant. The backlinks to your website must be of excellent quality; they must be relevant and given freely based on editorial judgment. Links from low quality websites, and those from unreliable sources should be avoided.

The following things are a must when it comes to backlinking:

You are expected to maintain consistency in the back links you add to your website. The number of back links you add over a fixed period must remain consistent or you could land in trouble with Google.

You must optimize your anchor text with relevant, keyword-rich content.

The relevance of your website is judged by the sources from where your back links are coming. You need to have a strong variety of domains in your back link inventory.

White Hat, Black Hat, Gray Hat The white hat SEO examples include the following:  Offering quality content and services  Using descriptive, keyword-rich meta tags  Making your site easy to navigate

Let’s now understand what black hat strategy is.

Black hat SEO is a disapproved practice that increases a page's ranking in a search engine result page (SERP). Such practices are against the search engine's terms of service and can result in the website being banned from the search engine and affiliate sites. Black hat SEO techniques include the following:  Link Manipulation - Buying links, advertorials, and link schemes  Article Spinning  Link Schemes  Link Farms  Link Wheels  Link Networks  Rich Snippet Markup Spam  Automated Queries to Google  Creating pages, subdomains, or domains with duplicate content

 Pages with malicious behavior, such as phishing, viruses, trojans, and other malware.

Let’s now see what gray hat strategy is.

Gray hat SEO can be midway between black hat and white hat SEO, but is not something one would recommend as a good practice. It may even prove highly damaging if you are not a professional in such practices.

Gray hat strategies may include the following:

Cloaking is a strategy in which the user is shown a result different from what is shown to Google. This is in violation to Google’s rules and therefore involves considerable risk.

Using old domains is another practice, again something that can land you in trouble. In this strategy, abandoned old domains that the owners do not use much are utilized to create back links and thereby improve rankings. The links seem to be of good quality because these old domains are usually reliable ones.

Duplicating content through content spinning is a gray hat practice. The duplicated content may look fresh, but may not escape the eyes of Googlebots.

Using illegitimate tools to follow and un-follow thousands of social media users without serious effort is a gray hat strategy that has not yet made its way to Google’s black list.

There is no doubt that search engine optimization is indispensable when it comes to ranking high in Google and other leading search engines. When you have your own website, you need to understand all the bits of the processes in order to make the most out of it. It is best to employ organic SEO strategies that will bring you positive results.