Time Management and Social Media for Small Businesses

Time Management and Social Media for Small Businesses

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Social media is now linked to marketing in a number of ways that help any business, be it big or small, to progress. This element of the internet has been incorporated into SEO techniques to help build an awareness of your brands and products among an audience wider that you can imagine. However, the biggest problem today with small businesses is not just the time factor but infrastructure to support SEO services.

Small Businesses Need Social Media Tools to Increase their Online Presence In most cases you as a small businessman may find it hard to find time to chalk out strategies, campaigns, and all those SEO tactics that you know will benefit you but you just don’t have the means to implement it. You can either hire a SEO service to do the job or get your employees to help you. But then again who will train your employees in SEO marketing and managing social media? What if you too have no clue as to where to start?

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The worst case scenario may be that you just don’t have the financial means to hire an SEO agency which mind you, isn’t exactly cheap.

However, this puts you in a dilemma, because in today’s competitive market, you need such practices without which your brand is going nowhere. Your business can’t survive on a local market alone; you need to take your brand to the masses. You need to direct that user traffic online towards your brand or else you might as well shut down.

Time Management and Smart Self SEO Taking a bit of time off to reflect on your manner of business and your daily routine will bring to light one big factor to which you may not have been paying attention. Time management! How well are you incorporating precious time attributed to your business and how much time do you usually waste on trivial matters?

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You need to chalk out a list of your priorities in order of preference. You need to organize your schedule to decide on the times you can interact with social media. Meal times, during breaks, even at night when you’re relaxing, every bit counts because these are ideal times to log on to social networks and manage your sites.

Factors That Benefit Time Management  Set priority for tasks  Schedule work by allotting time slots for each task  Allot minor tasks to employees  Manage appointments  Chalk out a time slot for social media work  Get things done on time. Do not procrastinate.  Get organized  Multitasking

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Educate yourself as much as possible on all aspects of various social sites. This helps you make use of factors such as linking your accounts across networks. When you link up accounts, you automatically update the whole lot at the same time. Search for sites that allow you such practice. Take for example a Facebook post scheduling tool or Twitter’s timely. You could create updates and posts with content, videos and photographs but program then to be online at a scheduled time. The main benefit lies in the big fact that you could utilize free time for creating a post rich in content but get it live at a time when traffic is at its peak.

Social Networking Users Hold the Key to Brand Awareness

Social media isn’t about blatant aggressive selling. Net users are bombarded with a barrage of online advertisements every second. So in effect you need to get them to notice you and this can be done by interaction.

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That’s clever marketing because in the long run your contacts on social media are not just purchasers in a long drawn market. They engage in a relationship with you and it’s up to you how you value that relationship. Once you achieve credibility and permanent contacts, the domino effect takes over and information of your brand is shared on all social platforms. These are the rewards you reap when hard work pays off.

Creating and Sharing Related Content

An intelligent way of cultivating an indirect awareness to your brand and products is by sharing related content. Research and publish interesting data and information which generates interest among followers who will then relate your brand to that particular information. For example, if you are marketing vacuum cleaners, then sharing information on proper ways to vacuum and clean a house is indirectly moving a user towards your brand that provides the ways and means to implement the suggestions made. www.viralseoservices.com

Effective Planning Tools

If you are managing a number of social media elements then you need to arrange a tool that will help you schedule your posts after you have created them. This is again effective time management. You may not have the means to keep posting or working on your networks round the clock, but using software like a dashboard for social media schedules will organize and schedule your posts according to your preference and time sets. You could get a single post to feature on three different days. What also helps save precious time is to schedule your activity to feature on all networks simultaneously. Work out a scheduling strategy for every network. Listing the frequency of activity for each site will cultivate a routine within you so that you are not confused as to when or what to post where. What this means is that you should list out when and how many posts to put on Facebook or how many times a day you should tweet on twitter.

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Optimizing Your Social Media

The main essence of social media marketing is optimizing it to work for you. It isn’t feasible to sit at your laptop the whole day engaging in online activity. Thus you need to get all your networks optimized in such ways so as to generate traffic to your activity.

The best possible way to implement such a scheme is to start a blog that will serve as a platform for creating your brand visibility and awareness.

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With links on all networks to your blog and even using SEO related content your blog could take you to a much higher social level from where the flow would then be continuous.

Essentially what it means is a coordination of all aspects of your social activity.

Utilize Family and Friends

What you may not know is this simple fact that you may be having a large number of relations and even members of your own family with profiles on various networks. Use this to your advantage by explaining and briefing them on the details of your activity and how you want them to manipulate their own social activity for your benefit.

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Time management within networking requires you to utilize as many resources as possible to allow you a wider timeframe for important work elsewhere. So even if you have allotted a limited timeframe for yourself, your social media optimization doesn’t end with you, it rides on the back of your resources. Effective time management is also all about building up resources that establish a continuity of your work.

Analyze Results

This is perhaps the last step in your social media efforts. Once you have observed all of the suggestions in building up an effective network on social platforms, you will then need to see which network is providing the best results.

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Be it Facebook, Pinterest or twitter, whichever one is generating the most traffic for you should be given a higher degree of priority and time. If you have used multiple networks of which some are not yielding the results you desire, then it would make sense to stop that activity and transfer all of the relationships to a productive site, most users have profiles on multiple networks so it isn’t much of a problem to do so.

Never give up on your efforts and always make the phrase ‘Do it now’ your marketing mantra because you do not have the resources that a big business would. You need to depend more on yourself and you are the key to your own success.

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