Increasing
Website Performance with Quality Back links
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The basic objective of a website is to score well on search engines and for that search engine optimization is needed. In any SEO campaign, back links are of immense significance. This is because search engines value them and they are excellent sources of traffic and leads. Let us look at what back links are and how they prove useful to your website. Back links signify the links that you post on popular and authority websites that point back to your website. This will help visitors on other websites to click on your links and visit your web page. Though it may sound easy, back link building is not a simple job and requires strategic planning.
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A good backlink campaign can bring you valuable benefits in terms of targeted visitor traffic and conversions.
You can create good content and guest post it on other people’s blogs. This is beneficial for you as well as the website in which you are posting your content. The latter benefits from more quality content whereas your site gets a backlink along with traffic from people who like your content. Examples of sites where you can guest blog include Traffic Generation Cafe, Kissmetrics, Moz, Social Media Examiner and Mashable (news blogs).
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Fresh, unique content is sure to attract more people to your website and bring a lot of backlinks. People would love to share your content with others, which will bring links to your website from various places.
Another method of creating a back link is to put the site URL in the comment section of other websites, social networks and social media as can be found here. In this way, the site will be added to other sites by ad-posting method and back links are created.
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There are service providers who can help you with quality link-building services. Utilizing these services will leave you with more time and lesser effort.
Search engines consider the back links that are pointing to your site and rank them on the basis of their popularity, whether the site is relevant to your business, how many people use your link, and so on.
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In simple words, the “link juice� you receive from the incoming link increases in proportion to the quality of the site. Therefore it is important to get links from popular websites only. When the search engine sees that your website is associated with high ranking sites, they will give you a high position on SERPs and you receive better traffic. Make sure that you stay away from posting your link anywhere and everywhere. This is a bad strategy that search engines do not favor. Moreover, you will end up being punished with lower rankings and lesser authority. Keep away from using spam techniques for link building to avoid hurting your brand.