™
NATURAL
™
ENERGY
multivitamin fruit drink
R E J U V E N AT E multivitamin fruit drink
™
REPACKAGING
THE
DESIGN.
Keep glowing; feel refreshed and feel healthy. This is the message
behind
this
clean,
KEEP
GLOWING
KEEP
GLOWING
bold and minimal re-design. Playing
on
the
drinking
the
drink
idea
of
being
a
‘good idea’, and the fact it is not
only
rejuvinating
your
body but your mind aswell, the
design
lightbulb,
resembles with
a
simple
graphics emphasizing this. The Rejuvinate bottle uses a purple
and
orange
colour
scheme whilst the new drink in the range, Natural Energy, uses lime green and yellow.
#B358A1
#E26930
™
#A7CD38
#EEDD73
#5D5D5D
™
R E J U V E N AT E
NATURAL
multivitamin fruit drink
multivitamin fruit drink
ENERGY
THE
BOTTLE.
Opaque, frosted white, 300ml glass bottles resembling a light bulb. The base of the b o t t l e w i l l b e fl a t f o r p r a c t i c a l and fuctional purpose, whilst an aluminium screw lid sits on the top. The white glass will be opaque, meaning the light sensitive drink it contains will n o t b e e ff e c t e d .
MARKETING. Purdey’s
are
lacking
in
customers and want to reach out
to
a
larger
audience.
Purdey’s also do not market their products. Well it’s time that changed. Throughout
cities,
digital
s c r e e n s w i l l b e fi t t e d i n s i d e boxed frames, next to which will be a lightswitch. When passers
by
switch
are
the
promotional
to
pull
or
switch, graphic
a
appear from the blank screen and stay on for 20 seconds. This
interactive
™
will
R E J U V E N AT E multivitamin fruit drink
element
hopes to cause curiosity and interest, whilst at the same time
emphasizing
the
idea
behind the drink design and promoting
the
sale
of
the
product. The brand wants to keep it’s idiosyncratic
and
quirky
image,
this
unique
and
marketing
campaign
to preserve it.
wishes
KEEP W I T H
GLOWING ™
™
™
R E J U V E N AT E multivitamin fruit drink
KEEP W I T H
GLOWING ™
NATURAL
R E J U V E N AT E
multivitamin fruit drink multivitamin fruit drink
KEEP GLOWING K EWE IPT H GLOWING ™ W I T H
™
ENERGY
™