PEACE OF MIND LOCKSMITHS
Identity Style Guide! PEACE OF MIND LOCKSMITHS!
Mission Statement! We are an independent firm of highly trained locksmiths with over 20 years of experience in the field. We are 100% dedicated to providing you and any family or friends with the safest environment possible whether this be in your home or motor vehicle. ! ! We are here to help you through any difficult times that have resulted in your need of our services, in which we can also tailor for you a bespoke security system of your requirements. We respond to call outs within two hours because we understand how important it is that you are back to normal as soon as possible. Peace of mind always arrive on time with the correct equipment to do the job meaning all the work is done in only one visit!! ! !
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Brand Values! - Friendly.! - Professional. ! - Trustworthy.! - Quality.! - Competitive price. ! - Approachable.! - Dedicated. ! - Quick response. ! ! !
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Our Services! - - - - - -
Repairing and fitting locks for motor vehicles and homes! Designing and fitting bespoke security systems for homes! Fitting and repairing uPVC locks! Fitting and repairing window locks ! Key cutting! Engraving!
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The Logo! The logo is a direct representation of the company’s attitude towards its customers, and the brand values. ! ! The hands cradle the house to protect it, which represents Peace of Mind’s priority which is to provide a safe and private environment for its customers.!
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Isolation Areas! The logo should always be surrounded by a minimum 10mm area of space. The area is a minimum and should be increased wherever possible. ! ! The area of isolation ensures that text or other visual elements do not encroach on the logo. ! ! This bounding box must be white. ! ! !
10mm!
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Colour! The logo will always be one colour on white. Primarily, black will be used, but additional colours blue and and grey will also work as variations. Grey is associated with being dependable and responsible, and blue trust and communication.! ! !
#1d70b7!
#000000!
#FFFFFF! #b2b2b1!
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Logo Variation!
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How not to use the logo! Do not use any other colours than those specified in the guidelines.!
Do not change the fill/outline selection.!
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Do not use the logo in more than one colour.!
Do not overlay text over the top of the logo.!
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Do not disrupt the ratio in point size between top and bottom line.!
Fonts! Helvetica should be used for all body copy. The font brings a clean, professional and structured quality to the identity.! ! !Helvetica Bold for all headings and subheadings.!
! Text ! should not go below 9 pt. !
! There is no maximum limit for type size. ! ! !
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PEACE OF MIND LOCKSMITHS