I was struggling to develop an ‘innovative’ solution to a facts page, but I decided if I could make the page visually engaging through illustrations and educationally engaging through tone of voice then it could work well. I expanded on the best layout idea.
From my research, I gathered the most exiting facts and developed them using the fonts from the original packaging, as well as a header.
I decided I wanted to incorporate some kind of scenery, but nothing too over the top, so digitally developed some jungle greenery. I also decided it would be quite cool to incorporate the BEAR 4 leaf clover.
I then digitally developed some very minimal yet colourful illustrations to accompany the facts. I also put together a header using the actual alphabet letters.
I felt it wouldnt really make sense to have redesigned the whole packaging but then kept the front cover the same as before ( especially due to the fact the original front covers were all themed ) so decided to mock up a quick front cover proposal which would work with the rest of the design. I wanted to keep the original logo, text and graphics, but personalise it to fit our concept.
cereal letters
We decided for our proposal and presentation, there was no need to show all of the different boxes, so we decided to just focus on the tiger design as this was our favourite. Kirsty then considered how text and instrusctions would fit.
make your own 3
cereal letters
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The full finalised and illustrated pages for the new concept.